1

PROSPECTUS

DEPARTMENT OF MARKETING FACULTY OF BUSINESS STUDIES

UNIVERSITY OF DHAKA

2

University of Dhaka at a Glance

The proposal for a university in the then East Bengal region, as promised by Lord Hardinge in 1911, was initiated by Nawab Sir Salimullah, Nawab Syed Nawab Ali Chowdhury and Sher-E-Bangla A. K. Fazlul Haque in 1912. The blue print of the proposed university was brilliantly sketched by Barrister Robert Nathan in 1913 and after further elaboration of the proposal by Calcutta University Committee in 1918, the university was eventually established by Lord Chelmsford and Lord Ronaldshay in 1921. Thus the University of Dhaka started functioning from the 1st day of July 1921 in a picturesque part of the city known as Ramna on 600 acres of land. The Rt Hon‟ble the Earl of Ronaldshay and Sir Philiph Joseph Hartog adorned the chairs of the founder Chancellor and Vice Chancellor respectively. In the first academic year (1921-22) there were 3 faculties: Arts, Science and Law that included 12 departments. There were 876 male and only one female students and 60 faculty members among whom were such distinguished scholars as Haraprasad Sastri, F. H. Turner, Mohammad Shahidullah, G. H. Langley, Haridas Bhattacharya, Ramesh Chandra Majumdar, Sir A. F. Rahman and Naresh Chardra Sen Gupta. Dhaka University, still today, is proud of these distinguished luminaries who started the voyage and created a glorious tradition that continued to evolve as of today. The second phase of the history of Dhaka University took place after the division of British-India on 14th August 1947 when it became the only university of the then East Pakistan. It was given the sole responsibility for providing education at Master‟s and higher levels and supervision and control of 55 colleges offering Bachelor‟s degrees at that time. In the academic year, 1947-48, there were 1693 students including 72 females in 17 departments under 5 faculties. After the surrender of the Pakistan army on 16 December 1971 at Ramna, the history of the university entered into its third phase. The Dhaka University Act-1973 came into being in place of 1963 University Act and made the university autonomous. The new act brought fundamental changes in the university administration which is now run mainly by three bodies: Senate, Syndicate and Academic Council, each headed by the Vice Chancelor. In the age of the third industrial revolution, spearheaded by a breathtaking breakthrough in the development of virtually every field of knowledge, coupled with unprecedent sway of globalization, pushed by human desire to conquer nature, followed by a stiff competition for enrichment of human life, there have been continuous changes with greater momentum than ever before in the human history that posed challenges to nations either for survival or to exert dominance over other nations across the world. Dhaka University felt that such changes needed to be taken advantage of as the ability to combat the challenge is intricately related to skill-based knowledge which supplants physical capital. As knowledge becomes more important, so does higher education, which is a basic requirment for many skilled jobs. The knowledge generated from higher education has, therefore, become increasingly crucial to exert national competitiveness. Hence Dhaka University has been constantly raising these stakes in education. Recognizing a massive wholesale degradation of moral and social values at every sphere of national life, the university firmly believes that education ought to be the art of making man ethical as Hegel said about two hundred years ago. In addition, Dhaka University seeks to assert that gathering knowledge and equipping oneself with degrees and diplomas may bring material success, but if moral and spiritual values are ignored, civilized social order is likely to break down. Furthermore, in Nelson Mendela‟s word, “The complexity of the task of achieving spiritual as opposed to material rebirth is a central and inalienable part of reconstruction and development of our society.” Therefore, in selecting the thrust areas, due attention has been put not only on an appropriate mix of science and technology, but also on the social sciences including business and liberal arts as well. Research and development activities have also been given a boost by an increased budgetary allocation. About 50 refereed journals are published by numerous faculties and departments. The researchers have

3

been contributing to world knowledge in various fields. The university deserves to be proud of its alumni, Professor Dr. Muhammad Yunus who became Nobel laureate in peace in 2006 for his leadership and fight against poverty for establishing prosperity and peace across nations. He was conferred the honorary Doctor of Laws by Dhaka University in its 43rd special convocation held on 28 February 2007. The University of Dhaka is the largest university of the country having 10 faculties, 55 departments, 9 institutes, 22 research bureaus and centers, 30,000 students, 1400 faculty members, 3,500 employees and 20 residential halls including 5 for females. In recent years a silent revolution has taken place in the field of higher education for women: now the number of female students is about 12,000 (40% of total enrollment) as against 1 out of 877 at its inception. The history and credentials of Dhaka University will remain incomplete without referring to its conspicuous role in socio and economic and political development of the nation. The founding of the university in 1921 induced an important turning point in the educational history of modern India and political a wakening of the people, particularly the Muslims of East Bengal at that time. Its leadership during the language movement of 1952, which culminated in the acceptance of Bangla as the state language and ultimately got recognition as the International Mother Language Day, is a significant historical event. The leadership of students of Dhaka University can also be recalled during the mass movement of 1968-69 against Ayub regime for economic and political freedom. Again in the Liberation War in 1971 the university members laid down their lives while fighting for independence. This glory continued during the mass upsurge of late 1980s and also of 1990 against the then autocratic rule for restoration of democracy.

4

Faculty of Business Studies in Brief

Commerce, as a department, was established in Dhaka University under the Faculty of Arts in the academic year, 1922-23. In 1970 the department got the elevated status of Faculty of Commerce that started functioning with two departments, namely Accounting and Management. In 1974 two other departments, Marketing and Finance, were added to meet the prevailing job market requirements. Faculty of Commerce was renamed Faculty of Business Studies as proposed by the Academic Council, University of Dhaka and approved by the National Parliament in 1995 through amendment of the Dhaka University Order, 1973. The hitherto known Bachelor of Commerce (B. Com) and Master of Commerce (M.Com.) degrees were renamed Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) respectively after effecting necessary revision and modification of the curricula. The adoption of a four-year BBA program replacing the three-year B. Com. (Hons) degree meant to meet the international schooling requirement of 16 years (10+2+4) of regular study for graduation. After successful completion of BBA, students can get admission into one-year MBA (Regular) program.

Higher education in business (in the country) particularly during 1990s suffered a great strain in the face of escalating demand from rapid population growth as well as job market requirement. Also keeping in view the need to impart higher education of world standard, Business Studies Faculty took bold strides in expanding number of departments and enrollments in each department, building of physical facilities and improvement of quality of education. The number of departments was increased from 4 to 6 during 2003-5 while renaming some departments and bringing corresponding changes, additions and modifications in the respective curriculum. Now in these departments (Management Studies, Accounting and Information Systems, Finance, Marketing, Banking & Insurance, Management Information System, Tourism & Hospitality Management, and International Business) there are more than 5000 students and 170 faculty members. Recently the faculty has decided to expand it further by opening two new departments viz. International Business, and Tourism and Hospitality Management perceiving the importance of tourism for the economy of Bangladesh in the era of globalization and recognizing the fact that more than 10% of the world GDP is accounted for from tourism and international travel. The faculty administration is run by a committee headed by the Dean, who is elected by the members of the faculty. The faculty values and honors the performance of both students and faculty members across the departments.

Dean's Honor List from among MBA (Regular) Students The MBA students who earn a CGPA of at least 3.90 on a 4-point scale are honored by inclusion in the Dean's Honor List.

Dean's Merit List for BBA Students The BBA students earning a SGPA of 4.0 on a 4-point scale in any semester are included in the Dean's Merit List. Dean’s Academic Award for Teachers As recognition of the performance of teachers, there are 4 awards for research papers/articles published in nationally or internationally recognized journals. Moreover, there are two awards for subject-based fundamental text books, creative writing, critical review and research monograph published by recognized publishing companies.

5

Department of Marketing in Perspective

Established on 1st July, 1974, the Department of Marketing started its endeavor for, specialized education, research and training in the field of marketing with only 3 faculty members and 49 students. Now there are about 1500 students in its BBA, MBA (Regular), MBA (Evening), M. Phil and Ph. D. programs. So far more than 4000 students passed out most of who are holding dignified positions in the government and prestigious national and multinational companies. Currently the department has 40 distinguished faculty members with outstanding academic credentials and track records and possessing utmost sincerity of purpose and single minded professional commitment and integrity. Three members are now abroad for higher studies leading to Ph.D while five others are on deputation in dignified positions outside the department. Teaching Philosophy and Methods The department is committed to achieving academic distinction as a center of excellence in the field of marketing. The department intends to groom and raise a skillful, conscientious and committed young work force to enable them to assume leadership in an increasingly competitive globalized environment. For achieving these objectives the department strives to search out the latent faculties in each student to bring out the best from him/her. It tries to become a study laboratory to instill in student a perennial hunger for more and more in-depth knowledge. The department makes a perfect blend of formal and informal approach to the learning process. In Marketing Department carefully prepared classroom lectures are followed by quizzes, exams, practical exercises and assignments, group discussions, case analysis aimed at enhancing problem solving and presentation skill and ways of assuming leadership. In addition, the department lays importance on co-curricular and extra-curricular activities as will as on physical and mental fitness. Governance of the Department The administration of the department is carried out by two committees, namely Academic Committee and Coordination and Development Committee headed by the Chairman. The Chairmanship rotates among the faculty members (Professors, Associate Professors and Assistant Professors) on the basis of seniority for a period of 3 years. Previous Chairmen of the Department Since its inception, the department so for has had 11 chairmen who served it with great competence and esteem. The current chairman came to office with effect from January 2007 and has set about his task with equally great enthusiasm and sprit. The list and tenure of these distingued chairmen are given below:

Previous and Current Chairmen of the Department

Name From To

Prof. Dr. Abdullah Farouk 1st July 1974 19th July 1976

Prof. M. A. Quddus 20th July 1976 10th July 1980

Prof. Ahmed Fakhrul Alam 11th July 1980 16th July 1983

Prof. A. K. Fazlul H. Shah 17th July 1983 13th Jan. 1986

Prof. Dr. Syed Rashidul Hasan 14th Jan. 1986 13th Jan. 1989

Prof. Syed Abul Kalam Azad 14th Jan. 1989 13th Jan. 1992

Prof. Belayet Hossain 14th Jan. 1992 13th Jan. 1995

Prof. Dr. Kazi Shariful Alam 14th Jan. 1995 13th Jan. 1998

Prof. Dr. A.N.M. Sayeedul H. Khan 14th Jan. 1998 13th Jan. 2001

Prof. Dr. Md. Anwarul Islam 14th Jan. 2001 13th Jan. 2004

Prof. Dr. Md. Moinuddin Kamal 14th Jan. 2004 13th Jan. 2007

Prof. Dr. Haripada Bhattacharjee 14th Jan. 2007 31st Dec. 2009

Prof. Dr. Razia Begum 1st Jan. 2010 -----

6

Activities and Associated Bodies of the Department Academic Programs The Department of Marketing offers five programs: BBA, MBA (Regular), MBA (Evening), M. Phil and Ph. D. BBA, MBA (Regular) and MBA (Evening) Programs The requirements for BBA, MBA (Regular) and MBA (Evening) programs are as follows:

Programs Course Work (Credit Hours)

Viva/Defense (Credit Hours)

Internship/Project (Credit Hours)

Total (Credit Hours)

BBA 120 3 3 126 MBA (Regular) 42 3 3 48 MBA (Evening) 63 1.5 1.5 66

M. Phil and Ph. D Programs The department offers M. Phil and Ph.D programs on regular basis. Master‟s degree holders with minimum second class/division or equivalent grade throughout the career in business administration or related field from any recognized university may apply for admission. The two year M. Phil program requires one year course work and a year's work on research. On successful completion of the course work, students are required to write a thesis on the designated topic and defend it for the award of the degree. The program must be completed within a maximum of 3 years. The department admits candidates with outstanding academic track records and research capability into the doctoral program to put productive efforts for enrichment of marketing education in Bangladesh. A candidate enrolled in the Ph.D program must complete the degree within a minimum period of 4 years. The graduates with brilliant academic records working in educational institutions, specialized research organizations and in public and private sectors are encouraged to apply for admission. The rules and regulations regarding admission, registration, and other related matters are prescribed by the university. Placement Office, Internship Program and Guest Lectures The department emphasizes application of theoretical knowledge gathered from class room lectures and texts by encouraging exposure of students to private and public sector organizations for effective business education. For this, a Placement Office was established in 2006. The functions of the office include:

Organizing exposure visits for students to different companies and industries,

Placing students to work as interns in various organizations,

Arranging job fairs for the potential graduates,

Publishing brochures, materials and documents for disseminating information among potential employers, and

Organizing guest lectures by distinguished scholars, professionals, practitioners and business executives from public and private sectors.

Each student is required to undertake a mandotary Internship Program to complete the BBA, MBA and EMBA degrees. Under this program, a student is required to conduct a study on a topic in marketing or related area under the supervision of an assigned faculty and submit a report for evaluation. To introduce students to the out-side-the-campus experience, the department organizes seminars and lectures by inviting reputed personalities, practioners and professionals from the public and private sectors as guest speakers. Seminars and Workshops Marketing Department, recognizing that a university needs to focus on both teaching and research, puts much emphasis on research, seminars and workshops. So, in addition to seminars offered by M. Phil and Ph.D students, organizing seminars and workshops on current issues of marketing is a regular feature of the department.

7

Journals and Magazines The “Journal of Marketing”, an annual refereed journal, is published by the Department of Marketing. The Editorial Board of the journal comprises distinguished faculty members. In addition, there is a magazine entitled “Applied Marketing” for publishing papers written exclusively by the faculty members of the department. Moreover, students of different batches of the department prepare wall magazines from time to time on issues of interest particularly focusing on marketing. Library and Computer Facilities Dhaka University has a three-storied Central Library where the students have access to texts, journals, reference books and other reading materials. Recognizing the need to have access to world knowledge by the use of information technology, the Dhaka University library has been digitized and free internet service is being provided to teachers and students alike. In addition, there is a Faculty Seminar Library situated on the second floor of the Faculty Administrative Building. This library contains necessary text books, journals and periodicals and reference materials. The students cannot borrow any material from this library as this is available only to in-house use and reading. The department has a computer center with network and internet facilities for both faculty members and students. This center is open exclusivly to the students of marketing. Student Counseling and Guidance and Orientation Program Dhaka University has a cell called “Students Counseling and Guidance” housed in Teacher and Student Center. The students are provided with necessary advice and counseling from this center regarding academic programs and other relevant matters as and when needed. These two teachers in-charge including other members of the department organize orientation program for fresh students. All new students must participate in this program held prior to the beginning of their first semester. The orientation program acquaints the students with the academic systems, rules and regulations, educational opportunities, facilities and services available at the university, faculty and department levels. Student Housing and International Students The University of Dhaka is a residential university. At present there are 19 residential halls and hostels of which 15 are for male students and the rest for female students. In addition, there is a hostel for foreign students. Enrollment of foreign students from Somalia, Jordan, Thailand, Iran, Lebanon and Libya in marketing was a common phenomenon at one time, but in recent years the enrollment of foriegn students has declined. Co-Curricular and Extra Curricular Activities The Department of Marketing encourages interaction among students in various co-curricular and extracurricular activities. Students have ample opportunity to perform in such activities as there are several play grounds, gymnasium, swimming pools and, Teacher and Student Center within the campus. Students of the department participate in events/tournaments, debates, swimming, athletics and games such as cricket, football, volley ball, badminton, basket ball, etc. organized by Dhaka University Physical Center. Becoming champions and runners-up in such tournaments has been a tradition of the department. Students organize cultural functions on different occasions, for example, orientation-cum reception for fresh students, graduation ceremony, etc. Recently a student of the department became one of the top ten “Close Up” stars awarded by the TV channel “ntv”. The department organizes annual picnic which is a festive outing for students, teachers and staff. In addition, students of different batches organize picnics separately. The department occasionally organizes study tours for students, under the guidance of faculty members, to visit places of historical interest at home and abroad. In the recent past students went to Cox‟s Bazar, Teknef, Saint Martin Island and some major SAARC countries. The students are also alive to the responsibility to the society. They arrange blood donation programs from

8

time to time and actively take part in organizing teams to provide relief goods to victims of flood, cyclone and winter. Other Logistics and Support Services Apart from academic, administrative and library buildings, residential halls for students, housing for faculty members and employees, there is a medical center with a hospital, mosques and prayer places, schools and colleges for children, food corners, grocery & stationary shops, etc. The university provides transport services to students, faculty members, and employees by running its own buses and microbuses throughout the city covering major sub-urban areas. The tuition fees of students and all support services are highly subsized or are provided free of cost. Besides the common support services of the university, students of marketing (including other departments of the Faculty of Business Studies) receive certain additional facilities that include fully air-conditioned class rooms and examination halls and departmental offices. The class rooms are equipped with sound system, multimedia, overhead projectors, broadband internet network and white boards. There are also separate conference halls for teachers and students and lounges for teachers and female students. A ten-storied building for MBA program of the faculty is under way of completion soon. Marketing Alumni Association Marketing Alumni Association, an organization of the ex-students of the department, was established in 1996 with great enthusiasm in order to maintain and upgrade the relationship amongst ex-graduates and the existing teachers and students of the department. The association organizes grand reunion once in every two years and also arranges social and recreational functions and events from time to time. The alumni play a very vital role for the internship placement of the BBA and MBA students, and in many cases, the internship turns into job opportunities for these students. Marketing Association of Bangladesh Marketing Association of Bangladesh, a forum for marketing professionals, was formed in 1985 with the aim to foster professional development in the field of marketing. The association, one of the prestigious professional bodies of the country, organizes meetings, seminars, workshops and conferences on issues of the association and in the field of marketing.

9

Course Plan

Bachelor of Business Administration (BBA) Effective from Academic Session: 2010 – „11 Onwards

Year Course No. Course Title

1st Year 1st Semester

111 Introduction to Business

112 Principles of Management

113 Introduction to Computer

114 Business & Society

115 Bangladesh Studies

1st Year 2nd Semester

121 Business Mathematics – I

122 Human Resource Management

123 Financial Accounting

124 Business Communication

125 General Science & Environment

2nd Year 1st Semester

211 Microeconomics

212 Business Statistics - I

213 Business Mathematics - II

214 Fundamentals of Tourism & Hospitality Management

215 Legal Aspects of Marketing

2nd Year 2nd Semester

221 Macroeconomics

222 Business Statistics – II

223 Financial Management

224 Insurance and Risk Management

225 Elementary Psychology

3rd Year 1st Semester

311 Principles of Marketing - I

312 International Business

313 Organizational Behavior

314 Taxation & Auditing

315 Entrepreneurship Development

3rd Year 2nd Semester

321 Principles of Marketing – II

322 Supply Chain Management

323 Marketing Information System

324 Quantitative Business Analysis

325 Selling & Salesmanship

4th Year 1st Semester

411 Marketing Management

412 Econometrics

413 Integrated Marketing Communications

414 Retail Management

415 E- business

4th Year 2nd Semester

421 Services Marketing 422 Consumer Behavior 423 Marketing Research 424 International Marketing 425 Brand Management

10

Rules for Bachelor of Business Administration (BBA) ADMISSION Students will be admitted into the first Year class of the BBA Program as per university rules. Students after taking admission may apply for change of Department within three weeks.

