NAM

E: R

OSS

PAT

RIC

K LO

CAT

ION

: LOS

AN

GEL

ESST

ATUS

: REA

DY

TO R

OC

KEX

PER

TIS

E: B

RAN

D D

EVEL

OP

MEN

TB

LOG

: TH

EBR

ANDS

CIE

NTI

STS

.CO

MTW

ITTE

R: @

BR

AND

MAN

30

00

CREATIVE DIRECTOR

CALIFORNIA MILK. POURING OUT A NEW IDENTITY AND A NEW AD CAMPAIGN. CALIFORNIA CHEESE EVOLVES INTO A NEW, STRONGER BRAND.

Logo exploration and final brandmark.

DEsIgnER

InVEnTORmAkER Of COOl sTuff

PASSION Ross is the rare Creative Director that’s passionate about brand

integration and the various facets that make up a brand, from product

development, packaging and retail design to advertising and digital.

BIG BRANDSRoss has directed the launch and development of some amazing brands,

big and small. He cut his teeth as a designer at Nike, then became

director of advertising and design at Capitol Records and was head of

design and integration at Deutsch Los Angeles. His clients have included

such names as Microsoft, Nike, GM, Burger King, Old Navy, Mitsubishi

Motors, Tesco, Coors Light and DIRECTV.

INNOVATIONRoss spearheaded the creation of a new brand launching agency in LA

called Venu Interactive. With clients like Nike Air Jordan, Southern California

Edison and The Coffee Bean & Tea Leaf, Ross has pioneered new marketing

methods in the retail, web, mobile and social networking spaces.

GLOBALCurrently working as the Global Design Director at The Coffee Bean &

Tea Leaf, Ross believes that crafting a dialogue with consumers requires

a unique integration between retail and interactive.

ZOmBIEs ARE mOBIlE

COnTACT InfO CELL: 818.324.0765EMAIL: ROSSPATRICK11@GMAIL.COMN

AME:

ROS

S P

ATR

ICK

LOC

ATIO

N: L

OS A

NG

ELES

STAT

US: R

EAD

Y TO

RO

CK

EXP

ERTI

SE:

BR

AND

DEV

ELO

PM

ENT

BLO

G: T

HEB

RAN

DSC

IEN

TIST

S.C

OM

TWIT

TER

: @B

RAN

DM

AN3

00

0sTRATEgIC IDEAs YEs

ZOmBIEs ARE mOBIlE

sTRATEgIC IDEAs YEs

“Kody, knock it off.” - Chris’ Grandma

The situation over at “Baked not Fried” is out of hand. Help us get the boys back together.

Natasha also showed up.

When Tanya showed up on the set, things started to get a bit steamy.

Natasha also showed up.

When Tanya showed up on the set, things started to get a bit steamy.

“Sorry Chris. I love Kody.”

“C’mon Kody, I thought we were bros?”

“Kody, knock it off.” - Chris’ Grandma

The situation over at “Baked not Fried” is out of hand. Help us get the boys back together.

Natasha also showed up.

When Tanya showed up on the set, things started to get a bit steamy.

“Sorry Chris. I love Kody.”

“C’mon Kody, I thought we were bros?”

“Sorry Chris. I love Kody.”

“C’mon Kody, I thought we were bros?”

Hot Pockets Jingle for 10 hours

Kody takes his new found fame to the next level:His new video is: Hot Pocket Jingle for 10 hours

Stage a variety of images to create the rift between our stars

Mock Up faux headlines around the rift

Chris & Kody are at odds with each other as they achieve fame and fortune with their Youtube show “Baked Not Fried”.

Kody starts to go on dates with Hollywood starlets. Chris is alienated. People start to comment on the videos and the scandal. The tabloids fuel the fire, Chris’ grandmother is upset and the friendship is on the rocks.

“C’mon Kody, I thought we were bros?”

“Chris doesn’t under-stand. A man has needs. Hot Pockets Snackers and a few supermodels.”

“MMMM... Kody is heavenly. I like his Snackers too.”

“Chris is a good boy. Why y’all gotta hate on him. Any-body want some piping hot Snackers?.”

Hot Pockets BNF Campaign for Timeline.

Help viewers find the show.Since the tab landing pages have been removed, we recommend adding additional content to the timeline to bring attention to the show.

Keep them coming back for more.We’re adding some new twists to the “Baked Not Fried” story. This will help bring new viewers to the show and also give the characters an added subplot that will give our viewers a reason to come back to see more developments.

Hot Pockets Snackers“Baked Bot Fried”

Facebook Campaign VideoAnimationContent

TGI Friday’s

PrintRetailWebEvent

TGI Friday’siPhone App

• Drink/Occasion Guide• Friend Finder• Bar Finder• Tips/Tricks

Nike Air Jordan

PrintOutdoorRetailWebPackagingDirect

Nestle Choco CrispiPhone AppYoutubeFacebookGamesOutdoorEvent

Mitsubishi Motors

PrintOutdoorRetailWebTV

LANCER IS HERE. STARTING AT $14955

CBTL WebTVPrintOutdoorPackagingRetail

Nesquik

MobileAppsGamingWeb