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WORKSHOPS +PROGRAMSCURRICULUM PORTFOLIO
Design Impact'HVLJQ�,PSDFW�LV�D�SXEOLF�LQWHUHVW�GHVLJQ�ÀUP�WKDW�XVHV�GHVLJQ�WR�FUHDWH�VRFLDO�FKDQJH��)URP�WUDLQLQJ�GHVLJQ�OHDGHUV�WR�ZRUN�ZLWK�QRQ�SURÀWV��WR�VSUHDGLQJ�GHVLJQ�FDSDELOLW\�WKURXJK�FXUULFXOXP�GHYHORSPHQW��WR�FRQVXOWLQJ�ZLWK�RUJDQL]DWLRQV�RQ�GHVLJQ�SURMHFW�LQWHUYHQWLRQV��ZH�DUH�XQLTXHO\�VLWXDWHG�DW�WKH�LQWHUVHFWLRQ�RI�GHVLJQ��OHDGHUVKLS��DQG�VRFLDO�LPSDFW��
Workshops + Programs$W�'HVLJQ�,PSDFW�ZH�DLP�WR�PDNH�WKH�FUHDWLYH��SUREOHP�VROYLQJ�SURFHVV�RI�GHVLJQ�PRUH�DFFHVVLEOH�WR�PRUH�SHRSOH³SDUWLFXODUO\�WKRVH�ZRUNLQJ�WR�DGGUHVV�WKH�ZRUOG·V�PRVW�SUHVVLQJ�QHHGV�
7R�VXSSRUW�WKLV�EHOLHI��ZH�RIIHU�FRPSUHKHQVLYH�SURJUDPV�IRU�D�EURDG�UDQJH�RI�SDUWLFLSDQWV�RQ�'HVLJQ�7KLQNLQJ�DQG�6RFLDO�,QQRYDWLRQ�WRSLFV���2XU�XQLTXH�H[SHULHQFH�DV�D�QRQ�SURÀW�GHVLJQ�ÀUP�KDV�DOORZHG�XV�WR�GHYHORS�UHOHYDQW��DFWLYH�OHDUQLQJ�FXUULFXOD�ZKHUH�SDUWLFLSDQWV�DSSO\�WKH�FUHDWLYH�WRROV�WKH\�OHDUQ�WR�UHDO�OLIH�FRPPXQLW\�SURMHFWV�
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:H�KDYH�WKUHH�FRUH�SURJUDPV�RIIHULQJV��EXW�FDQ�DOVR�FXVWRPL]H�RXU�FXUULFXOXP�IRU�\RXU�VSHFLÀF�JURXS�QHHGV���
INTRODUCTION
,Q�WKLV�JXLGH�\RX·OO�ÀQG��$�VXPPDU\�RI�HDFK�SURJUDP��$Q�H[DPSOH�RI�HDFK�SURJUDP�LQ�DFWLRQ��$�VSHFLÀF�OHDUQLQJ�PRGXOH�IURP�HDFK�SURJUDP
Design Thinking for
Changemakers
Innovation and
Leadership
Social Change for Designers
This course is geared towards non-designers that want
to learn more about design thinking and how to apply
it to community development or social enterprise
projects. Topics covered include: user insight, ideation,
SURWRW\SLQJ��DQG�UHÀQHPHQW�
DESIGN THINKING FOR CHANGEMAKERS3URJUDP�6XPPDU\
Client: UCREW Location:�2KLR��86$Duration:���PRQWKV��6HSWHPEHU���'HFHPEHU������
8&5(:�HQJDJHV�KLJK�VFKRRO�VWXGHQWV�DFURVV�2KLR�LQ�WKH�GHYHORSPHQW�RI�VRFLDO�HQWHUSULVHV��'HVLJQ�,PSDFW�SURYLGHG�FXUULFXOXP�FRQWHQW�DQG�DSSOLHG�GHVLJQ�VNLOOV�WUDLQLQJ�WR�WKHVH�VWXGHQWV��KHOSLQJ�WKHP�DOLJQ�WKHLU�VRFLDO�HQWHUSULVHV�ZLWK�XVHU�QHHGV��7KH�FRQWHQW�ZDV�GHOLYHUHG�LQ�WKUHH�VWDWHZLGH�RQOLQH�LQWHUDFWLYH�VHVVLRQV��HTXLSSLQJ�VWXGHQWV�ZLWK�D�UDQJH�RI�SUDFWLFDO�DQG�FRQFHSWXDO�GHVLJQ�WRROV�
DESIGN THINKING FOR CHANGEMAKERS([DPSOH�RI�3URJUDP�LQ�$FWLRQ