1. The name of the degree shall be BBA with major in Accounting & Information

Systems/Management Studies/ Marketing/Finance, Banking, Management Information Systems, Tourism & Hospitality Management & International Business”. The major part shall be named after the name of the department from which the program has been completed and the degree has been earned

2. BBA is a terminal degree.

DURATION OF THE PROGRAM 1. BBA Program will be of 4 (four) years duration divided into 8 (eight) semesters. Every semester

will be of 19 (nineteen) weeks, of which 15 (fifteen) weeks for class teaching, with at least 1(one) week break and 3 (three) weeks for holding the semester final examinations.

2. The program will include teaching of 40 (Forty) course units distributed as under :

Class year First Semester Second Semester Total Course

Units Credit Hours

First Year 5 5 10 30

Second Year 5 5 10 30

Third Year 5 5 10 30

Fourth Year 5 5 10 30

Viva-Voce (1st Year to 4th Year) 03

Internship (after 4th Year 2nd Semester) 03

Total Credit Hour 126

2. For each course unit, there will be 2 (two) lectures of one & half hour duration in every week and

each course unit will be weighted 3 (three) credit hours.

4. The BBA program shall be of 126 credit hours and shall be evaluated on the basis of 4200 total marks. Out of which 4000 marks shall be for 40 teaching course units, 100 marks for viva- voce examination, and 100 marks for an intensive internship program concluding with the preparation of project paper, each carrying 3 credit hours.

EVALUATION 1. Performance of the students will be evaluated as under :

(a) Each course unit would be of 100 marks. Two in-course test (15+15) and Term paper/Quiz (10) will carry 40% weightage and the 3 (three) hours- semester final examination will carry 60% marks. Two in-course tests of minimum one-hour duration each shall be conducted and evaluated by the course teacher and the semester final scripts will be evaluated by two examiners. If a teacher is unable or restricted by the examination rule of the University, he will not evaluate in course tests and also the term- final scripts.

(b) The result of the semester final examination shall be tabulated by two teachers to be appointed by the respective examination committee. Third Examination: Under double- examiner system & in case of difference of above 20% of marks, there will be a 3 rd examiner marks of nearest two examiners (theory & thesis) will be average out as final mark.

(c) The third examiner for a course shall be appointed by the examination committee from the panel of examiners other than a member of the examination committee or a tabulator, provided further that he/she was not an examiner of this course.

11

(d) In each course, total of (i) the average of marks awarded by the semester final examiners plus

(ii) the marks, if any, awarded by the course teacher, will be converted into letter-grades as under:

Marks Range Letter Grade Grade Point

80% and above A+ 4.00

75 to less than 80 A 3.75

70 to less than 75 A- 3.50

65 to less than 70 B+ 3.25

60 to less than 65 B 3.00

55 to less than 60 B- 2.75

50 to less than 55 C+ 2.50

45 to less than 50 C 2.25

40 to less than 45 D 2.00

Below 40 F 0.00

2. In the tabulation process, only the total marks of a course will be rounded-up and the announced

results of the program will show the grades earned and the Grade Point Average (GPA) only at the semester end/or the year end.

3. “At the end of second semester of each class year, the examination committee will hold a viva-

voce examination of 25% weightage equivalent to 0.75 credit hours. For the viva-voce examinations, a student will be awarded only one grade after the end of 4th year. After the completion of the 4th year second semester final examination, a student will undergo an one and half month internship program and shall write a project paper which shall be submitted to the 4 th year Examination committee. The internship program and the project paper shall be guided and examined by the guide teacher, selected by the Examination Committee. For the project paper a student will be awarded a grade point.”

4. Rounding-up of Grades: In the tabulation process, only the total marks of a course will the rounded-up

and the published results of the program will show only the grades earned and the Grade Point Average (GPA) at the end of the semester.

. 5. The controller of examinations shall publish the cumulative result of the program and shall provide

the transcript showing course-wise grades and the Cumulative Grade Point Average (CGPA) of the candidates for the degree of BBA.

CLASS ATTENDANCE

75% and above: Eligible to sit as regular student 60 - 74%: Non-Collegiate, will be allowed to sit for the examination with a fine of Tk. 5,000/- Below 60%: Not allowed to sit for the examination & may seek re-admission in the program.

PROMOTION

1. For promotion form 1st Year to 2nd year, a student will require to earn a minimum yearly CGPA of 2.00 (except viva-voce grade)

2. For promotion from 2nd year to 3rd year, a student will require to earn CGPA grade point of 2.25

(except viva-voce grade) taking into consideration all the grade points earned in total number of courses of 1st year and 2nd year and the improved grade, if any.

12

3. For promotion from 3rd year to 4th year, a student will require to earn CGPA of 2.50 (except viva-voce grade) taking into consideration all the grade points earned in all courses of 1st, 2nd and 3rd year including the improved grade, if any.

4. A student failing to clear up University/ Departmental dues of the year of study shall not be

promoted to next year. DEGREE REQUIREMENTS

1. For the degree of BBA student of the program will require to earn (i) 126 credit hours including viva-voce (3 credit hours) and internship (3 credit hours) weighted 6 credit hours, (ii) CGPA of 2.50 and (iii) complete the program in maximum of six consecutive academic years including the year of first admission into the program.

2. For the degree of BBA no grades from any source other than that of the prescribed 126 credit

hours will be considered.

IMPROVEMENT OF GRADES 1. Student with 'F' Grade in any course shall be allowed to improve twice/two times only

with the following batches. 2. In all Faculties except the Faculty of Arts, students with SGPA B or less and in case of Faculty

of Arts students with Grade below B can be allowed to improve grades. Options would be:

(a) Through a Supplementary Examination within 45 days by the same Examination Committee, (b) With the following batch. Such improvement would be allowed only once in a course and in such case, the student's previous grade will be automatically cancelled.

3. No improvement shall be allowed in the in-course test marks and the grades earned in viva voce,

as well as in course (s) in which a student did not attend classes or appear at in course tests.

4. For improvement of grade in a course the student shall apply to the Departmental Chairman at least 4 weeks before the start of the semester final examination. The co-ordinator of the batch shall recommend and certify the average mark earned by the candidate in the in-course test.

5. Improvement in 4th Year Courses Students would be allowed to sit for improvement examination in the 4th year courses with the following batch, provided they must do it before the publication of final result by the Office or the Controller of Examinations or Issuance of Provisional Certificate by the Controller of Examinations

RE-ADMISSION

1. A student failing to get the requisite grade points for promotion from the year to the next year may seek readmission with the following batches. For readmission, a student will have to apply for this within one month after announcement of the result of the concerned year.

2. On readmission, grades earlier earned by a student in the class year of readmission shall cease to

exist and the student shall have to retake all the course-works and examinations. 3. A student can take re-admission 2 times throughout the program either in the same class or

in different classes. In both cases, he/ she must complete the degree by 6 years from the time of original admission.

DROP OUT

1. A student failing to earn the yearly GPA for promotion from one year to next year after taking readmission in any year shall be dropped out of the program.

13

2. A student earning F grade in any course after taking improvement examinations or readmission in any class shall be dropped out of the program.

ADOPTION OF UNFAIRMEANS Students adopting unfairmeans shall be treated according to the University rules.

DEAN’S HONOURS LIST AND DEAN’S MERIT LIST

There will be two categories of awards for graduate students: 1. Dean's Honor award: students with CGPA: 3.85 & above. 2. Dean's Merit award: students with SGPA: 4.00. ADMINISTRATION

1. Respective statutory authorities of the university shall design syllabus, allocate courses for teaching, constitute examination committee and the panel of examiners as per rules of the university.

2. At the beginning of a semester

(a) A course teacher shall provide the students a course outline indicating the text book to be followed and probable dates of in-course tests.

(b) The Chairman of the Department shall provide the Dean of the Faculty and the students a

schedule indicating 15 weeks of class teaching, 1 week break, 3 weeks of examinations and the following 4 weeks for the publication of result.

(c) The academic committee of the Department shall constitute an examination committee for

each year of the Program. The examination committee shall be composed of 4 members, one of, which shall be an external, appointed from outside the Department. In case of any vacancy or inability on the part of a member/examiner, the examination work shall not be invalidated.

3. The examination committee shall appoint two question setters and examiners including the course

teacher for each course and moderate and print questions, hold semester final and viva-voce examinations, appoint tabulators, announce semester results and recommend students‟ promotion to the next year.

4. The Chairman of the Examination Committee shall submit the semester examination result and the

relevant scripts to the Chairman of the Department including - (a) A grade-sheet and all the connected working papers. (b) A list of students recommended for promotion to the next year class. (c) A list of teachers showing their involvements in the examination works. (d) Copies of the Grade-sheet and the average in-course marks of all courses of the

semester/year for the program coordinator of the batch. The Chairman of the examination committee shall also submit a copy of the tabulated result of each semester to the Controller of Examinations immediately after the announcement of the semester final results.

5. The course teacher shall announce the result of the in-course tests within two weeks of the date of

holding and submit the average in-course marks to the chairman of the examination committee before the semester final examination starts. Tabulation work will be started after the marks of term final are received by the Chairman exam. committee, modification of submitted marks shall not be allowed.

14

6. For smooth administration of the BBA Program, the Academic Committee shall nominate one of its

members to act as the BBA Program Coordinator for each batch. The Coordinator will assist the Chairman of the Department in matters relating to improvement of grade, readmission and promotion, preparation of Dean‟s Honour and Merit Lists, semester scheduling and monitoring the results of the batch.

7. Within the framework of these rules and the rules of the University, the Departmental Academic

Committee may adopt policies for strengthening the academic and co-academic activities of the Department.

8. For appearing at the 8th semester final examination, every student shall have to fill in examination

entry form supplied by the Controller of Examinations on payment of dues.

9. The Chairman of the Department shall hold the evaluated scripts in his custody for at least two months after announcement of the results and after that the scripts will be disposed off according to the university practice.

10. Any deviation from the rules of the program will require :

(a) Recommendation of the Departmental Academic Committee. (b) Consent of the Dean, and (c) Approval of the Academic Council of the University.

COMPUTATION OF GRADE POINT AVERAGE

The Grade Point Average (GPA) will be computed as under:

Example: First Semester

Course No.

No. of Credits

Grade Awarded

Corresponding Grade Point

Points Secured

Col. 1 Col. 2 Col. 3 Col.4= (Col. 1 × Col. 3)

111 3 B 3 9

112 3 A+ 4 12

113 3 D 2 6

114 3 B 3 9

115 3 B 3 9

TOTAL 15 45

Earned Credit (EC) = 3+3+3+3+3 =15, SGPA = 45/15 = 3.00

Second Semester

Course No. No. of Credits

Grade Awarded

Corresponding

Grade Point

Points Secured

Col. 1 Col. 2 Col. 3 Col.4=(Col. 1 × Col. 3)

121 3 B 3 9

122 3 D 2 6

123 3 F 0 0

124 3 B 3 9

tsTotalCredi

sGradePoCreditGPA

)int(

15

125 3 B 3 9

TOTAL 15 33

Earned Credit (EC) = 3+3+3+3+3 =15, SGPA = 33/15 = 2.20

Cumulative data: Total Credit = 15+15 = 30 Total Grade Points Secured = 45+33 = 78 CGPA = 78/30 = 2.6 Earned Credit (EC) = 15+15 = 30 Semester Grade Point Average: SGPA Cumulative Grade Point Average: CGPA

16

First Year First Semester

Course No. 111: Introduction to Business The Business Enterprise: Foundation of Business and Economics, Form of Business Ownership, Entrepreneurship, Franchising and Small Business The Environment of Business: Social Responsibility and Business Ethics, Business Law and Government, International Business Management and Organization: Fundamentals of Management, Organization the Business, Managing Production and Operation Human Resources: Human Relation and Motivation, Managing Human Resources, Labor Management Relations. Marketing: Marketing Strategy, Product, Price, Distribution and Promotion. Financial Management: Money and Banking, Financial Management, Investment and Personal Finance, Risk Management and Insurance. Accounting and Information Systems: Accounting Fundamentals, Computers and Management Information Systems. Text Book: Introduction to Business: Steven J. Skinner & John M. Ivanceich

Course No. 112: Principles of Management Introduction of Management: Definition of Management-Nature, Purpose and Principles of Management-Need for Organizations and Managers-Managerial Responsibility-Type of Managers-Management Process-Skills-Managerial Role-Concept of Productivity, Effectiveness and Efficiency-Managerial and Organizational Performance. Environment: Internal and External Environment of Organizations-Components of External Environment-Elements of Direct Action Environment-Elements of Indirect action Environment-International Environment-Managing Environment. Planning: Nature of Planning –Types of Planning-Steps in Planning-Tools and Techniques for Planning-The Planning Process. Objectives: Nature of Objects-Management by Objectives (MBO)-The Process of MBO-Setting Objectives-Benefits and Weakness of MBO..

Decision Making: Decision Making Process-Problem and Opportunity Finding-Nature of Managerial Decision Making-Other Factors in decision Making-Decision Support Systems. Organizing: Organizational Structure –Division of Works-Span of Management–Departmentation-Line and Staff-Delegation of Authority-Centralization and Decentralization –Coordination-Committee and Group Decision Making. Leading: Human Factors in Managing –Relevant Theories-Creativity and Innovation-Motivation –Leadership.

17

Controlling: Meaning and Importance of Control-Types of Control Methods-Control Process-Requirements of Effective Controls-Information Systems and Control. Text Book: Harold Koontz Heinz Weihrich, “Management”, McGraw Hill Book Company.

Book Recommended: James A F Stonner and R Edward Freeman, “Management”, Prentice Hall of India Private Limited, New Delhi.

Course No. 113: Introduction to Computer THEORY Overview: What is Computer System?, Computer Hardware, Computer Software, Types of Computer Systems, Computing Trends: Connectivity, Online Access, Interactivity, Connectivity, Telecommunicating, Telescoping, and E-mail and Voice Mail, Online Information Access: Examples of Databases, Online Services and Networks, and BBSs (Bulletin Board System), Interactivity: Multimedia Computers, TV/PC “Smart Boxes”, Personal Digital Assistants etc. Computer Hardware: Input Hardware, Processing Hardware, Storage Hardware, Output Hardware. Computer Software: Applications Software, Systems Software. Information Management: Management Information System, How does Management make decision?, Types of Information System, Developing and implementing a Management Information System. Purchasing and Maintaining a Microcomputer System: Purchasing a System: What to Consider, Maintaining a System, The Environmentally Aware Computer User. Practical Operating Systems: Windows98, Word Processing: Microsoft Word, Spreadsheet Analysis: Microsoft Excel, Presentation: Microsoft PowerPoint, Basic Hardware & Troubleshooting, Internet & E-mail operation. Text Book: Computers and Information Systems: Sarah E. Hutchinson & Stacey C. Sawyer.

Course No. 114: Business & Society The Interface of Business and Society: Business in a Social World, Argument for and Against Social Responsibilities for Business, Social Power and Social Responsibility, A Pluralistic Society, The Business Role and Social Issues, The Managerial Role and Social Issues, Technology and Social Change. Business Ideology: The Development of Business as a Social Institution, The Heritage of Business Ideology, Business Values and Codes of Conduct. Business and its Publics: The Business Interface with Government, Issues of Government Regulation and Influence, Ownership Claims an Business, Business Employees, and Organized Labor: The Individual and Business.

18

Business and the Community: Business Involvement in community Activities, Business and the Urban Community, Business, Minorities, and Less Advantaged Persons, The Interface Between Business and Higher Education, Business Involvement with Cultural Affairs and Communication Media, Ecology and Business Responsibility, Controlling Pollution. Business in an International World: The Social Response of Multinational Business, Business Encouragement of International Development, Looking Toward the Future. Text Book: Business and Society: Environment and Responsibility, Keith Davis & Robert L. Blomstrom. Course No. 115: Bangladesh Studies Course Objectives: This course introduces the students of business administration to the historical, ecological, social, economic, political, governmental, financial and developmental aspects of Bangladesh. It also helps the students to know about Bangladesh, its people, origin, area, history, and resources of Bangladesh, government, constitution, politics, administration, policies and economy. Pre-Requisite: None Course Contents Unit -I History of Bangladesh: People of Bangladesh, Origin and Anthropological Identity; Territories of Bangladesh in Ancient Time; Bangladesh during the Muslim Rule; British Colonial Rule in Indian Sub-Continent; The Pakistan Movement and the Birth of Pakistan; Language Movement, 1948-52; Juktafront Elections, 1954 and Six Point Program, 1966; Mass Upsurge of 1969 and Elections, 1970; Liberation War, 1971 and Birth of Bangladesh. Unit- II Physical and Natural Resources of Bangladesh: Physical Features of Bangladesh; Location, Climate, and major Physiographic Units; Surface Water Inflow and River Systems of Bangladesh; Pattern of Agriculture and types of Forest in Bangladesh; Mineral Resources and Industrial Setup in Bangladesh; Density and Distribution of Population in Bangladesh. Unit -III Political Administration and Legal Environment of Bangladesh: Forms of Government and State Mechanisms (Executive, Legislature, Judiciary) of Bangladesh; Constitution of Bangladesh and its Amendments; administrative Structure of Bangladesh; Political Parties of Bangladesh; Different Political Regimes of Bangladesh; Foreign Policy of Bangladesh. Unit- IV Socio-economic Environment of Bangladesh: Social Structure and Social Stratification in Bangladesh; Population Migration from Rural to Urban areas in Bangladesh; Ethnic Minorities in Bangladesh; Social Problems of Bangladesh; Macroeconomic Trends of Bangladesh Economy: GDP, Savings, Investment and Employment; Thrust Areas of Bangladesh Economy: Poverty Alleviation and Private Sector Development.

