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Designing for the
Next Smart Device
JEDEC at CES 2014Copyright© 2014
Elad Baram
January 9, 2014
Director, Product Marketing, Mobile & Connected Solutions, SanDisk
Next Smart Device
Forward-Looking Statements. During our meeting today, we may make forward-looking statements. Any
statement that refers to expectations or other characterizations of future events or circumstances is a
forward-looking statement, including those relating to market growth, industry trends, future products,
product capabilities and specifications, and product and technology development. Actual results may
differ materially from those expressed in the forward-looking statements due to factors detailed under
the caption “Risk Factors” and elsewhere in documents SanDisk files from time-to-time with the SEC,
2
the caption “Risk Factors” and elsewhere in documents SanDisk files from time-to-time with the SEC,
including our annual and quarterly reports. SanDisk undertakes no obligation to update these forward-
looking statements, which speak only as of the date hereof.”
Wearable Devices
What is the Market Opportunity?
3
What is a Wearable Device?
Health & Fitness Monitors Wearable Camera Smart Watch Devices Wearable Computer
FitBit
Nike
Pebble Sony
Looxie
Zeal
Google Glass
4
Jawbone
Recon Jet
Motorola Qualcomm
Go Pro
Fitness
2013
Growth Segments—Smartwatches and Smartglasses
90%
8%2%
5
Smartglasses and
WatchesOther (Jewelry)
Source: Strategy Analytics. 9/13Mix of Units Shipped
Fitness
2017
Growth Segments—Smartwatches and Smartglasses
60%
15%25%
6
Fitness
Smartglasses and
Watches
Other (Jewelry)
Source: Strategy Analytics. 9/13Mix of Units Shipped
Sto
rag
e (
PB
)
800
1,000
1,200
1,400
1,600
Embedded Storage Growth in Wearables
7
Source: SanDisk Marketing
Sto
rag
e (
PB
)
-
200
400
600
2013 2014 2015 2016 2017
Total wearables
Wearables Will Drive Innovation
8
Product innovation will improve adjacent markets
3.5% 27.4%
App Development Will Drive AdoptionD
eve
lop
ers
9
Copyright 2013 Strategy Analytics, Inc.
De
velo
pe
rs
Wearable Apps Create New Use Cases
21 WATTS
10
21mph
NE CALS
WATTS
DISTANCE: 5 MILES 300
Video Capture Performance Requirements
8
10
12
14
16
Video Recording
11
0
2
4
6
8
VGA HD (720p) HD (1080p) HD (1080p
@60fps)
UltraHD
Source: SanDisk 1/14
MB
/se
c
Video and Apps Will Drive Capacity
20
25
30
35
40
45
GB
12
0
5
10
15
2013 2014 2015 2016
Smartwatch WearableGlass
Source: SanDisk 1/14
Flagship Smartphone
~6000 mm2
Challenges of Designing for Wearables
Wearable Glass, ~800mm2
Watch,
500mm2
13
Sources: phone – iFix
Glasses – catwig.com
Packaging Technology Ramp—Sub 100mm2
1Y
14 x 18mmmm
2
250
300
200
150
1Z
14
(90mm2)
20152011
12 x 16mm
11.5 x 13mm
Source: SanDisk 1/14
0
100
50
150
9 x 13mm
or 11 x 10
Lowering Z Height
101 um
15
� Wearable will require thinner solutions
� Die thinning and substrate thinning are nearing the technology limits
– Negative reliability effects, thermo-mechanical stress challenges
Source: SanDisk 1/14
Low Profile Package Considerations
Mold BodyiNAND PACKAGE CONSTRUCTION
Package
Height Substrate
Solder ball
Current JEDEC BGA
(Per MO-276)
0.22+/-0.05mm
16
Reduced Stand-off by using
Smaller Solder Ball (MO-276 REVISION NEEDED)
STUDY IMPACT TO BLR
LGA (no Solder Ball)(Customer may need Under-
Fill for BLR)
LGA may need new PAD-OUT
(non-fine pitch)
Current JEDEC BGA
(Per MO-276)
Very Low Power at All Times
-
1,000
2,000
3,000
Smartphone 3 Smartphone 2 Smartphone 1 Wearable
Computer
(Glasses)
Smartwatch
Battery (mAh)
17
� Standby and leakage current is critical
� Need to consume low mA at all times
(Glasses)
Smartphone 3 Smartphone 2
Smartphone 1 Wearable Computer (Glasses)
Smartwatch
Source: SanDisk 1/14
Summary
� Drive Sub 100mm2 packages, leveraging 1Znm
technologies
� Make the right power / performance design tradeoffs– Leverage eMMC power advantages in sleep modes
– Enjoy the power efficiency in the relevant performance envelop
18
– Enjoy the power efficiency in the relevant performance envelop
� Small form-factor, ultra low-power requirements for
wearable devices will fuel innovation into other market
segments
Thank You!
19