PROCEEDINGS OF THE 13th INTERNATIONAL CONFERENCE

ON ENGINEERING AND PRODUCT DESIGN EDUCATION,CITY UNIVERSITY LONDON, UK

gTH _ 9th SEPTEMBER 2011

Design Education for Creativityand Business Innovation

Ahmed Kovacevic

City University, London

School of Engineering and Mathematical Sciences

William Ion

Strathclyde University, Design Education Special Interest Group,Design Society

Chris McMahon

University of Bath, Design Education Special Interest Group,

Design Society

Lyndon Buck

Institution of Engineering Designers

Peter HogarthDesign Education Special Interest Group, Design Society

EPDE 2011 III

Table of Contents

xvii Foreword

Keynote Speech3 Commercivity

Peter Childs and Rod Fountain

Chapter 1 - Design Education and Business

11 ProjectSpace: Linking Design Education with Business

Julian Malins and Annette Murray

16 Teaching "New Product Management" for Incremental

and Radical Innovation

Andre Liem

23 Industrial Briefs for Student Projects - A Company PerspectiveTania Maxine Humphries-Smith, Clive Hunt, Chris Dowlen

and Simon Vaitkevicius

29 Boost Business by DesignJoseph Benjamin Lockwood, Irene McAra-McWilliam and lain Reid

35 Business-Design Laboratory: A strategy for Innovation

Maria Clara Betancourt and Luis Alfonso Mejia Puig

41 The Design Management Education in Brazil: a Qualitative Analysisof six undergraduate courses

Paulo Roberto Nicoletti Dziobczenskii and Maurlcio Moreira

e Silva Bernardes

47 Application of MRFSV tool to study effectiveness of marketingresearch findings in product designPratul Chandra Kalita and Amarendra Kumar Das

53 Entrepreneurship in Future Design Education

Johannes B. Sigurjdnsson and Casper Boks

EPDE 2011 V

59 Are Entrepreneurship and Transformative Innovation appropriateas prime foci for Product design curricula?

Stuart Lawson

64 Bridging the gap between aims and objectives for business

clients and academic course planners in 'linked' learning projectsJennifer Loy and Simon Ancher

71 Integrating Business Concepts and Entrepreneurship into

an undergraduate engineering curriculum using case studies

David Effa, Oscar Nespoli and Steve Lambert

Chapter 2 - Creativity in Design Education

79 How Far should Design be at the heart of a 21 st Century

University focused on Creativity and Innovation?

Clive Holtham and Andy Wilkins

85 Education: Creating Innovation

Alan Roy Crisp, Leslie Arthur and Christine Hardy

91 Creative Processes as a Medium for Learning Design CompetenceDagfinn Aksnes

97 Disruptive Images: Stimulating Creative Solutions by Visualizingthe Design Vision

Wouter Eggink

103 The Epistemic Role of Artefacts in Creative Design and

Knowledge Creation

Christoph Richter and Heidrun Allert

109 Challenging Innovative thinking among design students

through "cultural" goal finding in the fuzzy-front-endAndre Liem

115 Idea Generation in Collaborative SettingsSeda Yilmaz, James Christian, Shanna Daly, Colleen Seifert

and Richard Gonzalez

121 Changing Mindsets, Improving Creativity and Innovation

in Engineering Education

/Anders Berglund, Ida Klasen, Mats Hanson and Martin Grimheden

VI EPDE2011

127 Finding Common Ground - a disciplinary approach to creativityHedda Haugen Askland, Anthony Williams and Michael J Ostwald

133 A Novel softer and More Creative Approach for Materials

Selection while incorporating Emotional AspectsMehran Koohgilani, Zulfiqar Khan and Brian Parkinson

137 A Creative Tool to break habits: Breakdown of Functions,

Disassociations & counter questions (bdc)Tore Gulden andArild Berg

143 TRIZ-Box in Design Education - A Study on Supporting CreativityAlbert Alters, Quentin Lohmeyer and Hannes Schmalenbach

