A

Destination ServicesLook Book for Planning and Promoting Events

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With approximately 2,000 member businesses — from hotels and restaurants to theaters, convention sites and cultural institutions — the Destination Services team at NYC & Company is the best resource for your event planning and promotional needs. We will connect you with our partners and put NYC’s resources to work for you, all complimentary. We are committed to making your guests feel at home in our great city. Let us help you create exciting New York City experiences for your attendees, your exhibitors, their spouses and guests — theater talkbacks, day spa services, private fashion shows, tours and sporting events, to name just a few of the endless possibilities. Let us give you the inside scoop on what to do and see in New York, plus tips on how to hail a cab, where to get the best pizza or where to entertain your clients.

Our services, as detailed inside, will help you:

• Draw record numbers Our pre-promotional tools are designed to build excitement as your event approaches and entice delegates to register to attend

• Get the word out Amplify your messaging to appropriate local and industry media, giving your convention the exposure it deserves

• Realize your vision Everyone has a different idea of what makes a great event, and we will do everything we can to bring your ideas to life

We really look forward to working with you and hope to hear from you soon on how we can best assist your NYC meeting needs!

Sincerely,

The Destination Services Team at NYC & Company

Thank you for choosing New York City!

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Photo: Tom Perry, NYC & Company

Brooklyn Bridge Park. Photo: Julienne Schaer

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Destination Services

Midtown Manhattan. Photo: Tom Perry

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City & State Support

• Welcome letters or proclamations of support from mayor and/or governor (welcome letters take 30 days, proclamations take about two months)

• Collaborate with Office of Citywide Events, DOT, Parks Department, etc

NYC & Company Publications

• NYC Official Visitor Guide

• NYC Official Visitor Map

• NYC Official Meeting & Event Planner

NYC Assets

• Our NYC & Company logo can be provided for use on your show website to allow attendees to click back to nycgo.com

• Photos: NYC & Company maintains a library of digital images of New York City for use by meeting professionals for noncommercial promotional use. Our images are available for download in a number of high-quality digital formats, including print-ready 300 dpi JPEG images and web-ready 72 dpi JPEG images

• Videos: Our NYC Welcome Video and Meetings Video are available for your use

Marketing Tools

• Save-the-date postcards or customized cocktail napkins to pre-promote your upcoming NYC meeting

• E-blasts targeted to your attendees, co-promoting your show and NYC

• Assistance securing advertising space on NYC outdoor media

• Neighborhood maps to see what restaurants and attractions are around your hotel or the Javits Center

Travel Pages & Editorial Content

• Our team will provide unique editorial content for your website, featuring NYC essentials, getting around, useful tips on things to do, and our most popular website links

• Our Visitor Services page provides information and discounts on many personal services that meeting delegates may need while they are away from home

• Broadway – NYC & Company gives you access to the best seats in the house directly through nycgo.com

• Sporting events – tickets to see New York City’s teams in action

• Attractions – Buy discounted attraction passes directly through nycgo.com

• Delta – Let us help you register your meeting so your attendees can save on their Delta flights to and from New York City for your event dates

• Other cross-promotional opportunities with our NYC & Company members

HousingNYC & Company offers a host of housing services in partnership with onPeak, onpeak.com. With an overall innovative approach, personalized customer service and award-winning marketing, onPeak will infuse your housing program with intelligence and energy. Serving as the official housing partner for many of the most well-respected events across nearly every industry, onPeak will work with you to understand your unique needs and provide customized solutions to fit your organization. We not only have the next big ideas, we have the right big ideas for your event.

Photo: Tom Perry, NYC & Company

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Lower Manhattan. Photo: Julienne Schaer

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Photo: Julienne Schaer, NYC & Company

Venue Search & Site Inspections

• We will help you find the perfect location for your off-site events

• A service manager will assist in planning site inspections and accompany the meeting planner throughout the City on a day of site visits

Member ServicesWe are available to qualify planners’ needs and search our membership to satisfy all requests. Outreach is done through an RFP, or referral process. Our membership is 2,000 strong—below is a brief list of the types of members we can assist in connecting.

• Audio/Visual and Photography

• Convention and Meeting Services

• Destination Management Companies

• Entertainment

• Off-Site Venues, Private Dining and Catering

• Transportation

• Other services as requested Many clients have individual requests. Please contact Destination Services for assistance in unique promotion ideas.

Spousal & Family ProgramsBy working with our membership, our department can help create an exciting New York City experience for the spouse or guest of a meeting delegate while the attendee does business.

Customized MapsWe will create a customized map to highlight your meeting locations and other attractions so your attendees can easily navigate New York City. This map can be made available to you in a high-resolution PDF for use:

• On your show’s website

• In print for distribution or published in the program book

Exhibitor Assistance ProgramWe can reach out directly to your exhibitors to offer planning assistance for their entertaining needs — or you can send out our Welcome PDF to your exhibitors, post it on your website or include it in exhibitor tool kits.

Delegate Discount PassDiscounts and offers to member restaurants, attractions, museums and retailers are available to all convention attendees, exhibitors and staff.

