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_ Hello and welcome. The following is a collection of short case studies on branding and visual Identities within the industries of music, fashion and sport. They are all brands that I appreciate, like, aspire to and are prime examples of modern and contemporary branding, iconic of a new media and youth inspried generation.

BATA

LEO

N

SMILE! IT’S SNOWBOARDING.

Fig.1_ Logo

Fig.2_ Board . Distortia

NAME:EST:

INDUSTRYCATEGORY:

PRODUCT:ORIGIN:

WEB:DESIGN:

Bataleon1997Sport SnowboardingManufactorer Richmond,BC,CanadaBataleon.comMr. B

Fig.3_ Moulded Wax

_ I’d like to think I would appreciate this brand even if I wasn’t a boarder. But as a boarder this may seem somewhat bias. Never failing to disappoint, Bataleon are one of the most popular board manufacturers around. With a strong, bold identity the brand plays on humour and maintains a sense of fun throughout its products and promotion. The tag-line summing up the ethos of the brand perfectly, Smile, it’s snowboarding. The visual identity of Bataleon really appeals to me as it is frequently type driven, with an important use of colour. Designed by one man, their in-house creative director, ‘tries to keep a consistent ‘Bataleon’ style in each years range’ this being something I want to emphasize about the brand that it does have a strong style, which breaks it apart from not only other boarding brands but brands within sub-cultures and fashion. Although a big fan of Bataleon I have a general interest in all snowboard artwork. Most snowboards, specifically shown with these Bataleon boards, the designs normally consist of the brand name. So board artwork to me is simply different designs of the brand name, thus creating new and numerous logo esque designs. I like this.

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Fig.4_ Board . Evil Twin

Fig.5_ Board . Omni

Fig.6_ Board . Violenza

Fig.6_ Point Of Sale . Package

BOX

FRES

H

THE BRITISH STREETWEAR

ORIGINATORS.

Fig.2_ Business Card

Fig.1_ Logo

NAME:EST:

INDUSTRYCATEGORY:

PRODUCT:ORIGIN:

WEB:DESIGN:

Boxfresh1989Fashion MensClothing & FootwearLondonBoxfresh.co.ukOwen Phillips

Fig.7_ Swing Tag . Front

Fig.8_ Swing Tag . Back

_ There are few fashion brands that stand the test of time. A lot come and even more go. Boxfresh is a different story. Long established and coming from the roots of a market stand it has grown and remained a popular brand within men’s fashion. What I find most interesting about Boxfresh however is its audience. For me, doubt it’s success it’s always remained quite a cool brand. Appealing to more than just the average jo’s or a specific set of people, you will see men wearing it from all walks of life with interests in completely different things. Being popular with the skating community but at the same time being worn by the ‘lads’ down the pub. I think this is a quality that is hard to come by when it comes to brands, specially fashion brands, hence my inclusion of it. A cheeky fun fact, the term, Boxfresh, was originally derived from New York hip-hop slang describing a new pair of footwear as being, ‘fresh our of the box’.

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Fig.5_ Sown Patch

Fig.4_ Crew Neck Sweat

Fig.3_ Street Team Tee

Fig.6_ Clothing Tags

CH

ARG

E

UNIQUE PARTS & COMPLETE BICYCLES.

Fig.1_ Logo

Fig.2_ Blender Hi

NAME:EST:

INDUSTRYCATEGORY:

PRODUCT:ORIGIN:

WEB:DESIGN:

Charge Bikes2005Sport BicyclesManufactorerLondonChargebikes.comIn-House, Nick.

_ Refreshing. This is how I would describe the visual identity of Charge Bikes.I enjoy bikes just as much as the next person but I’ve not got a great interest in them and my knowledge of the biking ‘scene’ & culture is slim. I do however know a few brands on bikes, from mountain to BMX and none have really caught my eye or grabbed my attention as Charge has done. I’ve only recently been introduced to the brand & I thought it was a good example of a contemporary, considered, ‘cool’ visual identity given to something that isn’t necessarily image conscious. The brand also has a new take on the market with the guys at Charge stating that, ‘Our bikes talk the quietest if you understand me. Ours normally get chosen over the ‘look at me’ bikes.’ At first look the logo design is bold and in your face, there’s no denying this however it is subtlety used in a way that it becomes fairly minimal, this being most evident on the bikes and parts themselves. One of the main reasons why I like this company is that it’s making something, which is essentially ordinary, bikes, just look quality. Making the world a better looking place one sport at a time.

