jennifer w. shepard

972.510.7778

print & digital

ad mock-ups for Wired Magazine

Thermostat. Art.The future of design gets turned-up with the Nest Learning Thermostat.

learn more nest.com/blog

Advertisement

Brought to you by the mind of Matteo Vianello, Creative at Nest

mock-up for an ad concept featuring Nest thermostats.

mock-up for an ad concept featuring Basil Haydens Bourbon and Heritage bicycles. This design was intended for the IPAD.

identity various print and digital projects for Pratt Institute

an email blast for a Pratt event

right: various printed publica-tions for Pratt students.

Postcard for Alumni Day

Web Banners for Pratt.edu

exhibition materials design

various materials for visual art exhibitions at Pratt Manhattan Gallery

left: brochure design for an exhibition at the Pratt Manhattan campus

above: exhibition graphics for the 125 Icons Exhibition at the Pratt Manhattan campus gallery.

below: an email blastfor the exhibition

identity type treatments, logo design, and lower thirds

left:type treatmentfor a Bank of America pitch(Click 3X)

below left:lower third design for a pitch for a CBS commerical

below right:pitch for a logo design for BET documentary on hip-hop.

various type treatments and logo design for advertising pitches at Click 3X, a motion graphics and digital design agency.

identity menu designs and promotional materials for Vodou Bar

Menu designs for Vodou Bar, a Caribbean themed gastropub in Bedstuy, Brooklyn. I worked closely with the owners to redesign their menus complete with updated color palette and an illustration that is based on the unique architecture of the establishment and features a lattice of diagonal beams. The menus were color coded for brunch, evening and cocktails so they could be quickly identified and distributed to customers by the busy servers and easily read depending on the time of day.

below: a coupon and a flier enticing customers to try Vodou Bars brunch offerings and events.

below and right: front and back of the

cocktail menu.

Glamour Reel Moments collateralidentity & web

ADVERTISING

A National Sales Meeting B Premium/Mailer C Advertiser Upfront D Advertiser TBD Stunt E Social Campaign to ClientsF Social Campaign to ClientsG Trade AdsH Management Roadshow Calendar

PR

A Editiorial PR/CindiB Ad Trade PR Trade and Consumer Press Plan Glamour.com and Social Campaign

CONSUMERMARKETING

A TV Newsstand Strategy Stunt

NON CALENDARSUPPORT MATERIAL Sales materials (GP, etc) March Program & Presentation Sales Team Goals & Incentive Contest Target Accounts Account Reviews

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY3 4 5 6 7

10 11 12

A

13

A/D

14

D

17

D

18

D

19 D

A

A

20 C/E/F

A/B

A

21 E/F

A/B

A

24 B/E/F

A/B

A

25

B/E/F

26

B/E/F

27

B/E/F

28

B/E/F

31

E/F

B

1

E/F

B

2

E/F

B

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E/F

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4 E through Nov 5th F through Nov 18th

MARCH ROLLOUT PLAN

811216893 1,604

27 811216

Storyboards for Glamour Reel Moments web animation. The final piece was rendered using Flash and action script.

See the final animation here.

internal communicationsand client communication documents.

identity KLH identity re-design

NYC 11221101 broadway

Jane Doe director of sales

972.510.7778

janedoe@klh.com

stationary back

101 broadwaysuite 20 NY C212.209.9999

stationary front

Dear Mr. Smith,

September 20, 2012

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce et dictum metus. Sed convallis facilisis aliquam. Cras facilisis augue a enim aliquet consequat. Integer in orci eu nisl auctor aliquet. Duis vulputate leo in mi malesuada at euismod odio pulvinar. Etiam vehicula ligula sed urna pellentesque sagittis. Vivamus quis metus lorem. Aliquam erat volutpat. Lorem ipsum dolor sit amet, consecte-tur adipiscing elit. Suspendisse potenti. Nam ut lacus nec neque vestibulum volutpat quis ac orci. Nullam pharetra, velit at ultricies lobortis, elit urna cursus leo, in molestie ligula tortor nec turpis. Nam sapien enim, interdum non tincidunt id, euismod ac metus. Pellen-tesque et nisi massa, nec interdum odio. Vestibulum vehicula fringilla facilisis. Nullam accumsan egestas tincidunt.

