I write and help you strategize to find smart, creative ways to grow your business.

PORTFOLIO

Derek MorysonMarketing & Communications

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Copywriting

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BACKGROUNDClient: Yvonne Flick, Independent Financial Advisor

Our client came to us with the goal of increasing leads (and therefore sales) from a specific market segment. She had identified her target audience in 2013 and had made several attempts to reach them via traditional marketing channels, such as trade shows.

Looking to try something different, our client came to us by a referral. After conducting market research and getting to know her business, we suggested a blended solution that incorporated traditional marketing tactics with an online approach.

OBJECTIVE

• Obtain at least 3 leads/month through the use of a brochure and landing page strategy.

• Build a contact database of potential leads.

• Improve awareness of her personal brand and services amongst the truck driver market segment.

STRATEGY

Our client had a unique story that we felt would resonate with the target audience. We wanted to convey her story simply and honestly. This particular audience typically isn’t a big user of technology and social media, so we opted for an attractive one page brochure

with a direct marketing approach. We also recommended a similarly designed landing page be used to capture leads from the brochure. Ultimately, we wanted to engage this group and then bring them online to the landing page where we could provide more information and gather leads through entry in a promotional contest.

EXECUTION

Based upon best practice guidelines for landing pages and brochures, we delivered two pieces of marketing materials for the campaign. The printable brochure was designed to catch her audience’s attention at truck stops and encourage them to take action by visiting the landing page. The brochure copy spoke to: • Yvonnes’s personal story to build

credibility and understanding with the target audience

• Overview of her services• Mini-biography• Call to action through the promotional

giveaway

The landing page was designed similarly to the brochure to maintain a consistent look and feel. The landing page contained:• An eye-catching contact form to support

lead generation• Yvonne’s personal story in a longer

narrative• A comprehensive biography• Information about Desjardins Financial

Together, the brochure and landing page make for an effective campaign by combining two different approaches to lead generation.

Landing Page & Brochure

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You won’t always know what is up ahead, but with insurance you’ll always be prepared

Year after year, truck driving is ranked among the most dangerous jobs in North America. Whether it’s an unexpected storm, faulty brakes, or mechanical issues, there’s no shortage of surprises.

But if you take the right precautions, your job can become a lot safer. My dad was a long-haul truck driver and took driving safety very seriously; but like many of us, he didn’t always anticipate life’s curves.

When my dad was diagnosed with cancer, it was completely out of the blue. I remember sitting with him listening to the doctor tell us he only had a year to live. During this time, he couldn’t work or pay the bills. Without insurance, he was more focused on his financial issues than fighting cancer.

I became a health and life insurance advisor shortly after my dad passed away. I’ve made it my mission to help individuals and families plan for life’s unexpected events and give them the power to protect their future.

Get started today and enter to win a $100 gas gift card at www.ydoesmoneymatter.com

Yvonne Flick | Life & Health Insurance Advisor | Phone: 604-576-5782 | Cell: 604-866-3233 | Email: ydoesmoneymatter@gmail.com

I’m dedicated to providing the trucking industry with customized insurance and investment planning:

• Disability insurance• Critical illness insurance• Long-term care insurance• Personal investing

Meet YvonneI started my financial advisor career in 2011 and joined Desjardins Financial Security Independent Network in 2012.

Insurance Services

Prepare for the unexpected

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BACKGROUNDClient: Wells Chou, Independent Financial Advisor

Working under the umbrella of Desjardins Financial, Wells Chou is an independent financial services advisor serving clients in the Lower Mainland. Wells provides a host of custom financial products and services to his clients. Wells has executed some basic marketing campaigns in the past such as cold calling. However, his sales leads usually come from word of mouth and direct referrals. Currently, Wells does not have a website or much of an online presence. Additionally, he has not tested any digital, social, or content marketing strategies or plans.

OBJECTIVE

The main deliverable of the proposal was to develop a practical content marketing plan based upon current financial services marketing & branding best practices. We also performed a comprehensive review and profile of Wells’ target audiences.

