Graphic Design

1BRANDING

This visual system defines and

articulates who we are and what we

do with a visual language that

transcends vocabulary, culture, and

customer segments.

Design matters.

By consistently embracing and

applying a system, we can build

a compelling visual experience that

will shape customer perceptions

and increase recognition, loyalty,

and, the value of the Brand.

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fonts color palette

COLOR NAMECOLOR NAME

2IMAGES.

How will the graphics help the users

finish a task? Graphics are used to

support or illustrate the user's task

rather than to compete with or distract

from the task.

Be aware of your creativity needs.

Design

That Attracts

Confusing

Graphic

A professional in-house

photographer has a lot to offer a

business. Having great, top-notch

photos taken of merchandise,

staff, your business location, etc.

can be incredibly valuable.

The best images possible.

Traditionally, the role of graphic

designers is to translate information

for a target audience using signs

and symbols.

You can use an icon anywhere you

would use a word label: to activate

menus, to perform actions, to select

tools, to toggle between modes, to

manipulate windows, to point to

items on the screen, to reveal the

state of the data and allow it to be

changed, to represent files and

directories and disks, and to

provide a way to delete unneeded

items.

We communicate through symbols.

3JOB AIDES

Job aids are performance support

tools used on the job that are

succinct, step-by-step descriptions

of how to do a task. They specify

what to do, how to do it, and to

what standards it should be done.

Visual language.

Flow charts are easy-to-understand

diagrams showing how steps in a

process fit together. This makes

them useful tools for

communicating how processes

work, and for clearly documenting

how a particular job is done.

Using ADDIE and

a flowchart.

5STYLES

Just as paragraph and character style

sheets speed up text formatting, the

sytle features can speed up formatting

layouts.

With styles, you can create and apply

graphical and frame-level styles in

addition to text styles, and the

combination gives you great control

over layouts with elements that need a

consistent look.

Creative solutions.

6LAYOUT

The basis of any training course is

its graphic layout. The design of an

attractive course layout is the most

important part of the design portion

of the project.

Having a graphic layout, it's

possible to create a HTML

template and then a complete

course with a consistent look

and feel.

The art of getting the breakthrough design.

Web site templates are web

designs, which can be easily

manipulated to maintain your

company’s branding.

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7DESIGN RESEARCH

One of the many stages involved

in producing a work of graphic

design or web design is

undertaking research.

Concept development.

The act of visually translating

verbal data entails employing

emotive aesthetics—images,

graphics, colors, typefaces,

visual treatments—from one’s

reservoir of cultural experiences

and knowledge.

Idea exploration.

illustrator photoshop

advanced workshops online and book tutorials

8The power of concept realization.

James Sturman623-266-1118