DEPARTMENT OF EXTENSION AND COMMUNICATION FACULTY …

1

DEPARTMENT OF EXTENSION AND COMMUNICATION

FACULTY OF FAMILY AND COMMUNITY SCIENCES

THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA , VADODARA

SEMESTERWISE DISTRIBUTION OF F.Y.B.Sc. (Extension & Communication)

FIRST YEAR : 06 credits (Subjects Offer by Department)

Course No. Course Title Credits

Theory Practical Total

FIRST SEMESTER

EXC 1101 Introduction to Extension and Communication 2 1 3

SECOND SEMESTER

EXC 1202 Extension Methods & Materials 2 1 3

2



THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA, VADODARA

SEMESTER WISE DISTRIBUTION OF Honors programme

FOR UG (SY and TY major in Extension and Communication)

SEMESTER III Types of Courses

SR.

NO

Course No. Course Name CC CA FG FE

1 EXC 1301 Communication Process

5 (3+2)

2 EXC 1302 Socio economic trends in

extension/communities

5(5+-)

3 EXC Community Development

Perspectives & Approaches

3(3+-)

4 EXC 1304 PRA Technique for devt

process

3 (2+1)

5 EXC 1305 Publicity Media

3(3+-)

6 EXC 1310 Computer application

designing

4(2+2)

SEMESTER IV

1 EXC1410 Non Formal , Adult &Life

long education

5(5+-)

2 EXC 1402 Project Mgt

4(3+1)

3 EXC1411 Software in Folk Media 5(3+2)

4 EXC 1404 Electronic media & new

technology in education

4(3+1)

5 EXC 1405 Information, Educational, &

Communication materials for

Development

4(2+2)

SEMESTER V

1 EXC 1501 Workshop in NFE

5(-+5)

2 EXC Software in Print Media 5(3+2)

3 EXC 1503 Monitoring & Evaluation in

development

3(3+-)

3

4 EXC Management of community

recreation

3(1+2)

5 EXC 1505 Genesis and Devt of NGO

3(3+-)

6 EXC 1506 Programmes for development

3(3+-)

SEMESTER VI

1 EXC 1601 Workshop in Adult Edu

5(0+5)

2 EXC 1602 Research and Documentation

3(3+-)

3 EXC 1603 Seminar

4(-+4)

4 EXC Writing for Development

3(1+2)

5 EXC 1605 Entrepreneurship

development

5(2+3)

6 EXC

Basics of Development

Communication

3(1+2)

4

The Maharaja Sayajirao University of Baroda

Faculty of Family and Community Sciences

Department of Extension and Communication

Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.

Year 1 Core/Elective/Foundation

Course title: INTRODUCTION TO

EXTENSION AND COMMUNICATION –

EXC 1101

Credits 3 (2+1)

Semester 1 Hours 4

Objectives 1. To develop understanding regarding the concept and process of

communication.

2. To develop understanding regarding the concept of extension with

special reference to Family and Community Sciences

3. To develop understanding regarding the types of communication aids

and their functions in the teaching-learning process.

4. To develop ability in preparing graphic aids.

5. To develop understanding regarding the role of various mass media in

Extension and Communication.

COURSE CONTENT /SYLLABUS - Theory

Unit 1 Communication 20%

1 Meaning of Communication

2 Process of Communication

3 Types of Communication

a. Interpersonal

b. Group

c. Mass Communication

4 Need and importance of Communication

5 Characteristics of Communication process

6 Role of Communication in development and

social change.

Unit 2 Extension 20%

1 Meaning and concept of Extension

2 Concept of Extension and Communication

3 Principles of Communication in Extension

4 Importance of feedback in extension

communication

Unit 3 Communication Media in Extension 30%

1 Visual Media

a. It's preparation and usage

2 Group Media and it's usage in Extension

5

3 Mass media and their uses for extension

a. Electronic Media

i. Radio

ii. Television

iii. Films

b. Print media

i. News Paper

ii Magazines

c. Folk Media

i. Meaning and Characteristics

ii. Major Indian Folk forms

iii. Importance of Folk forms

PRACTICAL 30%

1. Lettering techniques for graphic aids

2. Writing a Slogan/message so as to develop

understanding about the basics of layout

techniques.

