Designed to Ride:Designed to Ride:Attracting “Transit by Choice” Attracting “Transit by Choice”

RidersRiders

Rebecca CalesTransportation Solutions

Policy & External Relations Managerwww.transolutions.org

Transportation SolutionsTransportation Solutions

TMA covering “near TMA covering “near southeast Denver”southeast Denver”

Shopping destinations, Shopping destinations, small & large small & large employers, vibrant employers, vibrant urban neighborhoods, urban neighborhoods, private universityprivate university

Gridlocked roadwaysGridlocked roadways

Cherry Creek AreaCherry Creek Area

Walkable area with high volumes of pedestrian traffic

60 bus stops with little or no information

60 Bus Stops – To 60 Bus Stops – To Where?Where?

Inventory of 60 bus stops

Incorrect or inconsistent signage

Lack of amenities & information

Blend in with landscape

Focus Groups Convened to Focus Groups Convened to Identify Major Barriers to Identify Major Barriers to

Transit UseTransit UseFocus groups (2) Residents, employees & visitors Pre-survey Stop identification Visual preference survey Group discussion

Creativity & PracticalityCreativity & Practicality

Information, accessibility & visibility Stops are “invisible” Unique look/brand Easy to read/understand Frequency/knowledge of service “You are here” Comfort & convenience

Baseline Data CollectionBaseline Data Collection

Resident online survey Phone survey Bus passenger counts

Lots of Room for Lots of Room for ImprovementImprovement

I know which bus routes to take to work/school 28%

Taking the bus to work/school is a realistic option for me 20%

Bus stops in Cherry Creek provide information I need to ride the bus 49%

Bus stops in Cherry Creek are attractive 49%

I feel safe waiting at bus stops 70%

I know where to get information about transit routes 66%

I am familiar with routes serving the Cherry Creek area 39%

I know how to ride the bus 81%

People like me ride the bus 41%

Traveling by bus for some of my trips is a realistic option for me 35%

Single occupancy vehicles – 78% Bike – 1% Carpool – 2% Transit – 1% Walk – 13% Telework – 3% Other – 2%

Travel Modes – Commute Travel Modes – Commute TripsTrips

Single occupancy vehicles – 61% Bike – 4% Carpool – 4% Transit – 3% Walk – 28%

Travel Modes – All TripsTravel Modes – All Trips

more Omore OPTIONSPTIONS • more • more DDETAILSETAILS

more Smore STYLETYLE

More DetailsMore Details

Marketing & OutreachMarketing & Outreach

Local ads & public relations started in June in area monthly newspapers and ran through August

Key chains, magnets, note cards, and “How to Ride” information was given out at community events, meetings and transportation fairs

Community EventsCommunity Events

Try Transit!Try Transit!

Guided “Transit Tours” started in July with a trip to Ben & Jerry’s ice cream…

…Continued in August with a free smoothie at Jamba Juice…

…And ended in October with SPAMALOT

Project ImpactsProject Impacts

Resident online survey Phone survey Bus passenger counts

Shift of PerceptionShift of Perception

I know which bus routes to take to work/school 45% up from 28%

24

48

4

60

43

28

2

43

0

10

20

30

40

50

60

70

Agree SomewhatAgree

Neutral SomewhatDisagree

Disagree Pre Kiosks

Post Kiosks

Bus stops in Cherry Creek provide the information I need to ride the bus 68% up from 49%

28

7

16

9

40

82

22

9

59

0

10

20

30

40

50

60

70

Agree SomewhatAgree

Neutral SomewhatDisagree

Disagree Pre Kiosks

Post Kiosks

Bus stops in Cherry Creek are attractive 75% up from 49%

1910

23

12

37

94

1215

60

0

10

20

30

40

50

60

70

Agree SomewhatAgree

Neutral SomewhatDisagree

Disagree Pre Kiosks

Post Kiosks

I feel safe waiting at bus stops 79% up from 60%

57

13 136 12

71

8 113 8

0

10

20

30

40

50

60

70

80

Agree SomewhatAgree

Neutral SomewhatDisagree

Disagree Pre Kiosks

Post Kiosks

I know where to get bus schedule and route information 75% up from 66%

56

103 3

28

68

73 3

19

0

10

20

30

40

50

60

70

80

Agree SomewhatAgree

Neutral SomewhatDisagree

Disagree Pre Kiosks

Post Kiosks

I know how to ride the bus 88% up from 81%

71

105 2

12

85

31 0

11

0102030405060708090

Agree SomewhatAgree

Neutral SomewhatDisagree

Disagree Pre Kiosks

Post Kiosks

People like me ride the bus 53% up from 41%

36

5

10 11

3941

12

6 8

33

05

1015202530354045

Agree SomewhatAgree

Neutral SomewhatDisagree

Disagree Pre Kiosks

Post Kiosks

Traveling by bus for some of my trips is a realistic option for me 47% up from 35%

26

95

8

53

35

12

5 6

42

0

10

20

30

40

50

60

Agree SomewhatAgree

Neutral SomewhatDisagree

Disagree Pre Kiosks

Post Kiosks

Travel Modes – Commute Travel Modes – Commute TripsTrips

Alt mode usage increased 2% for commute trips

1 2 1

13

3 2

75

2 2 5 8 70

78

0

10

20

30

40

50

60

70

80

90

Pre Kiosks

Post Kiosks

Travel Modes – All TripsTravel Modes – All Trips

Alt mode usage increased by a total of 6%

61

4 4 3

28

55

26 4

33

0

10

20

30

40

50

60

70

Pre Kiosks

Post Kiosks

Celebrating DesignCelebrating Design

Recognized with a 2007 Mayor’s Design Award

Celebrates design throughout Denver neighborhoods

“Wild Card” winner

Thank You!Thank You!

Rebecca CalesPolicy & External Relations Manager

Transportation Solutionsrcales@transolutions.org

303.377.7086