Our strategic objectives are outlined below:

• Begin to build Wells’ personal brand and establish a consis-tent online presence for Wells

• Establish Wells as a financial services expert serving clients in the Lower Mainland

The desired outcomes of these strategic objectives are to:

• Generate new sales leads for Wells (at least 1-2 new sales per month)

• Further build upon existing client loyalty

• Increase direct referrals and word of mouth recommendations

METHODOLGY

Before the development of a unique content marketing plan, we needed to understand the characteristics and messaging that individuals respond to when selecting (or remaining loyal to) a retail bank or financial services advisor. In our research, we identified several variables that should be addressed in Wells’ messaging and content to effectively engage his target audiences.

Content Marketing Strategy

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We now arrive at our content marketing strategy and plan. Again, this is not a full brand development exercise, nor is it a traditional, active marketing plan. This

plan is focussed on developing an online presence, content, and inbound marketing leads.

As noted in previous sections, the content marketing plan will:

• Begin to build Wells’ personal brand and establish a consistent online pres-ence for Wells; note that each target audience will have specific content generated and tailored to them. We’ll identify unique selling propositions for each target market

• Establish Wells as a financial services expert working in the Lower Mainland• Develop interest in Wells’ products and services• Build an online community• Obtain potential client data

By doing this, we hope to:

• Generate 1-2 new sales a month• Build upon existing client loyalty• Increase direct referrals and word of mouth recommendations

We’ll now approach each section of the content marketing plan.

PRODUCT + PROJECT

The product is Wells Chou and his financial products and services. The project is to create a content marketing plan that will engage Wells’ target audiences. The content marketing plan will build Wells’ brand, drive new sales leads and conversions, and position him as a financial services expert.

Currently, we are focusing on the millennial target audience only; should we move ahead with the content marketing plan, we’ll profile the other target audiences and tailor our content accordingly.

Content Marketing Strategy and Plan

Excerpt from the Content Marketing Strategy and Plan for Wells Chou

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WHO ARE THE TARGET AUDIENCES AND WHAT DO WE KNOW ABOUT THEM?

The target audiences are millenials, the baby boom generation, and business owners. As this proposal is only focusing on millenials, we’ve created a profile of a typical millennial – Allan.

Allan’s profile

Allan is a 29 year-old project manager at a healthcare consulting firm and has a Bachelor of Business Administration from the University of Toronto. He has an intermediate understanding of personal finance, but he could use some guidance.

Allan is less likely that older generations to have contact with financial advisors – he seeks a lot of his financial advice from online blogs, websites, and by talking to his parents (Nielson, 2014). When Allan wants information, he wants it now – he doesn’t want to wait for it. A 1-hour meeting at a financial institution far from his apartment

and office is a big barrier for him (Nielson, 2014).Allan, and millenials in general, are more likely than other generations to believe that working hard and saving/living frugally are the ways to achieve success – he puts in long hours at work and knows he’s going to have to work much harder to get ahead - the world’s significantly more competitive than it used to be.

Allan doesn’t have large discretionary funds, but he’s very pragmatic; he knows that saving money will buy experiences, and that’s what he’s into. He cares less about saving for a new car than he does for his next big trip.

There are several ways to engage Allan:1. Embrace ideas and themes that align with his values. If Allan is the kind of person who values

travelling and having big life experiences, pitching life insurance, while important, may not be a good way to capture him as a customer.

2. Create tools that simplify his life and financial planning needs. Allan loves getting free tips, tools, and content. If it’s meaningful and useful, get it in front of him – he’ll appreciate it.

3. Act in an authentic and transparent way. If Allan suspects you’re trying to sell or upsell him, he’ll lose trust in you.

4. Curate content that helps millenials make informed decisions. Did you just get some great information from a private seminar on upcoming stock market trends? If you can, share some of it with him.

Sample content themes for millenials:• How to save for travel• How to develop a basic financial plan• Tools to manage your money and track expenses• How to save on taxes • Saving for experiences, not things• How to automate your savings• Why insurance is important

Lastly, Wells should consider using Webex or another teleconference platform to hold meetings. Indicating that he offers remote financial services advice may be a huge appeal to this generation. It is something to consider when developing unique selling propositions for this market segment.

