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8/10/2019 Details of IMC Project
1/22
8/10/2019 Details of IMC Project
2/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.Tools of communication used
5.Agencies involved
6.
Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Ashar Abrar Group Leader
Bhagyashree MisraDeepika Jotwani
Mohd. Ashraf Khan
Paritosh Kumar Singh
Pooja Srivastava
Organisation: Suzuki Motors Ltd
8/10/2019 Details of IMC Project
3/22
8/10/2019 Details of IMC Project
4/22
8/10/2019 Details of IMC Project
5/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.Tools of communication used
5.Agencies involved
6.
Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Ekta Mishra
Hafsa Taj Group LeaderJagriti Raj
Nasar Ashraf
Neelanshi Sachan
Prapti Sharma
Organisation: Airtel
8/10/2019 Details of IMC Project
6/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.
Tools of communication used5.Agencies involved
6.Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Saurabh Shukla
Shalvi Shekhar
Shaswat Gupta
Shruti Asthana
Shubhanshi Mishra
Angita Bordoloi Group Leader
Organisation: Cadburys
8/10/2019 Details of IMC Project
7/22
8/10/2019 Details of IMC Project
8/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.Tools of communication used
5.Agencies involved
6.
Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Gaurav Maheshwari
Nidhee ShreePriya Mishra Group Leader
Ramanpal Singh Malhotra
Raveena Ahuja
Reeva Agarwal
Organisation: Pepsico
8/10/2019 Details of IMC Project
9/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.
Tools of communication used5.Agencies involved
6.Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Richa
Sabyasachi Bharadwaj
Sankar Jyoti Baruah Group Leader
Sarthak Jeswani
Shweta Singh
Snehanshu Savaran
Organisation: Johnson & Johnson
8/10/2019 Details of IMC Project
10/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.
Tools of communication used5.Agencies involved
6.Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Somnath Chaterjee Group Leader
Somya Srivastava
Vasvee Gupta
Vidhi Chauhan
Yamini Baghel
Avinash Kolla
Organisation: Dell computers
8/10/2019 Details of IMC Project
11/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.Tools of communication used
5.Agencies involved
6.
Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Ayushi Agarwal
Nikita MehraNikita Singh Chauhan
Prasenjit Basu
Rishabh Tejpal Group Leader
Suraj Agrawal
Tushar Srivastava
Organisation: Spencers
8/10/2019 Details of IMC Project
12/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.Tools of communication used
5.Agencies involved
6.
Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Sanket Agnihotri Group Leader
Abhishek KumarAkanksha Jindal
Anushree Singh
Ayush Srivastava
Garima Tripathi
Organisation: Vodafone
8/10/2019 Details of IMC Project
13/22
8/10/2019 Details of IMC Project
14/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.Tools of communication used
5.Agencies involved
6.
Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Sneha Gautam
Surabhi Bhriguwanshi Group LeaderSweety Singh
Tushar Bansal
Vikas Singh
Abhishekdeep Saxena
Organisation: Bajaj Auto
8/10/2019 Details of IMC Project
15/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.Tools of communication used
5.Agencies involved
6.
Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Akarsh Nath
Akash Saraswat Group LeaderAnamika Singh
Chandra Mani Dwivedi
Deeksha Singh
Gaganpreet Kaur
Organisation: Hindustan Unilever Ltd.
8/10/2019 Details of IMC Project
16/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.Tools of communication used
5.Agencies involved
6.
Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Karan Chaturvedy
Mansi Dwivedi
Shashwat Narain
Shiva Shukla Group Leader
Shubhi Mishra
Ankit Kanojia
Organisation: Mahindra and Mahindra
8/10/2019 Details of IMC Project
17/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.Tools of communication used
5.Agencies involved
6.
Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Ankita Chandra Group Leader
Jayendra PatidarKhalid Ahmed
Khushboo Jagtiani
Komal Tiwari
Pratik Choudhary
Organisation: ICICI Bank
8/10/2019 Details of IMC Project
18/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.Tools of communication used
5.Agencies involved
6.
Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Saarthak Srivastava
Tasheen SheikhApoorve Mehrotra Group Leader
Asmita Pandey
Ayush Kumar
Isha Gupta
Organisation: Procter & Gamble
8/10/2019 Details of IMC Project
19/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.Tools of communication used
5.Agencies involved
6.
Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Kumar Ritambhar
Kunal Singh
Priyamvada Awasthi
Ritu Srivastava
Sarah Kazmi Group Leader
Sugandh Srivastava
Organisation: Big Bazaar
8/10/2019 Details of IMC Project
20/22
8/10/2019 Details of IMC Project
21/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.
Tools of communication used5.Agencies involved
6.Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Nemisha Singh
Nida Ghauri
Nitya Tiwari Group Leader
Prince Ajay
Priyanka Bhatia
Rishikesh Gupta
Organisation: Flipkart
8/10/2019 Details of IMC Project
22/22
Details of IMC Project
Analyze the marketing communication plan of the given business
organization with your own comments on the way the plan is executed.
Your project must include the following:
1.Brief description of the marketing plan (about 4Ps)
2.Your own assessment of the Marketing Communications objective
3.Response hierarchy involved
4.
Tools of communication used5.Agencies involved
6.Message and media tactics
7.Alternative plan of execution
Names of Group Members:
Sarvjeet Kumar Dubey
Shekhar Jaiswal
Shweta Mishra
Siddhartha Gupta
Sunny Manglani Group Leader
Umair Raza
Vivek Maurya
Organisation: Chappan Bhog Sweets