3. Preparation of any two of the graphic aids

(Charts/graphs/Maps/Flashcards/poster)

REFERENCES

1. Harks J.D. (1990) Mass Communication - An Introduction Survey,

Wn.C. Brown Publishers, London.

2. Joseph M.K. (1996) , Modern Media and communication, Sociology

and Communication Revolution, Vol.- 1, Anmol Publication Pvt. Ltd. ,

New Delhi.

3. Joshi U.J. (2000) , Textbook of Mass Communication, Anmol

Publishers, Delhi

4. Malhan P.N. (1992) , Communication Media Yesterday, Today and

Tomorrow, Ministry of Information and Broadcasting, New Delhi.

5. Mody Bella (1991) Designing messages for Developmental

Communication, SAGE Publications, New Delhi.

6. Raydu C.S. (1993) Media and Communication Management,

Bombay, Himalaya Publishing House.

7. Roy G.L. (1991) Extension Communication & Management, Naya

Prakash, Calcutta.

8. Shah, Chandra and Joshi (1989) Fundamentals of Teaching Home

Science, Sterling publishers, Delhi.

6




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: EXTENSION METHODS AND

MATERIALS – EXC 1202

Credits 3 (2+1)

Semester 2 Hours 4

Objectives 1. To understand the concept of Extension Methods

2. To understand the classification of teaching methods

3. To develop the understanding on development of extension materials.


Unit 1 Concept of Extension Methods 20%

1.Extension teaching learning process

2.Need for using methods and material for

extension teaching

3.Factors affecting selection and use of extension

methods and material

4.Methods of Extension teaching

5.Steps of Extension Teaching

Unit 2 Classification of Teaching Methods 30%

1 Individual contact methods(Meaning, Selection,

Usage, Advantages, Disadvantages, Limitations)

a. farm and home visits

b. office calls

c. telephone calls

d. personal calls

e. computers

2 Group Contact Methods (Meaning, Selection


a. Method Demonstration

b. Result Demonstration

c. Group Meetings

d. Training Courses

e. Tours

3 Mass Contact Methods(Meaning, Selection,


a. All printed materials

b. Folk media

c. Exhibition

7

Unit 3 Extension Materials (Meaning, Selection,

Usage, Advantages, Disadvantages,

Limitations)

20%

1.Chart

2.Poster

3.Flash cards

4.Flip book

5.Display boards

6.Models

7.Diorama

8.Objects

9.Specimens

10.Education Game

PRACTICAL 30%

1.Developing innovative methods and material

for extension projects

2.Usage of methods and materials in selected

community

3.Computerized Educational Kit

4.Developing a innovative game

REFERENCES

1. Dubey V.K., Extension Education and Communication, (2008) New

Age Publication Pvt Ltd Publisher, New Delhi.

2. Dahama O.P. and Bhatnagar O.P., Educational and Communication

for Development (1985), Oxford & IBH Publlishing Co. Pvt Ltd, New

Delhi.

3. Supe, An Introduction to Extension Education (1983), oxford IBH

publications



8




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: COMMUNICATION PROCESS –

EXC 1301

Credits 5 (3+2)

Semester 3 Hours 7

Objectives 1. To comprehend the process of communication

2. To develop understanding regarding the importance of effective

communication

3. To develop understanding regarding the elements of communication

4. To develop an understanding about the concept of group

communication

5. To develop ability in selection, preparation, evaluation and use of

group communication method


Unit 1 Communication 10%

1 Basic functions of Communication

2 Models of Communication

3 Extension Communication system

4 Need for effective communication in extension

programme

Unit 2 Elements of Communication 40%

1.Communicator - meaning & functions

a. Characteristics of a communicator - knowledge, interests,

preparation, skills required.

b. Problems related to communicator

2. Message

a. Characteristics of a good message

b. Factors affecting selection of message

c. Effect of poor communicator on message

d. Problems related to the transmission of message.