Excerpt from the Content Marketing Strategy and Plan for Wells Chou

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WHAT ARE THEIR PERCEPTIONS OF FINANCIAL SERVICES ADVISORS?

The millennial target audience is aware of financial advisors, but they often view them as

a service for their parents. They may feel they’re not ‘there yet’ when it comes to working with a financial advisor; they’re probably unsure how the fees work and may not understand the why factor. That is, they may not see the value in working with a financial advisor (this is why we must constantly tell them); again, this is a generation that looks to Google to solve many of their problems. With this in mind, we’ll need to effectively communicate what the value is of Wells’ service offering.

WHAT DO WE WANT THEM TO THINK OF US?

We want them to think of Wells as someone who can work with them on their terms. He can help build them a savings plan to get them where they want to go. It’s custom, it’s tailored, and he’s involved as much as they want him to be. He offers financial products and insurance as well as easy-going, friendly advice. We want them to think of Wells as a trusted peer, as someone who’s going to work with them for the long term.

HOW IS WELLS DIFFERENT?

Wells is different because he’s offering custom advice tailored to the individual’s needs. He’s mobile and he’s responsive, but most importantly, he listens. He won’t push a portfolio of products that won’t work for the client.

Wells is young, fresh, and authentic –he’s not the corporate guy in a corner office in your bank, but he’s just as professional, if not more professional.

Wells already has excellent products and services that can be integrated into unique plans to fit

individual need. Wells’ personal brand, PSQ and emotional satisfaction are the remaining elements that need to be effectively communicated to the target audience. The website, messaging, and content marketing plan will slowly begin to position Wells as a financial expert who knows what the target audience values, how to meet their unique needs, and fit into their busy lifestyles.

WHAT IS THE USP + NET TAKE AWAY MESSAGE?

Wells is a friendly, transparent, expert financial services advisor providing custom services

that will get you to wherever you want to go; whether it’s Australia, a new neighborhood, or a comfortable retirement at 65 years old.

WHAT ARE THEIR GOALS, DREAMS, AND LIFE OBJECTIVES?The target audience values freedom, flexibility, experiences, and independence to name a few. They’re somewhat disillusioned with the ‘American Dream;’ that means they’re not rushing to start a family, buy an expensive car, expensive house, and settle into debt. They view themselves as smarter than that.

Excerpt from the Content Marketing Strategy and Plan for Wells Chou

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WHAT TYPE OF CONTENT WILL WE PRODUCE?Note: these are simply examples of the type of content we could produce.

Blog posts• Advice on products and financial services• Wells’ experiences and general advice for

day-to-day living• Topics and issues relevant to certain time

periods, for example, during tax season we’ll feature content on tax planning and preparation

• Guest blog and feature other guest bloggers

Note: writing a guest post on an established blog with a targeted audience can be an effective way of getting visibility for our proposed new website. Even if we do not get much direct traffic from guest posts, they can help to build your authority in a particular vertical or industry. This can have longer-term benefits such as brand name recognition.

How-to guidesFor example, we can produce brief guides on how to accomplish a financial goal, how to select an advisor, etc. The only barrier is how much time we want to spend on developing guides. The guide could be as simple as a list or longer ebook format.

Interviews (in form of guest post)We’ll interview one of Wells’ clients and ask them how they got started in financial planning and how it’s positively benefited their life.

Content curationWe’ll curate useful content and possibly critique others’ content to establish Wells’ unique voice and ideas; maybe really bad advice has been distributed somewhere else online and Wells has something to say about it

NewslettersUpdate Wells’ clients on information of his choosing as long as it’s relevant. Wells is already using a newsletter that is supplied by Desjardins; however, he can still produce his own newsletter with his own advice.

SlideShareIf Wells has any great PowerPoint presentations, let’s get them on Slideshare with his website and social contacts and start driving people to both the content and the website content. Please read more about developing SlideShare content in the Hacking Growth section of this proposal.

Others:• Infographics: content focusing on how much

money Wells has made for his clients; we can make this front and centre on the website.

• Referral program. Wells should have a referral program that is communicated clearly to his audiences. The website may or may not be a good vehicle for this.

• Contest. Contests throughout the year may be an excellent way to generate referrals and new business.

