Design PrinciplesEboni Thomas

5 Principles

Contrast Repetition

Alignment Proximity Unity

Unity is when the words and the graphicsare used together to create meaning.This is a good example of unity becausethe picture of the tree and leaves createsmeaning for the word garden.

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Contrast brings out thedifferences betweendesign elements.

This is a good example of contrast because the man’s paper stands out against everything else in the picture. The chair and briefcase are only outlined and blend in with the rest ofthe background.

Three other examples are

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Repetition is using one or some aspects of the design elements again throughoutthe piece.This is a good example of repetition because the shape of the buttocks is used with the text and with the graphics. Three examples of repetition are

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Proximity is grouping items that are closely related near each other while things that aren’t related farther apart.

This is a good example of proximity because all of the jewelry is related by a heart.

Three other examplesare

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Alignment means that every item on the pagelines up with something else. It helps to keepthe piece organized.This is a good example of alignment becausethe words curve rightunder the girl’s eyeand line up exactly.Three other examples

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ContrastThis is a good example of contrast because the rainbow and the illuminated buildings stand out against the dark sky.

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AlignmentThis is a good example of alignment because the picture lines up with the buttons at the top of the page, the icons at the bottom of the page line up with the picture in the center, and the headings for each of the icons is aligned to the left.

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ContrastThis is a good example of contrast because the bright colors of the flowers at the top, contradict the black and white flowers at the bottom of the page.

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ContrastThis is a good example of contrast because the words are different colors , the direction of the texts, and the arrows going the opposite direction.

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ProximityThis is a good example of proximity because although the van represents one company, the company has more the one function. When looking at the van, you can focus on exactly what the company does.

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ProximityThis is a good example of proximity because the beds are close to one another, while all of the sitting arrangements in another section of the room.

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ProximityThis is a good example of proximity because it all of the football games in one district on the same page. Then it separates the schools from each other so the viewer can focus in on the school they need. Also, the mascot is located right next to the game information for that day.

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UnityThis is a good example of unity because the picture of the stones stacked on top of each other helps connect the word balance.

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RepetitionThis is a good of repetition because of the three fames with the child’s picture inside, in addition to the two fall leaves repeated at the bottom of the page.

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AlignmentThis is a good example of alignment because all of the boxed are lined up as well as all of the text inside the boxes. The words for the menu and the title also line up with the edges of the boxes.

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RepetitionThis is a good example of repetition because the font of the design principles are all the same size and boldness. The line coming from each principle is also repetitious.

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UnityThis is a good example of unity because the picture of the rolled up money helps you to visualize the word millionaire.

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RepetitionThis is a good example of repetition because the giraffe’s print, height, and hooves are repeated with the models attire and stairs.

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UnityThis shows unity because the bold and thick space of black beneath the letters and the letters in black help the viewer to think the word that is written.

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AlignmentThis is a good example of alignment because all of the text is aligned; the bullets, his last name is aligned above he and his wife’s picture, and the text at the bottom lines up with the bullet points as well.

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