19

Required Text Books: Banglapedia: National Encyclopedia of Bangladesh, Edited by Prof. Sirajul Islam. (Latest Edition (2006) Reference Books: History of Bangladesh: Social and Cultural History, Political History, Economical History by Mr. Sirajul Islam. Bangladesh National Culture and Heritage: An Introductory Reader Edited by Mr. A F Salauddin Ahmed. Sate Owned Enterprises: Power and Energy, Transport and Communication

First Year Second Semester

Course No. 121 Business Mathematics -1 Introduction: Refreshers on the essential concepts of algebra- Importance of Business Mathematics in Marketing. Linear Equations and Functions: Introduction- Slope-equations of a line slope intercept form-Straight line equations given a point and slope- Straight line equations from two points- Horizontal and vertical lines- Parallel and perpendicular lines- Lines through the origin- Piece-wise linear functions- Interpretive exercises: Cost output analysis- Breakeven point interpretations- Linear demand functions. Systems of linear equations: Introduction- Number of solutions possible in a system- Operations on linear system- Elimination procedure: Unique solutions- Elimination procedure: Non unique solutions- Applications: Mixture problems- Supply and demand analysis-Two product supply and demand analysis. Set Theory: Theory of sets, elements, Methods of Describing a set – Types of sets- Operations of sets -Union and Intersection of sets - complement of a set-power set, Algebra of sets - Difference of two sets - partition of a set - Number of Elements in a Finite set - Set Relations - Related problems and Applications of set theory .. ' Permutations and Combinations: Fundamental rules of counting- Permutations- Factorial notation- Permutations of n different things- Circular permutations- Permutations of things not all different- Restricted permutations- combinations- Restricted Combinations- Combinations of things not all different. Real Number system: Number system - The Natural Number's- The integers - Prime Numbers - Rational Numbers and Irrational Numbers - Real Numbers: Properties of rational and real numbers - Imaginary and Complex Numbers. Indices and Surds: Definition of Indices -- Laws of Indices-positive and fractional Indices operation with power functions. Definition of surds - Similar Surds - Operations on Surd - Root of Mixed Surd. Natural and Common Logarithms: Definitions - Rules and use of log and Antilog-Applications. Mathematics of Finance: Introduction - Simple interest and the future value – Simple discount: Present value – Bank discount- Effective rate: Simple interest- Compound interest- the future value-the Conversion period- finding the time and the interest rate- Compound discount- present value- Effective rate: Compound Interest- Continuous compounding- Ordinary annuities: Future value- Ordinary annuities: sinking funds- Ordinary annuities: Present value- Ordinary annuities: Amortization. Text Book: Mathematics with Application in Management and Economics – Gordon D. Prichett , John C. Saber and Earl K Bowen. Irwin Reference Book: Business Mathematics-D.C. Sanchati & V.K. Kapoor.

20

Course No. 122: Human Resource Management The Context of the Practice of HRM: Strategic Implications of a Dynamic HRM Environment, Fundamentals of Human Resource Management, Equal Employment Opportunity, Employee Rights and HR Communications. Staffing the Organization: Human Resource Planning and Job Analysis, Recruiting and the Foundations of Selection. Training and Development: Socializing, Orienting, and Developing Employees, Managing Careers. Maintaining High Performance Establishing the Performance Management Systems: Establishing Rewards and Pay Plans, Employee Benefits, Ensuring a Safe and Healthy Work Environment Labor - Management Environment:- Underoianeling Labor Relations and Collective Bargaining. Text Book: Human Resource Management: David A. Decenzo Stephen P. Robbins, Ninth Edition

Course No. 123: Financial Accounting Introduction: Definition and Terms of Accounting-The Accounting Process-Accounting Information-Accounting Systems-Financial Accounting Information-Basic Function of Accounting Systems-Designing and Installing Accounting System-Users of Accounting Information-External Financial Reporting. Management Accounting Information: Internal Users of Accounting Information-Objectives of Management Accounting-Integrity of Accounting Information-Institutional Features-Professional Organizations-Ethical Issues in Accounting. Basic Financial Statements: The Accounting Equation-The effects of Business Transactions on the Equation-Income Statement-Statement of Cash Flow. The Accounting: Cycle-The Ledger-The Use of Accounts-Debit and Credit Entries-Recording Transactions in Ledger Accounts. The Journal: Net Income-Retained Earnings-Revenues-Expenses-The Accrual Bans of Accounting-Dividends-Recording Revenues and Expenses-The Trial Balance. Reporting Financial Results: Adjusting Entries-Converting Assets to Expenses-The Concept of Depreciation-Converting Liabilities to Revenue-Accruals –Final Adjusting Entries –Adjusting Entries and Accounting Principles.. Preparing Financial Statements: Closing Temporary Accounts-Summary of the Closing Process-After Closing Trial Balance-The Worksheet. Accounting for Merchandising Activities: Income Statement of a Merchandising Company-General Ledger Accounts-Perpetual Inventory Systems-Periodic Inventory Systems. Modifying an Accounting System: Transactions Relating to Purchases-Transactions Relating to Sales-Evaluating the Performance of Merchandising. Inventories and the Cost of Goods Sold: Flow of Inventory Costs-Physical Inventories -FIFD-LIFD- Liquidity of Inventory.

21

Text Book: Financial Accounting: Meigs, Williams, Haka and Beltner, McGraw Hill Inc.

Course No. 124 Business Communication Fundamentals of Business Writings: Basic Introductory Words; Adaptation and the Selection of Words; Construction of Clear Sentences and Paragraphs; Writing for Effect. Pattern of Business Letters: Directness in Initiating Routine Letters; Answering Routine Letters; Indirectness for Bad News and Persuasion; Memorandums. Applications to Specific Letter Situations: Persuasion in Sales Writing; Pattern Variations in Collections; Strategy in Job Application. Fundamentals of Report Writing: Basic of Report Writing; Report Structure, the Shorter Form; Long Formal Reports. Standards and Physical Aspects of Communication: Graphic Aids to Communication; Physical Presentation of Reports & Letters; Correctness of Communication. Other Forms of Business Communication: Public Speaking and Oral Reporting; Different Forms of Oral Communication; Documentation and Bibliography. Text Book: Basic Business Communication: Raymond V. Lesiker, Irwin. Books Book Recommended: 1. Business Communication: Betty R. Ficks & K. F. Gow. 2. Communication for Business & Secretarial Students: L.A. Woolcott & W. R. Unwin, Macmillan.

Course No. 125: General Science & Environment

Force of Gravity, weight and friction: Force-gravitational force-centripetal force-weight of standard masses-why weight varies-relation between total gravitational force and weight-action and reaction forces-weightlessness-artificial weight in a space station-friction-static friction-sliding friction-coefficient of friction-nature of friction-brakes-lubrication-air lubrication-further developments Speed, velocity and acceleration: Average speed-actual speed-scalar and vector quantities-distance and displacement-velocity-acceleration-equations of uniformly accelerated motion-velocity-time graphs-uniformly accelerated motion represented graphically- velocity from distance-time graph-acceleration from velocity-time graph-Galileo Galilei-simple pendulum and measurement of g-distance moved by a freely falling body related to time of fall-to measure g by the use of a centi-second timer. Newton’s laws of motion: Newton‟s first law of motion-momentum, - Newton‟s second law of motion-to verify experimentally that F & ma- weight of a body expressed in newtons- to calibrate a spring balance to measure mass as well as weight – weight of a body in a lift-Newton‟s third law of motion-conservation of momentum – rocket propulsion- jet engine.

Work, energy and power: Work-energy-mechanical energy- interchange of energy between p.e. and k.e. – internal energy-transfer of energy from one kind to another – heat energy- sun as a source of energy- nuclear energy- future of nuclear power installations- conservation of energy and mass-thermonuclear

22

energy- power and its unit – to measure personal power – kinetic energy calculation.

Some molecular properties of matter: Atoms and molecules – Brownian movements, kinetic theory of matter-nature of the force between atoms and molecules- three states or phases of matter- to measure the approximate length of a molecule-diffusion-surface tension- molecular explanation of surface tension-adhesion and cohesion-capillary attraction- osmosis-strenght of materials – elasticity-Hooke‟s law industrial applications of metallurgical studies-fluid friction-demonstration of terminal velocity. Atoms – The big idea: Atoms, elements, and compounds- more about atoms- Isotopes and At- How electrons are arranged- how ideas of the atoms are developed – The atom: The inside story Bonding: Why compounds form – the ionic bond- Some other ions-Ionic compounds and their properties – the covalent bond-Covalent substances- Metals: more giant structures. Reactions, equations, and amounts: The masses of atoms-percentage composition of a compound – the formula of compound- equations for chemical reactions- calculations from equations- calculating the volumes of gases – calculations on electrolysis. Energy Changes and reversible reaction: Exothermic and endothermic reactions- explaining energy changes-reversible reactions- shifting the equilibrium- making ammonia in industry-fertilizers – the prons and cons of fertilizers. Useful materials from cruid oil: Cruid oil – separating oil into fractions- cracking hydrocarbon- the alkaline and alkenes- polymerization and plastics-polythene-here to stay – oil and environment- global warming. Chemistry and the Environment: Carbon and nitrogen cycles, Good drinking water-clean water, cleaning sewage, drinking water, Water and fertilizers- eutrophication, nitrates in drinking water, Burning fuels and the air- burning coal, burning petrol and diesel oil, Ozone/greenhouse effect- the ozone hole, the greenhouse effect, More rubbish-archaeology‟s treasure trove, getting rid of the rubbish, landfill sites, Cars of tomorrow- car bodies, emissions safety features, Home of the future- the shell- walls, the roof , inside the house.

Second Year First Semester

Course No. 211: Microeconomics Basic Concepts: Introduction, Basic Problems of Economic Organization, Market and Government in a Modern Economy; Basic Elements of Supply and Demand. Microeconomics Supply, Demand & Product Markets: Supply and Demand in Individual Market; Demand and Consumer Behavior; Production and Business Organization; Analysis of Costs; Supply and Pricing in Competitive Markets; Marginal Revenue and Monopoly; Oligopoly and Monopolistic Competition; Uncertainty and Game Theory in Economic Behavior. The Distribution of Incomes, Wages, Rents and Profits: Incomes and the Pricing of Factors of Production; Wages and the Labour Market; Labour Unions and Collective Bargaining, Land, Natural Resources and Capital. Text Book: Economics: Paul A. Samuelson & William D. Nordhaus, McGraw-Hill. Books Recommended: 1. Microeconomics: Theory and Applications, E. Mansfield.

23

2. An Introduction to Microeconomics, P. Wonnacott & R. Wonnacott, McGraw-Hill.

Course No. 212: Business Statistics – 1

What is Statistics?: Introduction- Why study statistics?- What is meant by Statistics?- Types of statistics- Types of variables- Levels of measurement- Ethics and statistics. Describing Data: Frequency Tables, Frequency Distributions, and Graphic Presentation: Introduction- Constructing a frequency table- Graphic presentation of qualitative data- Constructing frequency distributions: Quantitative data- Graphic presentation of a frequency distribution: Quantitative data. Describing Data: Numerical Measures: Introduction- The population mean- The sample mean- Properties of arithmetic mean-The weighted mean- The median- The mode- The relative positions of the mean, median, and mode- The geometric mean- Measures of dispersion- Interpretation and uses of the standard deviation: the Chebyshev‟s Theorem and the Empirical rule- the mean and standard deviation of grouped data- Ethics and reporting results. Describing Data: Displaying and Exploring Data: Introduction- Dot plots- Stem-and-leaf displays- Other measures of dispersion: quartiles, deciles, and percentiles- Skewness- kurtosis- Describing the relationship between two variables. A Survey of Probability Concepts: Introduction- Approaches to assigning probabilities: classical, empirical and subjective- Some rules for computing probabilities: rule of addition and rule of multiplication- Contingency table- Tree diagram- Bayes‟ Theorem- Principles of counting: the multiplication formula, the permutation formula, and the combination formula.

Discrete Probability Distribution: Introduction- random variables: discrete random variables and continuous random variables- The mean. Variance, and standard deviation of a probability distribution- Binomial probability distribution- Hypergeometric probability distribution- Poisson probability distribution.

Continuous Probability Distributions: Introduction- The family of uniform probability distributions- The family of normal probability distributions- The standard of normal probability distribution- Finding areas under the normal curve- The normal approximation to the binomial. Sampling Methods and the Central Limit Theorem: Introduction- Sampling methods- Sampling error- sampling distribution of the sample mean- The central limit theorem- Using the sampling distribution of the sample mean Estimation and Confidence Intervals: Introduction- Point estimate and confidence interval for a mean- A confidence interval for a proportion- Finite-population correction factor- Choosing an appropriate sample size. TextBook: Statistical Techniques in Business and Economics , 13th edition, Douglas A Lind, William G Marchal, nd Samuel A Wathen, McGraw Hill Reference Books: Basic Business Statistics, Mark L. Berenson and David M. Levine, Prentice- Hall International Statistics for Management and Economics- Gerald Keller, THOMSON Statistics for Management, Richard I. Levin and David S. Rubin, Prentice -Hall

Course No. 213: Business Mathematics – II Trigonometry: Introduction, definitions, measurement of angles, trigonometric ratios and functions. Relations between trigonometric Functions- Relations between the three systems of Measurements. Transformation of products and sums -To prove that the number of. Radian in an angle subtended by an arc of a circle at the centre is equal to arc/ radius -properties of triangles-solutions of Triangle. Binomial Theorem: Meaning - Statement of the Binomial Theorem - Position of Terms - Binomial co-efficients - Binomial Theorem of any Index - Applications. Differential Calculus: Functions - Limits & Continuity - Concept of Derivative- Rules of operations. -Maxima & Minima -Applications to Business. Integral Calculus: Integration area determination - Integrals of logarithmic functions-Definite integral - Applications. Matrices and Determinants: Meaning -Types of Matrices - Addition, Subtraction and Multiplication of Matrices -

24

Matrix operations- Properties of Matrix - Determinants of Square Matrix - Determinant of order (one, two, three, four), Identity and Inverse of a Matrix - Rank of Matrix - Problems and Applications. Application of Mathematics in Business. Text Book: Mathematics with Application in Management and Economics – Gordon D. Prichett , John C. Saber and Earl K Bowen. Irwin Reference Book: Business Mathematics-D.C. Sanchati & V.K. Kapoor.

Course No. 214: Fundamentals of Tourism & Hospitality Management

1. Basics of Tourism: Understanding Tourism; Tourism Management: Its Components; Approaches to the Study of Tourism

2. Evolution of Tourism: Introduction; Great Empires, The Middle Ages, The Renaissance; The

Industrial Revolution and Tourism Today. 3. Organizations that facilitate Tourism: Introduction; International Organizations; Developmental

Organizations; Regional International Organizations; National Organizations; Regional Organizations; State and Community Organizations

4. Tourism Distribution Process: Introduction; Travel Agents; Internet; Consolidators; The Tour

Wholesaler; Specialty Channelers

5. Passenger Transportation: Different Transportation Methods

6. Attractions: Natural Environmental Attractions; Manufactured Attractions

7. Hospitality and Related Services: Introduction; Accommodations (The Lodging Industry); The

Food Service Industry Text Books:

1.Tourism – Principles, Practices, Philosophies, Tenth Edition (2006): Charles R. Goeldner and J. R. Brent Ritchie, John Wiley & Sons, Inc. USA 2. Introduction to Travel & Tourism – An International Approach: Michael M. Coltman, 1989, Van Nostrand Reinhold, New York

Course No. 215: Legal Aspects of Marketing Legal Environment and Marketing An Overview: Meaning of Legal Environment-Rationale for Understanding Legal Environment-The Demand for Legislation-The Demand for Consumer Protection-Law Influencing Marketing Decision-Law against Deceptive Practice. Law of Contract: The Details of Essentials of Law of Contract, Termination and Breach of Contracts. Sale of Goods Act: Essential Elements, Transfer of Ownership Conditions and Warranties. Company Law: Memorandum of Association - Articles of Association, Registration, Prospectus and

25

Winding up. Other Important Acts: Agricultural Produce Markets Regulation Act – 1964, Bangladesh Control of Essential Commodities Act – 1956, Hats and Bazar Ordinance – 1959, Pure Food Ordinance – 1969, Trade Marks Act – 1940, Patent Design Act – 1911, Standards of Weights and Measure Ordinance – 1982, Drug Policy – 1982, The Payment of Wages Act – 1936, The Industrial Relation Ordinance – 1969, The Shops and Establishment Rules 1970, Other Laws, Acts and Ordinances relating to Marketing. Text Books: 1. Commercial Law, A. K. Sen and J. K. Mitra

2. A Manual of Mercantile Law, M.C. Shukla. 3. Company Law, Charleworth and, Cain. 4. Manual of Company Law (Amendment 1994). Books Recommended:

1) Relevant Statutes and Manuals. 2) Labour and Industrial Law - A. A. Khan.

Second Year Second Semester

Course No. 221: Macroeconomics

Fundamental Concepts of Macroeconomics: Overview of Macroeconomics; Measuring National Output and Income; Consumption and Investment; Fundamentals of Aggregate Supply and Demand, The Multiplier Model; Money and Commercial Banking; Central Banking and Monetary Policy. Aggregate Supply and Macroeconomic Policy: Economic Growth;. Business Cycles and Unemployment; The Cost of Inflation; Inflation and Unemployment; Fiscal policy Deficits and the Government Debts; Issues in Economic Stabilization; Government and the Economy; Government Taxation and Expenditures; Income Distribution and Struggle Against Poverty. Text Book: Economics: Paul A. Samuelson & William D. Nordhaus, McGraw-Hill. Book Recommended: 1. Principles of Macroeconomics, E. Mansfield. 2. Poverty, Markets and Government Interventions: A Text Book in Microeconomic Theory and

Applications, D. Orr.

Course No. 222: Business Statistics – II

One-Sample Tests of hypothesis : Introduction- Five-step procedure of testing a hypothesis- One tailed and two tailed tests of significance- testing for a population mean: known population standard deviation- p-value in hypothesis testing- testing for a population mean: u known population standard deviation- tests concerning proportions. Two-Sample Tests of hypothesis: Two-sample tests of hypothesis: Independent samples- Two-sample tests about proportions- Comparing population means with unknown population standard deviations (the pooled t-tests)- Comparing population means with unequal standard deviations- Two sample of hypothesis: dependent samples- Comparing dependent and independent samples.

Analysis of Variance: Introduction- the F distribution- Comparing two population variances- ANOVA assumptions- The ANOVA tests- Inference about pairs of treatment means- Two-way analysis of variance- Two way ANOVA with interaction. Linear Regression and Correlation: Introduction- the coefficient of correlation- the coefficient of determination- testing the significance of the correlation coefficient- Regression analysis- the standard error of estimates-

26

Assumptions underlying linear regression- Confidence and prediction intervals- More on the coefficient of determination- the relationship among the coefficient of correlation, the coefficient of determination, and the standard error of estimate- Covariance. Multiple Regression and Correlation Analysis: Introduction- How well does the equation fit the data?- Inferences in multiple linear regression- Evaluating the assumptions of multiple regression- stepwise regression- Regression models with interaction. Index Numbers: Introduction- Simple index numbers- Why convert data to indexes?- Construction of index numbers- Unweighted indexes: Laspeyres price index, Paasche Price index, and Fisher‟s ideal index- Value index-Consumer price index- Producer price index. Time Series and Forecasting: Introduction- Components of a time series- A moving average- Weighted moving average- Linear trend- Least squared method-Nonlinear trend- Seasonal variations- Deseasonalized data to forecast- the Durbin-Watson statistics. Nonparametric Methods: Chi-square Applications: Introduction- Goodness-of-fit test: equal expected frequencies- Goodness-of-fit test: unequal expected frequencies-Limitations of Chi-squares Nonparametric Methods: Analysis of Ranked Data: Introduction- The sign test- Wilcoxon signed-rank test for dependent samples- Wilcoxon signed-rank test for independent samples- Kruskal-Walls test: analysis of variance by ranks- Rank-order correlation.

