Design

Do good designs appeal to as many people as possible?

What is Design?• Creating a plan to make something• To make decisions about how something will look

or behave• Using creativity to transform something from

mundane into exciting!• visual communication• making the boring interesting• learning to simplify• understanding people (often very specific groups

of them)

By the end of this lesson you will:

• Be able to explain the difference between an artist and a designer

• Explain the design process• Think about what makes a design good or bad

Intention

• What is the intention of an Artist?• What is the intention of a Designer?

Process

• What does an artist do in order to make a successful piece of artwork?

• What does a designer do to make a successful design?

Function

• What is the function of Art?• What is the function of Design?

Results

• What characteristics does a good piece of Art have?

• What defines successful design?• If something only appeals to a certain group of

people (target market) does that mean it is not a great design?

The Design process

• Ask• Imagine• Plan• Create• Improve

Task one –Write down the 5 stages and use symbols and/or pictures to explain each stage of the process.

Bad Design/Good Design?

• Can you write a simple guide to help people make good designs? Include at least 5 points in your list

• *Homework Task*• Find some examples of good design and bad

designs to illustrate your writing• Think about the designs in your life!

Principles of design

• Balance • Unity• Movement• Proportion• Emphasis• Rhythm

Balance

Unity

Movement

Scale and Proportion

Emphasis

Rhythm

Task 2This is an example of student work that explores the different principles of design

The student found images on Tumblr and Flickr that they thought represented the principles, and then worked around them.

Homework

• Make a sketchbook page about the principles of design. Use found images to help you!

• Find examples of good and bad designs to illustrate your other page.