Design Presentation Planning

Product Design Sketching

Getting Started

The WHAT of the presentation is something you can control in advance, it depends on things you cannot control, which are

WHO – AudienceWHY – The goal you want to achieveHOW – Format of presentationWHEN – Date, time and durationWHERE – Room layout, lighting,

equipment, etc.

Types of Presentation

Student design projectsCompetition projectsJob interviewsInternal project reviewsPitchingDesign delivery

General Purposes of Presentation

Inform the audiences of Hard facts e.g. size and shape, construction,

operation, materials, etc. Soft facts e.g. style, mood, targeted market

segment, etc.

Persuade and convince the audiences to Make decision on options to take Accept the project deliverables Appreciate the quality of service

Types of Product Design Presentation

Key Attributes of Presentation

Instruments PowerPoint Boards and flipbooks Catalogue and fryers

Mode Interactive Sequential Static

Layout Lecture Board Show

PowerPoint Assisted Oral Presentation

Rich multi-media experience, good for large group

Sequential, the flow rigidly defined

Difficult to initiate response Can obscure reasoning,

therefore more difficult for audiences to spot errors and ‘bugs’

Difficult for audiences to make decisions on options, last option gain from recency effect

Board Assisted Oral Presentation

Good for small party and in-house meeting

Sequential, easy for presenter and audiences to back-track

Audiences is free to browse

Easy for audiences to fairly compare and make decision on options

Any errors and bugs are under scrutiny of all audiences at all time

Meetings

Pitch to small group of key persons

Flip-books and fryers frequently used

Discussion is as important as presentation

Hands-on appreciation of prototypes and materials

Any errors and bugs are under scrutiny of all audiences at all time

Board Presentation

Space is usually limited Viewer can start or stop

at any point in any time Reading path governed

mainly by Gestalt rules Text is crucial as

narration is not available

Preparation Process

1. List the specific aim you want to achieve2. Nail your aim

At the beginning and the end of your PowerPoint show At the most likely entry point of reading path of your

board

3. Predict what supporting information the audience may ask for

4. Fill the most important information into the presentation

5. Keep the supplemental information handy