Design for a Future Circular Economy The Economy is Changing! What do we need to know, experience and do?

Results of the 'Open Mic Session' in AmsterdamAs part of the Disruptive Innovation Festival (DIF) in 2014,

Simone Veldema & Marieke van Dijk

WHAT TO DO, WHEN THERE IS NO MODEL TO COPY?

Results of the 'Open Mic Session' Amsterdam as part of #ThinkDif 2014

ThinkDIF Festival

The Ellen MacArthur Foundation will stage the first Disruptive Innovation Festival (DIF) in 2014, bringing together thought-leaders, entrepreneurs, businesses, makers, learners and doers to catalyse system-level change for a future economy. Over four weeks, using a mix of online and face to face events, participants will have an abundance of opportunities to explore the economy through a different lens. A challenged linear ‘take make and dispose’ economy can be replaced by a more prosperous regenerative and circular economy - is this the ultimate disruption?”

Design for a Future Circular Economy

The Economy is Changing. What do I need to know, experience and do? Learn how to apply Design Thinking to design Circular Economy opportunities. Join us for 'Open Mic Session' as part of Think Disruptive Innovation Festival in Amsterdam.

What does our life look like in 2030? We realize our current system is breaking down. But what is next? Increasingly critical we look at the way we live, work, travel, produce and consume, learn and stay healthy. Yet, what kind of exciting opportunities does the future has to offer to us? And how do we accelerate the change we want? How do we keep up with current—and future scenarios?

During the 4-hour session we will explored and designed for a Future Circular Economy in combination with trends like big data, internet of things and sharing economy. The focus of the training was ‘learning by doing’. By using the step-by-step process of the Circular Economy Thinking Canvas, we learned to explore the values and goals of end users through a human-centered approach. Together we will work at a real life challenge. Here-fore we will use various tools which are seen as the fundament of the Service Design Thinking.

___ http://thinkdif.co/open-mic/design-for-a-future-circular-economy

‘If we start to design for multiple stakeholders. I think we should start designthinking with this context in mind as well.’

Results of the 'Open Mic Session' Amsterdam as part of #ThinkDif 2014

Results of the 'Open Mic Session' Amsterdam as part of #ThinkDif 2014

The participating pool of experts discussed the challenge of the transformation towards Circular Economy.

The challenge for the Circular Economy is not only to focus on the hardware as raw materials and such.

But moreover to invest in the software like people and ideas to design services. Its not only about possessions, but also about the experience of service.

WHAT TO DO, WHEN THERE IS NO MODEL TO COPY?

Who were co-creating?

Celine Pessers, Innovation Manager

Roel van Raaij, Senior Policy Officer

Andy Hall, Circular Economy Consultant

Rares Tatu, Industrial Design Student

Christian Rudolph,Circular Economy Expert

Kristine Biegman, Designer of blended (e-)learning methods

Jan Schmiedgen, User Value Evangelist and Innovation Facilitator

Kim Jochemsen, Service Designer

Marieke van Dijk, Strategic Designer

Simone Veldema, Business Model Design

Transitions towards the Circular Economy What challenge did we address during the session?

Roadblocks Initiatives to bigger public Environmental friendly sounds costly What is blocking Where are the transition challenges System change takes 7 years Prototype model dramatic

Models A fool with a tool is still a fool Transition strategy - what is or could it be Models (Mantra) Mapping Models? For me is whatever works Doing vs talking

Value Co-creation: Making a living Financial Model Speed? How can a bank help to speed up the transition Internal banks Banks vs money flows Growth Economy? Money how? What this this to turn it to make?

WHAT TO DO, WHEN THERE IS NO MODEL TO COPY?

Results of the 'Open Mic Session' Amsterdam as part of #ThinkDif 2014

Results of the 'Open Mic Session' Amsterdam as part of #ThinkDif 2014

‘Design thinking is about the journey, which is about as valuable as the solution.’

‘There are always multiple solutions. That is something we all should get used too …’

Reflections

What have you learned?

We should have more talks like this That there are out there numerous people that have the background knowledge, skill and dedication to make the first steps towards an economy that has no longer as an only focus GROWTH.

What did you miss at the session?

More time and a different challenge, more doing

Time for completion of the canvas-task

A few more minutes, if not hours in which the two sides to meet and discuss how the resulted service would satisfy the requirement of the circular economy.

What has surprised you?

The level of thinking and sharing There are (luckily) even more expert in the CE realm than I expected The passion and dedication of the participants.

What (disruptive) insights came to you/were again confirmed?

To have it 'landed' in society takes time

That value discussions (when not heavily facilitated) only lead to intangible values (norms/attitudes) instead of financial, material or ecological values.

For me, the biggest insight was the analogy between the ideology of the circular economy and a religion. I think that this metaphor should guide people searching for a way to spread their views and convictions about how our economy should look like.

We thank you for a great talk! And hope all of us can use the insights to co-create the future economy together

Results of the 'Open Mic Session' Amsterdam as part of #ThinkDif 2014

Watch the a video highlight reel of this event at: http://thinkdif.co

Join us for our next session: DesignThinkers Academy