INVESTING IN BUSINESS TRAVEL RETURNS INCREMENTAL REVENUE & NEW PROFITS

Source: ROI of U.S. Business Travel Report

$

$3.80$12.50

Revenue

$

$1.00Investment $BUSINESS

TRAVEL

&

675 THOUSAND

Jobs

MeetingsAuto Industry1.65

MILLIONJobs

MEETINGS SUPPORTED MORE JOBS THAN THE AUTO INDUSTRY

Greater Phoenix CVB calculated that each hotel room generated $6,300 in visitor related taxes per hotel room annually, more than the median household property tax

HOTEL ROOMS GENERATE MORE TAX REVENUE THAN THE AVERAGE HOUSEHOLD

$ $

Meetings Mean Business

educating stakeholders how meetings directly equate to jobs

RestaurantsBusinesses

HotelsConference

Centers

Meetings

DMO Group Sales Channel Impact Study

In 2011, DMOs impacted nearly 20% of all U.S. group hotel room demand, resulting in 35.6 million group room nights sold

20%Hotel Room

Demand

35.6 MILLION

GroupRooms

Source: DMO Marketing Activities Study

DMOS KEEP PACE WITH CONSUMER MEDIA CONSUMPTION

Digital Media

Traditional MediaOther

U.S. AdvertisingSpending

DMO Marketing Allocation

U.S. Weekly Media

Consumption

Initially subsidized by the Foundation, accreditation establishes high standards of accountability and excellence of best practices in community marketing

Destination Marketing Accreditation Program (DMAP)

DMO Performance Reporting Handbook

Contains 200+ , tools, metrics and recommendations to assist DMOs articulate contributions to their stakeholders and community

11 toolkit chapters and a 4-minute video help DMOs establish relationships with government leaders and stakeholders

DMO Advocacy Toolkit & Video Visitor Information Centers Study

543 DMO visitor information centers reported serving 10 million walk-in visitors in 2012

10 MILLION

Walk-InVisitors Served

revenue sources, tax breakdowns,

competitive analysis and planning

Have Members

74% 41%

Study helps DMOs recruit, retain, reward

$

Source: Convention Sales Best Practices Study

DMO BudgetConvention Center

Budget

A DMO’S AND CONVENTION CENTER’S ANNUAL BUDGET

People-BasedMarketing

(Sales Force, Industry Shows, Conferences)

44% 54%

Junior Achievement Youth Education Program

tourism Junior Achievement program, the Foundation has received the Gold-Level U.S. President’s Volunteer Service Award twice

Future Workforce Career Fairs

DMO professionals have represented the destination marketing community at career fairs across the U.S.

CAREER FAIR

A new online, interactive and dynamic training resource featuring best practices across 14 DMO disciplines (in development)

Destination Management & Marketing Essentials

AB

Foundation grants provide additional opportunities for some of the 400 DMO pros in the CDME program

CDME Scholarships

20%

20% OF DMO CEOS REPORTED EARNING CDME CERTIFICATIONS,MORE THAN MASTER’S DEGREES

DMOs average23,352 likes per page

DMOs average4,155 followers

DMOs average115,000 video views

Digital & Mobile Marketing Toolkit

86% on Facebook 79% on Twitter 49% on YouTube

Source: DMO Corporate & Social Responsibility Study

74% 16%

Actively Recommend Charities

31%

Connect Clientsto Charities

Stays Engaged from Beginning to End

74% OF DMOS ACTIVELY RECOMMEND LOCAL CHARITIES FOR CLIENTS TO ENGAGE WITH DURING THEIR EVENTS

110 DMOs have used this localized measurement model to run28,485 event impact calculations

Event Impact Calculator

Sports Module

Coming Soon!RecreationTransport

FoodLodging

Retail

Diverse Organizational

Teams

DiverseStakeholders

Diverse Audiences

EXECUTIVE BUSINESS STRATEGY MODEL IN DEVELOPMENT TO MEET TODAY’S CHANGING GLOBAL MARKETPLACE AND WORKPLACE

Diversity + Inclusion: An Integrated Framework

1 Industry Visibility

4Industry Com

munity

3Planner Connection

DM

O E

xpos

ure

2

PlannersReached

empowerMINT.comUnique Planner Views

DMO Sales Professionals

Trained

Emails,Web Referrals, RFPs and Quick Requests

POSITIONING DMOS AS THE PREFERRED CHANNEL FOR MEETINGS PROFESSIONALS

From 2010-2013, the Foundation will support educational content for more than 4,000 DMO professionals

Face-to-Face Education

Resources for the Industry Resources for DMOs

Relevance Valueand Technology

Social Responsibility

Education