TextBook: Statistical Techniques in Business and Economics , 13th edition, Douglas A Lind, William G Marchal, and Samuel A Wathen, McGraw Hill Reference Books: Basic Business Statistics, Mark L. Berenson and David M. Levine, Prentice- Hall International Statistics for Management and Economics- Gerald Keller, THOMSON .Statistics for Management, Richard I. Levin and David S. Rubin, Prentice -Hall

Course No. 223: Financial Management Nature of Financial Management: Scope of Finance Functions, Job of Financial Manager, Financial Goal: Profit Vs. Wealth, Conflict of Goals: Management Vs. Owners, Financial Goal and Firm's Objective. Time Value of Money: Time Preference for Money, Future of a Lump Sum, Present of a Lump sum, Compound Value of a Steam Payments, Future Value of an Annuity, Future Value of an Uneven Stream, Present Value of a Stream Payments, Present Value of an Annuity, Present Value of an Uneven Stream, Non-Annual Compounding, Continues Compounding and Discounting. Capital Budgeting: Importance of Investment Decisions, Types of Investment Decisions, Investment Evaluation Criteria, Different Methods of Project Evaluation: BP, ARR, NPV, IRR, PI, Incremental Approach.

Financial Analysis: Users of Financial Analysis, Type of Ratios and Their Comparison, Utility of Ratio, Cautions in Using Ratio Analysis, Different Problems of Ratio Analysis.

Short Term Financing Sources: Trade Credit, Short -Term Bank Credit, Obtaining Funds by Using Current Assets. Intermediate Term Financing & Leasing: Uses and Types of Intermediate-Terms Debt, Characteristics of Lease Arrangements, Sources of Lease Arrangements, Types of Lease, Reasons for Leasing, Lease Vs. Borrow Purchase Analysis. Financial Structure & Leverage: Characteristics of Debt vs. Equity, Factors to Consider in Planning

27

Methods of Financing, Evaluation of Determining Factors. Long-Term Financing Decisions and Investment Banking: Long-term Financing: the Capital Structure Problem, Decision Criteria for Long-term Financing Decisions, Investment Banking: Function, Origin of Public Issues, Distribution of the Issues.

Valuation of Cost of Capital: Measures of Value Component Costs of Debt and Equity Capital, Weighted Average Cost of Capital.

Introduction to Capital Market: Shares and Debentures, SEC, Stock Exchange in Bangladesh - Problems and Prospects. Text Book: 1. An Introduction to Financial Management, Glenn V. Henderson, Jr., Gary L. Trennepohl and James E. Wert. 2. Financial Management, John Ven Horn Book Recommended: 1. Financial Management, Robert W. Johnson & Ronald W. Melicher. 2. Financial Management, M Pandey, Vikas Publishing House Pvt. Ltd.

Course No. 224: Insurance and Risk Management Introduction of Insurance: Origin and History-Definition-Nature-Scope-Role-Social and Economic values of Insurance. Fundamental Principles-Insurance Contract. Life Assurance: Contract-Kinds of policies and annuities-Mortality Table-Claims and Settlement-Premium plans-Computation of net premium-Calculations of reserve Surplus and its distribution. Marine Insurance: Contract-Types of Policies-Marine Losses-Claims and Settlement. Fire Insurance: Contract-Claims and Settlement-Reinsurance. Miscellaneous Insurance: Postal Life Insurance; Group Insurance; Accident Insurance; Automobile Insurance. Risk Management: Definition of Risk-Classification of Risk-Insurance as a Device for Handling Risk. Objectives of Risk Management. Fire Hazards, Physical and Moral Hazards, Approaches Towards Risk Prevention. Peril. Insurance Business in Bangladesh: Present pattern of Insurance Business-Jiban Bima Corporation-Sadharan Bima Corporation-American Life Insurance Company and other Private Insurance Companies of Bangladesh. Text Book: Insurance: Principles and Practice, M. N. Misra Books Recommended: 1. Insurance Principles, Practices and Legislation, M.K. Ghosh and A.N. Agarwala. 2. Risk and Insurance, Denenberg H. S., Ejlers R. D. and Harfman, G.W., Prentice-Hall.

Course No. 225: Elementary Psychology Psychology as a Scientific and Humanistic Endeavor: The Nature of Psychology: Conceptual Approaches to Psychology, Scope of Contemporary Psychology, Fields of Psychology, Research Methods, Measurement in Psychology.

28

Biological and Developmental Processes: Biological Basis of Behavior, Basic units of the Nervous system, organization of the Nervous system, Psychological Development, Factors Governing Development, Early Years, Cognitive Development, Personality and Social development. Perception and Consciousness: Sensory Processes: Some General properties of the Senses, The Visual Sense, The Auditory Sense, The other senses. Perception: Object perception and perceptual constancies, organization and perceptions, perceptual Hypothesis, Movement perception. Depth perception, Role of learning in perception, Attention and perception, Extrasensory perception. Motivation and Emotion: Theories of Motivation: Motivational Factors in Aggression, Emotion, Psychological responses in Emotion, Theories of Emotion, Arousal and Emotion, Emotional Expression, Emotion as adaptive and Disruptive. Learning: Classical conditioning, operant Conditioning, Principle of Reinforcement, Multiple Response Learning, Models of learning. Personality: Personality and its Assessment: Shaping of Personality, Trait Approach, Social learning Approach, Psychoanalytic Approach, Phenomenological Approach, Personality Assessment, Consistency of Personality. Conflict and Adjustment:: Frustration, Reactions to Frustration, Anxiety, Theories of Anxiety, Defense Mechanisms, Defense mechanism and Adjustments. Text Book: Introduction to Psychology, Ernest R. Hilgard, Rita L,. Atkinson, Richard C.Atkinson. Book Recommended: Introduction to Psychology, Morgan, T. Clifford and Richard A. King, McGrow-Hill Publishing Co. Ltd.

Third Year First Semester

Course No. 311: Principles of Marketing - I Part – I: Understanding Marketing and the Marketing Process:

Chapter – 1: Marketing: Managing Profitable Customer Relationships Chapter – 2: Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter – 3: Marketing in the Digital Age: Making new Customer Connections

Part – II: Developing Marketing Opportunities and Strategies:

Chapter – 1: The Marketing Environment Chapter – 2: Managing Marketing Information Chapter – 3: Consumer Markets and Consumer Buyer Behavior Chapter – 4: Business Markets and Business Buyer Behavior Chapter – 5: Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.

Text Book: Principles of Marketing: Philip Kotler & Armstrong (Latest Edition)

29

Books Recommended: 1. Fundamentals of Marketing, W.J. Stanton, McGraw Hill. 2. Essentials of Marketing, E. J. McCarthy & W.D & Perreault, Irwin.

Course No. 312: International Business Course Contents: UNIT-I: Globalization – Introduction to the field of Global Business, Significance, Nature and Scope of Global Business, Modes of Global business – Global Business Environment- Social, Cultural, Economic, Political and Ecological factors UNIT-II: Theories of International Trade, Trading Environment of International Trade - Free Trade Vs Protection- Tariff and Non-tariff Barriers –Trade Blocks. UNIT-III: Balance of Payment: Concept, Components of BOP, and Disequilibrium in BOP – Causes for disequilibrium and Methods to correct the disequilibrium in Balance of Payment. UNIT-IV: Foreign Exchange Market: Nature of transactions in foreign exchange market and types of players, Exchange rate determination, Convertibility of rupee – Euro currency market. UNIT-V: World Trade Organization – Objectives, Organization Structure and Functioning, WTO and India, International liquidity: Problems of liquidity; International Financial institutions - IMF, IBRD, IFC, ADB – Their role in managing international liquidity problems Text Books: John Daniels, lee Radebaugh, and Daniel Sullivan, International Business Environments and Operations, 13th edition, Pearson education, 2011 Reference Books

1. Michael R. Czinkota, Iikka A. Ronkainen & Michael H. Moffett., International Business, Cengage Learning, 2008.

2. Bhall, V.K. and S. Shivaramu, International Business Environment and Business, New Delhi, Anmol, 2003

3. Charles W. L. Hill, Irwin , International Business, 3rd Edition, McGraw-Hill, 2000 4. Francis Cherunilam, International Business Environment, Himalaya Publishing House, 2008.

Course No. 313: Organization Behavior Course Content The Dynamics of People and Organizations: Understanding Organizational Behavior, Fundamental Concepts, Basic Approaches Models of Organizational Behavior: An Organizational Behavior system, Models of Organizational Behavior. Social Systems and Organizational Culture: Social Culture, Role Status, and Organizational culture. Motivation: Model of Motivation, Human Needs, Goal Setting, The Expectancy Model, The Equity Model Appraising and Rewarding System: A complete program, Organizational Behavior and Performance Appraisal, Economic incentive Systems. Leadership: The Nature of Leadership, Behavioral Approaches of Leadership Style, Contingency

30

Approaches of Leadership Style Empowerment and Participation: The Nature of Empowerment and Participation, How Participation Works, Programs for Participation, Important Considerations in Participation Employee Attitude and Their Effects: The Nature of Employee Attitudes, Effects of Employee Attitude, Changing Employee Attitudes. Interpersonal Behavior: Conflict in Organizations, Sources of Conflict, A Model of Conflict, Assertive Behavior, Power & Politics. Informal and Formal Groups: Group Dynamics, Types of Groups, The Nature of Informal Organizations, Benefits of Informal Organizations, Monitoring Informal Organizations, Formal Groups. Teams and Team Building: Organizational Context for Teams, Teamwork, Team Building, Managing Change: Change at Work, Resistance to Change, Implementing Change Successfully, And Understanding Organizational Development. Stress and Counseling: Employee Stress, Employee Counseling, Types of Counseling. Text: Organizational Behavior, John W. Newstrom, 12th Edition, Tata Mcgarw-Hill

Publishing Company Ltd References: 1. Organizational Behavior, Fred Luthans, Mcgarw-Hill International Edition (2002) 2. Organizational Behavior, Steven L. McShane & Mary Ann Von Glinow, Irwin

McGraw-Hill (2002) 3. Organizational Behavior, Stephen P. Robbins, Prentice Hall (2002)

Course No. 314: Taxation & Auditing TAXATION: Income Tax: Definition of income and income tax - Characteristics of income- Total income and total world income - Income year and assessment year - Role of income tax law in industrial development of Bangladesh. Classification of income: assessable and non-assessable income. Assesses: Classification - Residential status. Heads of Income: Income from salary - income from interest on securities - income from house property - income from agriculture - income from business and profession - capital. Gains - income from other sources. Tax Assessment and Recovery: Assessment procedures - Appeal, revision, recovery, refund and penalties. Income tax authorities. - Assessment of individuals, partnerships and public limited companies. Value Added Tax (VAT): Introduction: Assessment and Payment of tax - Valuation - Accounting - Refunds - Drawback - Calculation of V AT - Controlling evasion of V AT. Books Recommended

1. Government of Bangladesh The Income Tax Ordinance 1984- Part 1 & 2. 2. The Institute of Chartered Accountants of Bangladesh Taxation Study Manual Vol 1 & 2. 3. Government of Bangladesh Publications on VAT. 4. Khawja Amjad Syeed, "Principles of Taxation".

AUDITING Introduction: Definition - Objectives - Advantages - Different classes of audit. Internal Check or

31

Control: Definition and purpose - Internal cheque and internal audit - Auditor's duty with regard to internal cheque - Audit program. Vouching: Meaning and importance - Vouching of cash transactions - Vouching of trading transactions. Audit of impersonal ledger. Verification and Valuation of Assets and Liabilities: Principles and methods of verification and valuation - Duties and liabilities of an auditor in relation to valuation and verification. Tl1e Audit of Limited companies: Qualifications, appointment and removal of auditor - Rights, powers and duties of auditors _ Forms of income statement and balance sheet -Auditor's report. Books Recommended

1. B. N. Tandon, A Hand Book of Practical Auditing, S. Chand & Company Ltd, New Delhi, India.

2. B. K. Basu, An Instight into Auditing. 3. Khawaja Amjad Syed, Auditing Principles and Procedures.

Course No. 315: Entrepreneurship Development Entrepreneur: Evolution of the Concept of Entrepreneur; Characteristics of an Entrepreneur; Functions of an Entrepreneur; Types of Entrepreneur, Entrepreneur. Entrepreneurship: Concept of Entrepreneurship; Growth of Entrepreneurship in Bangladesh; Role of Entrepreneurship in Economic Development. Factors Affecting Entrepreneurial Growth: Environment for Entrepreneurship; Environmental Factors; Economic Factors; Non-Economic Factors; Government Actions. Entrepreneurial Motivation: Motivation; Motivational Theories; Motivating Factors; Achievement Motivation. Entrepreneurial Competencies: Meaning of Entrepreneurial Competence or Trait; Major Entrepreneurial Competencies; Developing Competencies. Entrepreneurial Mobility: Factors Influencing Mobility; Occupational Mobility; Locational Mobility. Small Enterprises: Characteristics; Rationale; Scope, Opportunities for an Entrepreneurial Career, Role of Small Enterprises in Economic Development. Project Identification and Selection: Meaning of Project.. Project Identification, Project Selection, Formulation of a Project Report. Concept of Project Appraisal, Methods of Project Appraisal, Business Plan. Finance of Enterprises: Financial Planning, Source of Finance, Capital Structure. Institutional Support to Entrepreneurs of Bangladesh: Need for Institutional Support, Financial Institutions of Govt. and Non-Govt. of Bangladesh, Supply and Demand side Analysis of Support and Assistance of Bangladesh, Govt. Policy and Programs for Small-Scale Enterprises. The Business: Meaning, Requisites of a Successful Business, Difference Between Business and Profession, Growth of Small Business, Types of Growth Strategies; Expansion and Diversification, Sickness in Small Business, Magnitude of Industrial Sickness, Causes of and consequences of Industrial

32

Sickness, Corrective Measures. Case Study Methods of Case Study; Successful Business Case Study of Bangladesh. Text Books: 1. Entrepreneurial Development, S.S. Khanka

2. Entrepreneurship, Hisrich and Petter

Third Year Second Semester

Course No. 321: Principles of Marketing-II Part - I Developing the Marketing Mix:

Chapter – 1: Product, Services, and Banding Strategies Chapter – 2: New-Product Development and Product Life-Cycle Strategies Chapter – 3: Pricing Considerations and Approaches Chapter – 4: Pricing Strategies Chapter – 5: Marketing Channels and Supply Chain Management Chapter – 6: Retailing and Wholesaling Chapter – 7: Integrated Marketing Communications Strategy Chapter – 8: Advertising, Sales Promotion, and Public Relations Chapter – 9: Personal Selling and Direct Marketing.

Part - II Managing Marketing:

Chapter – 1: Creating Competitive Advantage Chapter – 2: The Global Marketplace Chapter – 3: Marketing and Society: Social Responsibility and Marketing Ethics.

Text Book: Principles of Marketing: Philip Kotler & Gary Armstrong, Prentice-Hall. (Latest Edition) Books Recommended: 1. Fundamentals of Marketing, W.J. Stanton, McGraw-Hill. 2. Essentials of Marketing, E.J. McCarthy & W.D. Perreault, Irwin.

Course No. 322: Supply Chain Management Integrated Logistics: Logistics About Logistical Competency, The Logistical Mission, The Logistical Renaissance, Development Profile, Logistical Operations Integration: The Work of Logistics, Integrated Logistics, Operating Objectives, Barriers to Internal Integration, Logistical Performance Cycles, Managing Operational Uncertainty. Customer Service: Customer-Focused Marketing, Customer Service Defined, Basic Service Capability, Increasing Customer Expectations, The Perfect Order, Value-added Service, Customer Satisfaction and Success. Supply Chain Relationship: Channel Structure, The Economics of Distribution, Channel Relationships, Logistical Service Alliances. Marketing Channel Structure: Descriptive Institutional Approach, The Graphic Approach, Commodity

33

Groupings, Functional Treatments, Channel Arrangement Classification.. Global Logistics: Logistics in a Global Economy, Views of Global Logistics, Global Operating Levels, The Interlinked Global Economy, The Global Supply Chain. Logistical Resources Information: Information Functionality and Principles, Information Architecture, Applications of New Information Technologies, Electronic Data Interchange Standards. Forecasting: General Forecast Considerations, The Forecast Process, Forecast Techniques. Inventory Strategy: Inventory Functionality and Principles, Planning The inventory Resource, Accommodating Uncertainty. Inventory Management: Inventory Management Polices, Management Processes. Transportation Infrastructure: Transport Functionality and Principles, Transport Infrastructure, Suppliers of Transportation Services. Transportation Regulation: Types of Regulation History of Transportation Regulation, Interstate Deregulation, Intrastate Regulation, Current Regulatory issues. Transportation Management: Basic Transport Economics and Pricing, Transport Decision Making. Warehouse Management: Storage Functionality and Principles, Developing the Warehouse Resource. Material Handing Managing the Warehouse Resource, Material Handling. Packaging: Perspectives, Damage Protection, Material-Handling Efficiency/Utility, Channel Integration, Alternative Materials. Logistics System Design Logistics Positioning: Logistics Reengineering, Reengineering Procedure, Logistics Environmental Assessment, Time-Based Logistics, Alternative Logistics Strategies, Strategic Integration, Logistics Time-Based Control Techniques. Integration Theory: Logistics Location Structure, Warehouse Location Patterns, Transportation Economies, Inventory Economies, Least-Total-Cost Design, Formulating Logistical Strategy. Planning and Design Methodology: Methodology, Problem Definition and Planning, Data Collection and Analysis, Recommendations and Implementation, Decision Support Systems. Planning and Design Techniques: Logistics AD Hoc Analysis, Location Applications, Inventory Applications Transportation Applications, Enterprise Modeling. Logistics Administration Organization: Logistical Organizational Development, Stages of Functional Aggregation, Issues and Challenges, The Management of Alliances. Planning, Costing, and Pricing: Operations Planning, Logistical Design Metrics, Pricing. Performance Measurement and Reporting: Logistical Measurement, Characteristics of an Ideal Measurement System, Levels of Measurement and Information Flow.

34

Text Book: Logistics Management: Ronald J. Browersox and Daivd J. Closs, Tata, McGraw Hilll. Book Recommended: Business Logistics Management, Ronald H. Ballou, Prentice –Hall.