Curabitur vel lorem urna, vel consectetur quam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi sodales, dui et consequat egestas, justo lacus malesuada erat, viverra pellentesque tellus odio eu lacus. Praesent tortor leo, sollicitudin ac venenatis eu, consectetur nec orci. Ut eget luctus erat. Cras tempor, ligula a fermentum tincidunt, odio sapien pellentesque purus, ut vehicula purus nisl nec diam. Pellentesque sit amet dictum arcu. Fusce viverra blandit consequat. In sit amet diam eros, nec volutpat nisl. Etiam hendrerit libero luctus mi luctus luctus. Nam libero ante, ornare eget semper sit amet, pharetra non

Sincerely,

Kelly Greenleaf

sustainability

NYC 11221101 broadway

Client112 Dorchester RdBrooklyn NY 11226

TABLE OF CONTENTS

1. BE INNOVATIVE 2. LOW IMPACT 3. REDUCE MANUFACTURING WASTE 4. REDUCE PACKAGING 5. MINIMIZE IMPACT

6. OPTIMIZE LIFETIME

7. DESIGN FOR RECYCLING & REUSE

KLH iterations for stationary design

envelopes

KLH identity designs: Iterations for a project

in which, myself and my team at the Pratt

Incubator re-designed the logo and identity

systems for the legacy speaker brand, KLH.

We began with image research and marketing

positioning and went on to use this research as

a tool to envision new communications design

materials for the company.

right:

the cover and table

of contents for a

sustainability guide

design for printed

deliverable for KLH

branding project

that outlines the

companys projected

sustainability goals.

KLH business cards

illustration & product design

journal designs for Barnes and Nobles Back-to-School

Journal cover featuring a quote by Madellein LEngle. Barnes and Noblesasked for literary related quotes and designs.

Journal cover inspired by Robert Frost quote. Original Illustrations.

Journal covers chosen for publication

somealternative designs

identity web & illustration

branding for Mindful Form Fitness

Stills from a web slideshow created for personal trainerwebsite, Mindful Form Fitness

I worked closely with the owner ofMindful Form Fitness in branding her company; assisting with naming, copy-writing, and design direction. Additionally, I created custom illustra-tions, served as a web design consul-tant, and created her logo.

identity & typography

Beechers Artisanal Cheese menu board

Beechers Cheese Menu board: This project was for an artisanal cheese company in Manhattan. I designed a composite of the establishments menu based on the look and feel of the cheese shop, using pre-established imagery and design direction. The final product was hand rendered on an 8 ft. by 4 ft.sign board.

above: original computer composited design:

above: final execution (hand rendered) with incorporated changes from client. below: installation view

webapplicationdesign

my thesis project: The Design Oracle

My thesis project, The Design Oracle explores the creative potential of randomization. It is a web application inspired by the ancient Chinese Oracle, the I Ching. I created it using CSS and Javascript. At times nonsensical or illegible and at other times breathtaking and bang-on, The Design Oracle is as mysterious and ambiguous as the I Ching itself. Comprised of 5 layers of 64 pieces of information per layer, each layer is randomly selected upon the entry of a question. The result is a new composition, complete with an excerpt from the original I Ching text to contemplate. The Oracle presents us with millions of possible solutions to meditate upon both aesthetically and conceptually. Enter a question and receive an answer along with a new composition to meditate on.

selected screenshots of the Oracle

book design

spreads from my thesis book

left and below: some spreads from the book

above: the cover right: some of the printed spreads

My thesis book: Experimentation in Communications Design: Moving Toward a Methodoloy of Innovation involved a study of modes of research in other disciplines and expored randomization as a possible method for realizing innovative results. Drawing on the music and visual arts experimentation of John Cage, I used the ancient Chinese oracle, the I Ching, to randomize decision-making about the book design

exhibition design

my thesis exhibition design

for my final thesis presentation I installed a desktop exhibition and invited users to try the Design Oracle. I created a minimal identity for the project and used accents of balsa wood and brown paper to create a calming environment where paricipants could focus on a question while inquiring of the oracle. The installation also featured a sculpture of a hexagram (the icon associatd with the I Ching) and projections of gifs I created that feature a user enacting the ritual of consulting the I Ching.

left: a shot of the Oracle onscreen.

below left: a close-up of the hexagram sculpture.below right: a close-up of some of the signage.

print & web

various materials for arts events

above: a Facebook invite for an event at Loft 594 Gallery in Bushwick, Brooklyn.

left: a poster for an open studio event at my art studio

right: a flier for a

poetry read-ing at Molas-ses Books in

Brooklyn.

identity,print

posters for various events : Pratt Publications

Poster concept for Pratt Annual Book Sale.

