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DESIGNS
P R E M I È R E V I S I O N N E W YO R K | A L I V E M E E T I N G
Première Vision New YorkThe best way to connect with US and canadian brands
PREMIÈRE VISION NEW YORK, A HIGHLY ORGANISED, EFFECTIVE STRUCTURE.
Première Vision New York is a structure bringing together all fashion players, providing support to each of its exhibitors. It features flexible tools, expert solutions and tailor-made services at its live event: a platform that reveals and stimulates the market at the same time.
3 EVENTS PER YEARin January, April and July, corresponding
to buying periods.
A TRANSVERSAL OFFEROF 6 COMBINED SECTORS
yarns and fibres | fabrics | leather | textile designs | accessories | garment manufacturing.
300 EXHIBITORS from more than 25 countries, selected by specialized committees,
showcase their new collections and their most exclusive know-hows in fully equipped, modular booths, adapted to the specific needs of each.
OVER 3000 INDUSTRY PROFESSIONALS
coming together for 2 days in New York.
ATTRACTIVE AND TARGETED EVENTS
promoting innovation and creativity
“I love to come to PV New York due to its trend setting trajectory. This is a great show to research trends, innovative materials, and get inspired. “
Marie Saint Pierre, President of Maison Marie Saint Pierre
What makes PV so unique is that you f ind everything under one roof.
Aris Lallas, Senior Vice President design for White House, Black Market
‘‘
P R E M I È R E V I S I O N N E W YO R K | 6 C O M P L E M E N TA R Y S E C TO R S
The north american show of yarns and fibres
Leather and fur specialists: international tanners, furriers, manufacturers and an offer
targeting the premium market
All the accessories for the best fashion and design
The best mills worldwide! Vibrant, exciting trends, 18
months in advance
The north american show for creative textiles and surface
designs
The area of fashion-manufacturing specialists
YARNS, KNITWEAR AND FIBERLEATHER
ACCESSORIES
MANUFACTURING
FABRICS DESIGNS
Map guideJuly 2018
ATTRACTIVE and targeted events
P R E M I È R E V I S I O N N E W YO R K | AT T R AC T I V E A N D TA R G E T E D E V E N T S
A durable partnership exclusive to the New York edition to showcase american Savoir-faire. The Brand Ambassador program, with a unique collection created for the show to promote sustainable fashion. A way to build strong connections with designers and emerging brands.
A wardrobe, materials and talks to promote the responsible approaches of Première Vision New York exhibitors, and shed light on a new generation of values combining creativity, innovation and sustainability.
Première Vision Paris has been a partner of the International Festival of Fashion and Photography at Hyères since 2011. In July, the winners of the 2018 Grand Jury Prize Première Vision were invited to Première Vision New York, where they exhibit their collection.
Each session, Première Vision proposes a program of special events for a full immersion in the heart of fashion, creativity and inspiration.
PREMIÈRE VISION NEW YORK ALSO PROMOTES INNOVATION AND CREATIVITY RELATED TO THE DIFFERENT ACTIVITY SECTORS.
EXCLUSIVEfashion information and tools
A KEEN OBSERVER OF TRENDS FOR OVER 40 YEARS, PREMIÈRE VISION HAS ESTABLISHED ITSELF AS BOTH A PLAYER AND PRECURSOR OF THE FASHION SCENE IT DECODES, ANTICIPATES AND DECIPHERS BEFORE EVERYONE ELSE.
The brand has become the exclusive rendezvous of all those seeking to understand the newest discoveries, in order to grow, be stimulated and meet the challenges of tomorrow.
WELCOME WALLYour designs displayed at the show so the buyers get to know your work.
THE PREMIÈRE VISION COLOUR RANGEIt brings together the key seasonal information for all activity sectors: accessories, leather goods, and textile designs
TREND TASTING SEMINARSA complete offer of seminars, for a unique understanding of the season. Season Trend Tasting, Colour Trend Tasting.
ONLINE FASHION INFORMATIONBefore, during and after the show, Première Vision invites you to dive into the seasons with the Fashion section of the website www.Premièrevision-newyork.com
P R E M I È R E V I S I O N N E W YO R K | FA S H I O N TO O L S
PREMIÈRE VISION: 18 YEARS OF SHOWS AROUND THE WORLD
Première Vision New York benefits from the stability of a show founded in 2000, and the support and expertise of a local office with more than 15 years of experience. Thanks to its partnerships and strong relationships with brands, Première Vision is the leading show for all fashion professionals around the world.
This was a great show for us: the visitors were our target audience, and we got a lot of meetings with hopefully future clients during these 2 days
ART ATLAS
Première Vision New York is an important part of our overseas expansion strategy. We are always happy with our results and the quality of the visitors. We were visited by Patagonia, Nike, Target and many others. It ’s fantastic!
FILATURES DU PARC
What’s great with this show is that we get visited by returning clients, but also by new ones. We always get new business when we come. This edition, we were very happy to meet with Tory Burch, DKNY and Victoria Secret.
