DESSERT

INSPIRATION

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DESSERT INSPIRATION

GLOBAL PRODUCT TRENDS

FACTS AND FIGURES

VIOGERM® WHEAT GERMS

OUR PROPOSALS

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FACTS & FIGURES

Market value for the top 10 countries in 2012 in millions of euros

Source: Datamonitor – Market Data Analytics - Cakes & pastries, Cookies (sweet biscuits), Morning goods

US

19.409,5

Mexico

3.833,2

Brazil

6.833,9

Japan

10.795,7

UK

3.897,3

Germany

6.468,3

France

2.552,2

Italy

3.062,9

North America

21.879,2– 20,7%

Europe

30.741,8 – 29,1%

Asia-Pacific

39.312,7 – 37,2%

Africa & Middle East

1.718,5 – 1.6%

Latin America

12.084,0 –11.4%

Russia

3.095,6

China

20.157,3

Total: 105.736,2 million of euros

FACTS & FIGURES

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Market value for other countries in 2012 in millions of euros

Source: Datamonitor – Market Data Analytics - Cakes & pastries, Cookies (sweet biscuits), Morning goods

TOTAL 105.736,2

Canada 2469,7 India 2019,7 Spain 1687,4 Poland 1570,9 Indonesia 1332,9 Turkey 1294,5 Australia 1146,7 Netherlands 1139,8 Taiwan 810,0 Switzerland 791,6 Thailand 777,3 Belgium 758,6 South Africa 757,4 Argentina 681,3 Republic of Korea 655,1 Colombia 649,5 Greece 621,2 Austria 609,4 Saudi Arabia 596,5 Sweden 520,5

Philippines 429,7 Ireland 364,2 Finland 364,1 Portugal 347,3 Czech Republic 344,1 Singapore 341,4 Denmark 322,5 Norway 320,2 Hong Kong 261,2 Nigeria 258,9 Hungary 231,5 New Zealand 225,2 Romania 209,3 United Arab Emirates 105,7 Vietnam 100,9 Venezuela 86,1 Malaysia 79,6

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GLOBAL PRODUCT TRENDS

SENSORY & INDULGENCE SENSORY & INDULGENCE

CONVENIENCE

CUSTOMIZATION

LOCAL

SUSTAINABILITY

NUTRITION NUTRITION

WIRELESS LIFE

AUTHENTICITY

NOSTALGIA

PRIVATE LABELS

SENSORY & INDULGENCE

GLOBAL PRODUCT TRENDS

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Health

Rising health- consciousness combined with the

increasingly complex health needs of consumers makes

the health trend one of the most relevant to the bakery

category.

While consumers are increasingly health- conscious, taste

remains a primary driver of purchase.

Naturalness

Consumers associate "naturalness" with nutritiousness

opportunity for bakery manufacturers to address these

aspects via claims and marketing.

Because of rising health-consciousness consumers are

strongly influenced by natural options when shopping for

food and drinks

VIOGERM® WHEAT GERMS-

THE TREASURE OF WHEAT

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Wheat germ is the most valuable part of wheat.

The high content of unsaturated fatty acids in wheat germ limits its shelf life to a

few days. HOCHDORF Nutrifood Ltd. has developed a gentle process to stabilize

the wheat germ as VIOGERM®, preserving the richness of protein, dietary fibre,

minerals and vitamins, while extending the shelf life to 12 months.

VIOGERM® is the perfect combination of health and taste.

The addition of VIOGERM® enhances food products in a natural way and has a

variety of applications in the food industry.

VIOGERM® WHEAT GERMS-

THE TREASURE OF WHEAT

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Natural package of 70 nutrients

38% carbohydrates

32% proteins

12% food fibres

7% fat

5% minerals

5% water

1% vitamins

% RDA- cover with 30g VIOGERM® ( 4 tea spoons )

Vitamins Minerals

Vitamin E 25% Potassium 36%

Vitamin B1 49% Magnesium 21%

Vitamin B6 28% Iron 15%

Folate 23% Zinc 36%

Selenium 43%

VIOGERM® WHEAT GERMS-

THE TREASURE OF WHEAT

VIOGERM® Gold Flour

Applications: Bakery products, breakfast cereals,

convenience foods/snacks, pasta,

sauces/soups, health supplements

VIOGERM®Gold Powder

Applications: Bakery products, breakfast cereals,

convenience foods/snacks, ready

meals, pasta, sauces/soups, nut re-

placement

VIOGERM® Gold Grain

Applications: Bakery products, breakfast cereals,

convenience/snacks, dairy products,

ready meals, chocolates, nut

replacement, health supplements

VIOGERM® Gold Chips

Applications: Bakery products, breakfast cereals, dairy

products, chocolates, desserts and ice

cream, nut replacement

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OUR PROPOSALS

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Pleasure and indulgence are among today's most important global trends.

Desserts are a great source of inspiration transferring pleasure and indulgence

also in other categories. Whether creamy, crunchy, fruity, with or without

chocolate- the variety is incredibly large and after a good meal the dessert is the

icing on the cake.

Inspired by traditional and fashionable desserts Symrise has translated this

market understanding into an indulging and exciting flavor collection utilizing

Symrise’s outstanding flavor expertise. The entire collection is successfully tested

in different applications and enables you to create new and inspiring products

exceeding today’s consumers’ expectations.

Our proposals:

Sandwich Cookie “Dulce de Leche”

Sandwich Cookie “Banoffee Pie”

Sandwich Cookie “Mandarin Cheesecake”

Sandwich Cookie “Greek Yoghurt”

Sandwich Cookie “Hazelnut Dessert”

TASTING SESSION

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