149 Interaction Vision: Expressing and Identifying the Qualities

of User-product Interactions

Gerf Pasman, Stella Boess and Pieter Desmet

155 Student Creativity and Motivation in Educational Process

- Case StudyNikola Vukasinovic, Nusa Fain and Joze Duhovnik

160 Exploring Mental Scaling as Source for Creativity during the

Product Design Process

Harald Skulberg

166 Creating Inspiration in Design Education

Marina Henrieke Sonneveld

172 Creating Innovation: Stifling Education

Alan Roy Crisp

Chapter 3 - Pedagogy

181 Facilitating Individual Learning processes with Advanced Instructions

Claus Putz and Geesche Intveen

187 The Design Approach and Activity-Led LearningMichael John Tovey and John Davies

193 Effects of Team Role Assessment in Problem based group

work learningMikko Vanhatalo, Timo Lehtonen, Antero Halikka, Jarkko Pakkanen

and Tero Juuti

EPDE2011 VII

199 Does Design Thinking Mediate Critical Innovation Skills?

An interview approach to synthesize five competencies

taught at the d.school

Birgit Jobst, Paul Endrejat and Christoph Meinel

205 A Constraint-Based Model of the Design Process

Paul Scudieri and Blaine Lilly

211 The Lecture: Going for a walk whilst sitting down

Leslie Arthur and Alan Roy Crisp

216 Doing Engineering Design: Reflections on the Active

Learning ExperienceChris Dowlen and Barney Townsend

222 Catchy Presentations: Design students using Pecha Kucha

Kaare Eriksen, Christian Tollestrup and Nis Ovesen

227 Educational model for improved Empathy "the pleasurablemask experience"Kristof Vaes, Jan Corremans and Ingrid Moons

233 Knowledge Exchange between Master and PhD students

with regard to Evolutionary Product DevelopmentArthur Eger and Robert Wendrich

239 How to Define Projects to Teach DesignMarina Novak and Bojan Dolsak

245 Development of Functional Mock-Ups for Engineering

Design Education

Gregor Beckmann and Dieter Krause

251 Industrial Design Education in lran:A case study for developing

a new syllabusYassaman Khodadadeh and Nazanin Mohammadpour

257 Full circle: Balancing the knowledge equilibrium between

newly-enrolled Design students and their Design school

Aysar Ghassan

263 Product Design Specifications and Design Creativity,are they compatible?Paul Wilgeroth

VIII EPDE2011

269 Preference holds priority in preference? Methodologicalapproach to intuitive choice

SuKyoung Kim, Youngil Cho, Kazuhisa Niki

and Toshimasa Yamanaka

275 Assessing creativity: PropositionHedda Haugen Askland, Michael J Ostwald and Anthony Williams

281 Innopoly: Design steps towards proficiency in Innovative Practices

Anders Berglund, Monica Lindh Karlsson and Sofia Ritz&n

287 Design Education and Research Intertwined

Elmer van Grondelle, Jan Jacobs, Cees de Bont

and Rene van Egmond

293 Development of the Systematic Grading Procedure

Anders Berglund and Phillip Tretten

299 Sketching is more than making correct drawingsRemko Waanders, Wouter Eggink and Maaike Mulder-Nijkamp

305 Letting Objects Speak

Tatjana Leblanc

311 Found in Design Translation

David Morgan

316 Teaching students in project management - a survey from

a project semester

Katharina Helten, Miriam Spillmann and Duygu Brandstetter

322 Towards a Science of Design as a Basis of Education

Ludwik Finkelstein

Chapter 4 - Sustainable and Universal Design

331 Technical Product Optimisation a new course integratingDFAand LCA

Lau Langeveld

337 Using Product Innovation as Eco-Branding to EncourageSustainable

lifestyles - an exploratory student approach to Business StrategyAnneli Sevefors, Ulrike Rahe and Toni-Matti Karjalainen

EPDE2011 IX

343 Sustainability in the Product Design Curriculum; evaluating the

effectiveness of integration in Project Based LearningClare Green

349 Strategic questions for Design Education for SustainabilityMerel Claes, Simon O'Rafferty and Frank O'Connor

354 Emotional Eco-modernism: Is Using Bamboo Really Enough?Cliff Shin, Eric Benson and Deana McDonagh

360 Strategies for Teaching Universal DesignTom Vavik

Chapter 5 - Professional Perspectives

367 Intellectual property: an issue when engaging in

industrial collaborative student projects?