Observation and Visual Mapping
(Laundry Observation)
+ Theory:&DSWXULQJ�PXOWLSOH�SHUVSHFWLYHV�LV�DQ�HVVHQWLDO�LQQRYDWLRQ�WRRO��
+ Objectives:�,GHQWLI\�RSSRUWXQLWLHV�IRU�¶DKD·�PRPHQWV��8QGHUVWDQG�DQG�DSSO\�WKH�EDVLF�WHFKQLTXHV�XVHG�LQ�REVHUYDWLRQ�8QGHUVWDQG�DQG�DSSO\�EDVLF�WHFKQLTXHV�RI�LQVLJKW�FROOHFWLRQ�3HUIRUP�EDVLF�YLVXDO�PDSSLQJ�RI�D�XVHU�MRXUQH\�'HVLJQ�DQG�LPSOHPHQW�XVHU�MRXUQH\�PDSV�
+ Structure: �3UHVHQWDWLRQ�RQ�2EVHUYDWLRQ�WHFKQLTXHV��9LGHR�H[HUFLVH�WR�UHSRUW�REVHUYDWLRQV��FDSWXUH�RQ�MRXUQH\�PDSV��'LVFXVVLRQ�DQG�5HÁHFWLRQ�
DESIGN THINKING FOR CHANGEMAKERS6DPSOH�/HDUQLQJ�0RGXOH�IURP�WKH�3URJUDP
INNOVATION AND LEADERSHIP3URJUDP�6XPPDU\
This course is delivered in collaboration with The Center
for Creative Leadership. Participants learn about the
innovation processes of collecting insights, identifying
opportunity spaces, generating ideas, testing prototypes,
DQG�FUHDWLQJ�SLWFKHV��,Q�DGGLWLRQ��WKH\�UHÁHFW�RQ�OHDGHUVKLS�tenets such as empathy, emotional intelligence,
alignment, collaboration, and actualization. Participants
apply this learning through local, community-oriented
projects that challenge them to develop solutions to
social issues. This program works particularly well for
multi-disciplinary or cross-sector groups that want to work
together on a social change project.
INNOVATION AND LEADERSHIP([DPSOH�RI�3URJUDP�LQ�$FWLRQ
Client: :HOLQJNDU�,QVWLWXWH�RI�0DQDJHPHQW�'HYHORSPHQW�Location: 0XPEDL��,QGLDDuration: ��PRQWKV��6HSWHPEHU��������0DUFK������
7KLV�VHYHQ�PRQWK�SURJUDP�LPPHUVHG�����,QGLDQ�0%$�VWXGHQWV�LQ�VRFLDO�LQQRYDWLRQ�DQG�OHDGHUVKLS�GHYHORSPHQW��6WXGHQWV�OHDUQHG�WKH�EDVLFV�RI�GHVLJQ�WKLQNLQJ�DQG�WKHQ�RYHUODSSHG�WKDW�OHDUQLQJ�ZLWK�OHDGHUVKLS�GHYHORSPHQW�WHQHWV��7HDPV�RI�VWXGHQWV�DSSOLHG�WKLV�OHDUQLQJ�WKURXJK�VRFLDO�LPSDFW�SURMHFWV�VXFK�DV�UHGHVLJQLQJ�SHGHVWULDQ�ZDONZD\V��GHYHORSLQJ�JUHDWHU�WUDQVSDUHQF\�LQ�ORFDO�JRYHUQPHQW��DQG�LPSURYLQJ�KHDOWK�FDUH�V\VWHPV�IRU�UXUDO�SRSXODWLRQV�
Prototyping
(Card Castle, User/Scenario/Experience)
+ Theory��/HDUQLQJ�IURP�IDLOXUH�LV�RQH�WKH�FRUH�WHQDQWV�RI�ERWK�OHDGHUVKLS��DQG�LQQRYDWLRQ��:LOOLQJQHVV�WR�IDLO�DQG�WKH�DELOLW\�WR�UHÁHFW�RQ�IDLOXUH�DOORZV�XV�WR�JURZ�DV�LQGLYLGXDOV�DQG�JHQHUDWH�QHZ�LGHDV�
