Design Portfolio

T H E G R A P H I C D E S I G N P O RT F O L I O O F

JOHN DELANE TAYLOR

SOUTHERNMOSTVIDEO ILLUSTRATIONS

MANUFACTURATYPEFACE DESIGN CHALLENGE

SOLOMON’S CYCLESBRANDING,PRINT COLLATERAL, GRAPHICS

23

377

TYCHO - DIVE CD/RECORD ALBUM PACKAGING, POSTER

ANVIL CLOTHINGLOGO, CLOTHING

SKIN AND BONESTYPEFACE DES IGN CHALLENGE

BANDANA SANDWICHLOGO, WEBS ITE , POSTER PROJECT

CEAM | CR ISP -ELLERT ART MUSEUMREBRAND, COLLATERAL

OCCUPYWALLSTREETPOSTER DES IGN

CONTACTCREDITS

43

53

61

67

75

85

95

6

7

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -

SOLOMON’SCYCLES

OVERVIEW

Solomon’s Cycles is an American motorcycle company

that believes in tradition and travel. Nostalgia is a major

component and influence of Solomon’s Cycles. They are

geared towards rebuilding vintage motorcycles as well as

building their own motorcycles.

CHALLENGE

To create an identity, print collateral, and helmet

graphics for Solomon’s Cycles and give new life to

classic motorcycling while keeping away from stereo-

typical biker ideology.

SOLUTION

Drawing inspiration from motorcycle engines, the logo

was created with a linear look similar to the cylinder

design. The secondary logo is an alternate used for more

simple branding and can be incorporated into metal

stamping on engine components built by Solomon’s

Cycles. Postcards and stamps were created for motorcy-

clists to collect. The helmet graphics were designed for

classic motorcycle helmets to keep the nostalgic theme

together. The color choice is derived from the traditional

American colors: red, white, and blue. However, the

colors were altered to show the affect of aging, loss of pig-

mentation, and to display weather-worn effects usually

found on old, abandoned, or mistreated motorcycles.

8 SOLOMON’S CYCLES / BRANDING, PR INT COLLATERAL , HELMET GRAPHICS

Logo

9

Alternate Logo

SOLOMON’S CYCLES / BRANDING, PR INT COLLATERAL , HELMET GRAPHICS

10

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -


11

OVERVIEW -

CHALLENGE -

SOLUTION -


Logo and alternate logo process of creation along with spacing for breathing room when used on print collateral.

12

OVERVIEW -

CHALLENGE -

SOLUTION -


Solomon’s Cycles main typeface, Helvetica Rounded LT Std and secondary typeface, Helvetica Neue.

13

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -



Details of each stamp design.


19

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -



Right view of helmet graphics.

21SOLOMON’S CYCLES / BRANDING, PR INT COLLATERAL , HELMET GRAPHICS

Left view of helmet graphics.

22

23

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -

SOUTHERNMOST

OVERVIEW

Southernmost is a potential documentary about 4 friends

traveling into a vast region of land in South America

called Patagonia. The plan is to survive off of the land for

30 days and to document the environment along with the

challenges of living off of what the land has to offer.

CHALLENGE

Illustrate a visual representation to describe the goals of

the Southernmost trip. This should include easily identi-

fiable and recognizable graphics consisting of imagery as

described throughout the Southernmost teaser.

SOLUTION

By using key words from the video script, imagery was

produced to convey easy identification of what the

narrator speaks of in the Southernmost teaser. Vector

illustrations were created and textured to allow the video

to show through and become part of the graphics. The

graphics are presented in one color with texture to allow

the video to become an extra layer to the graphics.

24 SOUTHERNMOST / V IDEO I L LUSTRAT IONS

Use your mobile device’s QR Code reader to link to the video or visit vimeo.com/32829566

25SOUTHERNMOST / V IDEO I L LUSTRAT IONS

Kickstarter page











36

37

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -

MANUFACTURATYPEFACE

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW

Manufactura is a modular font that has 3 interchangeable

parts that can be used as stand alone typeface or stacked

together to give variation to the typeface.

CHALLENGE

Design a fully functioning 3 part modular typeface that

can be utilized in several different ways: stacked, high-

lighted, shadowed or framed.

SOLUTION

Starting with inspiration from manufacturing processes

of building structures using a frame, interior, and exterior

pieces, this project presented the challenge of creating a

typeface that can be comparable to similar modular type-

face designs. Color tones derive from iron, steel, wood,

and drywall, all building materials in construction.

