Business Builder

Design Revival

Parthenon is a large-scale naturalstone look from Mannington thatcontrasts a soft surface texturewith worn, chiseled edges and isfeatured in a rectangular layout.

In addition to being durable, waterproof, easy-to-clean and a�ordable, sheet vinyl products havegotten a bit of a makeover, intriguing newcustomers (including the coveted Millennial) whomay have originally been inclined to write theproduct o� as dated.

“We’re seeing a bit of a reawakening in thatcategory,” said Kurt Denman, executive vicepresident of sales at Congoleum.

With advances in printing, dedicated designers and a renewed focus on the category,many manufacturers are revamping their sheet vinyl collections, adding new designsand enhancing tried-and-true classics.

Into the Woods Wood looks are a staple of just about every �ooring category, and sheet vinyl is no

exception. “What’s most important to the consumer is that it looks authentic andreal,” said David Sheehan, senior vice president of product management at IVC. Andthey want those wood visuals to be on-point with contemporary trends and fashions,which include muted neutrals in warm grays and taupes, as well as re�ned rusticlooks.

Monday, June 26, 2017

By Lauren Moore

Special Report

Digital Edition

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Mohawk

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IVC created a realistic reclaimed wood look for its Flexitec sheet vinyl collection.

Armstrong recently added its Diamond10 Technology to three of its residential sheet vinylcollections. Pictured here is Timekeeper’s Call – Sand Dune Run, a distressed wood look.

Romancing the Stone Natural stone looks are always popular in sheet vinyl, and thanks to advancements

in printing technology, such as EIR, those visuals are more realistic and appealing

than ever.

“Typically, what you see going on in real tile and stone visuals, we’re going to have

those visuals in sheet vinyl,” Sheehan said, adding that IVC and Mohawk’s sheet vinyl

designers attend tile and stone trade shows, keeping their �nger on the pulse of the

next big trends.

Calendar of Events

FCICA - Mid YearConventionOctober 10 - October 12,

2017

NFA - NationalFloorcovering AllianceOctober 17 - October 19,

2017

Rhode Island

Starnet Fall MeetingOctober 20 - October 22,

2017

Atlanta, GA

Total Solutions Plus

Mohawk’s Stonewash o�ers a stone visual in a sophisticated diamond installation. Thispattern lends itself to warm neutral colors that create a calming space to live in.

Glacier Trails, part of the Pathways collection from Congoleum’s AirStep Evolution line,features cool gray and blue tones in a stone look.

Color Wheel One trend Mary Katherine Dyczko-Riglin, product manager for residential sheet vinyl

with Mannington, would like to see more of in sheet vinyl is pops of color. “It tends to

be riskier for people to put that on their �oors, and when you’re talking about sheet

vinyl as opposed to tile, you’re really committing to putting it across the whole �oor,”

she said. But color can help make a statement without being overwhelming.

A 1920’s throwback, Mannington’s Penny Lane is a small-scale marble hexagon designwith colorful insets.

Lattice is an Art Deco small-scale basket weave pattern from Mannington, combining thelook of natural Carrara marble with colorful insets.

Prints & Patterns Dyczko-Riglin said patterned �ooring is trending right now. “It had been aspirational

from a �ooring standpoint, but now we can bring that to the consumer and say, youcan get that on a tighter budget, you can still make it part of your remodel or yournew home and have the look you want,” she explained. Popular patterns includechevron, herringbone, and vintage and retro prints.

Patterns like chevron and herringbone, seen here in IVC’s Flexitec sheet vinyl, are alsopopular in tile and hardwood.

Inspired by vintage ornate metalwork, Filigree from Mannington is a weathered, timewornlook with a vintage �oral motif. Its weathered, hand-painted pattern lends authenticity tothe design.

Carpet One

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