Christopher Glasspool and Bryce Dyer

373 An Integrated Approach to Developing Higher Graduate

Skills in Design Education

Jon Spruce

379 Product Development Project Courses in an EngineeringDesign Degree ProgramSoraia Ala, Antdnio Gomes and Ricardo Torcato

385 The Legacy of Design: What contribution does a degreemake to your future design career?

Jon Spruce and Martyn Evans

391 Stimulate Student business outcome through need

finding-oriented projectsAnders H&kansson and Bengt Holmquist

397 Keeping Design Records

Colin Ledsome

X EPDE 2011

Chapter 6 - New Design Paradigms

405 A Service Approach to Course DevelopmentCameron Watt, Philip Ely and Damian Chapman

411 Aesthetic, Structural and Functional Transparency in DesignBenfe Dahl Thomsen and Klaus Madsen

417 Research Oriented projects on Design Themes - a master

semester at AAU

Christian Tollestrup, Kaare Eriksen and Nis Ovesen

423 Understanding the 2.5th dimension: Modelling the graphiclanguage of Products

Maaike Mulder-Nijkamp and Wouter Eggink

429 The Great Challenge, Staging the Design Education for

the next 20 years

Bjorn Baggerud, Casper Boks and Jon Rismoen

434 Curriculum Design: Among the ideological and emotional:

ruptures and sutures.

Viviana Polo

Chapter 7 - Multi-disciplinary perspectives

443 The Elephant in the Design Office

Co//n Ledsome

448 Sports Engineering: Developing an Integrated,

Cross-disciplinary engineering Design DegreeAndrew J. Wodehouse, William Ion and Gordon Mair

454 Teaching Design & Engineering students how to handle

the Form Giving issue

Lucia Rampino and Roberta Gorno

460 Exploring Collaboration between Computer Science Engineersand Visual Communication Designers in Educational SettingsAaron Ganci, Rajiv Ramnath, Bruno Ribeiro and R. Brian Stone

EPDE2011 XI

466 Engaging Electronics Projects for Design Students through

Open Design ApproachesRoss Maclachlan

472 Speaking design: Development of cross-disciplinary

understanding in design, business and Engineering Education

Toni-Matti Karjalainen, Sanna Heinio, Daniel Graff,Mikko Koria and Markku Salimaki

Chapter 8 - Design Methodology and Education

481 Innowiz: a Guiding framework for Projects in

Industrial Design Education

Pieter Michiels, Becky Verthe, Jelle Saldien and Rino Versluys

487 Approaches to a Cross-Cultural Engineering Design TheoryAlexander Brezing, Peter Childs, Hyunjune Yim,Paul Wilson Bland and Pei-Luen Patrick Rau

493 Understanding Design Thinking: A Process Model based

on Method EngineeringKatja Thoring and Roland M. Muller

499 The Contextual Knowledge of DesignEmma Under

505 Agile Attitude: Review of Agile Methods for use

in Design Education

Nis Ovesen, Kaare Eriksen and Christian Tollestrup

511 Incentive to form

Bente Dahl Thomsen and Klaus Madsen

517 The Importance of Teaching Functional Analysis in

Product Design Courses

Sergio Rizzuti

523 Optimization of Flight Time and Distance Travelled

of a Styrofoam Glider

George Platanitis and Remon Pop-lliev

529 Integrating Social Factors through Design AnalysisNigel Garland, Zulfiqar Khan and Brian Parkinson

XII EPDE2011

535 Exploring Design for Dynamic Use

Mieke van der Bijl-Brouwer

541 Implementation and Assessment of the Trend Boards

Method in a Product Design Engineering Program

Jorge Hernan Maya Castano, Michelle Arenas and Manuela Velez

547 Preparing Western Designers for the use of ContextmappingTechniques in Non-Western Situations

Annemiek van Boeijen and Pieter Jan Stappers

553 Interactive Technology Design at the Delft University of Technology- a course about How to Design Interactive Products

WalterAprile andAadjan van der Helm

559 Speeding up Development Activities in Student Projectswith Time Boxing and Scrum

Nis Ovesen, Kaare Eriksen and Christian Tollestrup

565 An Academic Design Methodology for Electrical Mobility products- from Necessity to Functional Prototype -

Gilberto Osorio-Gdmez, Ricardo Mejla-Gutierrez and Luis F Sierra

571 Design Mashup: Personal objects meet Narrative

in Contemporary DesignBryan Howell and Seth Christensen

Chapter 9 - Industrial Collaboration

579 Responding to Design Industry Skill Gaps: a Model of

Business Practice education of undergraduate Design Students

Nicholas Hall and Fiona Velez-Colby

585 Teaming up for Mutual Learning - a Case Study of

Merging Innovation approaches of a Medium-Sized CompanySoren Bolvig Poulsen, Tanja Aabo Pedersen and Nis Ovesen