• Skype meeting. Communicating to the appropriate audiences that we offer this service may be very appealing.

Excerpt from the Content Marketing Strategy and Plan for Wells Chou

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BACKGROUNDCompany: Iridia Medical

Most dentists don’t outfit their offices with Automated External Defibrillators (AEDs); however, policy is slowly changing. Influenced by policy changes in the United States, the BC College of Dental Surgeons proposed to mandate AEDs in certain types of dental facilities. In an attempt to penetrate the dental market and increase brand awareness, Iridia Medical decided to run a direct mail campaign to inform dentists of the potential policy changes and urge them to make their practices safer for their patients by purchasing an AED.

OBJECTIVE

• Further penetrate the Vancouver dentist market and target a 2% response rate.

• Increase brand awareness among dentists. Should a shift in policy occur, Iridia wants to be the go-to supplier of AEDs for dentists.

STRATEGY

A direct mail campaign was chosen as a cost-effective method of engaging the dental market. An ad was also included in the package with a special offer.

The main call to action asked Vancouver dentists to visit the Iridia booth at a dental conference in December. We surmised that if dentists were familiar with the Iridia brand prior to the conference, an increase of sales conversions at the event may be realized.

EXECUTION

The package consisted of a conversational, informative cover letter and a modern, well-designed ad aligned with the Iridia brand. The copy spoke to:

• Iridia’s long history of implementing AED programs

• The company’s knowledge of BC Dental College Policy

• The positive impact of implementing an AED program in a dental office

• Iridia’s continued presence at many local dental conferences

RESULTS

The letter resulted in calls from interested dentists and AED sales that more than justified the cost of the campaign. Perhaps more importantly, there was a significant increase in brand awareness among the target audience at the dental conferences going forward.

Direct Mail

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CHOOSE YOUR AED & TRAINING PACKAGEMinimal or No Sedation

Basic Life Support Course

Moderate Sedation

Advanced Cardiac Life Support Course

POWERHEART G3 PLUSReliability

Daily self-test checkingEase of UseVoice prompts

Text screen displayMetronome guide

Assurance7 year warranty

The Basic Life Support (BLS) course trains dentists to promptly recognize and respond to cardiac arrest.

The course provides dentists the ability to:

• InitiateearlyuseofanAED• Provideprompt,high-qualityCPRwithC-A-Bsequence

• PracticeteamCPRandindividually• Discussdifferencesbetweenadult,child,and

infant BLS

POWERHEART G3 PROControl

Manual override3-leadECGmonitoring

Ease of UseColorECGdisplayMetronome guide

Assurance7 year warranty

Iridia’sAdvancedCardiacLifeSupport(ACLS)courseequipsdentistswiththeconfidenceneededto manage patients in cardiovascular emergencies.

The course provides dentists with a number of skills:

• Basicandadvancedlifesupport• Manageperi-arrestconditions• Recognizingthesignsandsymptomsofimpendingordevelopingcardiacemergencies,and the management of patients

• Initiatemanagementofacutestrokepatients

LIFEPAK CR PLUSSimple to Use

Open and follow voice promptsSimple to Own

Low cost of ownershipEasytransitiontoEMSSimple to Maintain

Same day accessories replacement8 year warranty

LIFEPAK 1000Flexibility

WithorwithoutECGEasilyconfiguredcareprotocols

CompatiblewithLIFEPAKlifesavingtoolssuite

Ease of UseLargeLCDscreen

Simple,intuitiveuserinterface

OR

PLUS PLUS

OR

Ourgoalistohelpourdentalclients’practicesevolvetoahigherlevelofpatientcareandsafety.We’llworkwithyoutocreateacustomizedAEDprogramthatbestfitsyourneeds.

Whetheryouprovideminimal,moderate,orno sedation,wecanassist youwith settingupanAEDprogram,includingtraining.WerecommendtheAEDandtrainingpackagesoutlinedbelow.

For more information contact us at 1-888-404-6444AED Sales: Julie Turley | jturley@iridiamedical.comTraining:MichaelGalasso|mgalasso@iridiamedical.com

DENTAL CLINIC+

SPECIAL OFFER

Package Price = $1850* Package Price = $3950**PlusTaxes&Shipping.