3. Channel - meaning & role

a. Characteristics of channels

b. Classification of channels - characteristics, advantages,

limitations.

i. Individual

ii. Group

iii. Mass

9

c. Problems related to channels

4 Treatment - meaning & function

a. Need for treatment

b. Organization of message

5 Receiver - meaning & role

a. Characteristics of receiver

b. Factors affecting receiver’s response

c. Problems related to the receiver

6 Feedback in communication

a. Role of feedback in extension programme

b. Characteristics & methods

c. Problems in getting feedback

7. Communication as a tool for public relations

Unit 3 Group Communication 10%

1.Meaning of group communication

2.Function of group communication

3. Essentials of good communication with special reference

to group communication.

4.Merits, demerits and problems in group communication.

5.Types of group communication media (meaning and

importance in learning process)

6.Characteristics of group media

7.Need for group communication in Family & Community

Sciences and Extension

Unit 4 Materials for Group Communication 10%

1 Meaning, preparation, educational values, limitations,

organisation, evaluation, storage

and problems in use of the following Displays :

a. Chalk board

b.Bulletin board

c. Flannel board

d.Magnetic board

e. Showcase- Table top and wall

f. Exhibition

2. Selection, preparation, organization, evaluation, storage, educational

values, limitations &

problems in use of the following Three-Dimensional Aids :

a. Objects and specimen

b.Models

c. Mockups and Diorama

d.Mobiles

3. Various methods for Group Communication

10

Unit 5 Trends in Communication Approaches in Development

Programmes

5%

Practical Practical 25%

1. Preparation, arrangement and evaluation of :

- Bulletin board

- Flannel board

2. Preparation, arrangement and evaluation of any one

Three-Dimensional Aids.

3. Preparation, arrangement and evaluation of -

Showcase / Exhibition

4. Viewing filmstrips on chalk board, bulletin boards.

5. Planning a group communication strategy for extension

work.

Please note that all practicals are to be done on topics

relating to Family & Community Sciences in Extension.

REFERENCES

1. Barrett and Newbold ( 1996) : Approaches to media - A reader, Amold,

New York

2. Dominig J. ( 1990) : The dynamics of mass communication, Mcgraw

Hill Pub. Co., New Delhi.

3. Joseph M.K. ( 1996) : Modern Media and Communication, Sociology

and Communication Rewolietion Vol. 1, Anmol Pub. Pvt. Ltd., New

Delhi.

4. Leagons, J.P.( 1991) : The Communication process in Rural

development. Mimeographed report, Cornell Uni., Ithaca, New York.

5. Malhan P.N. ( 1992) : Communication Media : Yesterday, Today and

Tomorrow, Ministry of Information and Broadcasting, New Delhi.

6. Mohanty J. ( 1992) : Educational Technology, Deep and deep Pub., New

Delhi.

7. Sandhu A. S. ( 1993) : textbook on agricultural communication, Process

and Methods, Oxford and IBH Pub. Co. Pvt. Ltd., Culcutta.

8. Roy G. L. ( 1991) : Extension Communication and Management,Naya

Prakash, Culcutta.

9. Amold( 1995) Between Ourselves - An introduction to interpersonal

communication, London.

10. Brown, J., Richards L. and Fred H. : (1985) AV Instructional Technology, Media and

Methods Singapore , McGraw Hill Book Company

11. Hartley D. (1993) Interpersonal Communications, London.

12. Rayuduc.S. ( 1991) : Media and Communication, Naya Prakash,

Culcutta.

13. Roy G.L. (1991): Extension Communication and Management, Naya Prakash,

Culcutta.

14. Shah A., Chandra A. and Joshi U. ( 1989) : Fundamentals of Teaching Home

Science, Sterling Pub., Delhi.