LUDIA
‘‘
COMING FROM NORTH AMERICA
USA: 92.6%Canada: 3.1%Europe: 1.5%Asia: 1.2%South America: 0.9%Other: 0.7%
P R E M I È R E V I S I O N N E W YO R K | T H E TA R G E T
LOYALtargeted visitors
MORE THAN 3000 VISITORS IN JULY 2018A north-american visitorship characterised above all by its high-quality and diversity:. markets: ready-to-wear, leathergoods, fashion jewellery, footwear…. size: independent designers, international groups, small and mid-sized companies.... positioning: luxury houses, medium and high-end fashion and accessories brands, major retail chains…
PREMIÈRE VISION NEW YORKis the leading show for north american fashion professions
ALDO - ALEXANDER WANG - AMEREX - BANANA REPUBLIC - CLUB MONACO - COLE
HAAN - CONVERSE - DKNY - DYNAMITE - EDUN - EILEEN FISHER - ELIE TAHARI
- EXPRESS - FLEUR DU MAL - FULLBEAUTY BRANDS - GAP - GH BASS & CO - G-III
APPAREL GROUP - GLOBAL BRANDS GROUP - GUESS INC. - HANES - HELMUT LANG
- J. C. PENNEY COMPANY INC - J. CREW - J.MCLAUGHLIN - JILL STUART - JONATHAN
SIMKHAI - JS GROUP INTERNATIONAL - KATE SPADE - KEDS - KENNETH COLE -
KIPLING - KOHL’S - L BRANDS - LA SENZA - LAFAYETTE 148 - LANDS’ END - LANE
BRYANT - LESPORTSAC - LF AMERICAS - LILLY PULITZER - LISA MARIE FERNANDEZ -
LORD AND TAYLOR - LUCKY BRAND - LULULEMON ATHLETICA INC. - MACY’S - MARC
JACOBS - MARCHESA - MAX ‘N CHESTER - MICHAEL KORS - ML MONIQUE LHUILLIER
- MM.LAFLEUR - MONSE - NANETTE LEPORE - NARCISO RODRIGUEZ - NATORI -
NAUTICA - OLD NAVY - PATAGONIA - RALPH LAUREN - REEBOK - ROBERT GRAHAM
- STEVE MADDEN - SUPREME - TALBOTS - LEVY’S - TOMMY HILFIGER - TORY BURCH
- VICTORIA’S SECRET - VINCE - WALMART
There are so many smart things that I get out of the show. It is a great place to explore opportunity and to create more ecofriendly garments and accessories. Showcasing people who are doing it right offers a great source of inspiration and amazing global contact opportunities.
Janine Donen, President and CEO of Brilliant Design, LLC. New York
‘‘
DESIGNS VISITORS
THE PV NEW YORK DESIGNS VISITORS WORK FOR ALLTHE SECTORS OF THE INDUSTRY:
I have been coming to the show for 7 years now. It is a great forward trend setting show always ahead of the curve.
Bruce Bowens, Designer for Berek
‘‘
POSITIONING
HIGH RANGE
MIDDLE RANGE
LUXURY / COUTURE
MASS MARKET
ACTIVITY SECTORS
CHAIN STORE
RETAILER
GARMENT
READY-TO-WEAR
9%
50%
31%
23%
40%
10%
27%
36%
COUTURE, LUXURY 35%
PROFILE
DESIGNER
HEAD DESIGNER
CEO
BUYER
16%
31%
16%
6%
PRODUCT MANAGER6%
MARKETING3%
OTHER22%
* Multiple choice answers
P R E M I È R E V I S I O N N E W YO R K | T H E TA R G E T
59,1%
15,9%
25%
Childrenswear
Menswear
Womenswear
INTERNATIONAL REACH & scope of action
P R E M I È R E V I S I O N N E W YO R K | S C O P E O F AC T I O N
This exclusive model gives it a full and in-depth understanding of the needs of local markets, to forge its own responses adapted to each region, and thus guarantee all exhibitors exceptional exposure and promotion.
STRONG INTERNATIONAL
PRESS COVERAGE THROUGHOUT
THE WORLDA major media plan in the leading
international publications and websites, both trade and general
interest. (Fashion Network, Business of Fashion, Textilwirtschaft, Fashion
United, Fashion…)
A PERMANENT OFFICE IN NEW YORK CITY
For a closer contact with the brands and buyers and a permament animation of our network and
promotion of the show.
DIRECT MARKETING CAMPAIGNS
Emailings, phoning, mailings…
A DATA BASE of more than
200,000 professionals
WITH INTERNATIONAL OFFICES LOCATED THROUGHOUT THE WORLD, PREMIÈRE VISION BENEFITS FROM EXTREMELY RESPONSIVE TOOLS AND ANALYSIS.