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BACKGROUNDClient: BeaYOUtiful

BeaYOUtiful is a non-profit organization committed to creating a safe and inspirational place for young women to discover their inner-beauty and improve their self-confidence. BeaYOUtiful depends on sponsorships to operate in several elementary schools in the Surrey school district. With plans to implement the BeaYOUtiful program in additional Surrey schools this year, and to establish a presence across the Lower Mainland, there is an increased need to have more sponsors supporting the program.

Prior to working with Saito + Moryson, their sponsorship package was 4 pages and didn’t give BeaYOUtiful the recognition it deserved to encourage sponsorship. OBJECTIVE

The main deliverable of this project was a new and comprehensive sponsorship package for BeaYOUtiful.

Our strategic objectives are outlined below:

• Improve the general understanding of BeaYOUtiful in terms of why it exists, how it operates, and what it does for girls in the community

• Establish BeaYOUtiful as a professional non-profit organization

The desired outcomes of these strategic objectives are to:

• Generate new sponsors for BeaYOUtiful

• Improve the branding of BeaYOUtiful to ensure a professional, youthful, and organized image is communicated to the target audience

• Increase the confidence of BeaYOUtiful’s Founder when seeking sponsor donations

STRATEGY

Before the development of the package, the vision, goals, and requirements for this project were discussed with the Founder.

We conducted research on sponsorship best-practices to create a professional package for this youth-driven organization. We ensured the messaging was focused and accurately reflected the program’s goals and approach.

The overall package has a polished look and feel to give potential sponsors the confidence and insight needed to justify monetary donations to this inspirational organization.

Sponsorship Package

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Why we’re here

Our Vision The core goal of the BeaYOUtiful program is to encourage young women to feel beautiful by instilling confidence in them through mentorship and education. By doing this, we hope to build a generation of young women that are prepared to follow their dreams and goals.

Our ApproachWe offer young women an opportunity to join an inspirational 6 week program where we mentor and teach them about inner-beauty, health, fitness, and goal setting . We guide them through a series of structured activities, guest speakers, and open floor discussions. We build sister-based friendships over time; we do not take an authoritative stance with the girls. At the end of the day, we’re all here to learn about ourselves and others.

Excerpt from the Sponsorship Package for BeaYOUtiful

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BeaYOUtiful is a non-profit organization committed to creating a safe and inspirational

place for young women to discover their inner-beauty and improve their self-confidence. By doing this, we hope to build a generation of young women that are prepared to follow their dreams and goals. Additionally, many young women do not have the support systems in place to guide their transition into young adulthood – that’s where BeaYOUtiful comes in.

The BeaYOUtiful

Program

• There are 25 inner-city schools in Surrey alone - we want to have at BeaYOUtiful program at each school

• Each program is comprised of 10-12 girls in grades 5-7

• 35 girls went through the BeaYOUtiful program in the inaugural year

• We receive ~20 applications per month for the mentor role from women ages 15-21

• Officially district approved and Partners with the Surrey School Board

• BeaYOUtiful has over 1,300 fans on Facebook

Targeting inner-city schools in the Lower Mainland, BeaYOUtiful provides girls ages 10-13 with an opportunity to participate in a free 6 week program led by female high school student mentors. The program consists of 6 modules, one per week, lasting approximately 2 hours. The program mentors are carefully selected for their ability to lead, coach, as well as their overall interpersonal skills. Throughout the 6 week program, the girls and their mentors form a sister-based friendship where they support each other like a family member would – in a non-judgemental fashion.

After the final send-off, the girls are strongly encouraged to stay in touch with their ‘older sister’ for guidance, knowledge, and friendship.

Program Overview

The BeaYOUtiful curriculum features a series of 6 modules based on several themes and topics. The core goal of the program is to have each individual girl discover her inner-beauty. To make this a reality, we lead them through a series of classes that focus on important key elements to living a balanced life: health, fitness, goal-setting, communication, and of course, discovering inner-beauty.

Excerpt from the Sponsorship Package for BeaYOUtiful

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Why Sponsor BeaYOUtiful?