591 The Hewlett-Packard Sensory Home ProjectBret Swan, Bryan Howell, Mark Solomon and Paul Martin

597 Eco-innovation and Advanced CAD within an

industry+academia+consultancy collaboration: an IntegrativeID studio case study in the Australian context

Carlos Montana Hoyos, Eddi Pianca and Stephen Trathen

EPDE 2011 XIII

603 Industrial partnership in Design Education - experiencesfrom EGPR course

Neven Pavkovic, Dorian Marjanovic, Ahmed Kovacevic

and Nusa Fain

609 Local co-education in Industrial Design and Product

Development: a real case simulation - five teams, five companiesMiguel Terroso and Ricardo Simoes

615 Industrial undergraduate project - Remote monitoring for

Screw CompressorsKailash Luckkana, Varun Patel, Vaibhav Negi,Harshay Raipancholi, Ivan Yola ,Ashvin DhunputandAhmed Kovacevic

Chapter 10- Design Teaching Environment

623 Opportunities Offered by Additive Manufacturingin Creative Businesses: Informing DesignersRichard Anthony, Martyn Evans, Allan Rennie and Eddie Kirkby

629 Developing Technologies at City UniversityKeith Pu//en and R Dennis

636 Large Scalable Workshop for Innovation and EntrepreneurshipChristian Tollestrup

642 Product Development Course in e-learning Environment

Dorian Marjanovic and Mario Storga

648 Enhancing Student Learning through Peer review

in a Wtki-Based e-galleryDan Trowsdale and Alison McKay

654 Developments in User-Centred Materials selection

for Industrial DesignOwain Pedgley

660 Ideation and Design of Novel iPad Apps:A Design Education Case StudyDavid Oswald

XIV EPDE2011

666 Situating Situation-Based Design - the Integration

of Prototyping to change the scope of Design Competence

0ivind Raise

672 Prototypes as Inquiry, Visualization and Communication

Carolina GUI, Elizabeth Sanders and Scott Shim

678 Products that Tell Stories: the use of Semantics

in the Development and understanding of Future Products

Martyn Evans and Pete Thomas

684 Immersive Learning: Developing an Interactive

Touch Screen learning module for children with Autism

Brian Stone, Lindsay Beach, Aaron Ganci, Taurean Jones,

Bruno Ribeiro, Emily Strouse and Elise Woolley

690 A Usable Evaluation Tool for DesignersAndree Woodcock, Simon Fielden and Richard Bartlett

696 Use of a Multi-touch Surface to Support Distributed Design

Meetings as part of a problem-based learning approachto Teaching DesignSara Jones, Veselin Rakocevic, Meirion Williams and Eli Atanasova

701 Development of an Educational Software Tool to SupportMechanics Modeling during the Design Process

Anton Heidweiller, Eric van der Voort and Gerald Wisse

707 A Review of Open ICT tools for Collaborative Teaching & LearningErik Bohemia and Chris Turnock

Chapter 11 - International Collaboration and Global Product Development

715 Is New Product Development Culturally Bound?

Nusa Fain, Mihael Kline and Joze Duhovnik

721 Towards an Evolutionary Understanding on the Success

of Participatory DesignMelehat Nil Gulari, Ash Boru and Julian Malins

EPDE 2011 XV

727 Learning from an Interdisciplinary and Intercultural

Project-Based Design course

Hyunjune Yim, Keun Lee, Alexander Brezing,Manuel Lower and Joerg Feldhus

734 Dirty Tuesday - clearing the mental block in the Design Process

Tuuli Utriainen, Antti Sonninen and Maria Kulse

740 Creative experiences of Product Engineering Design Teachingand Company-university agreementsJoaquim Lloveras

746 Practice Based Learning for Automotive Engineering DesignStudents

Christian Mclening and John Owen

752 Preparing Product Design Students for Working in the

Global Production Environment through Practical LearningJennifer Loy

Workshop

760 A Workshop supporting Creativity in Distributed

Design Education

Hilary Grierson and Jose Hernandez