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Design Elements and Design Elements and PrinciplesPrinciples
Elements of DesignElements of Design
PointPoint LineLine Form(Shape)Form(Shape) TextureTexture ColorColor
PointPoint
Single Point
Multiple points in space
Points creating closure
LineLine
Organic Rigid
Differing Weights
Form(Shape)Form(Shape)
Contour 3 Dimensional
TextureTexture
Rough Smooth
ColorColor
We’ll look at color more closely in We’ll look at color more closely in another presentationanother presentation
Principles of DesignPrinciples of Design
BalanceBalance RhythmRhythm ProportionProportion DominanceDominance UnityUnity
BalanceBalance
Horizontal Symmetry
Approximate Horizontal Symmetry
Radial Symmetry
Assymetry
RhythmRhythm
Regular
Flowing
Progressive
ProportionProportion
DominanceDominance
Let’s Look at some Let’s Look at some examplesexamples Write down 3 elements of design Write down 3 elements of design
used in eachused in each Write down 2 principles that you Write down 2 principles that you
seesee Write down the color scheme Write down the color scheme
being usedbeing used
TypographyTypography
Common Fonts – Web Common Fonts – Web SafeSafe
Deciding when to use Deciding when to use an imagean image If the font is specific to the designIf the font is specific to the design The font is not a common fontThe font is not a common font You are adding a specific style – You are adding a specific style –
drop shadow, kerning, etc.drop shadow, kerning, etc.
Try to avoid using Try to avoid using images for textimages for text It’s not searchableIt’s not searchable If a user’s browser can’t display If a user’s browser can’t display
the image, your text is not the image, your text is not availableavailable
Use alt informationUse alt information
Installing FontsInstalling Fonts
Step 1 – Download fontStep 1 – Download font Step 2 – copy font into fonts Step 2 – copy font into fonts
folderfolder (Start -> Control Panel -> Fonts)(Start -> Control Panel -> Fonts)
Thinking about Font Thinking about Font and Color Choiceand Color Choice
I will love you forever and
ever until the day you die.
Thinking about Font Thinking about Font and Color Choiceand Color Choice
I will love you forever and
ever until the day you die.