Embed Size (px)
Citation preview
RESEARCH PROJECT
DESCRIPTION OF THE COURSE, MARKING GUIDELINES, WRITING GUIDELINES & PROPOSAL
FORMAT
B
DCC 153 – RESEARCH PROJECT
__________________________________________________________________
Purpose of the Course
The purpose of this course is to allow third students to select a particular subject in their area
of specialization to carry out independent study on .Specific subtopics are worked out in
agreement with faculty advisor.
Course Learning Outcomes
By the end of this course the student should be able to:
i. Write a research proposal.
ii. Carry out a research project in a specific area of study.
iii. Demonstrate advanced understanding in their specialty areas.
Course Description
An aspect of their area of specialization to carry out an independent study. The paper must
objectives of the study, research problem of data collections, findings; conclusions and
recommendations
Teaching Methodology
Lecture, Discussion, Presentation, Field Work
Instructional Material/Equipment
Whiteboard, computers, software and Internet
Course Assessment
Research Proposal 50%
Research Project 50%
Total 100%
C
Course Textbooks
1. Kumar, R. (2011). Research methodology; A step-by-step guide for
beginners. 3rd Ed. London: Sage.
2. Rubin, R. (2009). Communication research and strategies. London: Wardsworth.
3. Mugenda, O. & Mugenda, A. (2005). Research methods: Quantitative and qualitative
approaches. 2nd Ed. Nairobi: Acts Press
Course Reference Materials
4. Patton, M. Q. (2006). Qualitative research and evaluation methods.3rd ed. Thousand
Oaks, CA: Sage
5. Berger, A. A. (2005). Mass media and communication research: An introduction to
qualitative and quantitative approaches. New York: Sage.
6. Wimmer, R. D. & Dominick, J. R. (2008). Mass media research: An introduction.
8th Ed. Belmont CA: Wadsworth
Writing Guidelines
§ APA Style of Citation and Referencing should be applied in writing the research
proposal and the research project.
§ The work must be free from mechanical errors – e.g. typing errors, unnecessary
spacings, etc.
§ Font and Font Type
o All the document should be written using: -
§ Times New Roman font type
§ Font Size – 12
§ Spacing - double spaced (except COVER PAGE & ABSTRACT
which is single spaced)
§ The alignment of the whole document is JUSTIFIED except cover
page which its contents are center aligned.
§ Pagination: the preliminary pages should have different pagination from the main text
body. There is no page number on the cover page.
o All preliminary pages should be numbered in small roman numerals (i, ii, iii,
iv, etc.).
D
o The main text body onwards including chapter pages, references and
appendices should be numbered in consecutive order in Arabic numerals (e.g.
1, 2, 3, 4 etc.).
o The page numbers should be at the bottom of the page and centered.
o The chapters should be written in words e.g. CHAPTER ONE
§ Chapters four and five will be discussed within the proposal format.
NB: WORK PLAN WILL BE DISCUSSED DURING CLASS LECTURES.
i
MARKING GUIDELINE FOR THE COMPLETE RESEARCH PROPOSAL & RESEARCH PROJECT
Student’s Name:………………………………………………….. Reg. No:……………………………………………………………
1. Organization of the Proposal Comments Marks Total Marks
Quality and neatness of the work 1 mark Margins 1 mark Spacing 1 mark Cover page and preliminary pages (with exclusion of Abstract)
4 marks
Grammatical errors 2 marks Proper pagination 1 mark
Sub – Total 10marks 2. Abstract
A well-presented summary of chapters 1, 2 and 3.
3 marks
Sub – Total 3 marks 3. Chapter One
5 marks
Background to the study Statement of the problem Research objectives / questions Justification of the study Scope of the study Citations
Sub – Total 5 marks 4. Chapter Two
6 marks
Introduction Review of related literature Theoretical framework Citations
Sub - Totals 6 marks 5. Chapter Three
Introduction Specifications of the research approach and research methods
Identification of target population, sample size, sampling techniques and
ii
procedures 13 marks Specification of data analysis tools, presentation and interpretation
Validity and reliability of research tools Ethical considerations Citations
Sub - Total 13 marks 6. References 3 marks 7. A questionnaire 5 marks 8. An interview guide 5 marks
Research Proposal Total Marks 50 marks
RESEARCH PROJECT
9. Chapter Four Introduction
15 marks Data analysis, presentation and interpretation
Sub – Total 15 marks 10. Chapter Five
15 marks
Introduction Summary of findings Discussions of key findings Recommendations conclusions Suggested further investigation
Sub - Total 15 marks 11. Writing Research Report
Observation of writing guidelines, Preliminary pages – cover page proposal to project, abstract to indicate a summary of chapters 1, 2, 3, 4 and 5; earlier corrections checked and corrected; the body text of proposal written in past tense and organization of references.