Fig.3_ Nozzle Forks

Fig.4_ Duster Frame

Fig.5_ Duster Mid

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NIK

ESN

OW

BOA

RDIN

G

THE BEST OF NIKE WITH THE BEST OF SNOWBOARDING.

Fig.1_ Primary Mark

Fig.4_ Nike Zoom Kaiju Premium

Fig.2_ Logotypes

Fig.3_ Lockups

NAME:EST:

INDUSTRYCATEGORY:

PRODUCT:ORIGIN:

WEB:DESIGN:

Nike Snowboarding2007Sport SnowboardingManufactorerUniversalNikesnowboarding.comMichael Hernandez

_ Obviously one of the biggest brands to ever grace this world. Love em’ or hate em’ there here to stay. From a designers point of view I think you have to appreciate and respect how big the brand has become, the Nike tick being arguably the most famous and recognisable logo of all time. But what for Nike Snowboarding? It’s fucking awesome. I’d argue that if you were to take away the Nike label, no one would ever link it to being Nike or looking like it. That’s half the reason why I’m loving this brand, although the logo is merely an adaption of the tick, I like it, it works and it’s different. Their main products of boots are representative of well known sneaker designs and even footy boots. For me though, it’s the website that is most significant, very minimal and similar to Size? in it’s use of colour. It’s greatest quality being that it doesn’t feel in anyway corporate which is something that Nike is, more often than not, seen as. Seeing Nike develop their identity to something that is very much new and something that is growing in popularity is exciting, fortunately for me it’s within one of my greatest passions.

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Fig.5_ Edison Beanie

Fig.6_ Holladay Jacket

Fig.7_ Hazelnut Cargo Pant

Fig.8_ Fontaine Board Bag

Fig.10_ Nike Zoom Force One

Fig.11_ Nike Zoom Kaiju

Fig.9_ Nike Zoom DK

Fig.12_ Website Homepage 02

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RIN

SE

Fig.3_ Artist Identity

LONDONS MOST FORWARD THINKING

UNDERGROUND RADIO STATION.

Fig.1_ Logo

Fig.2_ Rinse Mark

NAME:EST:

INDUSTRYCATEGORY:

PRODUCT:ORIGIN:

WEB:DESIGN:

Rinse FM2007Music Radio & LabelArtists & PromotionLondonRinse.fmGive Up Art

Fig.4_ Promotion Flyer . Front

_ I’ve known about Rinse for a while now, first finding them through the agency that designed their branding, Give Up Art. I saw the work done by GUA and found that this was the kind of work I’d love to be producing. But again another reason for me including Rinse is that it’s a great example of a modern and contemporary branding in the UK, specially now as Dubstep is becoming a widely appreciated genre of music. This being the genre of music Rinse is involved in. Looking at the logo I think it’s a clever piece of design, fitting in with the dark, tech, grunge side to style of music being represented without looking shit and well, ‘chavy’ which a lot of similar labels do. Furthermore as GUA explain there was method to their madness, ‘The Rinse ‘R’ mark is partly formed from a speech mark - referencing the station’s long held affinity with MC culture - and acts as an easily recognisable icon.’.Throughout the designs done for Rinse whether it be promo flyers or album artwork, it was revamping the genre and making something that is underground look slick and not as though it was done down in a shed. Making the world a better looking place, one music genre at a time.

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Fig.5_ Promotion Flyer

Fig.6_Promotion Flyer

SIZE

?

THE FINEST PURVEYOR OF UNIQUE

FOOTWEAR & LIFESTYLE BRANDS.