Course No. 323: Marketing Information System

Fundamental of Marketing Information Systems What are marketing information systems? Basic MKIS components, Internal environment, User interfaces, Databases, Application software and Administrative supports. Marketing Information Systems and Competitive Advantages The scope of marketing, Marketing Activities, Position and jobs Within Departments, Using Information for Competitive advantages- Internal information, external information, Internal Environmental Monitoring and competitive advantages- Inbound logistics, production operations, outbound logistics, Marketing and Sales, Service. External Environmental Scanning and analysis for competitive advantages- the completive environment, the technological environment, customers, the economic environment, the political environment, the social/ cultural environment. Mining the Organization’s Internal Data Inbound logistics data, purchasing and Accounts Payable Systems, the receiving systems, the raw material parts Inventory systems, production and operations, Outbound logistics, Monitoring and internal Warehousing of Finished goods, shipping and external warehousing sales, marketing and service, lead and prospect systems, quotation systems, order entry, sales commissions, Accounts receivable systems, service. External MKIS Data Sources Exchanges with business partners, Electronic Data Interchange (EDI), Issues to consider when implementing EDI, Interfaces to excising transaction processing Systems, Marketing Environment Data Subscriptions services, Government agencies, private data vendors, on-line data services, market research projects. Decision Support Systems for Marketing A brief history of decision support systems, characteristics of decision support systems, reporting and inquiry systems, Exception reports, inquiry systems, Level of aggregation, Advances in graphical displays, Geographic data mining systems, inquiry centers, Analytical models, forecast models, simulation models, optimization models, issues in model development. Executive support systems (ESS), Group decision support systems(GDSS) Artificial Intelligence in Marketing Expert systems, conditions for applying expert systems, applications of expert systems in marketing, expert systems in brand management, expert systems for reporting, developing expert systems, knowledge engineer, knowledge acquisition, programming shall. Neural networks, application of neural network in marketing and developing neural network. Planning a marketing information system An overview of the MKIS creation process, planning technical development, implementation, the MKIS planning process, securing executive commitment, establishing the MKIS team, the team leader, team

35

members, executing a marketing audit, environmental analysis, marketing strategies, marketing organizations, marketing systems, marketing productivity, marketing functions, developing organizational goals, determining needs, establishing goals, obtaining management commitment defining macro specifications, developing specifications, modular planning, written documentation and budgeting. The MKIS Technical Development Stage Creating the MKIS database, developing a data dictionary, developing a data files, developing data integrity and access controls, designing a database administrator, defining software requirements, selecting specific applications, developing options and technical support. Defining hardware requirements, hardware configuration, CPU decisions, data storage requirements, Input/ output devices, standardization of workstations, allocation of hardware resources, developing communication network, common challenges in developing a communications network, selecting a network system, developing systems controls, software systems controls, organizational procedural control, systems administrator developing user interface, constructing prototyping, testing systems modules. The MKIS Implementation Stage Phased implantation benefits of phased implementation, installation, documentation, User training, task-oriented documentations, trainers, Feedback, Modifications, modifications to correct bugs, modifications to correct systems Errors, Developing modules. Where do we go from here? Continued trends in computing, Data collection and dissemination, increased computer power, intelligent user friendly software, How marketing will change, micromarketing and customized marketing, interbred competition, tactically differentiated products. Case study in each chapter. Text Book: Marshal, Kimball P. (1996) Marketing Information Systems- Creating Competitive Advantages in the Information Age, Boyd and Fraser publishing company.

Course No. 324: Quantitative Business Analysis Introduction to Quantitative Analysis Introduction, What Is Quantitative Analysis?, The Quantitative Analysis Approach, How to Develop a Quantitative Analysis Model, The Role of Computers and Spreadsheet Models in the Quantitative Analysis Approach, Possible Problems in the Quantitative Analysis Approach, Implementation- Not Just the Final Step. Game Theory Introduction, Language of Games, The Minimax Criterion, Pure Strategy Games, Mixed Strategy Games, Dominance. Forecasting Introduction, Types of Forecasts, Scatter Diagrams, Measures of Forecast Accuracy, Time-Series Forecasting Models, Causal Forecasting Methods, Monitoring and Controlling Forecasts, Using the Computer to Forecast. Linear programming Models: Graphical and Computer Methods Introduction, Requirements of a Linear Programming Problem, Formulating LP Problems, Graphical Solution to a LP Problem, Solving Flair Furniture‟s LP Problem Using QM for Windows and Excel, Solving Minimization problems, Four Special Cases in LP, Sensitivity Analysis.

36

Linear Programming: The Simplex Method Introduction, How to Set Up the Initial Simplex Solution, Simplex Solution Procedures, The Second Simplex Tableau, Developing the Third Tableau, Review of Procedures for Solving LP Maximization Problems, Surplus and Artificial Variables, Solving Minimization Problems, Review of Procedures for Solving Minimization Problems, Special Cases, Sensitivity Analysis with the Simplex Tableau, The Dual, Karmarkar‟s Algorithm. Transportation and Assignment Models Introduction, Setting Up a Transportation Problem, Developing an Initial Solution: Northwest Corner Rule, Stepping-Stone Method: Finding a Least-Cost Solution, MODI Method, Vogel‟s Approximation Method : Another Way to Find an Initial Solution, Unbalanced Transportation Problems, Degeneracy in Transportation Problems, More Than One Optimal Solution, Maximization Transportation Problems, Unacceptable or prohibited Routes, Facility location Analysis, Approach of the Assignment Model, Unbalanced Assignment Problems, Maximization Assignment Problems, Using QM for Windows, Comparison of Simplex Algorithm and Transportation Algorithm. Project Management Introduction, PERT, PERT/Cost, Critical Path Method, Other Topics in Project Management. Waiting Lines and Queuing Theory Models Introduction, Waiting Line Costs, Characteristics of a Queuing System, Single-Channel Queuing Model with Passion Arrivals and Exponential Service Times (M/M/I), Multiple-Channel Queuing Model with Poisson Arrivals and Exponential Service Times (M/M/m), Constant Service Time Model(M/D/I), Finite Population Model (M/M/I with Finite Source), Some General Operating Characteristic Relationships, More Complex Queuing Models and the Use of Simulation. Markov Analysis Introduction, States and State probabilities, Matrix of Transition probabilities, predicting Future market Shares, Markov Analysis of Machine Operations, Equilibrium Conditions, Absorbing States and the Fundamental Matrix: Accounts Receivable Application. Textbook : Quantitative Analysis for Management by Barry Render, Ralph M. Stair Jr. and Michael E. Hanna

Course No. 325: Selling & Salesmanship Personal Selling Basics: The Role of Personal Selling- Attitude Toward Selling-Benefits of Selling-Selling Links the Company to Its Customers-Selling Offers an Attractive Carrier-Learning to Sell; The Job of Personal Selling: Traits and Tasks-The Professional Salesperson-Characteristics Obligation of Salespeople-Duties and Tasks Differ. Special Types of Selling: Selling to Organizational Buyers-Features of Buying and Selling-Nature of Organizational Buyers-Value Analysis-Securing and Opening Organizational Sales Interviews-Selling to a Group.

Selling to Ultimate Consumers, Duties of Retail Salespeople, Sales Personality, Information Needed by Retail Salespeople, Steps in Retail Selling, Post-Sale Behavior, Building Sound Customer Relationships, The Problem of Returned Goods, Techniques of Self-Management.

Knowledge about Product, Price and Distribution: Company Background-the Industry-Company Features, Product Knowledge-Product Research-Terms of Sale-Product Attributes-Company Support of the Product-Distribution System-Wholesales-Retailers- Salespeople and the Distribution System-The Salesperson's Roles.

37

Propelling Activities: Prospecting for Customers-Techniques for Prospecting-Buying Influences-Need and Use of Prospect Information-Types of Prospect Information-Sources-Prospect Information Interns of groups and entire territory. Planning the Sales Presentation-Steps in Selling-The Preapproach-Five Buying Decisions-Adopting Prospects Point of View-Planning for First 'No'-Canned Presentation and Story Plan. The Selling Process: Securing and Opening the Sales Interview-Securing an Interview- The Approach-Selling is Solving Buyer's Problems-The First Moment of the Interview Common First Call Difficulties. Delivering the Sales Presentation-The Advantage-Proof-Action Technique-Mechanics of Delivering the Presentation-Difficulties in Sales Presentation-Selling Against Strong Competition. Demonstration-Psychological Value of Demonstrating-When and What to Demonstrate-Necessity of Advance Preparation-Principles of Effective Demonstration-Demonstration Instructions- Showmanship in Demonstration. Answering Objectives-Art of Frictionless Disagreement- Coping with Prospect Hostility-Why Prospects Offer Opposition-Attitude Toward Objections-Excuses Versus Objections-Principles of Handling Objections-When to Handle Objections- Preventing Objections. Closing the Sale-Prospects Attitude Toward Close-When to Close the Sale-Techniques of Closing Sale- Post-Sale Activities. Basic Selling Responsibilities: Building Sound Customer Relationships-Importance and Scheduling Calls-Building Repeat Business-Increasing Volume of Accounts-Inactive Accounts-Securing Customer Support-Influencing Customer's Merchandising Policies-Meeting with Customers-Dealing with Customer Complaints-Cancellation and Returned Goods-Regaining Lost Customers-Handling Credit and Collection Problems-Building goodwill. Self-Management-Essentials-Techniques for Routing Scheduling-Telephone as Time Saver-Record Keeping-Self-Evaluation. Legal, Ethical and Social Responsibilities-Legal responsibilities -Law Affecting Salesperson-Applying the Laws; Ethical Responsibilities-Improving the Ethics of Salespeople-Social Responsibilities. Sales Promotion: Managing Sales Promotion - Activities, Objectives, Relationship with Other Marketing Mix Elements, Factors Influencing the Use and Form of Sales Promotion, Evaluation; Sales Promotion to Consumers - POP, Coupons, Premiums, Sampling, Contests and Sweepstakes, Consumer Deals, Advertising Specialties, Packaging. Sales Promotion to Dealers and Sales Personnel - Trade Deals and Allowances, Cooperative Advertising, Contests, Sales Meeting, Sales Brochures, Trade Shows and Exhibits. Text Books: 1. Effective Selling, Charles A. Kirkpatrick and Frederick A. Russ, South-Western Publishing Co., Ohio. 2. Promotional Management, Norman Govoni, Robert Eng & Morton Galper Book Recommended: Sales Management - Decisions, Strategies & Cases, Still, Richard R., Edward W. Cundiff and Norman A.P. Govoni, Prentice-Hall Inc.

38

Fourth Year First Semester

Course No. 411: Marketing Management Defining Marketing for the 21st Century: The Importance of Marketing– The Scope of Marketing– Company Orientations Toward the Marketplace– Fundamental Marketing Concepts, Trends, and Tasks– Developing Marketing Strategies and Plans: Marketing and Customer Value– Corporate and Division Strategic Planning– Business Unit Strategic Planning– Product Planning: The Nature and Contents of a Marketing– Creating Customer Value, Satisfaction, and Loyalty: Maximizing Customer Lifetime Value– Cultivating Customer Relationships– Customer Databases and Database Marketing Identifying Markets Segments and Targets: Level of Markets Segmentation– Segmenting Consumer Markets– Bases for Segmenting Business Markets– Market Targeting– Creating Brand Equity: What is Brand Equity?– Building Brand Equity– Managing Brand Equity– Devising a Branding Strategy– Crafting the Brand Positioning: Developing and Communicating a Positioning Strategy– Differentiation Strategies– Product Life-cycle Marketing Strategies– Market Evolution– Dealing with Competition: Competitive Forces– Analyzing Competitors– Commutative Strategies for Market Leaders– Other Competitive Strategies– Balancing Customer and Competitor Orientations–

Designing and Marketing Service: Nature of Services, Marketing Strategies for Service Firms, Marketing Service Quality, Managing Service Brands, and Managing Product Support Services. Setting Product Strategy: Product Characteristics and Classifications– Differentiation– Product and Brand Relationships– Packaging, Labeling, Warranties, and Guarantees– Developing Pricing Strategies and Programs: Understating Pricing– Setting the Price– Adapting the Price– Initiating and Responding to Price Changes– Designing and Managing Value Networks and Channels: Marketing Channels and Value Networks– The Role of marketing Channels– Channels-Design Decisions– Channel-Management Decisions– Channel Integration and Systems– conflict, Cooperation and Competition– E-Commerce Marketing Practices– Designing and Managing Integrated Marketing Communication: The Role of Marketing Communications– Developing Effective Communications– Deciding on the Marketing Communications Mix– Managing the Integrated Marketing Communications– Introducing New Market Offerings: Challenges in New-Product Development– Organizational Arrangements– Managing the Development Process: Ideas– Managing the Development Process: Concept to Strategy– Managing the Development Process: Development– The Consumer– Adoption Process– Managing a Holistic Marketing Organization: Trends in Marketing Practices– Internal Marketing– Socially Responsible Marketing– Marketing Implementation– Evaluation Control– The Future of Marketing–

39

Text Book: Marketing Management– Philip Kotler, Prentice-Hall Inc. (Latest Edition)

Course No. 412: Econometrics Single-Equation Regression Models: The Nature of Regression Analysis-Two-Variable egression Analysis: Some Basic Ideas-Two-Variable Regression Model: The Problem of stimation-Classical Normal Linear Regression Model (CNLRM)-Two-Variable Regression: Estimation and Hypothesis Testing-Extensions of the Two-Variable Linear Regression odel-Multiple Regression Analysis: The Problem of Estimation-Multiple Regression Analysis: The Problem of Inference-Dummy Variable Regression Models Relaxing the Assumptions of the Classical Model: Multicollinearity: What Happens if the Regressors Are Correlated-Heteroscedasticity: What Happens if the Error Variance Is Nonconstant?-Autocorrelation: What Happens if the Error Terms Are Correlated-conometric Modeling: Model Specification and Diagnostic Testing Topics in Econometrics:Nonlinear Regression Models-Qualitative Response Regression Models-Panel Data Regression Models-Dynamic Econometric Models: Autoregressive and Distributed-Lag Models Simultaneous-Equation Models:Simultaneous-Equation Models-The Identification Problem-Simultaneous-Equation Methods Time Series Econometrics:Time Series Econometrics: Some Basic Concepts-Time Series Econometrics: Forecasting Text Book: Econometrics, Damodar N. Gujarati and Sangeetha,Tata McGraw-Hill Publishing Company Limited, Fourth edition 2008

Course No. 413: Integrated Marketing Communications Integrated Marketing Communications (IMC): Communication and IMC Programs– The Communication Process–Barriers to Communication–Integrated Marketing Communication– Corporate Image and Brand Management: Components of Corporate Image–Role of Corporate Image–Branding–Brand Equity–Brand Extensions–Co-Branding–Private Branding – Branding Management Process– Business to Business Buyer Behavior: Business Customer–Business Buying Centers & Factors–Business Sales–Business to Business Buying Process– Promotion Opportunity Analysis: IMC Plan– Communication Market Analysis– IMC Objectives– IMC Budget– Prepare Promotional Strategies– Market Segmentation– Business– GIMC Programs– Advertising Management: Role of Advertisement in the IMC Process–Company Activities in Advertising MGT–Communication and Advertising Objectives– Advertising Design: Message Strategies– Cognitive Strategies– Affective Strategies– Brand Strategies– Exceptional Frameworks– Model of Creating and Advertisement– Advertisement Effectiveness– Advertisement Media Selection: Media Strategy– Media Planning– Media Selection–Media Mix–Media

40

Selection in Business- to- Business Markets– Trade Promotion: Nature of Trade Promotion–Types of Trade Promotions–Objectives of Trade Promotions– Consumer Promotions: Coupons– Premiums–Bonus Packs–Price Off– Personal Selling, Database Marketing and Customer Relationship Managemen: Personal Selling Services–Telemarketing–Retail Sales Presentations–Database Marketing Steps– Methods of Direct Marketing–Permissions Marketing–Customer Relationship Management Steps– Public Relations Events: Cause Related Marketing–Green Marketing–Public Relations Tools–Sponsorship Marketing–Event Marketing– Internet Marketing: Marketing Functions on the Internet–E-Commerce–E-Commerce Incentives–Business-to-Business E-Commerce– Text Book: Integrated Advertising, Promotion and Marketing Communications (3rd Edition)- Kenneth

E. Clow, Donald Baack Reference Book: Advertising & Promotion – George E. Belch and A. Belch, Irwin McGraw Hill, 1998.

Course No. 414: Retail Management Introduction What is Retailing? The Evolution of Retail Management. Theories of Retail Change. Classifying Retail Institutions: Retail Institutions Categorized by Ownership, Retail Strategy Mix, Non Store Sales, Service vs. Product Retailing. The Retailing Macro and Micro Environment: Environmental Complexity, Environmental Turbulence, Determine Relevant Macro and Micro Environmental Influences, Monitor Macro and Micro Environment, Forecast Changes in the Environment, Develop a Scanning System, Develop Strategic Responses, Competitive Audit. Buyer Behavior: A Consumer Behavior Model, Household/Buyer Characteristics, Importance of Store Attributes, The Consumer Decision Process, Store Choice, In Store Information Processing, Purchase, Post Decision Behavior. Market Segmentation: Understanding Market Segmentation, The Segmentation Process, Retailing Mix Strategy For Market Segments. Store Location Decisions: Determine Needed Location Characteristics, Determine the Area in Which to Locate, Select the Site, Monitor and Adapt. Merchandise Planning and Management and Handling: The Merchandise Buying and Handling Process, Basic Decisions. Pricing Decisions: Formulate Pricing Objectives, Determine Pricing Strategy and Tactic, The Dimension of Retail Pricing, Perception and Grocers Reactions, Prepare for Normal Price Adjustments, Monitor and Adapt. Advertising, Personal Selling and Sales Promotions Decisions: Determine Advertising Objectives, Planning-Advertising Strategy, Formulate Advertising. Appropriation and Allocation Sales-Force Strategy, The Personal Selling Process, Sales Promotion Strategy.

41

Atmosphere and Layout Decisions: Define Atmosphere Requirements, Design Store Exterior, Design Store Interior, Devise interior Display, Monitor and Adapt. Elements of Retail Service: The Control Process, The Retailing Audit, Retailing Audit Problem. The Retail Control Process: The Control Process, The Retailing Audit, Retailing Audit Problem. Retailing in the Future: Demographic Trends, Lifestyles of the 21st Century, Consumerism, Technological Change. Text Book: Strategic Retail Management, Danny R. Arnold, Louis M. Capella, Garry D. Smith

Course No. 415: E-business Introduction to E-Business and E-Commerce: E-Business opportunities, E-Business risks, Difference between E-Business and E-Commerce, E-Commerce defined, Business or Consumer models of e-commerce transactions , E-business defined, How significant are e-commerce investment adoption, Introduction the B2B and B2C Companies, Management response to e-commerce and e- business. E-Commerce Fundamental: The ecommerce environment, the e-commerce market place, Business or Consumer Model? Market Place channel structure, Different types of online intermediary, and the importance of Multi Channel Market Place Models. Focus on portals, Types of petals, the importance of search engine, Commercial arrangement for transitions, Fours on auction.

