Designing for New Age Mobile Devices!Mobile Websites, Apps, M-commerce, iPad Services and more…

New platforms, new design thinking

Beyond usability – towards engagement

Innovation for profit as well as social change

Friday March 18 2011, UniSIM HQ, Singapore.7.00-8.00 pm

ERGOSS

EXCLUSIVE

Seminar Outline (1 hour)

Mobile UX Strategy: Creating a wide-splash mobile presence for your business

Ecosystems Thinking: Sizing up the context, unmet needs, design opportunities and constraints

UI Structure and Information Architecture: Blue-printing the design journeys

Homepage Design: Creating an effective and engaging homepage

Navigation Design: Guiding visitors seamlessly along multiple pathways

Content Strategy: Writing/repurposing content for the mobile channel

Interaction Design: Beyond touch…inventing new ways to inteact with data

Social Aspects: Leveraging mobile devices to improve lives, spread happiness

Seminar Highlights

• Case Studies: Samsung Mobile, HTC, Citibank, Singapore Government• Videos• Q & A

Who should attend?

• Marketers and designers who want to learn latest trends and best practices in mobile UX design• Students

About the Speaker

Yogesh Tadwalkar, MSc, ACA, CUADirector, SynErgo ConsultingChairman, Ergonomics Society of Singapore

For over 10 years, Yogesh has provided consulting to fortune 500 clients including Nokia, HTC, Microsoft, Yahoo!, Intel, HP, Motorola, Sony, Samsung, LG, and SAP in the area of design strategy and innovation.

He specializes in Mobile User Experience, Product innovation and Localization Strategy. Yogesh also has to his credit the first M-Government UX Framework acknowledged and published by ACM.

A prolific speaker and highly experienced trainer – Yogesh has conducted over 75 training courses and seminars worldwide. He is also an adjunct lecturer at the M.Tech. programme at the National University of Singapore (NUS). Previously, Yogesh was the Asia Pacific Head for Human Factors International (HFI).

RSVPcommittee@ergoss.org