Press & Social Media Assistance

• When appropriate, our Communications team will create press releases to amplify your show’s messaging

• We can partner with you to enhance messaging on Facebook and Twitter, while delegates can also follow @nycgo on Twitter and Instagram for instant New York City updates

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Material Examples

Williamsburg Brooklyn. Photo: Wes Tarca

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Photo: Tom Perry, NYC & Company

T H E C I T Y O F N EW YO RK O FFI C E O F T H E M A Y O R N EW Y O RK , N Y 1 0 0 0 7

April 14, 2016 Dear Friends: It is a great pleasure to welcome everyone to the Javits Center for International Vision Expo East. New York has a great history of welcoming innovation and progress, and for 30 years, International Vision Expo East has drawn people from around the world to our city to experience the latest advancements that are shaping the eye care industry. Showcasing visionary designs, medical equipment, and business solutions, this event offers the global eye care community the valuable opportunity to discover the best in eyewear and the practices that are impacting the field of ophthalmology. With a variety of educational sessions, networking events, and an exposition that blends fashion, science, and technology, this weekend will bring eye care professionals together to support the growth of the industry and learn more about the trends that are defining it. I applaud all of Vision Expo East’s dedicated organizers for bringing this event to our city and for their commitment to improve eye care in the five boroughs and beyond. On behalf of the City of New York, please accept my best wishes for a wonderful and informative exposition. Sincerely, Bill de Blasio Mayor

Mayor’s LetterNYC & Company works closely with the mayor’s office to produce a welcome letter of support.

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Governor’s LetterOur team works with the governor’s office to produce a welcome letter of support.

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NYC & Company PublicationsNYC & Company provides official guides and maps for you to distribute to your meeting attendees to help you promote New York City and your event in a compelling way.

Official Meeting and Event Planner 2017

Meet where you want to be.

Official Visitor Map Official Visitor MapOfficial Visitor Map

New York Botanical Garden

Bethesda Fountain in Central Park

Fall 2017

Official V

isitor Guid

e

Official Visitor Guide

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NYC & Company E-BlastsSend personalized e-blasts designed by NYC & Company to your attendees to help promote, educate and generate excitement about New York City. E-blasts can also be used to inform your attendees on what is happening during their visit. Your e-blasts can provide links to various sections of our website or to your own registration site.

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Promotional Materials We will provide a pre-promote postcard or customized cocktail napkins to highlight your NYC event.

American Planning Association National Planning ConferenceMay 6–9, 2017

Join us in

APA’s 2017 National Planning ConferenceMay 6–9 | New York CityCome to New York and see what’s ahead for you, your community and your career.

Planning keeps changing. Every year NPC brings together the hottest topics, the latest tools and the leading voices with something new to say about what matters most to you.

It’s time to hit “refresh.” With hundreds of sessions to explore, you can delve deeper into your specialty, expand into different areas and go home with a whole new outlook.

Meet at the crossroads of the world. New York City’s three area airports average more than 3,200 international and domestic flights daily.

Enjoy world-class dining. Get a flavor of the City’s diverse interests and cultures in its more than 24,000 restaurants, with something for all tastes and price points.

Visit planning.org/conference for more information.

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LinkNYC and Street Pole Banners NYC & Company operates a citywide LinkNYC and street pole banner program. In addition to the strategically placed NYC banners, we can also help build visibility and recognition for your conference, trade show or convention through LinkNYC. LinkNYC is a communications network that provides free public WiFi, phone calls, device charging and access to city services, maps and directions throughout all five boroughs. Each LinkNYC stands 9 feet high and has two 55-inch digital displays for maximum visibility. These media opportunities can help generate revenue for your event.

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Visitor ServicesOur Visitor Services page provides information and discounts on personal services that meeting delegates may need while in NYC.

Save $20 on your first uberPOOL ride in NYC. With uberPOOL you'll be connected with people riding along a similar route to get you to your destination quickly, at a price the fraction of a New York City taxi. uberPOOL is up to 25% cheaper than uberX and only adds a few minutes to your trip. How does it work? 1. Enter the promo code NYCGOPOOL in the ‘Promotions’ section of the app. New to Uber? Sign up at https://get.uber.com/go/nycgopool 2. Select the uberPOOL option at the bottom of the slider 3. Request and ride—you may be matched with another rider traveling along a similar route

Good news: Lyft, the app that gets you rides in minutes, is the ridesharing partner of NYC & Company. Even better news: You get $5 off your first 3 rides with code NYCGO17. Here’s how it works: 1. Download the Lyft app 2. Request a ride 3. GO. Or, click here to have the code automatically applied once downloaded from the link. Code valid for new users only.

Baby Sitters’ Guild, established in 1940, provides in-room childcare, corporate conference back-up childcare and childcare for weddings, meetings or other events. Our sitters are from a dynamic pool of individuals with teaching, theater, art and nursing backgrounds. They all come with prior childcare experience, references and background checks. Baby Sitters’ Guild sitters arrive at each assignment with age-appropriate arts and crafts, books, toys, and games to keep the children fully engaged while in their care. Visit the reservations page on www.babysittersguild.com or call 212-682-0227 and use promo code bsg10282 to receive 5% off the hourly rate.