15. Watts, E. ( 1993) : The Blackboard Book., Sangam books (India) Ltd. , Hyderabad

11




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: SOCIO ECONOMIC TRENDS IN

EXTENSION/COMMUNITIES – EXC 1302

Credits 5 (5+0)

Semester 3 Hours 5

Objectives 1. To understand the concepts, approaches of Extension and Extension

programme planning

2. To understand the concept of Socio Economic Analysis

3. To understand the social problems of Society

4. To understand the political system, Religion and culture


Unit 1 Conceptual Analysis 30%

1. Extension

a. Meaning

b. Philosophy

c. Objectives

d. Principles

2. Extension Education

a. Meaning

b. Need

c. Importance

3. Approaches in Extension work

a. Extension approach

b. Training approach

c. Co-operative, self help approach

d. Integrated development approach

4 Extension Programme Planning

a. Programme planning process

b.Identify problems and decide objectives

c. Develop plan of work

d.Execute plan

e. Evaluation of progress

Unit 2 Socio Economic Analysis 40%

1. Meaning of Socio Economic Analysis

2. Need for Socio Economic Analysis

3. Ways/ Methods of Social Economic Analysis

4. Approaches for Social Economic Analysis

12

5. Contribution to the development of Society

6. Analysis of Family

a. Family and types of family

b. Marriages and types of marriages

c. Roles and responsibilities of family

7. Analysis of social relation of Economic life

a. Employment

b. Types of employment

c. Credit and types of credit

d. Sources of credit

e. Avenues of Economic generation

f. Present and past analysis of economic life

g. Measures adopted for solving economic life

Unit 3 Social Problems of Society 15%

1.Poverty

2.Inequality

3.Unemployment

4.Reservation

5.Social inequality

6.Corruption

Unit 4 Political system, Religion and culture 15%

1 Traditional political system i.e. Panchayati Raj System

2 Electrol process

3 Religion and types of religion

4 Values of social justice, equality, liberty and solidarity

LEARNING EXPERIENCES

1. Visiting local organizations related in extension work like

Deepak Foundation, Shroff Foundation, BCC, etc.

2. Visiting DRDA and TDO office for information regarding

extension projects

REFERENCES

1. Dubey V.K., Extension Education and Communication, (2008) New Age

Publication Pvt Ltd Publisher, New Delhi.

2. Dahama O.P. and Bhatnagar O.P., Educational and Communication for

Development (1985), Oxford & IBH Publlishing Co. Pvt Ltd, New Delhi.

3. Supe, An Introduction to Extension Education (1983), oxford IBH publications

13




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: PRA TECHNIQUES FOR

DEVELOPMENT PROCESS- EXC 1304

Credits 3 (2+1)

Semester 3 Hours 4

Objectives 1. To help students understand the meaning and concept of PRA for

appraisal and evaluation of Development programmes.

2. To train students for using PRA techniques for governmental/ non

governmentalprogrammes/ projects of development

3. To get oriented to the various PRA techniques used by various

development agencies.


Unit 1 PRA Techniques: Concept 10%

1. Meaning and concept of PRA Techniques

2. Definition of PRA Techniques

3. Need and Significance of PRA Techniques

Unit 2 PRA Techniques 20%

1 Objectives of PRA

2 Principles of PRA

3 Components of PRA

4 Advantages of PRA

5 Limitation of PRA

Unit 3 PRA Methods 70%

1.Body Mapping

2.Community Mapping

3.Seasonal Calendar

4.Wealth Ranking

5.Transects Walk

6.Interviews

7.Focus Group Discussions

8.Public Forum

9.Visualized Analysis

10.Trend lives

11.Life Web

12.Urban Diagrams

13.Daily Chart Activities

14

PRACTICAL 10%

Using &Excercises in developing

1.Body mapping

2.Community mapping

3.Calendars

4.Focus group discussion

5.Interview

LEARNING EXPERIENCE

1. Referring books/journals and development

reports related to PRA Techniques.

2. Visiting websites related to various

underdeveloped and developing Nation to

review their development projects.

3. Visiting various local level NGO’s and GO’s

for understanding their usage of PRA

Techniques and reporting in the class.

REFERENCES

1.Alston, Margaret and Bowles Wenely (2003) Research for Social

workers: An Introduction to Methods, 2nd edition, New Delhi, Rawat

Publication

2. Agrawal C., Joshi S.P. and Sinha A: Communication Research and

Development, The ISRO Experience NawrayRai concept Pub. Co ,

New Delhi

3. Best J. (1959): Research in education. Englewood, Cliffs. New Jercy

Prentice Hall Inc.

4. Brow F. (1988): Statistic for Behavioral Sciences, Bostan, Allyn and

Barm Inc.

