1. Logo design: smiLance (2010)In 2010, as I was working for Ferdon Inc., I founded my own design studio called smiLance. This new vocabulary created by myself is the combination of the words smiley and balance, showing what I consider design is.

I think that design should be a way of thinking and treating stuff around, not merely to pursue perfectionism when design, instead is to keep a balance between users, technology and environment, helping people with problems solving and providing them convenience and fun to leading their values and lifestyles. Design should bring us happiness, make everyone a smiley face. Thus, I gave the name smiLance to my design group and designed the logo together with the T-shirt for it.

2. Web design: online portfolio (2012)In 2012, as I was going to apply for MS program in US, I design my own online portfolio (www.tianjieli.com). There are four parts in my portfolio in total, about, portfolio, resume and contact.

The page about introduces my personal information, my website and what is HCI to me. The page portfolio contains intern projects, course projects, designs and other relevant work I did from 2008 to 2012. The page resume shows the overview of my education, experience, skills, honors and activities I took part in. The page contact lists my phone number, email, skype and postal address.

The photograph I had taken in Tibet Plateau acts as the background of the whole website, for the picture is so meaningful that brings me many unique thoughts towards HCI this field.

The process of this web design is actually a challenge for me as I was not skilled in HTML and CSS before. Firstly, I built the framework of the website and finished the wireframes and sketches of the web. Then I used Axure RP6.5 for prototyping. However, the code generated from the software had many bugs which produced limitations for scanning.

3. Humidifier design (2011)This product which is a wireless humidifier is designed for babies, small families or the small size offices or the personal working places to keep a suitable condition.

The additional function of the product is to share the information and the users’ mood with his or her family, colleagues or friends, aiming at improving the relationship between the family members and coleagues. Meanwhile, the friendly user interface of the humidifier can also add recreation between family members. The touch screen provides easy operations for the users. The interaction doesn't need to be learnt by anyone, not only the children but also the old.

4. Bottle design(2010)The bottle design was a part-time job for the company Shanghai Yuandian Design Inc. and the renderings are some of our design studio's work.

Group discussion

用户定位

产品定位

市场定位

针对中档、中上档次的宾馆中档、中上档次的消费人群，以追求品质和时尚的年轻白领和追求档次、享受的中高层人士

能够满足年轻、中年中高消费人群的消费观念和消费理念能够在同类产品中体现出产品的价值、品质

中上档次的消费

Group discussion

Statisticalanalysis

User survey

result

User survey

主要方式是用问卷形式对产品的审美感受因素进行调查及大样本的数据分析

主要方式是被访人与访谈人面对面或者通过网络聊天的形式就一些关于产品的审美感受的问题探讨

User survey User chatting G-discussion

USER CENTER DESIGN（用户研究）is a kind of design method that all depends on the behavior & feelings about the products.

主要方式是以小组为单位，一般3-5人，先进性头脑

风暴，然后再进行产品设计方面的探讨与改进

Aesthetic factors

品质感

时尚感

精致感

简洁感

柔和感

能够体现出温馨、柔和和“回家”的感觉

简单的线条体现出高档、科技和大方感觉

能够体现出一定的档次、人群定位和高品质

极具现代感的线条和新颖的造型、使用方式

通过对卫浴细节的处理以及加工工艺表现

Summed by the group of FERDON. SANITARY WARE

卫浴审美因素

Competitive analysisThe famous brands of Sanitary Ware products in the world

USA 北美品牌

Japan 亚洲品牌

Spain 欧洲品牌

Sanitary Ware

KOHLER

科勒

TOTO

东陶

RCOA

乐家

DESIGN PRESENTATION INO. 20110320

Market investigation/Field study

5. Handle design (2010)

6. Furniture design (2010) This pink sofa is designed for family. The whole furniture consists of seven parts with different shape. It can be changed into any state to fit various demands of people. The design takes advantages from ergonomics.

This yellow desk is used for family or library. Its shape can be changed into any state, such as a curve or a circle. It can be used as a bookshelf or a desk for different needs.

7. Info design: poster (2010)

8. 3D modeling: Nokia cellphone (2008)

9. 3D mold NC coding & analysis (2010)

3D modeling process model analysis

machining analysis process NC code