+ Objectives��8QGHUVWDQG�DQG�DSSO\�WKH�EDVLF�FRQFHSWV�RI�SURWRW\SLQJ��,QWHUQDOL]H�WKH�LPSRUWDQFH�RI�IDLOXUH�LQ�LQQRYDWLRQ��/HDUQ�WR�ZRUN�ZLWK�DQG�JURZ�IURP�RWKHUV
+ Structure ��3DUWLFLSDQWV�KDYH���PLQXWHV�LQ�WHDPV�WR�EXLOG�WKH�¶EHVW·�FDVWOH�RI�FDUGV����&DVWOHV�DUH�UHYLHZHG�DQG�YRWHG�RQ��3URFHVV�LV�UHSHDWHG����3DUWLFLSDQWV�XQSDFN�ZK\�FHUWDLQ�WHDPV�VXFFHHGHG�RU�IDLOHG��OHDUQLQJV�EHWZHHQ�URXQGV��KRZ�WKLV�OHDUQLQJ�ZDV�UH�DSSOLHG��DQG�ZKDW�WHDP�SDWWHUQV�ZHUH�HVWDEOLVKHG����3DUWLFLSDQWV�UHÁHFW�RQ�KRZ�OHDUQLQJV�DSSO\�RXWVLGH�RI�WKH�SURJUDP����$FWLYLW\�LV�FRQQHFWHG�WR�WKH�WKHRU\�RI�SURWRW\SLQJ�WKURXJK�D�VKRUW�SUHVHQWDWLRQ�DQG�DFWLYLW\��8VHU�6FHQDULR�(QYLURQPHQW��86(��PRGHO�LV�LQWURGXFHG��
INNOVATION AND LEADERSHIP6DPSOH�/HDUQLQJ�0RGXOH�IURP�WKH�3URJUDP
USER
SITUATION EXPERIENCE
This program is geared towards design students
and design professionals that want to apply design
thinking to a social change initiative. Participants
learn about design’s role in creating social change as
ZHOO�DV�VSHFLÀF�VNLOOV�VXFK�DV�RSSRUWXQLW\�DQDO\VLV�DQG�capacity assessment that are essential for successful
and long-term impact.
SOCIAL CHANGE FOR DESIGNERS3URJUDP��6XPPDU\
Client: &ROOHJH�IRU�&UHDWLYH�6WXGLHVLocation: 'HWURLW��86$Duration:���GD\V��1RYHPEHU������
7KLV�WZR�GD\�ZRUNVKRS�ZDV�VSHFLÀFDOO\�GHYHORSHG�IRU����JUDGXDWH�OHYHO�GHVLJQ�VWXGHQWV��3DUWLFLSDQWV�ZHUH�JLYHQ�D�SODWIRUP�WR�LGHQWLI\�VRFLDO�FKDQJH�FROODERUDWLRQ�RSSRUWXQLWLHV�EHWZHHQ�GHVLJQ�DQG�WKH�EXVLQHVV��6WXGHQWV�GHFRQVWUXFWHG�UHDO�OLIH�VRFLDO�HQWHUSULVHV�LQWR�WKHPDWLF�FRPSRQHQWV�DQG�WKHQ�XVHG�WKLV�GHFRQVWUXFWLRQ�DV�D�EDVLV�IRU�GHYHORSLQJ�D�QHZ�VRFLDO�HQWHUSULVH�
SOCIAL CHANGE FOR DESIGNERS([DPSOH�RI�3URJUDP�LQ�$FWLRQ
SOCIAL CHANGE FOR DESIGNERS6DPSOH�/HDUQLQJ�0RGXOH�IURP�WKH�3URJUDP
Social Enterprise Model Deconstruction
(Business Model Canvas)
+ Theory'HYHORSLQJ�D�PRGHO�WKDW�GHOLYHUV�RQ�ERWK�VRFLDO�DQG�ÀQDQFLDO�RXWFRPHV�LV�RQH�RI�WKH�PRVW�LPSRUWDQW�VWHSV�LQ�GHYHORSLQJ�D�VXFFHVVIXO�VRFLDO�HQWHUSULVH��
+ Objectives��/HDUQ�DERXW�FXWWLQJ�HGJH�PRGHOV�RI�VRFLDO�LQQRYDWLRQ��%XLOG�XQGHUVWDQGLQJ�IRU�ORFDO�VRFLDO�LVVXHV��&RQQHFW�JOREDO�FRQFHSWV�WR�ORFDO�LVVXHV��*DLQ�EDVLF�XQGHUVWDQGLQJ�RI�EXVLQHVV�PRGHO�GHYHORSPHQW��&RQQHFW�GHVLJQ�LQSXW�WR�WKH�GHYHORSPHQW�RI�VXVWDLQDEOH�PRGHOV