5.Costello M.J.Patric (2005): Action Research, Brijbasi Art Press, New

Delhi

6.Good C.N. (1963) Introduction to Educational Research, New York,

ApplatanCentryGofes

7.Joshi Uma (2009) Research Methodology for community development,

Author’s press, New Delhi

15




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: PUBLICITY MEDIA- EXC 1305

Credits 3 (3+0)

Semester 3 Hours 3

Objectives 1.To Orient and familiarize students to various mass media that are used

for publicity

2.To develop understanding amongst the students regarding the mass

media for publicity


Unit 1 Mass Media 15%

1. Meaning – Definition

2. Purposes, Types and use

3. Scope and relevance for publicity

Unit 2 Individual/Group Contacts 15%

1 SMS/Mobile

2 E-mail

3 Telephone

4 Faxing

5 Mailing by post/mail

Unit 3 Local Media 40%

1 Print

a. Local News paper

b. Newsletters of Industries and Corporate

sectors

c. Magazines of Local Agencies

d. Media Directories

e. Business or social advertisement letters

2 Electronic

a. Local T.V.

b. Local Radio Broadcasts

c. Mass Communication / Publicity Blogs

d. Blogs (Web logs)

e. Message Boards

f. Podcasts

g. Video and Audio sharing

3.Folk Media

a. Street Plays

16

b .Puppet Plays

c. Bhawai

d Tamasha

e. Nautanki

Unit 4 Social Marketing and Public Relations 20%

1 Public relations firm

2 Advertising and social marketing

3 Propaganda

4 Establishing media contacts

5 Networking

Unit 5 Outdoor Media 10%

1 Billboards

2 Transits

3 Hoardings


1.Designing and developing

Advertisements and Messages for social

marketing for

- E-mails

- SMS

- Local News paper

- Local T.V.

- Billboards and Hoardings

- Blogs or Web-pages

2.Students can select any three depending on their

interest in Print , Electronic or Folk Media

Students can be given an exercise of

listing and bringing photographs or

advertisements of social advertisements

for mass publicity.

Students can identify and bring to class –

_ SMS’S

_ News letters

_ Magazines having social and relevance usages

for communication &media.

REFERENCES

1. Chauhan S. S. (2000): Innovations in Teaching Learning

Process, Vikas Pub. House PVt. Ltd., New Delhi.

2. D’souza Y.K (1999) : Electronic Media and the Internet,

Dominant Pub. And Distributors, Delhi.

3. Jain, R. (1993) : Mass Media and Rural Development, Vol. II,

New Delhi, Manak Pub. Pvt. Ltd.

4. Karunkaran K. and Hando J. (1988): Folklore in India,

Coimbatore Bharathiar University, Coimbatore.

5. Mankekar D.R. (1979) : Media and Third world, Indian Institute

of Mass Communication, New Delhi.

17




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: COMPUTER APPLICATION

DESIGNING- EXC 1310

Credits 4 (2+2)

Semester 3 Hours 6

Objectives 1.To develop understanding regarding the use of computer application

in designing.

2.To develop understanding regarding the various computer software

used for designing.

3.To develop skills in using computer software for making different IEC

materials.

COURSE CONTENT/SYLLABUS - Theory

Unit 1 Computer Application Designing 15%

1 Concept of Computer and its organization

2.Concept of Application & Design

3 Need of computer in designing

3 Scope of Computer in Designing and Education

4 Use of Computer in Designing and Education

Unit 2 Computer Software for Designing 25%

Use of the following software for making IEC

material and Teaching Aids

1 Word Processor

Text typing

Text editing

Preparing textual document

2 Power point Presentation

Preparing presentation with use of

different tools

Animation

Text

Sound

Hyperlink

3 Corel Draw

Mesh tool

Designing tool

4 Paint

Brush

18

Pencil

Colour

Creating Image

5 Photoshop

Photo/Picture editing

Editing in colours of Photo/Picture

Effects

6. Publisher

Setting pictures with text

Polishing page

Creating different pages/Fields

Unit 3 Issues in Use of Computer Designing 10%

1 Issues and Challenges in use of Computer for

Designing and in Education

LEARNING EXPERIENCE

1.Preparing various IEC material with the use of

different software

2.Arranging expert talk on computer designing

3.Viewing different computer designs.

