Northern Territory Department of Health Library Services Historical Collection

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Please note: this document is part of the Historical Collection and the information contained within may be out of date.

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1990 TROPICAL HEALTH AND LIFESTYLE CAMPAIGN

"TOP HEALTH FAIR"

Health Promotion Unit Darwin Region

CAMPAIGN

DATES

CAMPAIGN PERIOD

TARGET GROUPS

BACKGROUND

Top Heal th Fair

26th, 27th and 28th April, 1990

23rd April - 8th May, 1990

l. 2. 3.

Long term urban residents. Short term urban residents. New arrivals to the Northern Territory.

4. Tourists present during the campaign.

The Top Health Fair is a new initiative of the Health Promotion Unit. It addresses a wide variety of common tropical health and lifestyle issues and recognises there are .. unique issues in the Top End not otherwise dealt with in national or Territory campaigns.

For this reason, the Health Promotion Unit began an intense period of consultations with some eighty health and allied professionals in August, 1989 to determine priorities for a tropical health and lifestyle campaign. As a result, the Top Health Fair concept was developed and the document "Top Health Fair" produced and circulated.

Since that time six working parties representing broad areas of concern have assisted in the planning and establishment of the Top Health Fair. Over eighty representatives of diverse government and community groups have collaborated with the Health Promotion Unit and are actively involved in the Top Health Fair and the associated events. A host of new working relationships have been made as a result.

AIM

To raise people's awareness of the specific health issues associated with the Top End and to the importance of good health m a lifestyle context.

To provide the public with relevant health promoting expenences.

HEAL TH PRIORITIES

A large range of issues were highlighted as requiring intervention, these were grouped .into six focus areas. This was chiefly a management strategy in light of the large number of participants.

The six broad groups include:

1. Physical health problems associated with health and humidity, including exercise.

2. Problems of overexposure to ultraviolet radiation. 3. Psychological ramifications of isolation and other mental

health problems. 4. Common infections in the Northern Territory. 5. Animal and plant hazards. 6. Recreational, occupational and environmental issues.

Contributors m each group are listed m Appendix 1.

It should be noted the focus groups in themselves cover a wide range of issues. The titles were chosen early ·in the campaign development and were used as guides. Details of the full range of issues covered by the Fair are found in Appendix 2.

The Top Health Fair is not intended to address those issues addressed in major Health Promotion campaigns throughout the year (smoking and alcohol for example), so as not to dilute the emphasis of tropical health issues. In terms of promoting a healthy lifestyle in the Top End, smoking and alcohol are represented in Focus Areas 3 and 6 res pee ti vely.

OBJECTIVES

• To heighten awareness to healthy lifestyle issues in the Top End.

• To increase understanding of specific tropical health issues. • To increase knowledge of contact points for further

information. • To develop beginning skills in people to enable them to

choose a healthy lifestyle.

STRATEGIES

1.0 TOPHEALTHFAIR

1 .1 Three day fair at Casuarina Shopping Square, Town Square area. Uniform display boards have been leased from Neata -Display Systems. Over 35 static displays confirmed at this stage.

1.2 Lectures, seminars and workshops for both the public and professionals in order to gain skills to implement a healthy lifestyle.

1. 3 Variety of cultural and informative demonstrations on stage in the Town Square.

1 . 4 Complementary static displays m all local libraries and both NTU campuses.

1.5 Store participation in promoting appropriate products eg Chemists - sunscreen products; - Sports shops - footwear etc.

1.6 Public participation events: Fun Family Walk: followed by Healthy Breakfast at Casuarina Shopping Square. Casuarina Pool Day: Water sports, skin cancer screening etc.

2.0 MASS :MEDIA ADVERTISING

2 .1 Television: "Women Today" segment screened on NTD8 and Imparja TV featuring Top Health Fair. Slide advertising on NTD8.

2 . 2 Radio: both to inform the public of the Fair and various events, and the delivery of 6 health messages reflecting each focus area. Negotiations are underway for 6 talkback radio spots to represent each group.

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2. 3 Press: A special feature will be produced in the NT News prior to the Fair supported by advertising from participants and other contacts. The Fair program will be printed as well · as advertorial material. !:" ~

2 .4 Newsletters: Information about the Fair will be disseminated through RDH Bulletin, DHCS News, Casuarina Chronicle and other newsletters accessed by participants.

2.5 Banners: Two banners will be produced, one for public display on the overpass, and one above the Fair itself on the gallery level at Casuarina Shopping Centre.

EVALUATION

In order to measure the activities of the program, program quality, client satisfaction and program reach, process evaluation will record:

1. Statistical information gathered from participants at workshops.

2. Numbers participating m events such as the Powerwalk.

3. Estimated numbers of visitors to Fair.

4. Number entering competition.

5. Talkback radio phone-ins.

6. Media coverage.

To measure the immediate effect of the program, impact evaluation will record enquiries and contact following the Fair as recorded in categories (see example from Medical Entomology Branch - Appendix 3 ).

PROJECTED BUDGET

Resource material Advertising

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Display boards, venues, other

....