NORTH AMERICA
SOUTH AMERICA
OFFICES
SHOWS
USACANADA
BRASIL
UKGERMANYFRANCE ITALY SPAIN
ISTANBUL
RUSSIACHINAJAPANSOUTH KOREA
EUROPE
MIDDLE EASTASIA
A RANGE OF EFFECTIVE TOOLS BEFORE,
DURING AND AFTER THE SHOW
Website, mobile app, social media, map guide,…
53 387FANS
6 300 FOLLOWERS
32 600 FANS
AN ACTIVE ditigal community
MORE THAN
247 084 VIEWS
WEBSITE24 887 USERS
123 036 PAGE VIEWS
3 276 PAGE VIEWS AND 300 DOWNLOADS
ON THE MOBILE APP
P R E M I È R E V I S I O N N E W YO R K | D I G I TA L C O M M U N I T Y
TOP 5 EXHIBITING COUNTRIES
1. USA2. Great Britain3. France4. Italy5. Australia
P R E M I È R E V I S I O N N E W YO R K | T H E O F F E R
EXHIBITORS FROMALL OVER THE WORLD
OVER 300 EXHIBITORSfrom more than 25 countries, selected by specialized committes, showcase their new collections and their most exclusive know-hows in fully equipped, modular booths, adapted to the specific needs of each.
DESIGNS EXHIBITORS, a strong and above all selective,creative and innovative offer.
PREMIÈRE VISION DESIGNS, A LEADER IN ITS MARKET. Brings together a rigorous selection of specialised international studios presenting their latest exclusive collections of textile patterns and designs.
100 EXHIBITORSeach edition coming from 13 countries.
THOUSANDS OF PRODUCTS AVAILABLEpatterns, embroideries and appliqué motifs, knits, fabrics, transfer-paper, vintage...
AN OFFER THAT’S UNIQUE in terms of its richness for all industry professionals, across all universes: men’s, women’s, juniors’, children, childcare, lingerie, beachwear, sportswear, accessories, knits...
EXHIBITORS PER SECTORS
45%37%
9% 6% 3%
Designs
Manufacturing
Leather
Accessories
Fabrics
THE BOOTH an equipped and customised space.
PREMIÈRE VISION PROVIDES YOU A FULLY EQUIPPED BOOTH
They are made of white and thick cloth tight on an aluminium structure (height 8 ft). The cloth is white synthetic muslin, flat, seamless, and flame retardant.Each table is delivered with its white tablecloth.
There are two types of booths:
STANDARD BOOTH 4,340 USD + 54.68 USD of NY sales tax. You can order 1 or 1.5 or 2 or 3 standard booth(s)1 standard booth is 10ft (3.05m) wide by 6 to 8ft (1.82m to 2.44m) deep or at least 60 to 80 sq ft (5.55 to 7.43 sq m) and is delivered with 2 6’ tables, 1 4’ table, 6 chairs, 1 set of 3 spotlights, 1 wastebasket, 1 company I.D. sign, 1 electrical outlet.
SMALL BOOTH 2,861 USD + 36.05 USD of NY sales tax. You can order 1 or 2 small booth(s)1 small booth is 6ft (1.82m) wide by 6 to 8ft (1.82m to 2.44m) deep and is delivered with 1 4’ table, 3 chairs, 1 set of 3 spotlights, 1 wastebasket, 1 company I.D. sign, 1 electrical socket.
The booths are open only on the front side along the walking aisle. If you would like your booth to be open on one of its side, you can ask for a corner option (for an extra 275 USD) so you get more exposure, and space to work with your clients.
SPECIAL DISCOUNTS: • 5% discount if you register before October 12th 2018
• 10% if you commit to 3 participations to PV NY in 2019 (January + April + July)
P R E M I È R E V I S I O N N E W YO R K | T H E B O OT H
P R E M I È R E V I S I O N N E W YO R K | P R O M OT I O N & E X H I B I TO R S PAC E
SERVICESand dedicated promotional tools
REGISTRATION, PREPARATION OF YOUR BOOTH, IMAGE REQUESTS, BADGES, NEWS...
An extranet to facilitate everything you have to do.
ONE INTERFACEto manage your participation from A to Z
E-CARDReady to go, fast and cost-effective. To send to your clients, agents and international contacts.
WEB AND EMAIL BANNERSTo make part of your email signature and on your websites.
MAP GUIDE, E-CATALOGUE AND MOBILE APPMap guide with 3500 copies distributed.
WEBSITEMore than 123 036 page views per season, more than 24 887 users.
SOCIAL MEDIA Over 70,000 followers across all social media platforms.
MEDIAKITGet extra visibility thanks to the advertising options across our different media (map guide, website, mobile app...).
ADVERTISING AND DIRECT MARKETINGAdvertising campaigns in the international trade press, e-mailings to Première Vision New York visitors.
MARKETING AND PROMOTIONAL SUPPORTfrom our NY office.
US OFFICE
THIERRY LANGLAISVice President of Operations
VERONICA WELCHMarketing Executive
UMUT CEVIKMarketing Executive
premierevision-newyork.com
#wearepremierevision
JOIN
US
A TEAM TO ACCOMPANY YOU
P R E M I È R E V I S I O N N E W YO R K
GUGLIELMO OLEAROInternational Exhibitions Director
SALES AND EXHIBITORS
CAROLINE BONNETFabrics, Accessories & Manufacturing
Project [email protected]
VIRGINIE RALUYDesigns & Leather
Exhibitors [email protected]
COMMUNICATION TEAM
MARGAUX DRANSARDCommunication Executive
FASHION TEAM
JULIE GREUXDeputy Fashion Director