PRACTICAL 50%

1.Preparing charts/poster/flash cards etc with the

help of computer

2.Preparing designed brochures, leaflets with the

help of various software.

3.Preparing presentation with the help of

presentation software

4.Designing modules on different topics with the

help of various software

REFERENCES

1.Kihrwadkar A, Pushpanadan, (2006), Information and Communication

Technology in Education, Sarup and Sons, Delhi

2. Sampath K (1998), Introduction to Educational Technology, Sterling

Publishers Pvt. Ltd

3.Sagar Krshna (2007), ICTs and Teacher Training, Authors Press, Delhi

4.Valerie Q (1998), Internet in a nutshell, Shroff Publishers and

Distributors Pvt. Ltd, Delhi

19




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: COMMUNITY DEVELOPMENT

PERSPECTIVES AND APPROACHES

Credits 3 (3+0)

Semester 3 Hours 3

Objectives 1. To develop an understanding regarding the concept of community

Development programme.

2. To develop an understanding regarding Historical perspectives of

Development Approaches.

3. To develop an understanding regarding the implementation of

Community Development programme.

4. To develop an understanding regarding the impact of Community

Development programme.

5. To enable students to understand the existing support structures for

development

efforts.


Unit 1 Concept of Community Development

Programmes

25%

1. Definitions of the term community

development programmes.

2. Elements of community development

programmes.

3. Need for community development

programmes

4. Types of community development

programmes.

5. Philosophy of community development

programmes.

6. Principles of community development

programmes

7. Approaches of community development

programmes

Unit 2 Historical Perspective of Development

Approaches

15%

1. The Capitalistic approach

2. The Welfare approach

20

3. The Gandhian approach

4. The Modernisation approach

5. The Institutional and Social justice approach

Unit 3 Implementation of Community Development

Programmes

20%

1.Administration and process of urban & rural

community development programmes.

2.Weaknesses of community development

programmes.

Unit 4 Impact of Community Development

Programmes

20%

1. Social Impact

2. Economic Impact

3. Educational Impact

Unit 5 Support structures and their functions 20%

1. Central Social Welfare Board

2. State Social Welfare Board

3. National Level voluntary agencies as

CAPART, KVIC

4. Elected Panchayats


1. Presentation of report from previous Five Year

plans.

2. Review of any recent Urban Community

Development Programmes

3. Review of any recent Rural Community

Development Programmes.

4. Presentation of report on impact of Community

Development Programmes.

5. Arranging Expert Lectures on different

Perspectives of Development

REFERENCES

1. Baidyanath, Misra : Poverty, Unemployment and Rural

Development, Himalaya Publishing House, Bombay 1991

2. Choubey, B.K. Handbook of Education Extension, Jyotiprakashan,

Allahabad, 1990.

3. Chitambar, J.B. Introductory Rural Sociology. Wirly Eastern Ltd.,

New Delhi, 1992.

4. Desai Vasant : Rural Development (Vol. 1 to 6) Programmes and

Strategies, Himalaya Publishing House, Bombay, 1988

5. Duarate, Barreto : India's search for Development and Social Justice.

Analysis of Indian Society and Indian Situation Centre for Social Action,

Bangalore, India.1984

21

6. Dhama O.P. &Bhatnagar. Education and Communication for

Development. Oxford and IBH Pub. Co. Delhi, 1999.

7. Dhama O.P. Extension & Rural Welfare. Ramprasad and Sons, Agra

1995.

8. Dube, S.C. Indian villages RoutrdgeKegan Paul Ltd., 1985

9 Patnayak Rama : Rural Development in India, Anmol Publications,

New Delhi 1990

10 Reddy A. Extension Education, Sri Lakshmi Press, Bapatla , 1987

11 Rogers Alan : Adults Learning for Development, Cassette Published

in association with Education for Development, London, 1992.

12 Supe, S.V. Introduction to Extension Education. Oxford and IBH

pub. Co. New Delhi 1982.

