Derby Opportunity AreaCornerstone Employer Commitments

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Introduction

Opportunity Areas are an important part of the Government’s plan for improving social mobility through education1. A geographical spread of 12 coastal, rural, and urban areas were identified with the aim of testing what works in a range of different communities and spreading best practice to other areas of the country.

As part of the Government’s Opportunity Area programme, The Careers & Enterprise Company has committed to work in partnership with Local Enterprise Partnerships (LEPs), Local Authorities, careers providers, employers and educational establishments to ensure that each of the 170,000 young people at secondary school or college in these Opportunity Areas has four or more encounters with the world of work. An employer encounter is an opportunity to learn from employers about work, employment, and the skills that are valued in the workplace. This can be through a range of enrichment activities including visiting speakers, mentoring and enterprise schemes. Research carried out by the Education and Employers Taskforce² shows that receiving four or more encounters with the world of work dramatically improves the employment prospects of young people.

In the last year The Careers & Enterprise Company has targeted resources and support to all 12 Opportunity Areas. We have:

- established a community of 60 Cornerstone Employers - local and national employers who work together to support young people in their area; - provided the dedicated resource of an Enterprise Coordinator in secondary schools and colleges in every Opportunity Area, and access to an Enterprise Adviser partnered with every secondary school and college; and- delivered a £1 million fund of support to the initial six Opportunity Areas via our Careers & Enterprise Fund 2016 to scale up existing, effective careers programmes.

In Year 1 across the 221 secondary schools and colleges in the 12 Opportunity Areas:

- 70% of schools and colleges have been successfully matched to an Enterprise Adviser. - 90% have completed the Compass self-assessment tool.3 - Over 300,000 employer encounters have been delivered.- Over 150,000 employer encounters have been directly funded through our £1 million Investment Fund available in the first wave of six Opportunity Areas combined, reaching over 40,000 of 60,000 young people in those six areas.

1 All 12 areas featured in the lowest performing areas (excluding City of London and Isle of Scilly due to size) in both the 2016 Social Mobility Commission’s Index (https://www.gov.uk/government/publications/social-mobility-index) and the Department for Education’s own analysis of school performance and capacity to improve published in the Achieving Excellence Areas (AEA) methodology paper (https://www.gov.uk/government/publications/defining-achieving-excellence-areas-methodology).

2 Percy, C. and Mann, A. 2014. School-mediated employer engagement and labour market outcomes for young adults Wage premia, NEET outcomes and career confidence. In Mann, A., Stanley, J. and Archer, L. (Eds.). Understanding Employer Engagement in Education. London & New York: Routledge, pp.205-220

3 Compass is a free tool for schools and colleges in England, that evaluates careers activity against the eight benchmarks of best practice, known as the Gatsby Benchmarks. The tool was built in partnership with the Gatsby Charitable Foundation, to help schools and colleges easily discover their strengths and find areas for improvement.

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The role of business

The collective target is to deliver 89,967 meaningful encounters in Derby by 2020. Many employers are stepping forward to deliver programmes of activity supporting young people and improving social mobility. The ways they are doing so include:

1. Local employers delivering encounters to young people in secondary schools and colleges. These include The Careers & Enterprise Company funded activities in each Opportunity Area to boost existing activities (outlined in Appendix 1).

2. Senior business volunteers acting as Enterprise Advisers to support and advise the leadership team of the secondary school or college to shape and implement their careers plans. The Enterprise Advisers in Derby are from the following businesses: GF Tomlinson, Jurys Inn, Mitie Foundation, Voice Union, A Logical Ltd, Public Health England, Rolls Royce, Eaton Corporation, Willmott Dixon, Qinesis, Toyota UK, GI Group, Bombardier, Burn the book and the University of Derby.

3. A small number of businesses have signed up to become a Cornerstone Employer to drive forward a local strategy of support and engagement, building on the existing activities in the area and ensuring the local need from secondary schools/colleges is met by the business community.