Poster concept for Envirometal, Pratt Jewelry Department Symposium.

motion logo animation for Chieh Tun Yangdesign

left: the logo was execut-ed as a hand printed linoleum cut.

Logo Animation: In this project we created a logo and logo animation for a classmate. We treated the subject as a potential client and worked with them to achieve the aesthetic and feel that they wanted.

left and below right: Stills from the animation. The elements were created using ink, watercolor, collage and relief printmaking.

The full animation may be viewed by clicking here.

motion design

House of Leaves movie poster and title sequence

joseph gordon levitt michelle williamschristian bale anna treehorn

gary oldman

a film by martin scorsese

left: Poster design for the movie,House of Leaves

above: movie title sequence for the ficti-tious movie, House of Leaves, based on the book by Mark Danielewski.

right: Stills from the title sequence

motiondesign

Alt Retro typeface animation

is

Every

born

body

alt retroa typefaceby andreasleonidou

tale nted

above: a poster showcasing the typeface and relating to the animation. The phrase is pulled from original photography and inspired by the urban, youthful feel of the typeface, which evokes a hip, DIY attitude.

Typeface Animation: an animation intended to showcase a typeface and express the look and feel of the typeface. I chose Alt Retro, a type-face created by Alt Foundry. The animation is intended to portray the urban, contemporary feel of the typeface by juxtaposing it against urban images and images of vernacular type around the City. Featuring original photography.

above: stills from the animation. below: the animation

identity & Illustration

Texas re-branding campaign

below: re-designed logo for Texas, hand-drawn

Texas currencywith Texas icons: The Jackelope,Robert Rauchenburg, and Willie Nelson.All original illustrations are gouache and pen on paper.In this project

for my graduate typography class,we were asked to rebrand a country or place, creating a logo, advertising campaign and money featuring the updated visual identity.

above: a commercial for Texas featuring its artistic and outdoors attractions with a tongue-in-cheek country twist.

typography& illustration

illustrated type

Dilapidated: collage illustrating the idea of dilapidation physically. created with found and original photographs of dilapidated structures and textures.

Mold:digital collage illustrating the

word mold. Created by cutting bread into the letterforms

and molding it physically for a period of one week.

web design portfolio website

home page

navigation page

navigation page with drop

down menu

identityilllustration& productdesign

water bottle label design for Whole Foods Market

This design is for a leech free privatelabel water bottle that Whole Foods Market Southwest Region produced. The design is intended to simultaneously address the issues of water conservation while also embodying the values of Whole Foods Markets corporate identity. The company is highly committed to environmental con-servation and also to diversity. The bottle design depicts a water tower surrounded by birds to suggest that the tower has been

abandoned. This image provokes the notion that water is a finite resource. The word conserve is intended as a reminder that we must conserve this precious resource. The word water is repeated over and over in different lan-guages on the back to represent that this is a global concern.

identity & print

Glamour Magazine signage and Invitations

a GiFt FOR yOu

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Make a purchase of $150 or moreand youll receive the ultimate holiday gift from The Hil gersa limited-edition plaid blanketto keep you warm this winter.*

* One per person. While supplies last.A percentage of sales from the event will bene t JDRF.

Monday, noveMber 7, 5:00 p.M. 6:45 p.M. russian Tea rooM, 150 WesT 57Th sTreeTaWards cereMony begins proMpTly aT 7:00 p.M.

your TicKeT To The aWards shoW Will be available For picKup aT The cocKTail recepTion. any TicKeTs noT picKed up during The cocKTail recepTion by 6:45 p.M. Will be available aT The carnegie hall help desK.

rsvp To alyssa_shapiro@condenasT.coM by Wednesday, noveMber 2

Join us aT an inTiMaTe cocKTail recepTion For

glamours women of the year 2011 award ceremony

cheers!

HaPPyto our friends at ClarinsHOliDays!

G

COCKTAILSGAMES To Toast Mindy Kaling And Her New BookIs Everyone Hanging Out Without Me? NAW!!!MONDAY, NOVEMBER 14 7-9 P.M.The Spare Room Hollywood Roosevelt Hotel 7000 Hollywood Blvd. Los Angeles, CA

comfort food&

Glamours CIndi Leive Invites You For

Invitations: for Woman of the Year and a cocktail party celebrating a sponsored book release.

Gift tags for client Christmas gifts.

