Copyright ©2007 Jason Santa Maria. All Rights Reserved. www.jasonsantamaria.comThese slides may not be used or distributed without written permission.

Hi, I’m JasonCreative Director, Happy Cog Studios

Good to Great

DISCOVERY

Research

A List Apart

Happy Cog

We DESIGN beautiful websites

PUBLISH our best ideas

SPEAK to a worldwide community

PROCESS

Iterative design

BRANDING

Brand vs logo

A brand is a person’s gut feeling about a product, service, or company.

—Marty Neumeier, The Brand Gap

Animation by of Colossus, Inc.

Make it bigger

A logo derives its meaning from the quality of the thing it symbolizes, not

the other way around.

—Paul Rand

If a design can be refined, without disturbing its image, it seems reasonable to

do so. A logo, after all, is an instrument of pride and should be shown at its best.

—Paul Rand

Logo makeover

LAYOUT

Gridwork

Plan for placement

Whitespace

Hierarchy and focal point

Left to right, top to bottom,big and small.

—Winter Sorbeck

Restraint

DETAILS

Sweat the small stuff

TYPOGRAPHICINTERLUDE

http://www.flickr.com/groups/apostrophes/

Who cares?

IN CLOSING

APPENDIX

QUESTIONS?