We’ve seen the impact of BeaYOUtiful firsthand on the faces of the young women

who have participated in the program. We’ve helped them feel beautiful, reawaken their self-confidence, and given them an opportunity to form a long-term support system – something that everyone needs, but often does not get.

Your sponsorship will give local girls the time to reconnect with themselves and others to learn about:

• Inner-beauty and self-confidence• Goal setting and life planning• Health and wellness• Physical fitness

To support these lessons, BeaYOUtiful has received extensive support from the communities it’s active in. Motivational speakers, fitness instructors, stylists, and teachers have all donated their time and efforts to our cause.

Behind the scenes of BeaYOUtiful, you’ll find ambitious, organized, and committed young women managing all aspects of the program. BeaYOUtiful is non-bureaucratic and there are no salaried managers or employees – everyone donates their time for free. Unlike some non-profits, your support will directly impact the girls who participate in the program.

Operationally, running our free 6 weekprogram is inexpensive as everyone donates their time to run BeaYOUtiful. However, we also need classroom materials, food, and donations for activities. Without sponsors like you, BeaYOUtiful would not be possible.

We welcome any type of support whether it’s donated goods, monetary contributions, or volunteer time. All donations make an immediate and significant impact to these young women’s lives.

Excerpt from the Sponsorship Package for BeaYOUtiful

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BACKGROUND

Company: Iridia Medical

Iridia Medical wanted to build brand loyalty with medical students; they chose a direct marketing campaign as a cost-effective solution.

OBJECTIVE

• Develop a promotional strategy to improve UBC medical student registration for their Advanced Cardiac Life Support certification with Iridia Medical.

• Gain market share in the physician education market.

• Provide medical students with an enjoyable, comfortable experience and not feel as though the course is a chore or hassle.

STRATEGY

With a small budget, social media / digital communications was chosen as the main promotional strategy. Key influencers, Facebook groups, and individual students were selected to spread the promotional message and offering through the appropriate digital channels.

A small promotion was offered to entice students along with complimentary lunch services during the course. A new ad design and copy was developed to refresh existing marketing assets.

EXECUTION

A compelling ad was created along with new copy for this campaign. The copy was tailored to medical students’ needs and focused on aspects of a medical education course that was relevant to them. Medical students are notoriously busy, usually strapped for cash, and spend a lot of time at the hospital; therefore, the copy highlighted Iridia’s:

• Location close to campus and Vancouver hospitals

• Flexible course roster• Medical student discount• Free artisan food and Starbucks coffee

The ad was posted to several UBC Facebook groups by a key influencer in the program. The ad and messaging was also forwarded to each student’s personal email address by UBC. Copies of the ad were also posted and distributed on UBC campus. Iridia Medical also promoted the student promotional offer via their social media channels including Facebook, Twitter, and LinkedIn.

Flyer

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Empowering People to Save Lives

UBC Medical StudentsComplete your Heart & Stroke Advanced Cardiac Life Support course close to home!

The Iridia Medical ExperienceConveniently located near UBC campus, VGH, and St. Paul’s Hospital, Iridia Medical has been providing Advanced Cardiac Life Support (ACLS) training to UBC medical students, physicians, and nurses for over 15 years.

We strive to provide the best medical education experience possible. Our Heart & Stroke (HSF) ACLS Provider course incorporates realistic case studies that will require you to be constantly thinking and analyzing. You’ll enhance your knowledge, strengthen your existing skills, and increase your confidence so you’ll feel more prepared for the next phase of your medical journey.

Expert InstructorsOur courses are led by expert physician, nurse, and paramedic Heart & Stroke certified instructors with tremendous practical knowledge.

PrerequisitesYou must be a Medical Student with a valid Basic Life Support (BLS) certification. If necessary, we can assist you with updating your current BLS training.

ACLS Provider Course Fee:$335.00*

* Use promotional code UBCMED2014 to receive $40 discount during registration. Additional costs for textbooks.

Register at:

www.iridiamedical.comor email registration@iridiamedical.com with your name, contact details, and your preferred dates.