E-Business Infrastructure: What is the Internet? The internet timeline, just how big is the internet, internets and extranets, what is the World Wide Web? Voice over IP (VoIP), How does it works? Internet Standard, Networking standard, The Http Protocol, Uniform resource locator(URL), Domain Names, Web Presentations and data exchange standard, Audio video standard, Focus on who control the internet, managing e-business infrastructure, managing hardware and software, internet service providers, managing employee access in the internet and e-mail, managing e-business applications structure, Focus on the web service and service oriented architecture (SOA),Focus on new access devices, Interactive digital television, the future of the internet infrastructure. E-Environment: Social factors, Factor governing internet adoption, Assessing demand for e-commerce services, Taxation, freedom-reactive legislation, economic and competitive factors Focus on e-commerce and globalization, the implications of e-commerce for international B2B trading, political factors, internet governance, e-government, technological innovations and technologies assessment. E-Business Strategy: The imperative for e-business strategy, E-channel strategy, strategy process model for e-business, Strategic analysis, Resource and process analysis, competitive environment analysis, assessing competitive threat, Competitor analysis, strategic objectives, defining vision and mission, how can e- business create business value, strategy definition, strategy implementation, Elements of IS strategy, investment arrival.

Supply Chain Management: What is supply chain management? Using technology to support supply chain management, a simple model of a supply chain, what is logistic, Push and Pull Supply chain management, Focus on the supply chain models, options for the restructuring the supply chain, using e-business to restructuring the supply chain, e-commerce system for supply chain management, supply chain management implementation.

E-Procurement: What is E- Procurement? Understanding the e-procurement, types of e-procurement drivers of e-procurement, Focus on estimating of e-procurement cost saving, Risks and impacts of e-procurement, implementing of e-procurement, the future of e-procurement.

42

E-Marketing: What is e-marketing, marketing defined, e-marketing defined, distinguish between e-marketing, e-commerce, e-business, e-marketing planning, Is a separate e-marketing plan required, situation analysis, demand analysis, competitor analysis, intermediary analysis, internal marketing audit, Objective setting, the online revenue contribution, strategy, market and product positioning, target market strategies, Focus on characteristics of new media marketing communications, tactics, product, price, list, people process and physical evidence, focus on online branding, actions, control.

Customer Relationship Management: Introduction, marketing applications of CRM, what is e-CRM, Benefits of e-CRM, Permission marketing, customer profiling, conversation marketing, the online buying process, customer accusation management, customer retention management, online communities, customer extension, technologies solutions for CRM, types of CRM applications,

Change Management: Introduction, the challenge of e-business transformation, different types of change in business, planning change, human resource requirements, staff retention, focus of knowledge management, what is knowledge? Risk management. Analysis and Design: Introduction, analysis for e-business, workflow management, process modeling, process mapping, task analysis and task decomposition, process dependence, data modeling, focus on user cantered design, web accessibility, focus on security design for e-business, managing computer verses, e-,mail management, Hacking, phishing.

Implementation and Maintenance: Introduction, alternative for acquiring e- business system, development of web based content and service, Focus on HTML, Java script, Testing, changeover, principle of performance management and improvement. Text Book:

Fourth Year Second Semester

Course No. 421: Services Marketing

Introduction to Services: What are services?– Why Service Marketing?– Service and Technology– Differences in Goods and and Services Marketing– Service Marketing Mix– The Gaps Model of Service Quality- Consumer Behavior in Service: Search Versus Experience Versus Credence Properties– Decision-Making Process– The Role of Culture in Service Marketing- Customer Expectations of Service: Meaning and Types of Service Expectations– Factors that Influence customer Expectations of Service– A Model of Customer Service Expectations– Current Issues Involving Customer Service Expectation– Customer Perceptions of Service: Customer Perceptions– Customer Satisfaction– Service Quality– Service Encounters– Strategies for Influencing Customer Perceptions– Building Customer Relationships: Relationship Marketing– Relationship Value of Customers– Foundations for Relationship Strategies– The Customer is not Always Right– Customer Profitability Segments– Levels of Relationship Strategies– Service Recovery: The Impact of Service Failure and Recovery– How Customers Respond to Service Failures?– Why do (and Don‟t) People Complain? When they Complain----What Do Customers Expect– Switching vs. Staging Following Service Recovery– Service Recovery Strategies– Service Guarantees–

43

Service Development and Design: Challenges of Service Design– Stages in New Service Development– Service Blueprinting– Quality Function Deployment– High-performance Service innovations– Employees’ Roles in Service Delivery: The Critical Importance of Service Employees– Boundary- Spanning Roles– Strategies for closing Gape 3– Service Culture– Customers’ Role in Service Delivery: The Importance of Customers in Service Delivery– Customers‟ Roles– Self-service Technologies– Strategies for Enhancing Customer Participation– Delivering Service Through Intermediaries and Electronic Channels: Service Intermediaries– Direct or Company-Owned Channels– Common Issues Involving Intermediaries– Key Intermediaries for Service Delivery– Strategies for Effective service Delivery through Intermediaries– Integrated Services Marketing Communication: The Need for Coordination in Marketing Communication– Key Reasons for Service Communication Problems– Four Categories of Strategies to Match Service Promises with Delivery– Exceeding Customer Expectations – Caveats and Strategies.

Pricing of Service: Three Key Ways Service Prices are Different for Consumers– Approaches to Pricing Services– Pricing Strategies that Link to the Four Value Definitions. Text Book: Service Marketing: Integrating Customer Focus across the Firm, Valaric A. Zeithmal and Mary Jo Bitner, McGraw Hill

Course No. 422: Consumer Behavior Introduction: Consumer Decision Making, An Overview of Consumer Behavior, Psychological, Sociological Anthropological and Economic Concept Pertinent to Consumption, Theories and Models, Building, Role of Theory, Criteria of Sound Theory in Consumer Behavior, How Models are Constructed, Different Models of Consumer Behavior. Environmental Influence Culture: Components of Culture, Useful Concepts of Cultural Analysis, Cross Cultura Research and Multinational Marketing Subcultures. Social Organization and Reference Groups: Socialization Reference Group Norms and Conformity, Social Change, How Social Trends Will Affect Consumption.

Social Class: Social Stratification, Research Models of Social Class, Social Class and Buying Behavior.

Family: Influences on Family Decision-Making, Using Family Concepts in Marketing. Individual Influences: Learning: Learning Theory, Behavior Modification in Psychology and Marketing Retention, Advertising Message, Habit Formation and Brand Loyalty.

Perception: Theories of Perception, Model of Perception, Factors Determining Perception, Features of Perception Affecting Consumer Behavior. Motivation and Personality: Motivation Theory, Motivation Research Methods, The Concept of Personality. Attitudes: Influence of Attitudes, Attitude Organization, Three Component Attitude Models, Fluctuations of Attitudes, How Attitudes are Measured, Attitudes Change, Cognitive Dissonance Theory, Multiatribute Theory.

Consumer Purchasing Process and Consumer Decision Process.

44

Text Book: Consumer Behavior (Concept and Strategies): Harold W. Berkmen and Christopher C-Gilson & Kent Publishing Company.

Book Recommended: Perspectives in Consumer Behavior: Harold H. Kassringian and Thomas S. Robertson & Scott Forceman and Company.

Course No. 423: Marketing Research Introduction to Marketing Research: The Nature of Marketing Research, A Classification of Marketing Research, The Role of Marketing Research in MIS and DSS, Marketing Research Suppliers, Selecting a Research Supplier, Marketing Research Process. Defining the Marketing Research Problem and Developing on Approach: The Process of Defining the Problem, Developing an Approach to the Problem, Tasks Involved, Environmental Context of the Problem, Management Decision Problem and Marketing Research Problem, Defining the Marketing Research Problem, Components of the Approach. Research Design: Exploratory, Descriptive and Causal Research; Relationships among Exploratory, Descriptive, and Causal Research; Potential Sources of Error, Budgeting and Scheduling the Project, Marketing Research Proposal. Exploratory Research Design: Secondary Data: Primary Versus Secondary Data, Criteria for Evaluating Secondary Data, Classification of Secondary Data, Qualitative Research: Rationale for Using Qualitative Research, A Classification of Qualitative Research Procedures, Focus Group Interviews, Depth Interviews, Projective Techniques. Descriptive Research Design: Survey and Observation: Survey Methods: Telephone, Personal and Mail Methods; A Comparative Evaluation of Survey Methods, Selection of Survey Methods(s), Observation Methods: Observation Methods Classified by Mode of Administration, A Comparative Evaluation of Observation Methods, A Comparison of Survey and Observation Methods. Causal Research Design: Experimentation: Concept of Causality, Conditions for Causality, Validity in Experimentation, Extraneous Variables, Controlling Extraneous Variables, A Classification of Experimental Designs: Pre-experimental Designs, True Experimental Designs, Quasi-Experimental Designs, Statistical Designs; Laboratory versus Field Experiments, Limitations of Experimentation. Measurement and Scaling: Comparative Scaling: Measurement and Scaling, Primary Scales of Measurement, Comparative Scaling Techniques and Verbal Protocols, Noncomparative Scaling Techniques: Continuous Rating Scale, Itemized Rating Scale, Noncomparative Itemized Rating Scale Decisions, Multi-item Scales, Scale Evaluation: Measurement Accuracy, Reliability and Validity; Relationship between Reliability and Validity, Generalizability and Choosing a Scaling Technique. Questionnaire and Form Design: Questionnaire Design Process: Overcoming Inability to Answer, Overcoming Unwillingness to Answer, Choosing Question Structure, Choosing Question Wording, Determining the Ord3er of Questions; Form and Layout, Reproduction of the Questionnaire, Pretesting; and Observational Forms. Sampling: Design and Procedures: The Sampling Design Process, A Classification of Sampling Techniques, Nonprobability Sampling Techniques and Probability Sampling Techniques, Choosing Nonprobability versus Probability Sampling, Uses of Nonprobability and Probability Sampling, Final and

45

Initial Sample Size Determination: The Sampling Distribution, Statistical Approach to Determining Sample Size, The Confidence Interval Approach, Multiple Characteristics and Parameters, Adjusting the Statistically Determined Sample Size. Field Work: The Nature of Field Work, Field Work and Data Collection Process, Selecting Fields Workers, Training Fields Workers, Supervising Fields Workers, Validating Fields Work, and Evaluating Field Workers. Data Preparation: The Data Preparation Process, Questionnaire Checking, Editing, Coding Transcribing, Data Cleaning, Statistically Adjusting the Data, Selecting a Data Analysis Strategy. Frequency Distribution, Cross Tabulation and Hypothesis Testing: Statistics Associated with Frequency Distribution, Introduction to Hypothesis Testing, A General Procedure for Hypothesis Testing, Statistics Associated with Cross-tabulation, Cross-Tabulation in Practice, Hypothesis Testing Related to Differences, Parametric and Non-parametric Tests. Analysis of Variance and Covariance: Relationship among Techniques, One-Way Analysis of Variance (ANOVA), Statistics Associated with One-Way ANOVA, Conducting One-Way ANOVA, Illustrative Applications of One-Way ANOVA, Assumptions in ANOVA, Analysis of Covariance ANCOVA, Issues in Interpretation, Repeated Measures ANOVA, Nonmetric Analysis of Variance, Multivariate Analysis of Variance. Correlation and Regression: Product Moment Correlation, Partial Correlation, Nonmetric Correlation, Regression Analysis, Bivariate Regression. Introduction to Multivariate Analysis: Multiple Regression, Discriminant Analysis, Factor Analysis, Cluster Analysis, Multidimensional Scaling and Conjoint Analysis. Report Preparation and Presentation: Importance of the Report and Presentation, The Report Preparation and Presentation Process, Oral Presentation, Reading the Research Report, Research Follow-up. International Marketing Research: Marketing Research in International Context, A Framework for International Marketing Research. Ethics in Marketing Research: Importance of Ethics in Marketing Research, Stakeholders in Marketing Research, Guidelines for Ethical Decision Making, An Ethical Framework, Ethics and the Marketing Research, Process. Selected Cases: As Determined by the Instructor. Text Book: Marketing Research, Naresh K. Malhotra, Prentice Hall Inc.

Course No. 424: International Marketing An Overview: Scope and Challenges of International Marketing, The Dynamic Environment of International Trade. The Cultural Environment of Global Markets: Geography and History, The Foundations of Cultural Understanding, Cultural Dynamics in Assessing Global Markets, Business Customs in Global Marketing. The Political Environment, International Legal Environment.

46

Assessing Global Market opportunities: International Marketing Research, Emerging Markets, Multinational Marketing Regions and Market Groups. Developing Global Marketing Strategies: Global Marketing Management, Global Product Strategies, Marketing Industrial Product and Service, International Distribution Systems and Logistics, Global Promotion and Selling, Pricing for International Markets. Implementing Global Marketing Strategies: Negotiating with International Customers, Partners, and Regulators. Text Book: International Marketing, Philip R. Cateora, Richard D. Irwin. Inc.

Course No. 425: Brand Management Introduction to Product Management: Marketing Organizations, The Role of the Sales Force, Marketing Organization Implications of Global Marketing, Product Management: Fact Versus Fiction, Changes Affecting Product Management, Changes in Marketing Organizations. Marketing Planning: The Planning Process, Components of the Marketing Plan Defining the Competitive Set: Levels of Market Competition, Methods for Determining Competitors. Category Attractiveness Analysis: Aggregate Market Factors, Category Factors, Bargaining Power of Buyers, Bargaining Power of Suppliers, Current Category Rivalry, Pressure from Substitutes, Category Capacity, Environmental Analysis. Competitor Analysis: Sources of Information, Creating a Product Features Matrix, Assessing Competitors' Current Strategies, Marketing Strategy, Differential Advantage Analysis, Assessing a Competitor's Will, Predicting Future Strategies. Customer Analysis: What We Need to Know About Customers, The Long-Term Value of Customers, Segmentation. Market Potential and Sales Forecasting: Definitions, Market Potential, Methods of Estimating Market and Sales Potential, Area Potential, Sales Forecasting. Developing Product Strategy: Elements of a Product Strategy, Setting Objectives, Selection of Strategic Alternatives, Positioning: Choices of Customer Targets, Positioning: Choice of Competitor Targets, Positioning: The Core Strategy, Managing Brand Equity, Customer Strategy, Product Strategy Overt the Life Cycle. New Product Development and Management: Overview Introduction, Innovation; Strategy Strategic Planning for New Product, Process and Management; Organization Concepts and Options Implementation of Concepts; Generation Creative Process and People New Product; Concept-Generating Process, Stimulating Techniques, Collecting and handling new Product Ideas, Evaluation Concepts, Tools, Economic Analysis, Commercialization Prelaunch Control, The Launch Cycle, New Product Marketing Plan, Commercialization Tools, Controls. Text Book: 1. Product Management, Donald. R. Lehmann & Russell S. Winer, Tata McGraw-Hill

Publishing Company Limited. 2. New Product Management, C. Mcyle Crewford, Irwin..

Book Recommended: 1. Brand Power, Macmillan Press Ltd. 2. New Product Management, C. Merle Crawford, Irwin.

47

Master of Business Administration (MBA) Program Effective from Academic Session: 2010 – „11 Onwards

Dhaka University made a decision in 2000 (December 12) for opening “MBA Program” in the Faculty of Business Studies. The objective is to equip the students with necessary skills and make them qualified and knowledgeable professionals. For this, Marketing Department offers MBA program with specialization in marketing. Program Structure The MBA program consists of 48 credit hours that include 42 credit hours of course work and 6 credit hours for internship followed by a project paper. The composition of the total credit hours is as follows:

Course, Internship Credit Hours

Foundation Courses 12 Core Courses 15 Elective Courses 15 Internship 6

Total 48

Medium of Instruction English alone is the medium of instruction in Marketing Department. It is, therefore, indispensable to adopt text and references, set questions and take exams as well as prepare reports in English only. Virtually all texts adopted in the program are US published. Academic Year and Semesters An academic year, following the English calendar year, comprises two semesters January – June, July – December. In a semester 30 class sessions are held in 15 weeks with two class sessions in a week for each course. Each session is for 1 hour and 20 minutes of duration. All class lectures, tests, mid-term exams and other activities are performed during the class sessions. The rest of the time is accounted for holding the final examination and semester recess before the next semester commences. Duration of the Program A student admitted into the MBA program must earn the degree within three consecutive academic years. Each student will select a topic for internship in consultation with the Guide/Supervisor approved by the Supervision Committee. Throughout the semester the student will build up the theoretical framework in consultation with the Supervisor along with carrying out the normal course load. After completion of the final examinations of the last semester, the student shall complete the implements program and submit the report within 12 weeks. Study Hours and Course Load A million dollar question is how much a student should study (read), on the average, per day, if s/he takes one course of three credit hours in a given semester. The answer is based on two rules of thumb: (i) For a course of one credit hour, there should be 15 class sessions, each session holding for 50

minutes, and (ii) A student must read on the average three hours for each class contact hour of a course to get an

average grade, i.e. say, B. So, the first rule suggests that for a course of 3 credit hours, total no of class contact hours should be 37.5 hours (=12.5×3). So, according to the second rule a student must study a total of 112.5 hours (=37.5×3) for a course of 3 credit hours i.e., 7.5 hours (=112.5/15) per week per course. Note that if a student takes five courses in a semester s/he must study 15 hours per week i.e., more than

48

2 hours every day throughout the semester to get a „B‟ in those courses. Degree Requirements and Award A student must meet the following requirements to earn the MBA degree:

Complete all the required courses and the Internship Program successfully.

Earn a minimum CGPA of 2.50 with no “F” grade in any course.

Free from any disciplinary charges or actions against the student.

Clear all the dues and liabilities to the university including the department. Departmental BBA graduates may get waiver of a maximum of 4 foundation courses (12 credit hours) with a GPA of at least 3.00. The nature and number of Core and Elective courses will be determined by the Academic Committee of the Department. A student must apply in a prescribed form to the Registrar for the award of the degree and pay requisite fees for provisional/final certificate, transcript and for attendance in the convocation, if applicable. The application must be recommended (countersigned) by the Chairman of the Department indicating that all the requirements for the award of the degree have been duly completed. University of Dhaka awards the degree on the recommendation of the Department of Marketing. Administration of the MBA Program: The MBA program is administered by a four-member “MBA

Program Committee” headed by the Program Director and including three other faculty members of the Department of Marketing. This committee also acts as the Examination Committee for the MBA Program. The Program Director acts as the Chairman of the Examination Committee. The Program Director presides over the meetings of the committee. In the absence of the Program Director, the senior most member of the committee acts as the Program Director.