Fig.1_ Logo

Fig.2_ Promo Poster

NAME:EST:

INDUSTRYCATEGORY:

PRODUCT:ORIGIN:

WEB:DESIGN:

Size?2000Fashion MensFootwear & ClothingLondon & BrightonSize.co.ukAnonymous

Fig.3_ Promo Poster . Fold Out Front Fig.4_ Promo Poster . Fold Out Back

_ Size? Was the first brand I thought of when I started this. Their visual identity, and what comprises it is excellent. From their logo and branding, to promotion, to in-store and point of sale, everything just looks quality.I think it’s a perfect example of a strong, modern and contemporary brand that has a good presence and visual identity. What I’m most fond of about Size? is their promotional material. Released frequently, they showcase up and coming shoe ranges and fashion collections. Putting the content to one side the design of these prints are well stylised, and use a unique format in the shape of a Z-Card, something that I don’t think are used enough. With a minimalistic and clean look, the branded colours of orange and black just really work, resulting in eye catching vibrant pieces of print.

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URB

AN

EA

RS

Fig.3_ Platten Wire

Fig.4_ Platten Headphones

HEADPHONES THAT FIT YOUR

EVERYDAY LIFE.

Fig.1_Type Mark

Fig.2_Logo

NAME:EST:

INDUSTRYCATEGORY:

PRODUCT:ORIGIN:

WEB:DESIGN:

Urban Ears2007Fashion AccesoriesHeadphonesStockholm, SwedenUrbanears.comNiklas Bergh

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CERISE

TOMATO

LAVANDER

SMOKEPISTACHIO

CANARYRED

MOCCA

ORANGEBLACK

NAVY

GREENDARK GREY

WHITE

TEAL

_ Came across these guys when I was looking to purchase some headphones, needless to say they stood out from the crowd and of late I have seen more and more people around wearing them. The interesting thing about Urban Ears is that they almost plainly rely on the look and colour of their headphones rather than plastering their logo on everything. The headphones themselves are completely plain, only a small tag showing the logo sitting on the side of them. I like this. The brand becomes somewhat successful from not having to splash their logo everywhere, minimal is the way forward apparently. Their visual identity is strong throughout, as I said the colours play a vital part and make the brand what it is. From their catalogues to their packaging everything is clean, subtle and most importantly, effective. Within the catalogue they explain the design of the logo... ‘The Urbanears heart logo is made up of the letter U in two units, turned around and overlapping each other forming a heart turned to its side. To us it is a variation of a classic shape, the heart, with a different story of construction and a multitude of meanings. Unlike most other brand logotypes the Urbanears heart logo does not come with a specific color but rather a number of layers filtering lights differently. We want you to make Urbanears what it is to you rather than proclaiming a correct solution and the logo is a part of this idea.’

Fig.4_ Medis Earphones . Packaging Front

Fig.3_ Bagis Earphones

Fig.4_ Medis Earphones . Packaging Back

URB

AN

NER

DS

Fig.2_ Valentines Flyer

NAME:EST:

INDUSTRYCATEGORY:

PRODUCT:ORIGIN:

WEB:DESIGN:

Urban Nerds2007Music Events & PromotionFlyers & Posters LondonUrban-nerds.comAntony Black

WAREHOUSE RAVES, HOUSE PARTIES &

UNDERGROUND CLUB NIGHTS.

Fig.1_Logo

_ A brand that I’ve never had the privilege of witnessing first hand but heard plenty about. I’ve chosen to include Urban Nerds for a few reasons. Firstly and once more I think it’s a brilliant example of a contemporary, fresh young brand representative of modern youth & student culture. The other reason is that their visual identity is pretty shit hot. Within the world of music and nightclub promotion there is a lot of tat and cliché poster & flyer designs floating about. I would argue that Urban Nerds are not part of this. For me their flyers are not only good looking but appropriate and considered bearing in mind the target audience. With a lot of focus on illustrative type and bright colours the flyers are eye grabbing things, fulfilling the function of a flyer, yet still being somewhat understated. I think that flyers are undermined and even though they are essentially throw away items they are a perfect means to produce appropriate, functional good looking design. This being something that I feel Urban Nerds do, and do well at that.

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Fig.3_ Carnival Flyer, Front

Fig.5_ Flyer, Front

Fig.5_ Flyer, Back

_ A big thank you to all the brands included in this book and the people who have contributed to the making of it. Shout out to, Michael Hernandez, Niklas Bergh, James Benenson, Stuart Hammersley, Neil Cousins, Mr. B, Jeremy Stewart and Owen Phillips.

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