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What do companies like Amazon, Apple, Google, Microsoft, and Samsung (as well as thousands of Startups worldwide) have in common? Despite their being competitors, they all share a lot more than we might imagine. Through the application of design-related tools and perspectives from technology projects, these companies have made constant innovation possible, selling products of global impact, over and over again. This short introduction to Design Thinking will be presenting some interesting points that those companies have in common.
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Design Thinking in Technology Projects
Gabriel Simonet
@gabrielsimonet [email protected]
DESIGN THINKING
What is design?
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Making things look nice
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A creative process to solve a problem
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“Design is doing things with intention”
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Design THINKING
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“Our customers no longer accept complexity” CEO, SAP
“Our customers no longer accept complexity”
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“The lines between hardware, software, and services are blurred or are disappearing.
The only way you can pull this off is when everyone is working together well”
CEO, APPLE
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Complexity and Uncertainty
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Control and Predictability
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PUZZLES
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Mysteries�
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WE NEED TO START USING NEW TOOLS
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From complexity to needs
SAP: Through standardization Apple: Finding the essence
GeneXus: Simplification by automation
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How can we find that, for our companies?
Design Thinking
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Design Thinking
Using Design methodologies, tools and empathy to quickly identify & leverage client needs
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Design Thinking
User Centered
Cooperative
Abductive
Inquisitive
Experimental
Fast
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Design Thinking adds value, fast
A few stories, for fun
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User-Centered
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Custom Business M&M
USER-CENTERED ?
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CINTHIA-CENTERED
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FOCUS, EMPATHY, MISSION
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REFRAMING
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Wii
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LESS TECHNOLOGY, RIGHT VALUE
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THE RIGHT PROBLEM
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THE RIGHT PROBLEM APPLE
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DO THINGS RIGHT, THE RIGHT THING DO
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Google Search
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Jon Wiley
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“I think the search is slow”
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E = mc2
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“Now it’s faster. But I think it’s still slow”
Last Tips
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Seek diversity Seek designers
Empathize with clients
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Instead of technology and features, start talking about
ideas and solutions
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“Design is doing things with intention”
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“Design is doing things with intention”
Design, thinking.
, thinking
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Stay open Stay optimistic
Listen
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Stay open. Stay optimistic.
Listen.
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Stay open Stay optimistic
Listen
