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Design Thinking for the Training World
Laura Nedved, PMPE-Learning Consultant andFounder/Creative Designer – Chooser Apps, LLC
What is Design Thinking?
Business Model Generation, Osterwalder & PigneurI love this visual and this book!
Typical Empathy Map
From Business Model Generation, Osterwalder & Pigneur
Learner-focused Empathy Map
Business Model Generation, Osterwalder & Pigneur
Laura Nedved, PMP
Reveal Opportunity
Learner path with touch points and endpoints/dead-ends.
Teacher/Administrator path with touch points.Tools used along the journey (physical and computer-based).
New technology integration options and requirements.Laura Nedved, PMP
Design Thinking – 5 Stages
(re)DEFINE
TEST AND LEARN
NEEDFINDING AND
BENCHMARKING
IDEATEBODYSTORM, PROTOTYPE,
BUILD
Many models.
Design Thinking – 7 Stages
Modified from https://dschool.stanford.edu/groups/k12/wiki/17cff/Steps_in_a_Design_Thinking_Process.html
DEFINE (FOCUS
ON POINT
OF VIEW)
YOUR JOURNEY:LEARN about the problemTALK with SMEs and
stakeholdersENGAGE learners/end-users*SKETCH the journey
UNDERSTAND
YOUR QUEST (TO DISCOVER):WHO?WHAT?WHEN?WHERE?WHY?HOW?
*5 Whys are critical for understanding this group.
YOUR TOOLS:Sticky notesCustomer Empathy mapsJourney maps
Laura Nedved, PMP
YOUR TOOLS:Sticky notesEmpathy mapsJourney mapsInterviews
OBSERVE
YOUR QUEST (TO DISCOVER):
WHO?WHAT?WHEN?WHERE?WHY?HOW?
…and maybe a really cool saber
YOUR JOURNEY:WATCH how people
behave/interactOBSERVE spaces and placesASK questionsCREATE empathy mapsREFLECT on the journey
Laura Nedved, PMP
DEFINE(focus on point-of-
view)
YOUR QUEST (TO DISCOVER):WHO?WHAT?WHEN?WHERE?WHY?HOW?
YOUR TOOLS:Sticky notesCustomer Empathy mapsJourney mapsAffinity DiagramsPersonas
YOUR JOURNEY:DEFINE the IssueIDENTIFY the AudiencePRIORITIZE StepsDRAFT User Persona’sDEFINE Success fromthe Learner’s Perspective
Laura Nedved, PMP
YOUR TOOLS: Ethnography, interviews, personas, journey
maps prototypes, and yes – sticky notes.
NEEDFINDING/
BENCHMARKING
YOUR QUEST (TO DISCOVER):What’s needed?By whom?At what time?In which location?Why they need it?How they get it?Where are the gaps and
gray areas in your thinking?
Where might our hero (the learner) fall off a cliff?
Look for undiscovered paths (a.k.a.: A better way)
http://th00.deviantart.net/fs71/PRE/i/2011/023/6/f/cliff_by_ocularreverie-d37uqvf.jpg
YOUR JOURNEY:TALK to end usersREVIEW historyRECORD obstaclesDOCUMENT prior attempts to
resolveQUERY stakeholders,
supporters, investors and critics
REVIEW opinions of thought leaders
Laura Nedved, PMP
YOUR TOOLS: GET CREATIVE. Really. It helps the process.Improv warm-up tools.
YOUR JOURNEY:IDENTIFY end-user needsDISCOVER user motivationBRAINSTORM ideas and
options(as many as possible)
BODYSTORM/ IDEATION YOUR QUEST:
Who else is a stakeholder?Who offers a different
viewpoint?Find a model from a different
industry?Bring in unique perspectives
from other teams?Seek out silo-breaking
opportunities.Discover new opportunities to
ideate.
http://learningfundamentals.com.au/wp-content/uploads/How-to-mind-map.jpgLaura Nedved, PMP
YOUR QUEST:REFINING ideas through iterative prototypesCREATING and PRESENTING working
prototypesSEEKING feedback from SME, stakeholders and end-users
PROTOTYPE/ BUILD
WATCH OUT for dragons:Misunderstood user perspectiveGaps and misunderstandings in both process and contentTeam stress and the need for better communication
YOUR JOURNEY:MAP the pathIDENTIFY additional user needsCOVER learning objectivesBRAINSTORM ideas for the buildANCHOR to the corporate visionBUILD scaffolding, routes, bridges, shelter, entertainment and communication forums.INCLUDE guides, helpers.
Laura Nedved, PMP
WATCH OUT for dragons, gaps and cliffs:
Dragons Gaps
Cliffs
Laura Nedved, PMP
TEST AND LEARN
YOUR JOURNEY:TEST the paths and structureSMOOTH OUT the pathDIVIDE AND CONQUER feedback
CONFIRM that you’ve met user needs
POST SIGNS (Bridge Opening Soon)
GUIDE learners to the path.
YOUR QUEST:REVIEW issues and objectivesINTEGRATE feedbackASSESS the user experience.CHOOSE and PROMOTE the
strongest ideas to deliver.
OBTAIN new, powerful ideas (both internal & external to training)
CALL OUT THE TROOPS for support (IT, Legal)
KNOW your boundaries. What did we leave out and why?
YOUR TOOLS: REVISIT Empathy Map – expanded to other
stakeholders including IT and Legal, beyond? – yes, your corporate attorneys deserve empathy, too. Create Empathy Maps for other stakeholders….UPDATE your standards doc.
Laura Nedved, PMP
YOUR TOOLS:Ethnography, Surveys, Results Data, Team Celebrations, Wish List for Future Iterations
LESSONS LEARNED
YOUR QUEST:SURVEY usersCOLLECT data and
measurementsEVALUATE success (or not)DOCUMENT future
improvementsASK what else could be done.LOOK for new pain points.ASSESS the body count – did
you lose team members? (HINT: empathy maps
work for team members, too!)
YOUR JOURNEY:RETURN home safelyLEAVE no man/learner
behind
http://www.councilofelrond.com/moviebook/6-03-mount-doom/
MY NEW IDEA
Empathy Maps
Sticky Notes
Affinity Diagrams
Journey Maps
User Personas
IT’S ALLABOUT ME
StoryboardingInterviewing
Interactive Prototypes
Apple 1- http://www.wired.com/2010/08/ff_prototypes/all/
QUEST-ions?Laura Nedved
612-708-0705
Resources Design Thinking by Thomas Lockwood
Business Model Generation, Osterwalder & Pigneur
This is Service Design Thinkinghttp://thisisservicedesignthinking.com/
Prototypes as (Design) Tools for Behavioral and Organizational Change: A Design-Based Approach to Help Organizations Change Work Behaviors
http://jab.sagepub.com/content/43/1/122.abstract
Brian A. Hoey. "A Simple Introduction to the Practice of Ethnography and Guide to Ethnographic Fieldnotes.” Marshall University Digital Scholar (June 2014). Available at: http://works.bepress.com/brian_hoey/12
Search for Design Thinking LinkedIn Groups, Meet-ups and related associations.
Laura Nedved, PMP