Derby Opportunity Area’s Enterprise Coordinators are focused on coordinating the above activities to ensure every secondary school, college and young person is reached.

What is a Cornerstone Employer?

A Cornerstone Employer is a business that is invested in the successful and sustainable delivery of careers education for young people and commits to join a leadership group of local businesses to support the schools, colleges and young people in their area. The Cornerstone Employers work together with their networks and the wider business community to ensure all young people have the opportunities they need to be prepared and inspired for the world of work.

Cornerstone Employers may be large or small businesses, at local or national level, but it is important that they are:

1. experienced in engaging with education and so can lead by example and share their experience with other businesses;

2. dedicated to investing time and resource to benefit schools, colleges and young people;

3. committed to working with other Cornerstone Employers in an Opportunity Area or Careers Hub;

4. willing to galvanise their business networks in the area, to collaboratively meet the needs of schools, colleges and young people; and

5. focused on sustainability and act as an ambassador and champion for social mobility.

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Early years: Increase the number of children achieving a good level of development in the early years.

School improvement: Raise attainment in our primary and secondary schools.

Broadening horizons: Ensure that all our children benefit from a broad range of experiences throughout their school lives. Specific targets include:

• Young people in Derby are more knowledgeable about opportunities for personal development and more confident about accessing them locally.

• Higher numbers of young people aiming for careers in key skills areas for Derby (as identified by the Local Enterprise Partnership).

• Increased opportunities for children and young people to participate in sports and culture across the city.

Derby Opportunity Area’s priorities

In setting its priorities, the Partnership Board has focused on areas where the Opportunity Area’s time and resources can achieve the best combination of short-term impact and sustainability, balancing action to support the majority of young people and help for those facing the most severe challenges.

The Derby Partnership Board has identified the following priorities based on the needs of its schools and young people:

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4 An “employer encounter”, in the terminology of Gatsby Benchmarks, is an opportunity to learn from employers about work, employment, and the skills that are valued in the workplace. This can be through a range of enrichment activities including visiting speakers, mentoring and enterprise schemes.

KEY FIGURES OF NORWICH

No. of secondary schools & colleges

Key figures of Derby

89,967Encounters target4

over 3 years

18,263No. of pupils

23No. of secondary

schools and colleges

5The Cornerstone Employers in Derby will focus on:

1. Connecting schools and colleges to employers.

2. Designing and delivering an ambitious programme of employer encounters, in line with local school and college need, and considering growth sectors.

3. Delivering employer mentoring with a focus on raising aspirations of young people in the Opportunity Area.

4. Increasing awareness of and opportunities relating to careers in STEM industries.

5. Galvanising business support through customer/client networks to support the delivery of our commitments.

6. Celebrating success, promote Opportunity Area and Cornerstone work and share best practice.

Bombardier Bombardier’s Derby site is a global centre of excellence for rail engineering and aluminium car body manufacture. The site is the only facility in the UK able to design, manufacture, assemble and test new trains for domestic and export markets. Bombardier employs over 69,000 people world-wide.

Burnthebook Burnthebook is a Derby-based digital marketing business based in Derby and London. Set up in 1999, the business is now positioned uniquely as a multidisciplinary creative agency with a global client base specialising in publishing and software solutions.

Freeths Solicitors Freeths are a top 60, full service commercial law firm with 12 offices spread across the UK. They have a strong financial base with a turnover of over £80 million. The growing firm has over 850 members of staff, including 146 partners.

GF Tomlinson GF Tomlinson is a family-run construction firm that has grown to become one of the Midlands most respected and recognised brands in the industry sector. In 2017, the company reached an important milestone and celebrated 125 years in the construction industry.

Rolls-Royce Rolls-Royce is one of the world’s leading industrial technology companies and pioneers cutting-edge technologies that deliver the cleanest, safest and most competitive solutions to meet our planet’s vital power needs. Pioneering the power that matters. We directly employ over 22,000 people in sites across the UK. Over 14,000 in and around Derby.