38 MANUFACTURA / TYPEFACE DES IGN CHALLENGE

39MANUFACTURA / TYPEFACE DES IGN CHALLENGE

42

43

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -

TYCHO-

D IVE

OVERVIEW

This project includes an original and a remixed album

of Tycho’s newest album, Dive, in both record and cd

format along with a limited edition poster which is

available with the first 1000 copies sold.

CHALLENGE

To create a collectible two piece album and poster set;

one being the newely recorded full length album and the

second, a remixed version of that same album.

SOLUTION

By taking the challenge and executing it literally the

answer was to create an original design combining

water imagery, cool tones, and a sans serif typeface,

Tungsten. The remixed album design is comprised of

similar design aesthetics but also incorporates image

glitching through the use of a hex editor program and

further fine-tuning in Adobe Photoshop.

44 TYCHO - D IVE /CD/RECORD ALBUM PACKAGING, POSTER

Record Packaging Original release of Tycho - Dive.

45TYCHO - D IVE /CD/RECORD ALBUM PACKAGING, POSTER

CD Packaging Original release of Tycho - Dive.


47

How does this work?

When opening an image in a photo program it shows colors

and pixels. When opening that same image in a hex editor

program it shows what the computer reads as the image,

which are numbers and letters. Changing these numbers in

the program results in the actual image changing.

Process

This series of images shows the steps in creating the art-

work on the Tycho - Dive remixed album. After finalizing

the design on the original record and cd releases the image

files were then brought into a hex editor program where

the images’ underlying code was rearranged and edited.

This caused the images to glitch from their original form,

creating an offset and corrupted image which was then

used as a solution for the remixed album artwork.

TYCHO - D IVE /CD/RECORD ALBUM PACKAGING, POSTER


Record Packaging Remixed release of Tycho - Dive.


CD Packaging Remixed release of Tycho - Dive.



52

53

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -

ANVILCLOTHING

OVERVIEW

Anvil clothing is a venture company that produces clothing

that pays tribute to the traditional working class in modern

America. A portion of clothing sales are donated to the Artist

Blacksmith’s Association of North America.

CHALLENGE

To create a logo and brand that represents metalsmithing

and its traditional ways. The brand should pay tribute to

traditional handmade products by also hand making the

clothing that it produces and sales.

SOLUTION

Drawing inspiration from traditional metalsmithing,

a common tool of the trade, the anvil, was chosen to

represent the strong, handmade ways that are lost to

mass production clothing companies. The designs

were chosen to represent smiths and their tiresome

repetition, strength, and invested practice of creating.

54 ANVIL CLOTHING / LOGO, CLOTHING

Logo

55ANVIL CLOTHING / LOGO, CLOTHING

Icon

56

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -

ANVIL CLOTHING / LOGO, CLOTHING


58 ANVIL CLOTHING / LOGO, CLOTHING

All clothing and accessories are handmade to ensure that the highest quality possible is upheld and maintains attention to detail down to each and every stitch.


60

61

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -

SKIN & BONES TYPEFACE

OVERVIEW

Skin and bones is a sans serif typeface that includes 4

weight choices that can be used as display text.

CHALLENGE

Design a sans serif font that contains 4 different weights

that takes inspiration from the human body.

SOLUTION

The typeface’s title, Skin and Bones, came simply from

the components of the body. Each weight was named

after body types: Skinny, Thin, Lean, and Bony were

all appropriate choices as the thickness of each weight

increased. Color was derived from skin, bones, veins and

nature.

62 SKIN AND BONES / TYPEFACE DES IGN CHALLENGE

63SKIN AND BONES / TYPEFACE DES IGN CHALLENGE

66

67

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -

BANDANASANDWICH

OVERVIEW

Bandana Sandwich is a venture poster project that was

started in January 2011 with Micheal Howard, a friend

and graphic designer. The concept is that designers sub-

mit designs and if approved the designs are offered for sale

through the Bandana Sandwich store. Bandana Sandwich

poster prints are screen printed by hand and are available

until limited print runs are sold out. Bandana Sandwich

aims at giving back to the design community and allows

designers the option to design, sell, and support other

designers.

CHALLENGE

To build a website that offers a great user-friendly

interface that can easily be updated through a content

management system. The website should facilitate a way

for designers to get involved in the design community.