The MBA Program Committee is constituted and acts according to the guidelines prescribed by the Academic Committee of the Department. The committee performs the following functions: i. Checking course outlines and looking after the development of course outline prepared by the course

teacher/instructor and suggesting required changes to fulfill the objectives of offering the courses; ii. Planning and coordinating the activities of the program; iii. Monitoring the program of the progress; iv. Submitting periodical reports to the Academic Committee of the department, v. Arranging for the defense of the project/papers; vi. Performing any other tasks for smooth functioning and development of the program as determined by

the Academic Committee of the Department vii. In case of any grievances expressed by any student within one week of the publication of provisional

results regarding the grade he/she received in any course, the committee reserves the right to arrange for reexamining the scripts of the said student and accordingly report it to the Academic Committee.

Admission of Students and Related Issues Eligibility for Applying for Admission Only 4-year BBA graduates of the Department of Marketing, University of Dhaka, are eligible for admission into the MBA Program. Section size in the MBA program will be determined by the department concerned. Academic Advising Each student is attached to the Academic Advisor who performs certain functions:

To provide counseling and guidance in career planning of a student.

To help understand the rules and regulations pertaining to the program.

To assess strengths and weaknesses of a student for determining the courses a student should take to meet the degree requirement.

To advise which course(s) should be taken by the student in a given semester while maintaining the course sequence.

Students are always encouraged to contact their Advisors for any problem, academic or otherwise.

49

Evaluation and Grading of Students CLASS ATTENDANCE

75% and above: Eligible to sit as regular student 60 - 74%: Non-Collegiate, will be allowed to sit for the examination with a fine of Tk. 5,000/- Below 60%: Not allowed to sit for the examination & may seek re-admission in the program.

It is mandatory for all students to attend all classes. However, at least 75% class attendance is required to sit for the final examination. The responsibility is of the student to keep the course instractors informed of absences from class sessions in case of emergencies Each instructor shall submit the class attendance register to the office during the class break week to determine the eligibility of the students to sit for the final exam. To encourage students to attend classes, 5% weight of the grade in each course may be earmarked for attendance in the class. The basis for awarding weight on attendance may be considered proportional to the number of class sessions attended. However, if a student is permitted to sit for the final exam on special ground, in spite of failing to meet the 75% attendance requirement, zero will be assigned for attendance in the relevant course. Fairness in Tests, Exams, Assignments and Reports Students are strictly forbidden from adopting unfair means in assignments, tests, exams, project work, term papers, etc. The following acts or activities shall be considered as adoption of unfair means in exams and in other contexts:

Communicating with fellow students for obtaining help (e.g., talking, eye contact, signaling, body language, etc.),

Copying from another student's script or report or paper,

Copying from printed matter, hand written script, writing on desk or mobile phones, or palm of hand, or from other incriminating documents,

Possession of any incriminating document, whether used or not,

Any approach in direct or indirect form to influence a teacher concerning grade, and

Any- other unruly behavior which is disruptive of the academic discipline/program. Students adopting unfair means in all kinds of tests, assignments and exams shall be treated according to the university rules. Adoption of unfair means may result in a „F‟ grade in the course and or dismissal of the student from the program and expulsion from the university. Make-up Tests and Exams Students are required to attend all tests, assignments and exams as scheduled. Make up tests and exams may be arranged for a student who could not take those for medical or other compelling/unavoidable reasons acceptable to the course teacher. A student has to apply for make-ups indicating reasons with proof for not taking the scheduled exams. A student seeking a make-up exam must pay the requisite fees. Student Evaluation The performance of a student in a course is evaluated in terms of numerical scores earned by a student in class attendance, tests, assignments, exams, case analysis and presentation that are cumulated out of 100 as stated below:

Activities Weight

Mid-term Tests (two) 30

Class Attendance 5

Class Participation 5

Case Analysis and Presentation 5

Assignment, Term Paper, etc. 15

Final Examination 40

Total 100

50

Grading System The total score earned by a student according to the weight as stated above is then converted into a letter grade as follows:

Numerical Marks (%) Letter Grade Grade Point

80 and above A+ 4.00

75 to less than 80 A 3.75

70 to less than 75 A- 3.50

65 to less than 70 B+ 3.25

60 to less than 65 B 3.00

55 to less than 60 B- 2.75

50 to less than 55 C+ 2.50

45 to less than 50 C 2.25

40 to less than 45 D 2.00

less than 40 F 0.00

.............. I Incomplete

.............. W Withdrawn

Exemption (E) and Make-up Courses Students with 4-year BBA degrees get exemption of a maximum of 4 foundation courses (12 credit hours). Student receiving exemption of a course, his/her transcript will show a grade „E‟ aga inst that course. Retake (R) A student earning an „F‟ grade in a course shall be required to pass the same by retaking the course on payment of requisite fees offered in the subsequent available semester. A student earning a grade of A- or worse may also opt to improve the grade by retaking the course when available in the next semester on payment of requisite fees. However, a candidate cannot retake any course after graduation. In such case the concerned student shall have to apply to withhold his/her graduation to the MBA Supervision Committee. In the above situations the transcripts will show credit hours, grade and R (Retake) against the retaking course. Students will be allowed to retake a course only once. In order to retake a course the student must apply to the MBA Supervision Committee at least 4 weeks before the commencement of the semester. Any application for retaking a course will automatically lead to cancellation of his/her earlier grade. Withdrawn (W) Withdrawal from the program for a definite period of time may be considered if permission is sought from the MBA Supervision Committee keeping his/her earlier semester grades intact. But he/she will have to complete the program within three academic years from his/her date of admission. Grievances In case of any grievance by any student regarding the result (grade) of any course, s/he must submit an application to the Program Director within one week of the publication of provisional results. The MBA Program Committee reserves the right to arrange for reexamining the script(s) of the course in question and the resultant decision shall be deemed final. Academic Standing, Probation and Dismissals To remain in good academic standing a student must maintain a minimum CGPA of 2.50 at every stage of the program. Any student failing to earn a minimum SCGPA of 2.00 will be dismissed from the program. However, a student obtaining a SGPA of less than 2.00 only in the first semester may seek fresh

51

admission with the next batch. Computation of SPGA The Semester Grade Point Average (SGPA) is computed in the following way:

SGPA =

,

1

1

i

n

i

ii

n

i

CH

CHGP

where GPi = Grade Point earned in course i CHi = Credit Hours of the course i attempted i = 1, 2, 3......, n = Number of courses taken in a semester

Example

Course No i

No. of Credits CHi

Grade Awarded

Grade Points Earned GPi

Points Earned GPi × CHi

SGPA ∑ (GPi × CHi )/∑ CHi

(1) (2) (3) (4) (5) = (4) × (2) (6) = ∑ (5)/∑ (2)

511 3 B - 2.75 8.25

50.25/15 = 3.35

512 3 B 3.00 9.00

513 3 A+ 4.00 12.00

514 3 A 3.75 11.25

515 3 B+ 3.25 9.75

Total 15 50.25

Computation of CGPA The Cumulative Grade Point Average (CGPA) is completed as follows:

CGPA =

,

1

1

j

s

j

jj

s

j

TC

TCSGPA

where SGPAj = SGPA earned in semester j TCj = Credit Hours earned in semester j j = 1, 2, 3..., s = Number of semesters completed

Example

Semester Nos SGPAj TCj SGPAj × TCj CGPA

(1) (2) (3) (4) = (2) × (3) (5) = ∑ (4)/∑ (3)

1 3.11 6 18.66

128.79/39 = 3.43

2 3.17 9 28.53

3 3.21 9 28.89

4 3.40 9 30.60

5 3.67 6 22.02

Total 16.57 39 128.70

52

Course Plan

Foundation Courses:

Sl No. Course Title

i Introduction to Business ii Business Statistics iii Microeconomics iv Principles of Marketing - I v Principles of Marketing - II vi Brand Management vii Consumer Behavior viii Retail Management

Core Courses:

Course No. Course Title

511 Marketing Management 512 Strategic Marketing 513 Service Marketing 514 Business Marketing 515 Advanced Marketing Research

Elective Courses

Course No. Course Title (any five)

521 Customer Relationship Management 522 Integrated Marketing Communications 523 Marketing for Nonprofit Organizations 524 Global Marketing 525 E-Marketing

53

Course No. 511: Marketing Management Defining Marketing for the 21st Century: The Importance of Marketing– The Scope of Marketing– Company Orientations Toward the Marketplace– Fundamental Marketing Concepts, Trends, and Tasks– Developing Marketing Strategies and Plans: Marketing and Customer Value– Corporate and Division Strategic Planning– Business Unit Strategic Planning– Product Planning: The Nature and Contents of a Marketing– Creating Customer Value, Satisfaction, and Loyalty: Maximizing Customer Lifetime Value– Cultivating Customer Relationships– Customer Databases and Database Marketing– Identifying Markets Segments and Target:. Level of Markets Segmentation– Segmenting Consumer Markets– Bases for Segmenting Business Markets– Market Targeting– Creating Brand Equity. What is Brand Equity?– Building Brand Equity– Managing Brand Equity– Devising a Branding Strategy– Crafting the Brand Positioning: Developing and Communicating a Positioning Strategy– Differentiation Strategies– Product Life-cycle Marketing Strategies– Market Evolution– Dealing with Competition: Competitive Forces– Analyzing Competitors– Commutative Strategies for Market Leaders– Other Competitive Strategies– Balancing Customer and Competitor Orientations–

Setting Product Strategy: Product Characteristics and Classifications– Differentiation– Product and Brand Relationships– Packaging, Labeling, Warranties, and Guarantees– Developing Pricing Strategies and Programs: Understating Pricing– Setting the Price– Adapting the Price– Initiating and Responding to Price Changes– Designing and Managing Value Networks and Channels: Marketing Channels and Value Networks– The Role of marketing Channels– Channels-Design Decisions– Channel-Management Decisions– Channel Integration and Systems– conflict, Cooperation and Competition– E-Commerce Marketing Practices– Designing and Managing Integrated Marketing Communication: The Role of Marketing Communications– Developing Effective Communications– Deciding on the Marketing Communications Mix– Managing the Integrated Marketing Communications– Introducing New Market Offerings: Challenges in New-Product Development– Organizational Arrangements– Managing the Development Process: Ideas– Managing the Development Process: Concept to Strategy– Managing the Development Process: Development– The Consumer– Adoption Process– Managing a Holistic Marketing Organization: Trends in Marketing Practices– Internal Marketing– Socially Responsible Marketing– Marketing Implementation– Evaluation Control– The Future of Marketing– Text Book: Marketing Management– Philip Kotler, Prentice-Hall Inc.

54

Course No. 512: Strategic Marketing The Marketing Organizatio: The Competitive Environment– The Customer Focus– Escalating Influence of Technology– Deciding How to Compete–The Marketing Organization– Business Strategy and Competitive Advantage: Changing Patterns of Global Competition– Competitive Advantage– Business Strategy– Strategic Analysis and Strategy Selection– Marketing Strategy and Plannin: The Role and Scope of Marketing– Marketing Situation Analysis– Marketing Strategy Design– Marketing Program Development– Implementing and Managing Marketing Strategy– Preparing the Marketing Plan and Budget– Market Targeting and Positioning Strategie: Market target Strategy– Selecting the Positioning Concept– Choosing the Positioning strategy– Combining the Positioning Components– Determining Position– Position Effectiveness– Marketing Strategies for Different Market and Competitive Environments: Considerations in Strategy Selection– Strategies for Entering New-Product Markets– Strategies for Growth Markets– Strategies for Mature and Declining Markets– Competing in Global Markets–

Product, Branding and Customer Service Strategies: Product Quality and Competitive Advantage– The Strategic Analysis of Existing Products– Developing Product Strategies– Branding Strategy Customer-Service Strategy– Distribution strategy: Strategic Role of Distribution– Channel of Distribution strategy– Managing the Channel– International Channels– strategic Trends in Distribution– Pricing Strategy: Strategic Role of Price– Analyzing the Pricing Situations– Selecting the Pricing strategy– Determining Specific Prices and Policies– Promotion Strategy: Promotion Strategy– Advertising Strategy– Developing and Implementing Sales Force Strategy– Sales Promotion strategy–

Designing Effective Marketing Organization: Considerations in Organization Design– Organizational Design Options– Selecting an Organization design– Global Dimension of Organizations– Marketing Strategy Implementation and Contro: The Marketing Plan– Implementing the Plan– Strategic Evaluation and Control– Performance Criteria and Information Needs– Performance Assessment and Action– Text Book: Strategic Marketing (Fourth Edition), David W. Cravens.

Course No. 513: Service Marketing Introduction to Service: What are services?– Why Service Marketing?– Service and Technology– Differences in Goods and and Services Marketing– Service Marketing Mix– The Gaps Model of Service Quality- Consumer Behavior in Servic:. Search Versus Experience Versus Credence Properties– Decision-Making Process– The Role of Culture in Service Marketing- Customer Expectations of Service: Meaning and Types of Service Expectations– Factors that Influence customer Expectations of Service– A Model of Customer Service Expectations– Current Issues Involving

55

Customer Service Expectation– Customer Perceptions of Servic:. Customer Perceptions– Customer Satisfaction– Service Quality– Service Encounters– Strategies for Influencing Customer Perceptions– Building Customer Relationships: Relationship Marketing– Relationship Value of Customers– Foundations for Relationship Strategies– The Customer is not Always Right– Customer Profitability Segments– Levels of Relationship Strategies– Service Recover: The Impact of Service Failure and Recovery– How Customers Respond to Service Failures?– Why do (and Don‟t) People Complain? When they Complain----What Do Customers Expect– Switching vs. Staging Following Service Recovery– Service Recovery Strategies– Service Guarantees– Service Development and Design: Challenges of Service Design– Stages in New Service Development– Service Blueprinting– Quality Function Deployment– High-performance Service innovations– Employees’ Roles in Service Delivery: The Critical Importance of Service Employees– Boundary- Spanning Roles– Strategies for closing Gape 3– Service Culture– Customers’ Role in Service Deliver. The Importance of Customers in Service Delivery– Customers‟ Roles– Self-service Technologies– Strategies for Enhancing Customer Participation– Delivering Service Through Intermediaries and Electronic Channels: Service Intermediaries– Direct or Company-Owned Channels– Common Issues Involving Intermediaries– Key Intermediaries for Service Delivery– Strategies for Effective service Delivery through Intermediaries– Integrated Services Marketing Communications: The Need for Coordination in Marketing Communication– Key Reasons for Service Communication Problems– Four Categories of Strategies to Match Service Promises with Delivery– Exceeding Customer Expectations – Caveats and Strategies–

Pricing of Service: Three Key Ways Service Prices are Different for Consumers– Approaches to Pricing Services– Pricing Strategies that Link to the Four Value Definitions– Text Book: Service Marketing: Integrating Customer Focus Across the Firm, Valaric A. Zeithmal and Mary Jo Bitner, McGraw Hill

Course No. 514: Business Marketing Introduction to Business Marketing. The Importance of Business Marketing– How Business Marketing is Unique– Business Markets– The Entire System– The Character of Business Marketing. The Magic of Markets– Beyound Market Coordinaiton– Developing Relationships– A Model of Relatinship Development– Safeguarding Relatinships– Relationships in Larger Networks– The Purchasing Function. The Importance of Purchasing– Purchasing Philosophy– Supplier Evaluation– Trends in Purchasing– Purcashing in Governmetn– Ehics in Purcashing – Organizatinal Buyer Behaviour. Theories in Use– People Make the Decisions– Reward-Measurement Theory– Behavior Choice Theory– Role Theory– Buying Determinats Theory– Market Opportunities. Current and Potential Customers. Finding Opportunities–Market Segmentation– Segment Criteria Market Assessment Tools–

56

Marketing Strategy. Why a Strategy?– Elements of Business Strategy– Developing Strategy– Understanding Competitive Pressures– Strategic Implications of the Five Competitive Forces– The Organizational Context for Competing– Organizational Learning and Memory– Weaving Marketing into the Fabric of the Firm. The Fabric of the Firm– Market-Oriented Companies– Partnerships in Marketing– Marketing Orientation and Organizational Learning– The Learning Market-Oriented Individual– Developing and Managing Products: What Do Customers Want? What is a Product? – Augmenting to Exceed Expectations– Managing Products– New Product Development– Success or Failure? Harvesting a Product– Business Marketing Channels: Partnerships for Customer Service. What is the Marketing Channel? Types of Channel Intermediaries– Marketing Channel Design– Channel management: The Politics of Distribution– Relationship Forms in Channels– Integrating Marketing Communications. Customer Relationship Management– The Customer Relationship Management Process– Integrated Marketing Communications Strategy– Budgeting for Communications– Communicating with the Market: Advertising, Public Relations, and Trade Shows. Advertising to Business– Public Relations– Trade Show Marketing– IMC:The One-to-One Media. Direct Marketing– Lists– One-to-One Marketing Programs– World-class Marketing on the WWW– Sales and Sales Management. The Nature of Professional Selling– Sales‟ Role in the Organization– Sales Strategies and Customer Relationships– Organization the Sales Force– Directing the Sales Force– Evaluating Performance– Pricing and Negotiating for Value. The Principles and Principles of Price– Cutting to the Quick: The Scissors Factors of Price– The Nature of Competitive Markets– issues in Price Management– A Pricing System– Evaluating Marketing Efforts. The Importance of Evaluating Marketing Efforts– Control Systems– Tools of Control– Using Control Systems– Customer Retention and Maximization. Conquest and Aftermarketing– The Nature of a Customer– Retention Probability and Customer Value– Customer Relationship Management– Building Relationships– Building Relationships– Running Relationships– Strengthening Good Relationships– Text Book: Business Marketing, F. Robert Dwyer and John F. Tanner (Third Edition), McGraw-Hill.

