Destroying the looking glass

Reality is brokenThe grid is open

In 2011, Jane Mcgonical wrote a

book called ‘Reality is Broken.’

This book defines that life is boring,

and games are cool. Jane tries

to mix games (and mechanics) into

real life to fix this problem.

Introduction

‘We believe that in 2020 games and interactivity will be an invisible part of our world’

The idea

Base idea: An event where everybody who is interested in today’s

communication and design, can come to listen, read, talk, do, and

most importantly Play .

Yup. It’s all about interactivity (no you can’t click this), and

g a m i f i c a t i o n...

destroying borders

natural communication

The idea

There will be 3 different

kind of rooms. A lecture

room where people can buy

tickets to listen to a variety

of top speakers, a challenger

room where those working

with technology can present

new ideas, and (next page)

The idea

the exposition room, where

there will be an exposition

about the last hundred years

of design. What made us

come this far, and which

important pieces have

influenced that much they

will be visible in the future?

The event can be held at seperate locations. Smaller rooms instead of one big building.

Tell us a storyOptional speakers

Speakers

Name: Pranav Mistry

Known for: TedTalk’s ‘Sixth Sense video. Very progressive interactivity. Link: http://www.youtube.com/watch?v=YrtANPtnhyg

Name: Jane McGonical Known for: TedTalk, and author of the book ‘Reality is Broken’. One of leading researchers when it comes to gamification.

Name: Palmer Luckey Known for: Realising the Oculus Rift, THE upcoming VR device.

Name: Gabe Zichermann

Known for: Gsummit, organising gamification events and also speaking himself to broaden the public/means

Name: Jesse Schell Known for: Walt Disney Imagineering, and a book: ‘The art of Game Design’

Name: Nicole Lazzaro Known for: Several books,a lot of years experience in research

SpeakersName: Zspace Known for: created the soft- and hardware called Zspace. A program with 3-D futuristic components.

Name: Massimo Banzi

Known for: TedTalk, about the Arduino computerchip. He is co-founder of Arduino, the chip with endless possibilities

Name: Bastian Schaefer

Known for: Tedtalk, about 3D-printing

Name: Jonathan Blow

Known for: Indie game development.Solo realisation of the game Braid.

Name: http://www.thefuntheory.com/

Known for: Volkswagen’s projects to make everyday stuff more fun andinteractive.

IdentityWho are we?

Logo creationPossible logos for our event. A broken looking glass. I prefer the one in the mid.

D T L G

D T L G

D T L G

Playing

Since the event is all about

gamification and inter-

activity, it would be nice

to make something that

reflects these subjects. By

sending people on a quest

where they find out more

about the event over time.

mysterious red envelopes hidden around a city, making them attractive causes curiousity

fill them with a secret code of some sort,leaving the decoding to the people whofind them

When decoded you will find a clue to the next puzzlepiece or hint.

This way the looking glass logo gets a more traditional meaning. That of the old-school point-n-click adventure games.

Playing

1.Mysterious start

2.Quest

3.Community4.Hype

5.Event

After a good start where people have succumbed to their curiousity, there are two possible options. We can either play it safe and try to hype this event ourselves,but more effectively would be to do ‘nothing’. At least, make people believe we did nothing.

After the hard work has been done, our event can take place, hopefully with an excited crowd.

Financesno risk taken

FinanceB U D G E T

RoomS: 7500 to 15000 a day PRESENTATIONS: 4000 + 1500 each (presentation + flight & stay)

CATERING: let people pay for catering

privilege PROMOTIONAL MATERIAL: 20000

= 150.000 euro’s

FinanceI N C O M E

Tickets: 100 x 1000 visitors Youtube video’s: 800 ~ 8000 X 15 (each presentation seperatley)

Catering privileges: 14 x 200

(we could earn money over time when done properly)

z = +- 200.000 euro’s