13 Vaghmare, S.K. Teaching Extension Education, Vallabhvidyanagar,

Anand, Gujarat, 1980.

22




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: NON FORMAL, ADULT AND

LIFE LONG EDUCATION- EXC 1410

Credits 5 (5+0)

Semester 4 Hours 5

Objectives 1.To help students understand the meaning, concept and components of

Life Long Learning.

2.To develop their understanding regarding objectives, need and various

principles of Life Long Learning.

3.To train students for monitoring and evaluating various Life Long

Learning Programmes.


Unit 1 Non Formal Education 20%

1 Meaning & Purpose

2 Difference between formal & Non-Formal

Education

3 Significance of Non-Formal Education in India

4 New education policy & NFE

5 Techniques of community study

6 Subject matter for Non-Formal Education

7 Physical aspects - place, seating arrangement,

lighting, ventilation

8 Publicity of Non-Formal Programme.

9 Implementing the publicity plan

Unit 2 Adult Education 20%

1. Meaning & Concept of Adult Education

2. Content & scope of Adult Education

3. Adult Education programme in India

4. Importance of Adult Education

5. Need for Adult Education in Extension

6. Understanding the Adult Learners

7. Difference between Adult & Child learning

8. Developmental tasks of Adults

9. Characteristics of Adult learning

10.Positive& negative factors associated with

Adult learning.

11.Methods of motivating Adults to learn

23

Unit 3 Life Long Education 20%

1. Definition of Life Long Education

2. Meaning and Concept of Life Long Education

3..Status of Life Long Education

4. Components of Life Long Education

5. Objectives of Life Long Education

6. Need/Importance and significance of Life

Long Education

7. Various forms of Life Long Education

8. Principles of Life Long Education

Unit 4 Methods and Material for Non Formal/Adult/

Life Long Education

20%

1 Methods

2 Materials

3 Monitoring

4.Evaluation

5 Programmes of Non Formal/Adult/ Life Long

and Continuing Education

Unit 5 Agencies 20%

1 Local

2 State

3 National


1.Visits to different NGO's involved in Non

Formal/Adult/Life Long Education

2.Inviting experts from

Government/Universities/ NGO's to share their

experience of Non Formal/Adult/Life Long

Education.

3.Reporting of Literacy news, events from

periodicals and news papers.

REFERENCES

1. Mishra. L., Adult Education, A study of the trials, APH

Publishing Corporation, New Delhi.

2. Chandra A., Shah A. 1987, Non Formal Education for All,

Sterling Publishers, New Delhi.

3. Singh M., 2007, New Companion to Adult Educators,

International Institute of Adult and Life Long Education, New

Delhi.

4. Kundu, C.L., Adult Education-Principles, Practice and Prospects,

Sterling Publishers Pvt. Ltd., N.Delhi (1984)

5. Singh, N. K., Adult Education, Saurabh Publishing House,

N.Delhi-2 (2010)

24

6. S. Venkataiah, Non-Formal Education, Anmol Publications Pvt

Ltd., New Delhi (2004)

7. Singh N. K, 2010, Adult Education, Saurabh Publishing House,

New Delhi.

8. Khajuria D. P., New Trends in Indian Education, Narendra

Publishing House, Jalandhar.

Weblink:

1. www.econtentonadultandnfe.com

http://www.econtentonadultandnfe.com/

25




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: PROJECT MANAGEMENT-

EXC1402

Credits 4 (3+1)

Semester 4 Hours 5

Objectives 1.To understand the concept of project management

2.To understand the concept of service organisation

3.To develop understanding regarding system of project management

4.To develop understanding regarding role finance management in

project planning

5.To develop ability in planning project for service organization.


Unit 1 Concept of project management 30%

1. Meaning of Project

2. Importance of Project

3. Guidelines to be considered for selection of

project

4. Elements of project life cycle

5. Meaning of Project management

6. Importance of project management

7. Scope of project management

Unit 2 Project cycle 20%

1 Planning

2 Implementation

3 Evaluation

Unit 3 Budgeting and Financial Management 10%

1 Preparing the budget, -types of budgets,

estimating costs, identification of donors,

preparing the budget, fund raising

2 Performance to budget- book keeping, revising

project schedule and budget,

automating budgeting

3 Use of computers and spreadsheets

Unit 4 Problems and Issues in Project Management 10%

1. Human-Personnel selection, controlling

staff,

2. Non Human- Machine or equipments

26

PRACTICAL 30%

1.Identification of project through survey

2.Developing a project proposal for CSR

activity, recent social issues, etc.