ToyotaToyota Motor Manufacturing (UK) Ltd has two manufacturing plants in the UK representing a total investment of £2.75 billion and approximately 3,000 members (including agency) are employed.

Cornerstone Employers in Derby

As stated in our delivery plan, our expectation is that Derby’s children have access to great experiences to help them develop into confident, successful adults, ready to take their place in the world.Employers play a key role in providing experiences and supporting our young people to develop the skills to enable them to succeed in the world of work. Together with the Cornerstone Employers, we call on all local employers to support the delivery of this plan to meet the needs of our schools, colleges and young people.

Professor Kathryn Mitchell, Chair of Derby Opportunity Area Partnership Board

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Cornerstone Employer Commitments

The Cornerstone Employers will coordinate their efforts and engage further employers with the aim of offering a range of targeted, quality activities throughout the academic year 2018-19, in accordance with the needs of the secondary schools, colleges and young people in Derby Opportunity Area. These commitments, and progress against them, will be reviewed at least quarterly and updated as appropriate.

Examples include:

Connect secondary schools and colleges to employers

Who Category Commitment

Burnthebook Ltd Enterprise Adviser Ensure succession plan is in place for current Enterprise Adviser.

Bombardier Provide one further Enterprise Adviser and ensure succession plan is in place.

Toyota Provide two Enterprise Advisers and ensure a succession plan is in place.

Rolls-Royce

GF Tomlinson Three additional senior employees to be identified as potential Enterprise Advisers. Ensure succession plan is in place.

All* All representatives of Cornerstone Employers that are also Enterprise Advisers to encourage their school to report data on encounters to The Careers & Enterprise Company.

All* Promote the role of the Enterprise Adviser across your networks in order to reach full coverage with each Opportunity Area school and college that requires an Enterprise Adviser being matched.

All* One Cornerstone Employer representative to attend Enterprise Adviser Network meetings to provide an update and a link to the Enterprise Adviser business community.

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Design and deliver ambitious programme of employer encounters, in line with local school and college need, and considering growth sectors

Who Category Commitment

Bombardier Work experience (1-2-week block and/or regular/weekly commitments) and workplace visits

Provide experiences of the workplace.

Freeths Solicitors Provide at least five work experience placements to local post-16 students.

GF Tomlinson At least 30 weeks of work experience placements to be offered to pre- and post-16 students.

Rolls-Royce Committed to reach six million people through its STEM education programmes & activities by 2020. Many in and across Derby. Deliver over 65,000 employee hours of engagement (encounters) in STEM each year. Reach thousands of schools (primary and secondary) and host hundreds of school/group visits and offer over 650 one-week work experience placements each year.

Toyota Workplace visits School tours of factory upon request (max 10 per year).

GF Tomlinson Provide workplace visits.

All* Experiences of the workplace

Support the ambition of The Careers & Enterprise Company to have all employers offering a minimum of one workplace experience (inspiration day or work experience placement) for every 25 employees in your local office.

All* Ensure students have preparation and follow up exercises to make the experiences more meaningful. Work with the Enterprise Coordinator to ensure workplace experiences are targeted to meet local need.

Burnthebook Ltd Employer talks Offer two Careers talks linked to marketing or web development or developing own business

Employer involvement in curriculum

Support two curriculum projects.

Bombardier Support Derby city schools and colleges through STEM ambassadors and volunteering with E4E.

GF Tomlinson Mock interviews /CV workshops (transition skills)

A number of staff volunteer with E4E to provide support on mock interviews.

Toyota Active volunteers for E4E - mock interviews, careers talks, CV workshops.

Freeths Solicitors At least three members of staff will be involved in one E4E business volunteering activity (Mock interviews, CV workshops, Careers talks).

Rolls-Royce Continued commitment (largest employer cohort of volunteers) to E4E mock interviews, CV writing, careers talks, enterprise days and mentoring.

