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21-23 MAYMADRID
#DES2019
www.des-madrid.com
Making digitalpart of your DNA
Unlocking the economic impact of
Digital Transformation
For the sake of your organization, it’s time to assume that digital transformation is bridging the gap between
business and technology. A sense of urgency must help us to understand that if your organization wants to stand
apart it is mandatory to make Digital part of your DNA.
The potential for digital platforms to underpin and grow your business is unbounded. No more excuses, it doesn’t matter if you were born or re-born digital, your new mandate is to be the engine of growth. Consumers are taking the center stage and this generates an amazing opportunity for businesses, but also paramount challenges. We are going to have to change our priorities to satisfy customers demands, to forge a new path to win by generating transient competitive advantages in front of your traditional competitors and new entrants challenging your industry.
Digital transformation is driven by a set of principles and frameworks enabled by technology and connectivity. Once these principles and frameworks are understood, they can be applied to any Business. Digital transformation is a continuum and to show it we’ve created the Digital Star Cycle, to underline the 5 key elements of this endless journey that will help organizations to capture opportunities faster and let them go before they are exhausted.
The Shift to Mobile ContinuesMobile advertising will account for 30.5 per
cent of global advertising expenditure in 2020, up from 19.2 per cent in 2017.
64.5% of companies feel positive about their ability to adapt to technological disruption in
the next 3 years, while 35.5% of companies are worried about their ability to adapt
to technology disruption for the same time period.
AIBy 2020, 2.3M net-
new jobs versus a 1.8M eliminated.
Half IoT Security spend on remediation in 2022.
48% estimated CAGR of Blockchain by 2023.
By the End of 2019,DX Spending Will Reach $1.7 Trillion Worldwide, a 42% Increase from 2017.
By 2020, 60% ofAll Enterprises Will Have Fully Articulated an
Organization-wide Digital Platform Strategy.
Customer Experience.35% of consumers say they will walk away from a brand they love after just one
bad experience.
Sources: Forrester, IDC, Gartner, Futurum Research, McKinsey, Zenith.
Every empire will be toppled someday,but an ecosystem is sustainable.
Transformation is up and running. Most organizations manage it haphazardly — when it should be a deliberate and disciplined endeavour. Organization capabilities developed during the strategy definition process now need to be coordinated together so enterprises can take advantage of the augmented organization, where technology and capabilities are orchestrated in the most empowering way.
To ignite your organization and to seize at full-scale new opportunities you must define the
right tempo to forge a successful transformation. The time is NOW!
LEADINGDIGITAL
OPERATIONS OPTIMIZATION
TECHNOLOGYAND INNOVATION
CUSTOMER AND EMPLOYEE EXPERIENCES
NEW BUSINESS MODELS, PRODUCTS,
AND SERVICES
Jack Ma, Alibaba
On average, industries are less than 40 percent digitized, despite the relatively deep penetration of these technologies in media, retail, and high tech.
McKinsey
The 5 key dimensions of the Digital Star Cycle are:
COMPANY AREAS
ORGANIZATION’S SIZE
20,974 VISITORS
INDUSTRY REPRESENTED
JOB FUNCTION
GENERAL MANAGEMENT 26% OPERATIONS 6%
IT 21% HR 5%
