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Derek Longhurst Chief Executive [email protected] www.fdf.ac.uk

Derek Longhurst Chief Executive [email protected] www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

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Page 1: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

Derek Longhurst

Chief Executive

[email protected]

www.fdf.ac.uk

Page 2: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

So what is the problem?

Page 3: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

The UK – not a bad track

record, surely?

• 22nd country by size of population

• 16th economy in world by gross national income

• 6th largest world economy by GDP:

– USA, China, Japan, Germany, India, UK, France, Italy,

Russia

• Employment levels at 74.7%, compared to EU of 66%

• Unemployment at 5.5%, compared to EU at 6.9%

What’s the problem?

Source: Population, Income and GDP date from CIA Yearbook 2006; Service economy data from OECD Factbook 2006

Page 4: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

UK Jobs and Productivity:

An International Challenge …

France

GreeceItaly

Netherlands

Portugal

Spain

Japan Austria

Belgium

Denmark

Finland

Germany

Ireland

Sweden

55

60

65

70

75

80

50 60 70 80 90 100 110 120

Productivity - GVA per hour worked

%age Employment Rate

UK

USA

EU

• Prosperity depends on jobs and productivity – and both depend on skills

• Employment – UK is 4th in EU; 8th out of 30 in OECD

• Productivity – UK is 10th out of EU 15; 15th out of 30 in OECD

Source: Labour Market Trends (May 2005), O’Mahoney and Van Ark (2003)

Page 5: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

UK Jobs and Productivity:

…a national/regional challenge

North East

EasternSouth East

South West

Wales

N. Ireland

North West

Yorkshire

East Midlands

West Midlands

London

England

Scotland

UK

68

70

72

74

76

78

80

82

80 85 90 95 100 105 110 115 120 125

Productivity - GVA per hour worked, compared to UK

%age Employment Rate

Source: Office of National Statistics- GVA data 2006; Employment data Q4, 2007

Page 6: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

UK Productivity:

… and a sectoral challenge

0%

50%

100%

150%

200%

Mining & quarrying

Agriculture, forestry …

Food & Drink

Vehicle Maintenance

Machinery

Wholesale Trade

Electricity, Gas, W

ater

Chem

icals …

Transport Equipment

Public adm

inistration

Manufacturing NES

Print and publishing

Whole Economy

Wood, pulp …

Transport

Metals and minerals

Computing

Misc Services

Textiles and clothing

Construction

Retail Trade

Hotes & Restaurants

Health & Social Care

Business Services

Education

Financial Services

Post & Telecom

s

Real Estate

Good Poor

UK Productivity as %age of Europe’s

Page 7: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

Changing Investment Priorities

in the Knowledge Economyratio of investment in tangibles (machines and buildings) to intangibles (R&D, software,

design and development, brand equity, workforce training, organisational capital)

Investment in tangibles = 1.0, so investment in intangibles in1970 = 0.4 and in 2004

=1.3. Source: HMT Economic Working Paper No , Pre Budget Report 2007.

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1970 1975 1980 1985 1990 1995 2000

ratio (tangibles = 1.0)

Source: The Work Foundation

Page 8: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

Different Places, Different Challenges:

Public versus Private Sector

Knowledge EconomyPrivate sector 2005 Public sector 2005

Source: The Work Foundation

Page 9: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

The US Department of Labor

estimates that today’s learner

will have 10-14 jobs…

…by the age of 38

Page 10: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

• 1 in 4 workers today is working for a company

that has employed them for less than a year

• Over half of workers are working for a

company that has employed them for less than

five years

• The top 10 in-demand jobs in 2010 did not

exist in 2004

Page 11: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

Jobs that don’t yet exist…

…using technologies that haven’t been

invented…

…to solve problems we don’t even know are

problems yet

We are preparing students for…

Page 12: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so
Page 13: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so
Page 14: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

‘The challenge is to change the

curriculum, the environment and the

culture so that it meets the needs of

employers, not to change the

employers so that they meet the needs

of the university.’

Page 15: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

So what are the solutions?

Page 16: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

‘If we are to become a leading knowledge based

economy we must create new routes into higher

education and new forms of provision….We have to

develop new higher education opportunities at [the

intermediate level], orientated strongly to the

employability skills, specialist knowledge and broad

understanding needed in the new economy.’

Modernising Higher Education: meeting the global challenge

(David Blunkett, February 2000)

Page 17: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

‘The Foundation Degree will offer a new

vocationally-focussed route into higher education. It

will be academically rigorous and will provide an

accessible and flexible building block for lifelong

learning and future career success, drawing

together further and higher education and the world

of work. It will be designed to be highly valued in the

labour market and appeal to a wide range of

students, including the most able...For students

wishing to continue their learning, there will be the

opportunity to progress to an honours degree with

only one-and-a-third extra years of study.’