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Design and deliver ambitious programme of employer encounters, in line with local school and college need, and considering growth sectors

Who Category Commitment

Rolls-Royce Careers Fair National and Regional Big Bang Science Fair’s to supporting local school careers fairs.

Business games and enterprise competitions

Rolls-Royce Science Prize, Tomorrow’s Engineers Robotics Challenge, Talent 2030 engineering competition for girls, digital boot camps, E4E enterprise days etc.

Teacher CPD Subject specific continuous professional development for teacher through partnership with STEM Learning & Project ENTHUSE bursaries. Celebrate great teaching in STEM through Rolls-Royce Science Prize.

Primary school engagement

From Primary Engineer to Literacy in Primary and new for 2019, Algo-Rhythm in partnership with Sinfonia Viva and STEM Discovery Education programme and others.

GF Tomlinson Employer encounters

National Careers Service - Adopt a School initiative - The Bemrose School.

Toyota Deliver factory tours as requested to showcase STEM and manufacturing.

Industrial Cadets Programme, four secondary schools x one week = 80 placements.

Art of Manufacturing Programme - primary schools, equates to 900 places per year.

Community outreach programmes that include: YMCA working Assets NEET programme.

Toyota Apprenticeships / Careers fair

Continue to offer maintenance apprenticeships. Support regional Big Bang, skills festival and local schools careers fairs.

Rolls-Royce Apprenticeships Continuation of the Rolls-Royce funded Young Apprenticeship programme (twenty Year 10 students join on a 2-year KS4 programme each year).

All* Employer involvement in curriculum

All to consider ways to provide curriculum activities.

All* Employer encounters

Support the ambition of The Careers & Enterprise Company to have all employers engage with at least one young person for every seven employees in your local office.

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Deliver employer mentoring with a focus on raising aspirations of young people in the Opportunity Area

Who Category Commitment

Bombardier Employer mentoring Continue 1:1 mentoring for students.

Rolls-Royce Provide mentoring through E4E, Prince’s Trust, Access Project and others.

Roll out the maths tutoring to GCSE and A level in six schools offering 40 volunteers.

Toyota Four trained business mentors available.

Burnthebook Ltd Explore provision of employer mentoring.

Freeths Solicitors Continue to provide mentoring working with approximately three students per year.

All* Consider providing employer mentoring for young people based on local need.

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Increase awareness of and opportunities relating to careers in STEM industries

Who Category Commitment

Rolls-Royce STEM related activity

Deliver extensive STEM education programme and activities incorporating both outreach and visits in to schools, colleges, community and youth groups. Target diversity and underrepresented groups through partners such as Teach First, Talent2030, Girl Guiding etc and directly through Daughters into work days, STEM at Derby Pride etc.

Toyota Work with Learn by Design on schools engineering club.

Partner with four schools in the Derby area each year to support in their careers strategy and to raise the profile of STEM and its importance in manufacturing and engineering.

Support teaching staff via inset days as required.

All* Consider identifying employees in STEM related roles that are young apprentices or recent graduates to speak to young people about their journey from education into the workplace. Work with Enterprise Coordinator to target talks according to local need.

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Galvanise business support through customer/client networks to support the delivery of the Cornerstone commitments

Who Category Commitment

Freeths Solicitors Championing social mobility

Using extensive network reach, continue to mobilise local businesses to volunteer to support school and college-based activities.

Rolls-Royce Challenge and support through active role on The Careers & Enterprise Company Employer Advisory Group. Promote through partnership and business networks including chamber of commerce.

Toyota Use our onsite partners as required to support the offering we can make to young people.

All* Send communications to customer and supply chain networks to explain your role as a Cornerstone Employer and ask them to offer their support to deliver activities, as required, by contacting the Enterprise Coordinator.

For the schools where you have staff acting as an Enterprise Adviser, advertise particular requests from these schools to your networks.