Course No. 515: Advanced Marketing Research Introduction to Marketing Research. The Nature of Marketing Research– A Classification of Marketing Research– The Role of Marketing Research in MIS and DSS– Marketing Research Suppliers– Selecting a Research Supplier– Marketing Research Process– Defining the Marketing Research Problem and Developing on Approach. The Process of Defining the Problem– Developing an Approach to the Problem– Environmental Context of the Problem– Management Decision Problem and Marketing Research Problem– Defining the Marketing Research Problem–

57

Components of the Approach– Research Design. Exploratory– Descriptive and Causal Research– Relationships among Exploratory– Descriptive– and Causal Research– Potential Sources of Error– Budgeting and Scheduling the Project– Marketing Research Proposal– Exploratory Research Design: Secondary Data. Primary Versus Secondary Data– Criteria for Evaluating Secondary Data– Classification of Secondary Data– Qualitative Research: Rationale for Using Qualitative Research– A Classification of Qualitative Research Procedures– Focus Group Interviews– Depth Interviews– Projective Techniques– Descriptive Research Design: Survey and Observation. Survey Methods: Telephone– Personal and Mail Methods– A Comparative Evaluation of Survey Methods– Selection of Survey Methods(s)– Observation Methods: Observation Methods Classified by Mode of Administration– A Comparative Evaluation of Observation Methods– A Comparison of Survey and Observation Methods– Causal Research Design: Experimentation. Concept of Causality– Conditions for Causality– Validity in Experimentation– Extraneous Variables– Controlling Extraneous Variables– A Classification of Experimental Designs: Pre-experimental Designs– True Experimental Designs– Quasi-Experimental Designs– Statistical Designs– Laboratory versus Field Experiments– Limitations of Experimentation– Measurement and Scaling. Comparative Scaling: Measurement and Scaling– Primary Scales of Measurement– Comparative Scaling Techniques and Verbal Protocols– Noncomparative Scaling Techniques: Continuous Rating Scale– Itemized Rating Scale– Noncomparative Itemized Rating Scale Decisions– Multi-item Scales– Scale Evaluation: Measurement Accuracy– Reliability and Validity– Relationship between Reliability and Validity– Generalizability and Choosing a Scaling Technique– Questionnaire and Form Design. Questionnaire Design Process: Overcoming Inability to Answer– Overcoming Unwillingness to Answer– Choosing Question Structure– Choosing Question Wording– Determining the Order of Questions– Form and Layout– Reproduction of the Questionnaire– Pretesting– and Observational Forms– Sampling. Design and Procedures: The Sampling Design Process– A Classification of Sampling Techniques– Nonprobability Sampling Techniques and Probability Sampling Techniques– Choosing Nonprobability versus Probability Sampling– Uses of Nonprobability and Probability Sampling– Final and Initial Sample Size Determination: The Sampling Distribution– Statistical Approach to Determining Sample Size– The Confidence Interval Approach– Multiple Characteristics and Parameters– Adjusting the Statistically Determined Sample Size– Field Work. The Nature of Field Work– Field Work and Data Collection Process– Selecting Fields Workers– Training Fields Workers– Supervising Fields Workers– Validating Fields Work– and Evaluating Field Workers– Data Preparation. The Data Preparation Process– Questionnaire Checking– Editing– Coding Transcribing– Data Cleaning– Statistically Adjusting the Data– Selecting a Data Analysis Strategy– Analysis Frequency Distribution, Cross Tabulation and Hypothesis Testing. Statistics Associated with Frequency Distribution– Introduction to Hypothesis Testing– A General Procedure for Hypothesis Testing– Statistics Associated with Cross-tabulation– Cross-Tabulation in Practice– Hypothesis Testing Related to Differences– Parametric and Non-parametric Tests– Analysis of Variance and Covariance. Relationship among Techniques– One-Way Analysis of Variance (ANOVA)– Statistics Associated with One-Way ANOVA– Conducting One-Way ANOVA– Illustrative Applications of One-Way ANOVA– Assumptions in ANOVA– Analysis of Covariance ANCOVA– Issues in

58

Interpretation– Repeated Measures ANOVA– Nonmetric Analysis of Variance– Multivariate Analysis of Variance– Correlation and Regression. Product Moment Correlation– Partial Correlation– Nonmetric Correlation– Regression Analysis– Bivariate Regression– Introduction to Multivariate Analysis. Multiple Regression– Discriminant Analysis– Factor Analysis– Cluster Analysis– Multidimensional Scaling and Conjoint Analysis. Report Preparation and Presentation. Importance of the Report and Presentation– The Report Preparation and Presentation Process– Oral Presentation– Reading the Research Report– Research Follow-up– International Marketing Research. Marketing Research in International Context– A Framework for International Marketing Research– Ethics in Marketing Research. Importance of Ethics in Marketing Research– Stakeholders in Marketing Research– Guidelines for Ethical Decision Making– An Ethical Framework– Ethics and the Marketing Research– Process– Selected Cases As Determined by the Instructor. Text Book: Marketing Research, Naresh K. Malhotra, Prentice Hall Inc.

Course No. 521 : Customer Relationship Management CRM. Scope and Importance Customer Equity: Customer Life-time Value Brand Equity: Brand Awareness Customer Attitude toward the Brand–Brand Ethics. Relationship Equity: Relationship Marketing–Loyalty Programs–Special Recognition and Treatment Program–Community Building Programs–Knowledge-Building Programs– Key Customer Relationship Management: Wining–Managing and Developing Key Accounts Business–Creating an Effective KCRM Organization Customer Profitability–Business Plan for each Key Customer CRM Information Technology–Building Effective Customer Terms Negotiating with Key Customers– Measuring Customer Driven: Evaluation and Revolution– Gaining and Sustaining Competitive Advantage–Measuring the Current Relationship Status with Key Customers– Calculating Attractiveness and Relationship Status Scores–The Nine-call Customer Strategy Grid–Relationship Bonding– Creating an Effective KCRM Organization: Analyzing the Customer Mix–Internal Resources–Improving your Sales Forecasting–Customer Team work– Planning the Business: The Key Customer Manager as Adviser and Counsellor– Supporting the value Chain in your Business–Need for a Business–Competing for Resources–Creating a Key Customer Profitability Statement–The Customer Development Planning Process–Customer Mapping Identifies the „soft‟ Information–Performance Reviews and Competitive value Analysis– Customer Penetration Strategies– Skills of the Effective Communication– CRM Information Technology: Strategy before Software– How do you Evaluate CRM Software–

59

Objectives in CRM System Implementation Success Factors – Motivating People and Building Effective Customer Teams: A Structured Approach to Motivation Analysis–Motivation Analysis–The Group Dynamics of Key Customer Teams–Building Effective Customer Teams– Negotiating with Key Customer: Negotiation as a Process–The Fabric of negotiation– The Games people play-negative Negotiation– The Tools of Negotiation– Negotiating Styles–The Six Phase of Negotiation– Text Book: The Handbook of Key Customer Relationship Management– Ken Burnett

Course No. 522: Integrated Marketing Communications Integrated Marketing Communications (IMC): Communication and IMC Programs– The Communication Process–Barriers to Communication–Integrated Marketing Communication– Corporate Image and Brand Management: Components of Corporate Image–Role of Corporate Image–Branding–Brand Equity–Brand Extensions–Co-Branding–Private Branding – Branding Management Process– Business to Business Buyer Behavior: Business Customer–Business Buying Centers & Factors–Business Sales–Business to Business Buying Process– Promotion Opportunity Analysis: IMC Plan– Communication Market Analysis– IMC Objectives– IMC Budget– Prepare Promotional Strategies– Market Segmentation– Business– GIMC Programs– Advertising Management: Role of Advertisement in the IMC Process–Company Activities in Advertising MGT–Communication and Advertising Objectives– Advertising Design: Message Strategies– Cognitive Strategies– Affective Strategies– Brand Strategies– Exceptional Frameworks– Model of Creating and Advertisement– Advertisement Effectiveness– Advertisement Media Selection: Media Strategy– Media Planning– Media Selection–Media Mix–Media Selection in Business- to- Business Markets– Trade Promotion: Nature of Trade Promotion–Types of Trade Promotions–Objectives of Trade Promotions– Consumer Promotions: Coupons– Premiums–Bonus Packs–Price Off– Personal Selling, Database Marketing and Customer Relationship Management: Personal Selling Services–Telemarketing–Retail Sales Presentations–Database Marketing Steps– Methods of Direct Marketing–Permissions Marketing–Customer Relationship Management Steps– Public Relations Events: Cause Related Marketing–Green Marketing–Public Relations Tools–Sponsorship Marketing–Event Marketing– Internet Marketing: Marketing Functions on the Internet–E-Commerce–E-Commerce Incentives–Business-to-Business E-Commerce–

60

Text Book: Integrated Advertising, Promotion and Marketing Communications (3rd Edition)- Kenneth E. Clow, Donald Baack

Reference Book: Advertising & Promotion – George E. Belch and A. Belch, Irwin McGraw Hill, 1998.

Course No. 523: Marketing For Nonprofit Organizations Developing a Customer Orientation: The Growth and Development of Nonprofit– Marketing– Developing a Customer Centered Mindset– Strategic Planning and Organization: Strategic Marketing Planning– Understanding Target Audience Behavior– Acquiring and Using Marketing Information– Segmentation– Positioning– and Branding– Developing and Organizing Resources: Generating Funds– Attraction Human Resources – Staff– Volunteer– and Boards– Working with the Private Sector– Organizing for Implementation– Planning and Budgeting the Marketing Mix– Designing the Marketing Mix: Managing the Organization‟s Offerings– Social Marketing– Developing and Lunching new Offerings– Managing Perceived Costs– Managing Public Media and Public Advocacy– Controlling Marketing Strategies– Text Book: Strategic Marketing for Nonprofit Organizations: Alan R. Andreasen and Philip Kotler, Prentice-Hall Inc.

Course No. 524: Global Marketing Introduction Marketing Frames of Reference–Organizing Marketing Experience–Researching International Markets Country Analysis–Demographic Facts–Cultural Insights–Political Realities– Positioning Global Brands Marketing Teamwork–Marketing Strategy–Product Positioning– Channel Management– Promotion Marketing Promotion Marketing–Prices Signals–Sales Force Behavior–Value Marketing– Marketing Forecasts– Text Book: Global Marketing, Douglas Lamont

Course No. 525: E-Marketing Introduction and Overview: The Big Picture: The Emergence of e-Marketing– The Big Picture– Tough Times– e-Marketing in Context– e-Marketing Environment What‟s Next?– Strategic E-Marketing: Strategic Planning– Strategy– Strategy to Electronic Strategy– Business Models to e-Business Models– Strategic e-Business Models– Performance Metrics– The E-Marketing Plan: Overview of the e-Marketing Planning Process– Creating an e-Marketing Plan– A Six-Step e-Marketing Plan– Technology: The Marriage of Marketing & Technology– Product Technologies– Price Technologies– Distribution Technologies– Relationship Marketing Technologies–

61

Ethical and Legal: Ethics and Legal Issues– Privacy– Digital Property– Online Expression– Conclusion– Marketing Knowledge: Data Drives Strategy– Marketing Knowledge Management– Other Technology-Enabled Approaches– Real-Space Approaches– Marketing Databases and Data Warehouses– Data Analysis and Distribution– Knowledge Management Metrics– Customer Characteristics and Behavior: Consumers in the 21st Century– The Numbers– Inside the Internet Exchange Process– Targeting Market Segments and Communities: Segmentation and Targeting Overview– Market Segmentation Bases and Variables– Targeting Online Customers– Targeting Communities on the Internet– Differentiation, Positioning, and Competition: Differentiation of Online Businesses–Product-Service Differentiation Strategies– Environment/Atmospherics– Management– Positioning Strategies– Web– Product: Many Products Capitalize on Internet Properties– Creating Customer Value Online– Online Benefits– e-Marketing Enhanced Product Development– A Taxonomy for Internet Products– New-Product Trends– Pricing: The Internet Changes Pricing Strategies– Buyer and Seller Perspectives– Pricing Strategies– Distributio: Distribution Channel Overview– Types of Intermediaries– Distribution Channel Length and Functions– Channel Management and Power– Classifying Online Channel Members– Distribution Channel Metrics– Integrated Communication Mix: Overview of e-Marketing Communication Issues– Integrated Marketing Communication– Internet Advertising– Marketing Public Relations– Sales Promotion Offers– Direct Marketing– The Internet as a Medium– IMC Metrics– Customer Relationship Management: Building Customer Relationships, 1:1– Relationship Marketing Defined– Customer Relationship Management– CRM Building Blocks– CRM Metrics– e-Marketing in Emerging Economies: Overview of Global e-Marketing Issues– Country and Market Opportunity Analysis– Technological Readiness Influences Marketing– Wireless Internet Access– The Digital Divide– Country Profiles from the Six Continents: Australia– United State of America– Germany– Turkey– Chile– Egypt– People‟s Republic of China– India– Thailand– Bangladesh– Text Book: e-Marketing, Judy Strauss, Raymond Frost, and Adel I. El-Ansary. 3rd edition. Prentice Hall, 2003.

62

Rules of the MBA (Evening) Program

Introduction: Considering the need to prepare talented, skilled and qualified managers for the various business houses and not-for-profit organizations of the country the Academic Council of the University of Dhaka in its meeting on the 2nd May 1999 accepted the proposal (Vide Resolution # 102) for starting an "MBA (Evening) Program" by the Faculty of Business Studies. The Academic Council has decided that the MBA (Evening) Program will be of 63 credit hours and exemptions of maximum 15 credit hours may be given to B. Com. (Hons.) students. The council has agreed that this program will run on a self-financing basis and also asked the Sub-Committee of the Faculty of Business Studies to suggest the Rules of the Program and also develop the fee structure. As suggested by the council the Faculty Sub-Committee after taking opinions and suggestions of the departmental academic committees of the existing four departments of the Faculty in a meeting on the 28 th September, 2000 has developed the following rules and regulations for administering the program. The rules and regulations are grouped under the following heads: Title of the Program and that of the Degree: This program will be known as MBA (Evening) Program and the students after completing all the requirements of the program will get a Master of Business Administration Degree (MBA). Admission Requirements: Bachelor Degree in any discipline with at least two years works experience in reputable organizations. Years of schooling & job experience will carry weight.

Admission Process: The Admission Process of MBA (Evening) Program should be conducted by the Faculty Dean; but the process should be simple like that of BBA program. Thus, huge number of inter-department transfer cases can be avoided.

The MBA (Evening) Program will be 63 credit hour for course work and 3 credit hours for writing project paper. There will be grading system of project paper. There are 75 seats in each department. The department where there are groups, the department will allocate students to different groups of the department as per decision of the departmental academic committee. Size of Class: Size of class shall be minimum of 20 and maximum of 40. Course Selection and Designing of Courses: It will be the responsibility of the Departmental Academic Committees to design courses and get it approved by the Faculty and Academic Council. Make-up courses be designed by the department and offered in such a way that the students will not face any problem in taking specialized and functional courses in subsequent semesters.

Duration of the Program: A student must complete the degree within 5 years and one must take at least 2 courses in a semester in normal cases. However, in special circumstances maximum period for completion of the program may be extended up to 8 years.

Academic Year and Semester: English calendar year will be the academic year for this program and this year will be divided into three semesters as stated below:

Winter Semester : January to April Summer Semester : May to August Fall Semester : September to December

63

For each course there will be two classes of 1.5 hours duration in a week. This means that there will be 30 classes including class test hours and presentations in a semester for one course. Grading System: Course teachers will be responsible for developing course outlines, setting questions and marking scripts and grading students. Course teachers will be required to submit final letter grades to the Program Director as explained below:

Numerical Marks Letter Grade

Grade Point

80 and above A+ 4.00 75 to less than 80 A 3.75 70 to less than 75 A- 3.50 65 to less than 70 B+ 3.25 60 to less than 65 B 3.00 55 to less than 60 B- 2.75

50 to less than 55 C+ 2.50 45 to less than 50 C 2.25

40 to less than 45 D 2.00 less than 40 F 0.00

------ I Incomplete

----- W Withdrawn Evaluation: Students' performance in a course will be evaluated as stated below:

Particulars Percentage

Class Attendance 10% Mid-term Test (Two) 30% Case Analysis & Presentation

10% Term Paper Evaluation 10% Final Examination 40% Total 100%

Class Attendance 75% and above: Eligible to sit as regular student 60 - 74%: Non-Collegiate, will be allowed to sit for the examination with a fine of Tk. 5,000/- for a course Below 60%: Discollegiate students and can not sit for the final exam and retaks the course. Waiver & Make-up: Students with M. Com. and 4-year B. B. A (Hons.) BBA degrees will get an exemption of 24 credit hours. But B. Com. (Pass) & other graduates may be required to take maximum of 10 make-up courses to meet the deficiency. Departmental Program Committee will decide course-exemption and make-up courses on case to case basis.

A ward of Degrees: The University of Dhaka will award degrees on the recommendation of the Departmental Academic Committee. Students completing the required courses with a minimum CGPA of 2.50 will be eligible for a diploma. But none will get a degree with an 'F' grade in any course.

Administration of the MBA (Evening) Program: In each department, there will be a 5-member MBA (Evening) Program Committee including the Chairperson of the Department and the Program Director. The Program Director will preside over all the meetings of MBA (Evening) Program. In the absence of the Program Director, the senior most member of the committee will act as Program Director. The departmental academic committee in a manner deemed appropriate will form the EMBA Program Committee. The term for the EMBA Program Committee will be for a period of two years. The Committee

64

will be known as MBA (Evening) Program Committee. The departmental Academic Committee will be responsible for:

a) Admission of students. b) Allocation of courses to be offered in each semester. c) Ensuring logistic support.

The EMBA Program Committee will act under the set guidelines of the Departmental Academic Committee. The EMBA Committee will generally perform the following functions:

a) Overall coordination of the program; b) Assignment of duties and responsibilities to each member of the Committee; c) Conduct of examinations; d) Provisional publication of results; e) Checking course outlines; f) Administration of the evaluation of forms for teachers as designed by the department; g) Any other task assigned by the departmental academic committee; h) Preparation of budgets and maintenance of accounts; i) Making arrangement for the audit of accounts; j) Submission of periodical reports to the Departmental Academic Committee.

Retake (R): A student earning F grade in a course shall be required to improve the grade by retaking the course on payment of requisite fees offered in the subsequent available semester. A student earning a grade of A- or worse may also elect to improve the grade by retaking the course when available in the next semester on payment of retaking course fees. However, a candidate can‟t retake any course after graduation. In this case the concerned student shall have to apply to withhold his/her graduation to the Program Committee. In the above situations the transcripts will show credit, grade and R (Retake) against the retaking course. Students will be allowed to retake a course only once. In order to retake a course the student must apply to the Program Committee at least 4 weeks before the commencement of the semester. Any application for retaking a course will automatically lead to cancellation of his/her earlier grade.

Withdrawal: Withdrawal from the program for a definite period of time may be considered if permission is sought from the Program Committee keeping his/her earlier semester grades intact. A student may withdraw from course(s) within two weeks of commencement of classes.

Refund: A student may withdraw from the course within two weeks of commencement of classes with refund of 80% of course fee. Semester fee will not be refunded 80% refund will be made for the for the withdrawal of applications received after two weeks

Fee structure: As the University has decided to offer this course on a self-finance basis, the entire cost of administering the program must be contributed by students. Moreover, under the prevailing circumstances in the country tuition fees cannot be changed frequently. Therefore, it is necessary to create a fund for meeting expenses during exceptional situations. Thus it agreed to collect fees at the following rates:

Registration fees : Tk. 10,000.00 once

Semester fees : Tk. 3,000.00 each semester

Course fees : Tk. 2,500.00 per credit hour

Computer fees : Tk. 5,000.00 once