Hi, we are a new brand. We like to call ourselves Deserious®

Nice to meet you.

Joost Onderwaater,

Deserious boss

Are you Deserious?Would you like to look forward to Monday mornings as much as Friday nights?

Would you like to color outside the lines?

Would you like to make your treasure from your pleasure?

Deserious does it with vibrant colors and a skillful cut thatenable you to go straight from the office to dinner.

Deserious is adventurous but keeps a close eye on the details. With wide margins and a uniquely fast service to ensure your satisfaction.

Deserious is new, Deserious is Dutch, Deserious is variable fashion for men.

Enjoy the energy of our Summer Collection 2011.

Life’s not aLways BLack & white…Deserious.

Tees Basics. Quality. Tees. 100% cotton

product code: DS 0002compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple

product code: DS 0003compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple

All tees are available in

the sizes S, M, L, XL, XXL

and in the following colors:

Bright White

Illusion Light Blue

Blue Print Blue

Jet Set Black

High Risk Red

Liberty Purple

Fluorite Green

product code: DS 0001compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple

V-neck t-shirtDS 0001

Longsleeve t-shirtDS 0004

O-neck t-shirtDS 0003

O-neck t-shirt with pocketDS 0002

product code: DS 0004compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple

to make an omeLette, you’ve got to crack a few eggs…Deserious.

Polos Clean. Color. Polo. 100% cotton

All polos are available in

the sizes S, M, L, XL, XXL

and in the following colors:

Bright White

Illusion Light Blue

Blue Print Blue

Jet Set Black

High Risk Red

Liberty Purple

Fluorite Green

product code: DS 0005compostition: 100% cottoncolour:

product code: DS 0006compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple

product code: DS 0007compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple

Polo with woven collar & placket

DS 0006

Polo long placketwith pocketDS 0005

Polo colored inside placketDS 0007

sometimes you overheat...Deserious.

All basic Oxford shirts are 100%

cotton and available in the sizes

S, M, L, XL, XXL and in the

following colors:

Bright White

Arctic Light Blue

Basic shirt Chambre Denim look

is 100% cotton and available

in the sizes S, M, L, XL, XXL

and in the following color:

Chambre Denim

All check shirts are 100%

cotton and available in the

sizes S, M, L, XL, XXL and

in the following dessins:

Large check blue/red/white

Small check red/white

Small check blue/white

Shirts Real. Fit. Shirt. 100% cotton

product code: DS 0009compostition: 100% cottoncolour:Bright WhiteJet Set BlackArctic Light BlueDress Blues BlueOrchid Bloom PurpleLight Blue OxfordWhite Oxford

product code: DS 0008compostition: 100% cottoncolour: / ( verschillende dessins)

Shirt checksDS 0008

Shirt basicDS 0009

All basic uni color shirts are 97%

cotton/ 3% lycra and available in

the sizes S, M, L, XL, XXL and in

the following colors:

Bright White

Arctic Light Blue

Dress Blues Blue

Jet Set Black

Orchid Bloom Purple

when the winD BLows harD against you, Lean in…Deserious.

Cardigans Classic. Splash. Cardigans. 100% cotton

product code: DS 0010compostition: 100% cottoncolour:Blue Print BlueFluorite GreenLiberty Purple

BASE: 1 cm height stripe:, at the back only

Blue Print Blue

Fluorite Green

Liberty Purple

1:Blue Print Blue2:Blue Print Blue3:Fluorite Green

1:High Risk Red2: Fluorite Green3: Liberty Purple

1: Blue Print Blue2: High Risk Red3: Illusion Light Blue

CardigansDS 0010

BackFront

All striped cardigans are available

in the sizes S, M, L, XL, XXL and in

the following colors and dessins:

when Life turns you upsiDe Down… Deserious.

product code: DS 0012compostition: 100% cottoncolour:Blue Print BlueFluorite GreenLiberty Purple

BASE: 1 cm height stripe:, at the back only

Blue Print Blue

Fluorite Green

Liberty Purple

1:Blue Print Blue2:Blue Print Blue3:Fluorite Green

1:High Risk Red2: Fluorite Green3: Liberty Purple

1: Blue Print Blue2: High Risk Red3: Illusion Light Blue

product code: DS 0013compostition: 100% cottoncolour:Jet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple

product code: DS 0014compostition: 100% cottoncolour:Jet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple

Sweat uni colorv-neck

DS 0013

Sweat v-neckstripedDS 0012

Sweat uni coloro-neckDS 0014

All uni color sweats are available

in the sizes S, M, L, XL, XXL and

in the following colors:

Illusion Light Blue

Blue Print Blue

Jet Set Black

High Risk Red

Liberty Purple

Fluorite Green

Sweats Comfort. Contrast. Sweatshirt. 100% cotton

BackFrontAll striped sweats are available in

the sizes S, M, L, XL, XXL and in the

following colors and dessins:

PUBLISHED BY:Instyle Fashion Group BV, Postal Box 1913, BREDA, The Netherlandswww.instylefashiongroup.com

CONCEPT, DESIGN AND REALISATION:daily milk, Rotterdam, The Netherlandswww.dailymilk.nl

PHOTOGRAPHY:Jeroen Bouman, The Hague, The Netherlandswww.jeroenbouman.com

Arthur Vahlenkamp, The Hague, The Netherlandswww.fotografiedenhaag.nl

STYLING:Geke Hendriks, Amsterdam, The Netherlandswww.gekehendriks.nl

MAKE-UP:Liza Tesselaar, The Netherlandswww.lizatesselaar.nl

MODEL:Darius Klonowski, Bad Homburg, Germanywww.euromodel.nl

Our Special Thanks To:DANIEL BOERS TODD LORBACHSANNEKE DE BONTGUIDO DAVID

© 2010 Insty!e Fashion Group BVThis book is not for sale. Its content, in particular pictures and photos, may not be used without the prior permission of the publisher. Printed in The Netherlands by OOC dehoogAll rights reserved. Deserious, the Deserious logo are trademarksor registered trademarks of Insty!e Fashion Group.

Now serious!Let’s talk business. Call or email Deseriousto make an appointment.

T +31 (0) 76 2011352or sales@deserious.com

www.deserious.com