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DESIGNING A MAGAZINE COVER
Intro to Comms
Introduction
When you walk past a magazine rack, what makes you pick up a magazine to read it?
Objectives
By doing this lesson, students will: Describe 3 design elements that should be
considered when designing for a specific audience
Design a proper logo for a magazine cover Choose an appropriate color scheme for a
stated audience Design a magazine cover for a specific
audience
3 Design Elements
Font Color Layout
Fonts
Don’t overuse fonts Never more than 3-4 fonts
Readable
Size, size, Size Bold instead of italics
Common Fonts
Times New Roman – best for large blocks of text
Arial – Good for titles: very clean
Comic Sans MS – whimsical and informalScript – Small and ElegantGeorgia – classyTrebuchet – Very clean
New York
What does this font say?
How about Bernie Madoff, Monster?
Why do these two fonts work well together? CONTRAST!
What audience is this trying to attract?
Tattoo
What does this font say?
How about the other fonts?
Colors
Use a color scheme Stereotypical colors work
Gender (Pink, blue, gray, pastels) Industry Standards (Cat Yellow, John Deere
Green) Age Groups Country Colors
Industry Standard
Why would Oprah’s magazine use John Deere’s colors?
Gender-Based
Is the color scheme easily recognizable?
Layout
Decide what you want to stand out Pictures Titles of articles Key Words
Pictures
Why are there so few words on the cover?
What do you think the majority of this magazine contains?
Titles of Articles
Notice the title of the article is centered – WHY???
Key Words
What words stand out?
Who would this attract?
Mimicry
Check out other magazines – what do you like about them?
Mimic features of other magazines that you like – discard the ones you don’t.