SOLUTION

The inspiration for this project was drawn from

Threadless.com, a well-known t-shirt company that

receives submitted designs and if approved, prints and

sells those designs. The name is derived from a conver-

sation during an Illustration class at Flagler College. The

home page offers a preview of current available poster

prints. The process page gives step by step instructions

of how you can submit to Bandana Sandwich. The store

page offers posters through a standard 3-column con-

tinuous grid. An external blog is hosted by Tumblr to

present followers with artist interviews, recent print runs,

and inspiration.

68 BANDANA SANDWICH / LOGO, WEBS ITE , POSTER PROJECT

Homepage typographic headline.

69BANDANA SANDWICH / LOGO, WEBS ITE , POSTER PROJECT

Logo


Home Page


Process Page


Store Page


Blog Page

74

75

PROJECTTITLE

-

CEAM

OVERVIEW

The Crisp-Ellert Art Museum, more commonly known as

CEAM, is a local museum that showcases artists’ work

from both Flagler College students in addition to well-

known artists from around the world.

CHALLENGE

A redesign of the museum’s identity meant to covey a

more contemporary feel and an approach of forward

thinking. This project includes a logo redesign and print

collateral.

SOLUTION

To obtain a result comparable to the needs of the CEAM

director. Utilizing a bold typographic solution was the

best direction to take. FF DIN, a well-known German

typeface, was chosen to convey a progressive mindset

similar to that of German design. The homonym, CEAM/

seam, was incorporated into the structure of the typeface

used, with the alteration of the letters’ custom round-

ing. Most notably, the letter E was modified to reinforce

the idea of what a seam is and how it is the connection

between two separate things. This correlates with how

The Crisp-Ellert Art Museum is a place for different

people, artists and art-lovers alike, to gather and relate

to each other.

76 CEAM | CR ISP -ELLERT ART MUSEUM / REBRAND, COLLATERAL

Logo

77CEAM | CR ISP -ELLERT ART MUSEUM / REBRAND, COLLATERAL

Alternate Logo


The gridded structure surrounding the typeface is to show the spacing that should be given when placing this logo in any context.

FF DIN was the chosen typeface to start from due to the similar ideals presented by the museum.


Color choice was achieved through participation with Flagler College branding along with the addition of some neutral tones to bring out the subtle space that the CEAM walls offer.

The typeface was chosen because its forward thinking impact is similar to that of the museum director.



82

Color variations of the rebrand for the CEAM. The CMYK values can be found on page 11.

CEAM | CR ISP -ELLERT ART MUSEUM / REBRAND, COLLATERAL


84

85

OVERVIEW -

CHALLENGE -

SOLUTION -

OVERVIEW -

CHALLENGE -

SOLUTION -

OCCUPY WALL

STREET

OVERVIEW

OCCUPYWALLSTREET is a recent protest that started

September 17th at Liberty Plaza in Manhattan. Protesters

are against corporate greed, misuse of laws, and govern-

ment monetary decisions along with other issues that

impact today’s society.

CHALLENGE

Develop and distribute a series of posters that create

awareness of the protests that have grown worldwide.

SOLUTION

Three posters were designed using similar design

aesthetics but containing 3 different slogans that are

commonly used during protest marches around New

York City. The poster designs are released through

Creative Commons, which releases copyright laws on

the reproduction of the work. The posters are meant

to be downloaded, printed, and shared from person to

person at OCCUPYWALLSTREET. After designing the

posters I, along with 5 friends, traveled to New York,

New York to learn more about OCCUPYWALLSTREET,

document the event, and contribute our artwork to the

movement.

87OCCUPYWALLSTREET / POSTER DES IGN



92 OCCUPYWALLSTREET / POSTER DES IGN


CREDITS

Photos: John Taylor

Video: Ben Sasso

Copy: John Taylor, Michelle McCallister

Print: PIP Printing, Mimeo

SPECIAL THANKS

Family and friends for the great support.

Luciana Gassett, Russell Maycumber, Diana Lodi, Laura

Mongiovi, Sara Pedigo, Leslie Robison, Chris Smith and

Matt Whitehead for the great time investment in the

Flagler College Art Department.

CONTACT

John Delane Taylor

Graphic Design / Illustration

386 /365/2321

[email protected]

Johndelanetaylor.com

98 PROJECT T I T LE / DESCR IPT ION

Documents

Design Portfolio