Consider holding a wider employer business breakfast to ensure the ‘ask’ of the local business community is in line with the needs of the schools/college and addresses Opportunity Area priorities. Cornerstone Employers to invite their networks.

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Celebrate success and promote Opportunity Area and Cornerstone work

Who Category Commitment

Burnthebook Ltd Championing social mobility

Using the Marketing Derby Bondholder events to raise the profile of the employer engagement in schools.

Rolls-Royce Support through active role on Opportunity Area Board and sub-groups.

All* Share a minimum of one case study per term which showcases your work with schools, together with your hints/tips for other businesses to follow your example.

All* Work with the Enterprise Coordinator on a potential workshop with The Careers & Enterprise Company funded programme providers, National Citizen Service, Derbyshire and Nottinghamshire Collaborative Outreach Programme (DANCOP) and any other local programme providers as relevant, to understand their programmes and any volunteer or support requirements to identify opportunities to collaborate or spread the call for volunteers through your networks.

All* Provide list of all schools in the Opportunity Area that your organisation is working with so that the Enterprise Coordinator can identify any gaps in distribution to be addressed.

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* The ambition of The Careers & Enterprise Company is that all Cornerstone Employers work together to achieve the Cornerstone commitments laid out in this plan. In order to achieve a specific commitment, the contribution of individual employers is likely to vary, for instance some employers may take a lead whilst others support. This reflects the diversity of Cornerstone Employers in terms of industry, size and resourcing. Specific commitments are discussed, and activities set at quarterly roundtable meetings.

For further information please contact:

The Careers & Enterprise Company 2-7 Clerkenwell Green London, EC1R 0DE

+44 (0)20 7566 3400 info@careersandenterprise.co.uk @CareerEnt @DerbyOppArea

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Appendix 1

Programmes and activities funded by the The Careers & Enterprise Company and selected by schools and colleges in the Derby Opportunity Area

Programme provider Programme details

Derbyshire EBP Ltd Raising Aspirations Programme including a Welcome to Raising Aspirations induction; My Programme; Whole Year Approach and Recognising Success, designed to equip learners with an enhanced level of understanding of their post-16 options and career aspirations. For Years 10-11.

Engineering Development Trust

EDT Schools Programme including First Editions hands-on STEM activity days supported by industry professionals for young people in Years 7-11; STEM Family Challenge to encourage families to work together on practical hands-on activities for young people in Years 7-11 and Go4Set, teams of Year 8 or 9 students working on a STEM project supported by industry mentors.

Enterprise for Education

E4E Programme including Mock Interviews; CV Workshops; Careers Talks – Employer Encounters; Mentoring and Enterprise Challenge Day with elements targeted at Years 7-13.

Future First Alumni Programme including Core Programme to kick start and grow an alumni network; and World of Work Days bringing to life the variety of work and education options open to students. For young people in Years 7-13.

Learn By Design The iRail rail industry enterprise/careers activity workshop: an in-school workshop day to explore the careers available in the rail sector. Young people will be challenged to solve a rail-based enterprise problem. For young people in Year 9.

TeenTech CIC TeenTech City of Tomorrow school event; TeenTech City of Tomorrow Regional Festival Day; TeenTech Awards; TeenTech Innovation Session; Career Insights Assembly. For young people in Years 7-13.

Young Enterprise Young Enterprise Programme including Company and Team Programme to set up and run a business over on academic year; Learn to Earn exploring themes such as personal skills, financial planning and budgeting; Employability Masterclass learning the skills and personal qualities employers value; Teenner Plus activity, giving students £10 to start a business and make as much profit and impact as they can in one month. For young people in years 7-9.

For further details about provider programmes, please visit The Careers & Enterprise Company’s Provider Directory: https://www.careersandenterprise.co.uk/find-activity-provider

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The Careers & Enterprise Company 2-7 Clerkenwell Green Clerkenwell London EC1R 0DE

www.careersandenterprise.co.uk