Follow us on:

Upcoming Course Schedule

ACLS Provider Course(2 Days)

May 12 - 13May 14 - 15May 21 - 22

June 4 - 5June 10 - 11June 14 - 15June 17 - 18

Please visit our website for a full list of schedules!

FREELunch! Provided from local Kitsilano restaurant.PROMO CODE:

UBCMED2014

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BACKGROUNDCompany: Fraser Health Authority via Iridia Medical

To build a larger patient research database, Fraser Health added a new question to the registration form/process for new patients. Patients were to be asked for consent to be contacted by a researcher, should there be a need for their participation in a medical study. In order to effectively inform patients of this new change, a communications strategy was needed.

OBJECTIVE

• Communicate to patients why they were being asked for consent to be contacted about participation in future research studies.

• Explain why research is important and why consent is necessary to improve patient uptake.

• Address the concerns patients may have about giving consent to contact.

• Create an infosheet in an easy-to-read and clear format to reduce language barriers and confusion due to jargon.

STRATEGY

A simple communications strategy emphasizing the benefits of consent to contact was chosen. We focused on communicating how simply saying ‘yes’ could impact the advancement of medicine in a risk-free manner.

EXECUTION

This flyer was created and distributed to patients and posted in high-traffic hospital locations by Fraser Health Authority.

Educational Flyer

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Consent to ContactPatient Information

Your participation in research enables Healthcare Providers to continuously improve patient care.

WOULD YOU LIKE MORE INFORMATION?Email: consenttocontact@fraserhealth.ca

WHY IS RESEARCH IMPORTANT?Research allows healthcare professionals to better understand health problems. With a better understanding of health problems, we can develop ways to solve them. This means better patient care for you.

WHAT IS CONSENT TO CONTACT?In order to conduct research, we need patients like you to participate. Your consent allows researchers to screen your medical record history and contact you in the future to invite you to participate in specific research projects. When you register today, a clerk will ask if you would like to give consent.

SHOULD I PARTICIPATE?Your participation will provide researchers with valuable information. With your support, you are helping researchers build the future of medicine and healthcare.

WHAT HAPPENS IF I SAY YES?If you give consent, your personal and medical information is entered into a secure database accessible to Fraser Health Researchers. When research projects arise, you may be invited to participate in future research studies.

WHAT HAPPENS IF I SAY NO?Consent to Contact is entirely voluntary. If you choose not to give consent, it will not affect your medical care, and your personal information will not be entered into the secure research database. You will not be contacted to participate in research.

CAN I WITHDRAW MY CONSENT?You can withdraw your consent at any time. Please speak to a registration clerk to have your consent to be contacted removed from your file. For any questions relating to privacy legislation, please contact the Fraser Health privacy office by email at: privacy@fraserhealth.ca

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BACKGROUNDCompany: Iridia Medical

When we’re trying to learn a new skill, whether it’s learning to play the guitar, writing an essay, or performing CPR, the immediacy of the feedback we receive is a critical factor affecting how quickly we improve our skills.

If, over time, we continually perform an action incorrectly, it becomes more entrenched in our memory – and more difficult to correct at a later time. Imagine a golfer with a swing that consistently produces a hook. If after several years she attempts fix her swing, it will be an uphill battle in comparison to addressing the problem the moment the hook first emerged...

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Blogs

BACKGROUNDCompany: Iridia Medical

This past January, Iridia was asked to provide a Mobile Medical Unit (MMU) to one of our northern camps. A Mobile Medical Unit is a hospital on wheels; it offers the mobility of an ambulance with the modern day amenities of a hospital. This was new territory for us – we had never undertaken a venture like this before, but the excitement of leading an innovative project like this spurred us act quickly...

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About Derek

Nice to meet you. I’m listening.

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Nice to meet you. I’m listening.

Over the past several years, I’ve held positions as a marketing

strategist, proposal writer, and project manager. I’ve worked in the healthcare, manufacturing, and engineering sectors and hold honours degrees from the University of Victoria and Humber College.

The marketing world changes quickly; I always spend a good deal of time educating myself on new trends. Digital marketing, copywriting, and marketing strategy are all areas of interest.

Derek Moryson

derek@saitomoryson.comwww.saitomoryson.com

604.366.6339