MKT – ADV 23% FINANCE 2%
SALES – BIZ DEV 16% OTHER 1%
16%MIDDLE
MANAGEMENT
14%DIRECTORS
11%TECHNICIANS
5%PRESIDENT
2%ACADEMIC/
ANALYST
52%GENERAL
MANAGEMENT(C-LEVELS 71%)
Connect with the right stakeholders
12% TELECOM 7% MEDIA & ENTERTAINMENT
7% CONSULTANCY 9% CONSUMER GOODS
10% RETAIL 8% PHARMA & HEALTH
8% CITIES & PUBLIC SECTOR 8% TOURISM & HOSPITALITY
6% MANUFACTURING 5% ENERGY & UTILITIES
9% BANKING & INSURANCE 11% OTHER
>10.000 1.001 - 10.000
501 - 1.000
101 - 250251 - 500 11 - 50 1 - 1051 - 100
9%
15% 16%
11%15% 13% 12%
9%
RESTOF THE
WORLD
2%
AMERICA
11%
EUROPE
82% ASIA
5%
Digital Enterprise Sh ow bridges the gapbetween Technol ogy and Business
ARTIFICIAL INTELLIGENCE
AR/VR
BIG DATA ANALYTICS
BLOCKCHAIN
BUSINESS INTELLIGENCE
CLOUD COMPUTING
CYBERSECURITY
CRM
DEVOPS
DIGITAL TRUST TECHNOLOGIES
DRONES
EDGE COMPUTING
ERP
EXPERIENCE MANAGEMENT
GIS
IIoT
INFRASTRUCTURE
IoT
MARKETING AUTOMATION
ROBOTICS
GREEN TECH
· LEADERSHIP SUMMIT
· CIO SUMMIT
· CMO SUMMIT
· CDO SUMMIT
· HR SUMMIT
· GOVERNMENT SUMMIT
C-LEVEL AGENDAS
· BLOCKCHAIN SERIES
· BDA SERIES
· AI SERIES
· CYBERSECURITY SERIES
· IoT SERIES
· CLOUD SERIES
· DIGITAL MARKETING PLANET
· DIGITAL DEMOS
· TRANSFER INNOVATION HUB
· TECHNOLOGY &COUNTRY PAVILIONS
· BUSINESS MEETINGS
· WOMEN LEADERSHIP IN
DIGITAL TRANSFORMATION
· WELCOME PARTY
· EUROPEAN DIGITALMINDSET AWARDS
· GALA DINNER
· DES STUDIO TV
· ESPAÑA PYME DIGITAL
· MODERNIZACIÓN DE LA ADMINISTRACIÓN PÚBLICA ESPAÑOLA
· AGENDA DIGITAL ESPAÑA
TECH SERIES
GLOBAL NETWORK LOCAL FOCUS
E X H I B I T I O N C O N G R E S S
TECH SOLUTIONS
BANKING & INSURANCE
CITIES & PUBLIC SECTOR
ENERGY & UTILITIES
DIGITAL HEALTH
INDUSTRY 4.0
RETAIL & ECOMMERCE& LOGISTICS
TELCO & MEDIA& ENTERTAINMENT
TOURISM & HOSPITALITY
URBAN MOBILITY
INDUSTRY FORUMS
Digital Business World Congress
10SCENARIOS
6SUMMITS
7TECH SERIES
89SUCCESSSTORIES
450SPEAKERS
10WORLD’S TOPINFLUENCERS
9INDUSTRYFORUMS
3SUPERSESSIONS
InspirationThought Leadership
Madrid, where business meets digital
317M IMPRESSIONSof #DES2018 during three days
of the show
323 JOURNALISTSREGISTERED
#DES2018TRENDING TOPIC
PARTNER EXHIBITOR NEWCOMER
BUILD VALUABLE
RELATIONSHIPS AND BECOME A PROVIDER OF
CHOICEDEMONSTRATE
THOUGHT LEADERSHIP
TAKE PART IN HIGH QUALITY NETWORKING
ACTIVITIES
SHOWCASEYOUR SOLUTIONS TO AN EXECUTIVE
AUDIENCE
DRIVE THE DISCUSSION
INCREASE BRAND
AWARENESS
GROW SALES
REASONSTO EXHIBIT
EVENT MEDIA COVERAGE
PARTICIPATION MODELS
During 3 days a year, DES turns Madrid into the world’s capital of Digital Transformation, thanks to the pioneering
exhibition, congress, and numerous networking events. Make sure to be a part of it.
NETWORKING EVENTSEuropean Digital Mindset Awards and Welcome PartyAfter an intense day filled with business meetings, hundreds of conferences and innovative presentations, it is time to relax! Join our unique afterwork parties and European Digital Mindset Awards gala dinner in the beautiful city of Madrid. Enjoy a more casual conversation and have fun networking as a local.
Be the trusted choice of your customers
• BARCELONA [email protected]
• BOLOGNA [email protected]
• BRUSSELS [email protected]
• DELHI [email protected]
• FRANKFURT [email protected]
• MADRID [email protected]
• MEXICO CITY [email protected]
• MOSCOW [email protected]
• SAO PAULO [email protected]
• SHANGHAI [email protected]
DES IS AN EVENT OF:
www.des-madrid.com
#DES2019
• SILICON VALLEY [email protected]
• TEL AVIV [email protected]
• TORONTO [email protected]
· WARSAW [email protected]
KNOWLEDGE& INSPIRATION
NETWORKBUSINESSOPPORTUNITIES
