Detroit Promo Television | Media Kit

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What is Detroit Promo TV [DPTV]?

The Brand | The Mission 3 The Hosts: Mollison & Derriell 4 DPTV Overview | Media Reach| Demographics 5 Production Timeline | Programming schedule 6 The Benefits of Advertising on DPTV 7 The Benefits of Advertising on DPTV 8 [Social Media] Advertising Rates 9 Detroit Promo TV Show Time Slots 10 DPTV Contact Information 11


The Detroit Promo Brand Started in 2008 by Derrick Lewis Sr. and Mollison Folson and was used to promote Detroit artist who had no other radio outlet for the world to hear them, Detroit Promo assisted these artist via radio 88.3 FM & web broadcasting. The Detroit Promo Radio Show first aired in 2008 on WHFR 88.3 FM broadcast live from Henry Ford Community College with interviews from the who’s who in the Detroit Music Scene and ran for two years strong. The show featured a mixed genre of music with Detroit’s birth rite techno and house setting the stage followed by cutting-edge new rap / R&B / rock artist’s, but not limited to just those genres. The Detroit Promo Brand has grown through its website detroitpromo.com and social sites such as Facebook and Twitter and has acquired a fanatical following of fans and reputable artist worldwide. The Detroit Promo Brand assisted in launching the careers of EDM hottest new recording artist Andrew “Red” Hand and GT who was winner of the Detroit Promo Remix Contest 2010 sponsored by Propellerhead Software.

The Detroit Promo TV Mission DPTV is geared to integrate dance music to a new group of listeners who have been heavily influenced by rap music. DPTV will give good established local artist a chance to prosper in their musical careers with mass exposure along with jump starting new careers by introducing new music from local and unknown artist worldwide all through television, live and archived web broadcasting on the Detroit Promo TV Website, Detroit Promo TV Uncut Ustream and the Detroit Promo TV YouTube channel. DPTV will include commentary and music videos along with designated segments such as: Detroit Promo Product Review, The Rap Report and The Local Scene to showcase things other than music in Detroit. Included with every episode will be a positive enlightening message associated with the Laws of Nature that the viewer can take with them and apply to everyday life. Detroit Promo Television shall give a positive view of Detroit’s rich culture in food and the arts all with your help.


Mollison DerrielleMollison Derrielle

The Hosts Mollison Folson has over 25 years experience in the music industry. A producer of techno music under the moniker Body Mechanic, has released several records under the umbrella of the legendary Under Ground Resistance, [UR] label. Derrielle Goodwin is a former Event Planner at Wayne State University. With 10 years plus experience she was responsible for various projects, conference and campaigns consisting of : First Lady Michelle Obama’s visit to Detroit, Allied Media Services and Homeland Security’s annual conferences, to name a few. Detroit Promo TV is a techno-dedicated music program featuring interviews from the likes of Motown Recording Artist Kem; Mike Kulick, Media Manager at Museum of Contemporary Art Detroit [MOCAD]; UR/DarkPrint Recording Artist Suburban Knight; Los Hermanos and more. Detroit Promo Television has also covered events such as: Movement Electronic Festival , Arts, Beats and Eats, Mack and Third, Dally in the Ally and many more. In addition to the interviews, each show will feature a short from local animated artist Matthew Ellison of Electricottofunkfactory.com along with regular segments such as The Local Scene, Detroit Critic, What’s New on Wax and The Rap Report.


Overview DPTV is a TV-PG a series meant to reach viewers [18-54 years old].

This original programming was developed to be broadcasted on TV20 Detroit.

▪ Our objective is provide quality programming for people

who are returning home from an evening out on the town.

▪ Season two’s start date is Saturday, October 4, 2014.

▪ Time: 3:30 — 4:00 AM.

▪ Interviews, Music video’s, Local night life.

Detroit Promo TV Media Reach

Airtime [13 episodes- 28 minute] Approx. 1.8 Million Viewers per month

▪ On-Line Promotion

Twitter - Facebook - Instagram Detroitpromo.com | Detroitpromotv.com

▪ Monthly Flier Promotion

▪ Radio Promotion

Radio One WHFR 89.3 FM Clear Channel 7 Mile Radio [online]

▪ Print Ads

Metro Times Ferndale Friends


Production Timeline The production for season two of DPTV will take place over three months. Starting Sept 28, 2014. Episode recording will start Sept 28, 2014 filming and editing for each episode will be done weekly to keep up with the change in current events. Season two will end January 2015.