Contact Officer: Di Rayson - Ph 2033 70 Health Promotion Officer Health Promotion Unit

$ 3,000.00 $ 4,000.00 $ 3,000.00

$10,000.00

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APPENDIX 1

FOCUS GROUP 1: PHYSICAL HEAL TH PROBLEMS , ._ ..

ACHPER - Group Co-ordinator NaiionaJ Heart -Foundation Community Dietician DHCS Life. Be in it.

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Alana Fullerton Pat Halligan Glenda Trevaskis Stuart Gibson Mandy Morwood Office of Youth, Sports, Recreation & Ethnic

Affairs Sue Smith Christine Clarence

Sue's Aerobics Health works

FOCUS GROUP 2: SUNBURN - SKIN CANCER

Lyn Finch Cathy Kurby Chemists in Darwin Region

Anti Cancer Foundation Royal Life Saving Society

FOCUS GROUP 3: MENTAL HEALTH

Elspeth Crosby

Helen Gavriel Christie Dickenson Kay Ramsay Marlene Izod Jim Torkington Mike Kuperno Arthur Van Eigen Betty Jagger Jaie Watts Jeff Milligan Gloria Markey Coralie James Lynda Blum

Mental Health Services - Group Co-ordinator Welfare Migrant Resource Centre Crisis Line Crisis Line Mental Health Services Mental Health Services Marriage Guidance Council Mental Health Services Raja Yoga Meditation Mental Health Services Drug & Alcohol Bureau Sponsor Family Association Health Promotion Unit

FOCUS GROUP 4: INFECTIOUS DISEASES

- , Mahomed Patel Chris Noonan Anne Harries

-· - - ----

Chris Nagy Laurie O'Connor Mary Alford Adrian Jackson Don Jones

"" Communicable Diseases Centre Communicable Diseases Centre Community Health Nurse Community Health Nurse Environmental Health NTU: Registered Nurse NTU: Department of Nursing Director Health Promotion

FOCUS GROUP 5: PLANTS AND ANIMALS

Libby Graetz

Peter Whelan Phil Alderslade Russel Hanley Andy Barr Graeme Davis Ian Mackney Di Rayson

Museum of Arts & Science - Group Co-ordinator Medical Entomology Curator of Coelenterates Curator of Marine Annelids . Aboriginal Pharmacopeia Wildlife Man-agement Chief Pharmacist RDH Health Promotion Unit

FOCUS GROUP 6: RECREATIONAL, OCCUPATIONAL & ENVIRON:MENTAL HEALTH

Kezia Purich Leanne Barnes Leslie Shirneffe Don Boyd Margaret Byrne Gervin Samarawickrama Jan Mullins Glenys Simpson Leanne McGill

St. John Ambulance Conservation Commission Conservation Commission NT Road Safety Council NT Emergency Service Work Health Authority NT Road Safety Council NT Police Public Relations Health Promotion Unit

WOMENS ISSUES FORUM WORKING PARTY

Jo Parrish Helen Gavriel ~ae __ _Q~!g~~x Lyn Finch Amanda Morwood

Anne Harries Naomi Oliver Jaie Watts Coralie James Helen Crawford

"'"' ~women's Information Centre Welfare Women's Information Centre Anti Cancer Foundation Department Youth, Sport, Recreation & Ethnic Affairs Community Health Nursing Family Planning Association Raja Yoga Meditation Sponsor Family Association Children's Services Bureau

APPENDIX 2

DISPLAYS

Fitness Training Programs Heat, Exercise & Recreation Food in the Territory Food Approval Program Physical Activity

Slip Slop Slap Protect Yourself

Alcohol Content Relationships One's Company, Two's A Crowd Mental Health Collage

Fungal Skin Infections Tropical Ear Salmonella Giardia Hygiene Immunization Travel Health Food Quality and Handling Buying Food Eating at Home Eating Out

Box Jellyfish Blue Ringed Octopus Venomous Fish Hydroids Poisonous Plants

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Poisons Information Entomology Microscopes Pinned Mosquitoes Freeze Dried Spiders In sec ts

Recreational Safety First Aid Ambulance Services First Aid Kits Breath Analysis Bicycle Identification Road Safety Living With Crocodiles Dangerous Snakes Safety in Parks

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APPENDIX 2

WORK-SHOPS PROGRAMMED FROM 23RD APRIL TO · 8'PH MAY EXCLUDING FAIR DATES

Fitness Program Relaxation Home Training Communication and Body Language Stress Management and Self Esteem Women's Issues Forum Relationships Women's Life Issues One's Company, Two's a Crowd

Casuarina Pool Day

APPENDIX 3

'- ENQUIRIES REeEIVED BY 11:EDICAL ENTOMOLOGY BRANCH - 1988/89 ~ · · , · - · ~,

Source of Enquiry:

Public Government Business

TOTAL

Nature of Enquiry:

Mosquito Problems Culicoides Ants Cockroaches Fleas Spide rs Other Insects Bites Insecticide Mosquito Borne Disease

(Includes Kakadu RRV Enquiries) Fish Operational

TOTAL

76 25 18

119

57 1 1

4 12 2 6

35

1 1

119

Source: Medical Entomology Branch Annual Report 1988/89.