20 marks
Sub – Total marks 20 marks Research Project Total Marks 50 marks
RESEARCH TITLE
BY:
OFFICIAL NAME
REG. No:
A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILMENT OF THE
REQUIREMENTS FOR DIPLOMA IN JOURNALISM OR STRATEGIC PUBLIC
RELATIONS, YEAR THREE SEMESTER ONE COURSE WORK, DCC 153, IN THE
FACULTY OF MEDIA AND COMMUNICATION, MULTIMEDIA UNIVERSITY OF
KENYA.
NAIROBI, KENYA
FEBRUARY, 2021
i
DECLARATION
This research proposal is my original work and has not been presented for a degree or diploma
award to any other university. No part of this research proposal may be reproduced without the
prior written permission of the author and / or Multimedia University of Kenya.
Signature ____________________________________ Date _________________________
STUDENT’S NAME
REG. No:
The research proposal has been submitted for examination with my approval as university
faculty supervisor.
Signature _____________________________________ Date _________________________
WAMBUA, Paul Kimweli
Faculty Supervisor.
ii
DEDICATION
iii
ABSTRACT
iv
ACKNOWLEDGEMENT
v
TABLE OF CONTENTS
DECLARATION .................................................................................................................................... i
DEDICATION ....................................................................................................................................... ii
ABSTRACT .......................................................................................................................................... iii
ACKNOWLEDGEMENT ................................................................................................................... iv
TABLE OF CONTENTS ...................................................................................................................... v
LIST OF TABLES .............................................................................................................................. vii
LIST OF FIGURES ........................................................................................................................... viii
ABBREVIATIONS .............................................................................................................................. ix
OPERATIONAL DEFINITION OF TERMS .................................................................................... x
CHAPTER ONE ............................................................................................................................... - 1 -
INTRODUCTION ............................................................................................................................ - 1 -
1.1 Background of the Study ....................................................................................................... - 1 -
1.2 Statement of the Problem ...................................................................................................... - 1 -
1.3 Research Objectives ............................................................................................................... - 1 -
1.3.1 Research Questions ................................................................................................................ - 1 -
1.4 Justification of the Study ....................................................................................................... - 1 -
1.5 Scope of the Study .................................................................................................................. - 1 -
CHAPTER TWO .............................................................................................................................. - 2 -
LITERATURE REVIEW ................................................................................................................ - 2 -
2.1 Introduction ............................................................................................................................ - 2 -
2.2 Review of Related Previous Research .................................................................................. - 2 -
2.3 Theoretical Framework ......................................................................................................... - 2 -
2.3.1 Agenda Setting Theory .......................................................................................................... - 2 -
CHAPTER THREE ......................................................................................................................... - 3 -
RESEARCH METHODOLOGY .................................................................................................... - 3 -
3.1 Introduction ............................................................................................................................ - 3 -
3.2 Research Approach ................................................................................................................ - 3 -
vi
3.3 Research Method ................................................................................................................... - 3 -
3.4 Sampling ................................................................................................................................. - 3 -
3.5.1 Research Site ............................................................................................................................ - 3 -
3.5.2 Population ................................................................................................................................ - 4 -
3.5.3 Sample Size .............................................................................................................................. - 4 -
3.5.4 Sampling Procedure ................................................................................................................ - 4 -
3.5 Data Generation Tools ........................................................................................................... - 4 -
3.5.1 Quantitative Data Generation Tools .................................................................................... - 4 -
3.5.2 Qualitative Data Generation Tools ....................................................................................... - 4 -
3.6 Data Analysis .......................................................................................................................... - 4 -
3.6.1 Quantitative Data ................................................................................................................... - 4 -
3.6.2 Qualitative Data ..................................................................................................................... - 5 -
3.7 Validity and Reliability of Research Instruments ............................................................... - 5 -
3.8 Ethical Considerations ........................................................................................................... - 5 -
REFERENCES ................................................................................................................................. - 6 -
APPENDICES .................................................................................................................................. - 7 -
Appendix A A Questionnaire ...................................................................................................... - 7 -
Appendix B An Interview Guide ................................................................................................ - 8 -
vii
LIST OF TABLES
viii
LIST OF FIGURES
ix
ABBREVIATIONS
x
OPERATIONAL DEFINITION OF TERMS
- 1 -
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Research Objectives
1.3.1 Research Questions
1.4 Justification of the Study
1.5 Scope of the Study
- 2 -
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
2.2 Review of Related Previous Research
2.3 Theoretical Framework
2.3.1 Agenda Setting Theory
- 3 -
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Approach
3.3 Research Method
3.4 Sampling
3.5.1 Research Site
- 4 -
3.5.2 Population
3.5.3 Sample Size
3.5.4 Sampling Procedure
3.5 Data Generation Tools
3.5.1 Quantitative Data Generation Tools
3.5.2 Qualitative Data Generation Tools
3.6 Data Analysis
3.6.1 Quantitative Data
- 5 -
3.6.2 Qualitative Data
3.7 Validity and Reliability of Research Instruments
3.8 Ethical Considerations
- 6 -
REFERENCES
- 7 -
APPENDICES
Appendix A A Questionnaire
- 8 -
Appendix B An Interview Guide
