Getting a visitor to your website is only half the battle: how do you keep them? A lot of attention is put on the "action" items on a homepage but it's more likely a visitor is landing on an interior page from a Web search or link. Every visual element, content or cue makes an impression with your visitor and influences what next step they take. The last thing you want to do is leave your visitor at a dead end or continuously force them to use the “back” button. With each page having a defined “next step” it gives your visitor a forward moving Web experience. The idea is more than just bigger and brighter action buttons. Your goal is the design an experience to make your visitors care. This session will walk through real life examples to identify common pitfalls and successful approaches, provide techniques to objectively look at your communications from your audience’s point of view and highlight tools to measure and track success of your communications.
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1. Designing for next steps (a forward moving Web
experience)@nickdenardis #heweb12 #mcs5
2. @nickdenardis@nickdenardis #heweb12 #mcs5
3. Associate Director of Web Communications Wayne State
University hp://wayne.edu/ Host of EDU Checkup hp://educheckup.com/
Curator of EDU Snippits hp://edusnippits.com/@nickdenardis #heweb12
#mcs5
4. Information Architecture the art and science of organizing
and labeling websites, intranets, online communities and soware to
support usability. - Information Architecture
Institute@nickdenardis #heweb12 #mcs5
5. @nickdenardis #heweb12 #mcs5
6. @nickdenardis #heweb12 #mcs5
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8. User Experience a persons perceptions and responses that
result from the use or anticipated use of a product, system or
service" - ISO 9241-210@nickdenardis #heweb12 #mcs5
9. Good Design != Good UX@nickdenardis #heweb12 #mcs5
10. Good UX = Good Design@nickdenardis #heweb12 #mcs5
11. 1. Junk 2. 3. 4.@nickdenardis #heweb12 #mcs5
12. Care.@nickdenardis #heweb12 #mcs5
13. First Impressions@nickdenardis #heweb12 #mcs5
14. Can I trust this page? Is the information up to date? Can I
use this page as a resource in the future? What do they want me to
do on this page?@nickdenardis #heweb12 #mcs5
15. @nickdenardis #heweb12 #mcs5
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20. 1. Junk 2. Good 3. 4.@nickdenardis #heweb12 #mcs5
21. Test early, test oen.@nickdenardis #heweb12 #mcs5
22. @nickdenardis #heweb12 #mcs5
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29. Woopra@nickdenardis #heweb12 #mcs5
30. Silos get in the way of your users@nickdenardis #heweb12
#mcs5
31. @nickdenardis #heweb12 #mcs5
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36. 1. Junk 2. Good 3. Great 4.@nickdenardis #heweb12
#mcs5
37. Use a human proxy@nickdenardis #heweb12 #mcs5
38. @nickdenardis #heweb12 #mcs5
39. @nickdenardis #heweb12 #mcs5
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41. We have limited time@nickdenardis #heweb12 #mcs5
42. ClickTale@nickdenardis #heweb12 #mcs5
43. @nickdenardis #heweb12 #mcs5
44. People suck at reading online@nickdenardis #heweb12
#mcs5
45. @nickdenardis #heweb12 #mcs5
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48. 1. Junk 2. Good 3. Great 4. Rememberable@nickdenardis
#heweb12 #mcs5
66. 1. Junk Get a baseline understanding of your visitors 2.
Good Entice them to get just one step further 3. Great Walk along
their journey 4. Rememberable Adding a few
#lilebigdetails@nickdenardis #heweb12 #mcs5