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Customized Maps We will create a customized map to highlight your meeting locations and other attractions so your attendees can easily navigate New York City. This map can be made available to you in a high-resolution PDF.

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Hotels Courtyard New York Manhattan 5th Avenue 3 E 40th St (bet 5th and Madison Aves) $269 ................. 01Element New York Times Square West 311 W 39th St (bet 8th and 9th Aves) $219 .......................... 02Fairfield Inn & Suites Times Square 330 W 40th St (bet 8th and 9th Aves) $289 .......................... 03Four Points by Sheraton Midtown Times Square 326 W 40th St (bet 8th and 9th Aves) $279 .......................... 03Holiday Inn Express Manhattan West 538 W 48th St (bet 10th and 11th Aves) $239 ...................... 04Hudson Hotel 356 W 58th St (bet 8th and 9th Aves) $209 .......................... 05JW Marriott Essex House Hotel 160 Central Park South (bet 6th and 7th Aves) $339 .......................... 06

Millennium Broadway Hotel 145 W 44th St (bet 6th and 7th Aves) $249 .......................... 07

*New York Marriott Marquis (headquarters) 1535 Broadway at 46th St (bet 46th and 45th Sts) $279 ......................... 08Quality Inn Midtown West 442 W 36th St (bet 9th and 10th Aves) $239 ........................ 09Renaissance Times Square 714 7th Ave (bet 48th and 47th Sts) $289 ......................... 10Row NYC 700 8th Ave (bet 45th and 44th Sts) $219 ......................... 11The Waldorf Astoria 301 Park Ave (bet 50th and 49th Sts) $359 ......................... 12Wyndham New Yorker Hotel 481 8th Ave (bet 35th and 34th Sts ) $239 ........................ 13YOTEL New York 570 10th Ave (bet 42nd and 41st Sts) $219 ........................ 14

Current as of February 2016Map by David Lindroth Inc.© NYC & Company, Inc.

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Exhibitor Assistance LettersOur intent is to cultivate relationships not only with attendees but with exhibitors who will potentially use our member services for their planning and entertaining needs.

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Delegate Discount Pass 2017

PromotionsOur Delegate Discount Pass – which can be posted on your show’s NYC travel website – provides attendees exclusive savings at participating member restaurants, tours and attractions throughout the City.

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NYC & Company Press ReleasesWhen applicable, our Communications team will assist with press releases or press events.

CONTACTS

Chris Heywood / Sean Altberger NYC & Company 212-484-1270 saltberger@nycgo.com

Adrienne Appell Toy Industry Association 646-520-4863 aappell@toyassociation.org

DATE February 9, 2016

FOR IMMEDIATE RELEASE

NYC & COMPANY WELCOMES BACK THE

113th ANNUAL NORTH AMERICAN INTERNATIONAL TOY FAIR

— More Than 1,200 Exhibitors Expected to Attend the Western Hemisphere’s Largest Toy Trade Show,

February 13 to February 16 —

— Industry Event Will Open Alongside Play Fair, a Brand New Consumer Event —

New York City (February 9, 2016) — NYC & Company, New York City’s official destination marketing organization, welcomes back the 113th Annual North American International Toy Fair, the largest toy, game and youth product marketplace in the Western Hemisphere. The North American International Toy Fair will bring together more than 1,200 total exhibitors from 32 countries, more than 11,000 buyers representing 5,000 unique retail outlets and 20 of the Top 25 Toy Sellers under one roof.

Toy Fair 2016 runs from Saturday, February 13 through Tuesday, February 16 at New York City’s Jacob K. Javits Convention Center. Toy Fair will open alongside a brand new consumer segment, Play Fair, also at the Javits Center on February 13 and 14.

“We are thrilled to welcome back the North American International Toy Fair and its participants to New York City. This annual gathering continues to provide play professionals with the opportunity to not only discover new trends but establish new business relationships,” said Fred Dixon, president and CEO of NYC & Company. “There is no better place to introduce the latest innovations and new retail concepts in the toy industry than here in NYC.” The North American International Toy Fair is produced by the Toy Industry Association™, Inc. (TIA), a not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. TIA’s more than 900 members account for approximately 90% of all toys distributed in North America.

“Toy Fair is four days of fun but it’s also serious business,” said Marian Bossard, SVP of TIA Global Market Events. “We expect over 33,000 members of the global toy community to walk the aisles of the Javits Center in search of the hottest playthings. This year, we are thrilled that families can experience the magic of toys and play this year for the very first time at Play Fair!”

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Social Media Welcome your group to NYC via our Facebook and Twitter feeds, while delegates can follow @nycgo on Twitter and Instagram for instant New York City updates.

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nycgo.com/makeitnycT +1.212.484.1200 destinationservices@nycgo.com

Have any questions?We’re here to help.

Thank You

Manhattan Bridge. Photo: Julienne Schaer

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810 Seventh Ave, 3rd fl New York, NY 10019

Grand Army Plaza. Photo: Tagger Yancey IV Cover, Brooklyn Bridge Park. Photo: Julienne Schaer