Page 18: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

• Employer partnership

• Integral work-based learning

• Flexibility

• Accessibility

• Articulation and progression

QAA: FDQB

Page 19: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

• Knowledge and understanding of the well-established

principles in their field of study

• Successful application in the workplace of the range

of knowledge and skills learnt throughout the

Foundation degree

• Ability to apply underlying concepts and principles

outside the context in which they were first studied

• Knowledge of the main methods of enquiry in their

subject(s), and the ability to evaluate critically the

appropriateness of different approaches to solving

problems and apply these to work

Generic learning outcomes

Page 20: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

• An understanding of the limits of their knowledge, and

how this influences analyses and interpretations

based on that knowledge

• Use a range of established techniques to initiate and

undertake critical analysis of information, and to

propose solutions to problems arising from that

analysis

• Effectively communicate information, arguments, and

analysis, in a variety of forms, and deploy key

techniques of the discipline effectively

Generic learning outcomes

Page 21: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

• Undertake further training, develop existing skills, and

acquire new competences that will enable them to

assume responsibility within organisations

• Have qualities and transferable skills necessary for

employment and progression to other qualifications

requiring the exercise of personal responsibility and

decision-making

• The ability to utilise opportunities for lifelong learning

Generic learning outcomes

Page 22: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

• State-sponsored, employer-led organisations

• 25 SSCs covering specific UK economic sectors

• Cover 85% of the British workforce

Four key goals:

• To reduce skills gaps and shortages

• To improve productivity

• To boost the skills of their sector workforces

• To improve learning supply

Sector Skills Councils (SSCs)

Page 23: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

• Launched April 2008

• Key recommendation in 2006 Leitch Review of Skills

• Aims to raise UK prosperity and opportunity by

improving employment and skills

• Will strengthen the employer voice and provide

greater employer influence over the employment and

skills systems

• Will provide independent advice to the four UK

governments to help achieve improvements through

strategic policy development, evidence-based

analysis and the exchange of good practice.

UK Commission for

Employment and Skills

Page 24: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

The role of fdf?

Page 25: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

The Mission Statement

Innovating workforce development

To meet the demands of workforce

development, business improvement

and the knowledge economy, fdf will

seek to stimulate, support and sustain

employer partnerships with higher

education.

Page 26: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

Supports employers who face problems such as:

• Limited number of employees they can support

on programmes

• Limited work-based learning experience

• Limited resources to fully engage with the

development and monitoring of a programme

• Universities don’t have the capacity to fully

involve every single employer in the decision

making and monitoring process

Employer consortia

Page 27: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

Consistent messages from employers:

• Strategic long-term developments

• Collaborative relationships between HE partners and

between other stakeholders

• Consistent, but not prescriptive, national provision

• Alignment to national standards

Employer consortia

Page 28: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

Consistent messages from employers:

• Delivery by staff with current knowledge of the sector

• Embracing of employer expertise

• Accreditation of employer-based training

• Models of delivery that meet employers need

• Professional client management

Employer consortia

Page 29: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

• Accreditation of employer-led training

• HE credits or incorporation into an HE

award

• EBTA facilitators

• Provides a methodology for institutions

EBTA

Page 30: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

7.6 ‘…We are learning from the early

experience of fdf’s Employer-Based Training

Accreditation scheme and accreditation of in-

house provision is specifically included in a

number of the employer engagement projects

HEFCE is funding or expects to fund.’

Higher Education at Work: High Skills: High value (April 2008)

EBTA

Page 31: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

fdf and unionlearn

• unionlearn promotes lifelong learning among unions

and their members

• Shared mission with fdf to support career

development of the adult workforce

• MOU – November 2007

• Roles in championing and facilitating work-based

progression to, and through, higher education

• Raising awareness of higher education and

Foundation degrees among Learning

Representatives

Page 32: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

Foundation degrees student

numbers

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08

Academic year

Number of Fd students

Full-time students Part-time students

Page 33: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

Young

male

Young

female

Mature

male

Mature

female

Number of Fd entrants

Full-time

Part-time

Foundation degree entrants 2005-06 at HEIs and FECs in England

Source: Foundation degrees: key statistics 2007-08 (HEFCE, 2008)

Part-time Foundation degrees

Page 34: Derek Longhurst Chief Executive d.longhurst@fdf.ac.uk www ......design and development, brand equity, workforce training, organisational capital) Investment in tangibles = 1.0, so

Derek Longhurst

Chief Executive

[email protected]

www.fdf.ac.uk