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UNCLASSIFIED//FOR OFFICIAL USE ONLY UNCLASSIFIED//FOR OFFICIAL USE ONLY 1 https://www.youtube.com/watch?v=Qu3xpp5BbHU Derek Sivers - How to Start a Movement

Derek Sivers -How to Start a Movement...Derek Sivers -How to Start a Movement UNCLASSIFIED//FOR OFFICIAL USE ONLY UNCLASSIFIED//FOR OFFICIAL USE ONLY NOSC LITTLE ROCK JOURNEY BECOMINGTHE

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Page 1: Derek Sivers -How to Start a Movement...Derek Sivers -How to Start a Movement UNCLASSIFIED//FOR OFFICIAL USE ONLY UNCLASSIFIED//FOR OFFICIAL USE ONLY NOSC LITTLE ROCK JOURNEY BECOMINGTHE

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https://www.youtube.com/watch?v=Qu3xpp5BbHU

Derek Sivers - How to Start a Movement

Page 2: Derek Sivers -How to Start a Movement...Derek Sivers -How to Start a Movement UNCLASSIFIED//FOR OFFICIAL USE ONLY UNCLASSIFIED//FOR OFFICIAL USE ONLY NOSC LITTLE ROCK JOURNEY BECOMINGTHE

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NOSC LITTLE ROCK JOURNEY

BECOMINGTHE FIRST FOLLOWER

SEL: ITC Rudy Gonzalez

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Onboard for 3 years & worked for 3 Commanding Officers:

Lax culture• Lots of time off, meeting expectations of our Regional

Commander, low expectations

• Just over a year to retirement

• Keep off the radar, head down, zero job satisfaction

• Wife just embarked upon first deployment (7 months)

Bottom Line: I had mentally checked out … LHF-ING!

July 2018: Big Changes on the Horizon

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October 2018: Let Him Make Mistakes

First time my CO had been younger than me

Felt like I had very little credibility as a leader

Expected a “sit back and watch” approach… WRONG!

Chose not provide meaningful input on important decisions

Realized through a poor Command Climate Survey that things needed to change AND I needed to change

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November 2018: DD What?

“Hey Chief… let me tell you about this new Pilot program…”

- New CO, 2018

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My Moment was the CO’s Journey Brief

VULNERABILITY = COURAGE

Feb 2019: The Lone-Nut Got My Attention

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Why Did I Became The First Follower?

I had already begun the process, I just needed to implement at work.

I started asking myself some questions

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March 2019: My Journey

I briefed my journey… Found Some themes.I was beginning to feel good about being vulnerable.

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What Attracted Our First Followers?

Key Message - This is not a program, it is a culture transformation. Better Me + Better You = Better US.

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Early Signals Of Success

High Calorie Feedback, from all ranks

Organic Growth

People seeking out guidance and support (Mental Health, MST, Marital/Family counseling)

So what?

Through role modeling, we created a safe environment

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How Do We Get Crowd To Rush?

We have our first followers, but we want more:

• Ensure leadership within Reserve units go first

• Show first followers respect; “Power 4” focus.

• Let them know we are listening

• Got through our swamps (coaching) and help others

Two weeks is the magic number. Don’t overthink the planning.

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Don’t Fear The Swamps

Embrace the suck. Fail Fast

Critical, harsh feedback stings… We’re human

LBR is a must, utilize your TP

Be consistent and persistent in the implementation

“If you’re not in the arena getting you’re a#* kicked, I’m not interested in your feedback.” – Brené Brown

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How Do I Know It’s Working?

Command Assessment

Advancement

Innovative Deckplate Ideas

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I Don’t Know What I Don’t Know

This is what is “working” for us

I’m learning as I go

I am 100% in and screaming from the rooftops

I am recruiting more lone-nuts and first followers

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WHICH ONE ARE YOU?