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7/29/2019 Designing and making Grids and Columns - Copy.ppt
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GRID & COLUMNSVisually Organize your content
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Why we design with columns
Reflects magazine and newspaper design
Helps readability
Makes the content the primary focus
Provides a guide/road map for the reader
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Design Elements
Photographs
Copy Packages (Headlines, Secondary
Headlines, Copy)Captions
White Space/Negative Space
Graphics/Art
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Layout BasicsDesign double-page spreads
Set picas as the unit of measurement
Set adequate external margins
Set one pica internal spacingSelect number of columns
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COLUMN LAYOUT
Lets build a 10 column layout
(With a vertical dominant photograph)
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10 Column LayoutDouble-page spread
External
Margins
Bottom External
Margins
Gutter
Column
One Pica Internal
Margin
Even Page Odd Page
10 Columns across the double-page spread
1 2 3 4 5 6 7 8 9 10
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Add Folio Tabs and
Eyeline
Eyeline
Folio TabFolio Tab
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Add Vertical Dominant Photo
Vertical Dominant
Photo
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Add Copy PackageHeadline, secondary headline, copy block
Copy Package Rests on
Eyeline
Copy Package
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Add Other Photos
Different sizes and shapes
One PicaOne Pica
Contrasting
Shape
Bleed
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Add Captions
Placed next to each photo
One Pica
One Pica
One Pica
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10 Column Layout
With photos
101100
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10 Column Layout
With photos and color headline
101100
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Add Secondary Story PackageDelete photo and caption to add additional coverage
Secondary Story
Package
101100
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Secondary Story
With photos and color headlines
101100
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COLUMN LAYOUT
Lets build a 10 column layout
(With a horizontal dominant photograph)
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10 Column Layout
Double-page spread
External
Margins
Gutter
Column
One Pica Internal
Margin
Even Page Odd Page
10 Columns across the double-page spread
1 2 3 4 5 6 7 8 9 10
101100
Bottom External
Margins
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Add Folio Tabs and
Eyeline
Eyeline
Folio Tab
101100
Folio Tab
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Add Horizontal Dominant Photo
Horizontal Dominant
Photo
101100
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Add Copy Package
Headline, secondary headline, copy block
Copy Package
Copy Package Rests on
Eyeline
101100
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Add Other Photos
Different sizes and shapes
Contrasting Shape
One PicaOne Pica
One Pica
Bleed
101100
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Add Captions
Placed next to each photo
One Pica
One PicaOne Pica
101100
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10 Column Layout
With photos
101100
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10 Column Layout
With photos
101100
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10 Column Layout
With photos and color headline
101100
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10 Column Layout
With photos and color headline
101100
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VISUAL VARIETYReposition design elements
to avoid visual redundancy
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10 Column Layout
Variations with color graphics
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10 Column Layout
Variations
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10 Column Layout
Variations
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10 Column Layout
Variations
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10 Column Layout
Variations
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10 Column Layout
Variations
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Things to REMEMBER
Design double-page spreads
Set picas as the unit of measurement
Set adequate external margins
Use one pica internal marginsSelect number of columns
Fill columns completely with photos or type
Place type to the outside of the spread
Cluster photos toward the center of the spread