Detroit Promo Television Season Two Itinerary

October 4th: Motown Recording Artist Kem / Filmmaker Anthony Brogdon [The Great Detroit] 11th: Mike Kulick MOCAD / Artist Abdul Haqq 18th: Rohn Mitchell Probate Judge / 25th: Fresh Dance Studio / Ball Room Group November 1st: Motown Record Artist Tasha Page / 8th: Techno Artist: Scan 7 / Ghetto Tech Rapper SixFoe 15th: Greg Riley @ Disc Recording Studio / 22th: Techno Artist: Detroit Techno Militia [Techno Power Couple] / Nick Fairly Lions Football 29th: Fashion Designer Maurice Malone / December 6th: Jive Recording Artist: Too Short / Actor Big Fella 13th: TBA 20th: TBA 27th: TBA


The Benefits of Advertising on DPTV Detroit Promo Television is a great opportunity to effectively increase your brand awareness and target your core demographic. WMYD Channel 20 is broadcasted nationally in South Eastern Michigan area along with parts of Ohio. Channel 20’s signals also crosses our inter-continental border into Windsor, Ontario in the Providence of Canada.

Advertising on Detroit Promo Television allows you to:

▪ Build upon existing customer relationships while creating brand awareness

among new and potential customers.

▪ Showcase your brand at a wide variety of well advertised events such as

Movement, Jazz Fest, Arts, Eats and Beats and others throughout the Metro Detroit region.

▪ Gain insight into new and existing customers knowledge of your product or

brand [*visual feedback].

▪ Reach targeted customers with special television offers.

▪ Gain exposure through our targeted and impressive marketing campaign

which covers radio, print, online and social media.

▪ Use The Detroit Promo Brand which has dedicated local following in the 18-

54 demographic with over 54% being women. Women spend more, use more and are more probable to make a visit or purchase. The men are also loyal followers and supporters of Detroit Promo and their underwriters. buyers will be able to re-tweet or post information about your product or service.


The Benefits of Advertising on DPTV Detroit Promo Television on Social Media

▪ DPTV will promote to our targeted market along while tapping into

new markets as we grow through Facebook, Twitter and Instagram pages. Prospected buyers will be able to re-tweet or post informa-tion about your product or service.

▪ DPTV will use social media to promote sponsored products in

association with Detroit Promo TV and also organize various giveaways and on-line contest to promote sponsored products through social media leading traffic back to your company website.

▪ DPTV sponsor’s will receive exposure in all web, print, radio, street

level advertising.


Ad rates for Detroit Promo TV Season Two DPTV a 30 minute music variety show aired Saturday's on TV20

[viewership 1.8 million households] 15 second: $25.00 per advertisement

$325.00 - 13 slots / $250.00 if paid in advance [saving $75] 30 second: $50.00 per advertisement

$650 - 13 slots / $500 if paid in advance [saving $150] Full packages include [SMP] Sponsor Season 2: $2500.00 for the entire season

▪ One segment showcasing your product or service

▪ Mentioned as a sponsor during each show

▪ Labeled as sponsor on all advertising

▪ Labeled as sponsor in all on-line advertising

▪ 16 / 30 second ads or 13/60 ads [aired over 13 weeks]

▪ Social Media Promotion Package Included

Artist Video / Local Scene Package: $200.00

▪ 3 Video Plays during season or One Location Showcase

▪ Video or Showcase will also be promoted on Detroit Promo TV YouTube

[SMP] Social Media Promotions:

▪ Updates of campaigns, events or promotions

▪ Post and re-tweet suggested information from your social media pages

▪ We will host your on-line contest and giveaway’s

▪ All traffic will be linked back to your home website


Detroit Promo TV Show Time Slots: 00:00 Intro 00:30 - 01:00 Natural Law 01:00 – 03:00 – Commercial break 03:00 – 07:00 – Video 07:00 – 09:00 – First Host Segment 09:00 – 11:00 – Commercial Break 11:00 – 13:00 – Second Host Segment 13:00 – 15:00 - 1

st Interview

15:00 – 17:00 – Commercial Break 17:00 – 18:00 – Animated Short 18:00 – 20:00 – 2nd Interview 20:00 – 24:00 – Throwback Video 24:00 – 25:00 – Commercial Break 25:00 – 27:00 – Detroit Promo Review 27:00 – 28:00 - Third Host Segment 28:00 – 28:30 – End Credits


Detroit Promo Television Team:

Public Relations | Media | Marketing : Coire D. Nichols Houston Principal, CDN Communications, LLC [email protected] 313-397-3118 www.cdncommunications.biz

Executive Producer: Mollison Folson Executive Producer: Derriell Goodwin Executive Producer: Coire D. Nichols Houston Producer: Mollison Folson Assistant Producer: Derriell Goodwin Editor: H30 Productions Cameras: Dave G. & Jon Steward Web Development: Derrick Lewis, Sr. Advertising Sales: Mollison Folson & Coire Houston

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Detroit Promo Television | Media Kit