Event signage for Tommy Hilfiger holiday party.

identity & Illustration

Glamour Magazine Glammies logo design

Concepting, illustrations and multiple iterations for Glammies Logo: A logo that appears on product packaging for Glamour Magazine readers choice awards best cosmetic picks

identity various logo designs

town of highland park

selections from my personal artworkfine art

new work fea-turing collage, mixed media and painting.

left to right: Lifeboat mixed media on wood, 8 x 8 x 1 The Way You Never Weremixed media on wood, 8 x 8 x 1 Youre Gonna Die Up There mixed media on wood, 8 x 8 x 1

left: Anemiaand Untitled mixed mediaon paper 22.5 x 30

above: Promises

mixed media on paper 70 x 44

right: Foot in Mouth graphite, paint,

collage on paper

Education

Skills

Jennifer W. Shepard

Pratt Institute teaching assistantship, fall & spring academic scholarship

Adobe Creative Suite, InDesign, Photoshop, Illustrator, AfterEffects, Final Cut Pro, Dreamweaver, HTML, CSS, JQuery, Wordpress, Excel, PowerPoint, QuicktimePro, FileMaker Pro, Word, Acrobat

2012 MS Communications Design digital emphasis

2009 MFA Studio Art 2d concentration focus: printmaking & collage

Work Experience

Professional Associations

2006-9

2012

su-fa 2012

Design Consultant

Graphic Designer

Adjunct Assistant Professor of Art

Journal Designer/Illustrator

Whole Foods Market, Dallas, TXGraphic Artist

Pratt Institute, Brooklyn, NY Publications Department

BMCC College, NY, NY

designed and concepted original marketing collateral for special in-store promotions including brochures, fliers, t-shirts & posters

print production, curating, and creating merchandising strategies for promotions

creating hand-rendered Illustrations and graphics for signage, chalkboards, and other displays throughout the store

writing and editing copy for store signage overseeing look and feel of entire store2008 winner of Southwest Region Private label bottle design contest2007 voted store MVP, most valuable player 2007 southwest region Marathon Kids t-shirt design contest winner 2008 chosen by regional leadership as chalkboard

artist for global leadership conference2007 designer & co-coordinator

Dallas Metro Calendar of Events 2007 Interview panelist Dallas Metro graphic artist.

Internshipsfa 2011

sp 2012

sp 2012

sp-fa 2012

sp2013

Pratt Incubator, design intern

Click 3x Graphics, design intern Glamour Magazine, print & digital intern

working a team to create an updated identity system for legacy speaker company KLH

creating typography mock-ups for client pitches. clients: Bank of America, BET, CBS

working with interdepartmental clients to produce communication materials for Pratt educational programs and events including web composites, email blasts, print and motion design.

teaching two sections of art 100foundations of digital design courses,where students learn the fundamentals of Adobe Creative Suite and 2-D Design on a digital platform.

Keren Moscovitch Photography, NYdesign consultant for typography and layout of Me into You photography monograph

creating printed invitations, posters, presentation materials, composites for web and motion graphics

2012-present

Freelance Multimedia Designer

BluePaige DesignsBrooklyn, NYworking with a variety of clients to produce menus, logos, web design, motion work andhand chalkboard work. Clients include: Beechers Artis-nal Cheese, Childrens Aid Network, Vodou Bar, Mindful Form Fitness, and Wired Magazine.

Barnes and Nobles, NYworking closely with Barnes and Nobles sales and buyer team to create custom designs for Back-to-School program. two designs chosen for publication Summer 2013

designer with a passion for identity, multimedia design and fine art.

* references and full CV available upon request

Awards & Activities:

fa 2011-12

GraduateTeaching Assistant

Pratt Institute, Brooklyn, New York teaching assistant for multiple sections of both undergraduate and graduate courses: 4-D design, Typography I and Visual Communications I.

member, AIGA New York

The University of Texas at Tyler graduate assistantship, talent scholarship Italy travel study scholarship

St. Edwards University magna cum laude deans list

2002 BA Studio Art 2d concentration focus: drawing and painting

2005

Gallery Assistant

University of Texas at Tyler, Meadows Galleryhandled communication materials such as invitations, gallery tags, and exhibition graphics and installed exhibitions

972.510.7778jenniferwshepard@gmail.comwww.jennifer-w-shepard.comhttp://cargocollective.com/jenshepard

Purgatory Pie Press Letterpress Studio, letterpress assistant

sp 2011

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