+ Structure ��6RFLDO�HQWHUSULVH�PRGHOV�DQG�¶EXVLQHVV�PRGHO�FDQYDV·�DUH�LQWURGXFHG�WKURXJK�SUHVHQWDWLRQ�DQG�DFWLYLW\����6WXGHQWV�UHVHDUFK�DQ�H[LVWLQJ�VRFLDO�HQWHUSULVH�DQG�PDS�RXW�LWV�EXVLQHVV�PRGHO�LQWR�FRPSRQHQWV�DQG�SUHVHQW�WKHLU�ÀQGLQJV���6WXGHQWV�UH�DSSO\�WKLV�VDPH�PRGHO�DQG�LWV�FRPSRQHQWV�WR�D�ORFDO�FDXVH�DQG�SUHVHQW�WKHLU�ÀQGLQJV��([DPSOH��DSSO\�.LYD·V�PRGHO�WR�ORFDO�+,9�DZDUHQHVV����*URXS�GHEULHIV�RQ�WKH�SURFHVV�DQG�OHDUQLQJ���6WXGHQWV�UHÁHFW�TXLHWO\�RQ�DSSOLFDWLRQ�RI�WKHVH�FRQFHSWV�RXWVLGH�RI�SURJUDP�
RESOURCES CUSTOMERS
COSTS REVENUE
VALUEPROPOSITION
OTHER CLIENTSDQG�FXVWRPL]HG�GHOLYHUDEOHV
Ford Motor Company Fund:�'HVLJQ�,PSDFW�KHOG�WZR�WKUHH�GD\�VHVVLRQV�ZLWK�)RUG�0RWRU�&RPSDQ\�HPSOR\HHV�DQG�WKHLU�QRQ�SURÀW�SDUWQHUV��XVLQJ�GHVLJQ�WKLQNLQJ��VWUDWHJLF�SODQQLQJ��DQG�OHDGHUVKLS�SULQFLSOHV�WR�VWUHQJWKHQ�WKH�LPSDFW�RI�)RUG·V�&65�LQLWLDWLYHV���
Proctor & Gamble:�'HVLJQ�,PSDFW�SUHVHQWHG�RQ�WKH�SUDFWLFHV�DQG�EHQHÀWV�RI�VRFLDO�GHVLJQ�IRU�D�JOREDO�GHVLJQ�VXPPLW�
University of Cincinnati (UC):�'HVLJQ�,PSDFW�WDXJKW�D�PXOWL�GLVFLSOLQDU\��VHUYLFH�OHDUQLQJ�FRXUVH�IRU�8&�KRQRUV�VWXGHQWV�WKDW�FXOPLQDWHG�LQ�RQ�VLWH�GHVLJQ�SURMHFWV�LQ�*XMDUDW��,QGLD�
Tarsadia Foundation:�'HVLJQ�,PSDFW�GHYHORSHG�D�SDUWQHULQJ�JXLGH�IRU�GHVLJQHUV�LQWHUHVWHG�LQ�ZRUNLQJ�ZLWK�QRQ�SURÀWV���,Q�DGGLWLRQ��'HVLJQ�,PSDFW�GHYHORSHG�D�FDSDFLW\�DVVHVVPHQW�WRRO�IRU�7DUVDGLD�)RXQGDWLRQ�WR�JDXJH�WKH�SDUWQHUVKLS�SRWHQWLDO�RI�FRPPXQLW\�RUJDQL]DWLRQV�
India Habitat Center (IHC): 'HVLJQ�,PSDFW�OHG�D�ÀYH�GD\�GHVLJQ�ZRUNVKRS�ZLWK�KLJK�VFKRRO�VWXGHQWV�DW�,+&�WR�UDLVH�ORFDO�DZDUHQHVV�DURXQG�VDQLWDWLRQ��7KH�VWXGHQWV�OHDUQHG�DERXW�WKH�GHVLJQ�SURFHVV�DQG�FUHDWHG�HGXFDWLRQDO�ÁLHUV�IRU�WKHLU�FRPPXQLW\�XVLQJ�RSHQ�VRXUFH�VRIWZDUH�
Missouri University of Science and Technology: Design Impact OHG�D�VHPLQDU�DQG�ZRUNVKRS�RQ�KXPDQ�FHQWHUHG�GHVLJQ�IRU�IDFXOW\�DQG�VWDII�
Ohio Justice and Policy Center (OJPC):��'HVLJQ�,PSDFW�OHG�D�WZR�GD\�EUDLQVWRUPLQJ�VHVVLRQ�WKDW�HQDEOHG�2-3&�VWDII�WR�YLVXDOL]H�DQG�SODQ�D�FDPSDLJQ�WR�FKDQJH�FLW\�KLULQJ�ODZV�IRU�H[�RIIHQGHUV�
Johnson + Johnson: Design Impact presented a sustainability UHSRUW�RQ�FXUUHQW�VRFLDO�HQWHUSULVH�VROXWLRQV�LQ�ORZ�LQFRPH�FRPPXQLWLHV�DURXQG�0XPEDL�
GET IN TOUCH
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