3.Writing and presentation of report

REFERENCES

1. Ramakrishna. K., Essentials of Project Management, (2010) Published

by PHI Learning Private Limited, New Delhi

2. Gupta B.L., Village Development Project Management (2009),

Published by Mahamaya Publishing House, New Delhi

27




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: SOFTWARE IN FOLK MEDIA

EXC - 1411

Credits 5 (3+2)

Semester 4 Hours 7

Objectives 1. To develop awareness regarding historical developments in folk

media.

2. To develop understanding regarding folk media and its role in

developmental communication.

3. To develop understanding regarding traditional as well as

contemporary folk forms of Communication.

4. To develop skill in selecting and using folk media for

developmental communication.


Unit 1 Historical Perspective 10%

1 Genesis and growth of folk media in India.

2 Folk media as means of transmitting the

culture of a society .

3 Current trends in the use of folk media in

development.

Unit 2 Folk Media In Developmental

Communication

10%

1 Significance of folk media in developmental

context.

2 Contribution of folk music, folk dances and

folk dramas for developmental

society.

Unit 3 Various types of Folk Media 30%

1 Forms of folk media

a. Music

b.Dance

c. Theater

2 Folk Music - The concept of folk music, the

cultural, physical intellectual,

emotional,moral and spiritual value of music.

3 Folk Dance - Various forms of folk dances and

their educational value.

28

4 Folk theater

a. Street theater - meaning, preparation, its

performance, its educational value,

evaluation of street plays

b.Puppets - types, stages, accessories, storage ,

performance, educational

values

5. Popular Indian Folk theater -

Bhavai - Gujarat

Lavani- Maharastra

Nautanki – North India

Unit 4 Messages For Folk Media 15%

1 Developing messages for folk media

- Their nature

- Steps in developing messages

- Limitations of developing messages

2 Integrating of the exiting messages of the

community with the developmental messages

3 Media blending - concept and it's importance

are in the use of folk media.

PRACTICAL 35%

1. Identify few folk forms of different religions

of India with its content, context and origin with

the specific cultural background.

2. Select any contemporary issues and write of

script based on a selected folk format and enact it.

3. Record same folk forms

- Nautanki

- Bhavai

- Lavani etc.

REFERENCES

1. Jain, R. ( 1993) : Mass Media and Rural Development, Vol. II, New

Delhi, Manak Pub. Pvt. Ltd.

2. Karunkaran K. and Hando J. (1988): Folklore in India, Coimbatore

Bharathiar University, Coimbatore.

3. KaurBetal( 1993) ; Potentiality of communicating home

improvement messages through traditional meia, M.Sc. dissertation,

Hariyana Agricultural University, Hissar.

4. Mishra M.K. ( 1990) : Role of Traditional Media Today. Folklore

March

5. Mody Bella ( 1991) : Designing Messages for Developmental

29

Communication, New Delhi, Sage Pub.

6. Roy G.L. ( 1991) : Extension Communication Management ,

Calcutta, Nayaprakash

7. Shah A. & Joshi U. ( 1992) : Puppetry & Folk drama for Non-formal

education . Sterling Publishing Pvt. Ltd. New Delhi.

8. Thakur B.S. and Agarwal C. ( 1989) : Media Utilization for the

development of women and children, New Delhi, Concept Pub.

Company.

9. Chaturvedi N., Encyclopedia of Indian Dances (2007), Anmol

Publication Pvt. Ltd, New Delhi – 110002

10.Dahama O., Bhatnagar O., Education and Communication for

Development(Second Edition)(2012), Oxford and IBH Publishing Co.

pvt. Ltd, New Delhi.

11. Joshi U., Text book of Mass Communication and Media(2001),

Anmol Publication Pvt. Ltd, New Delhi – 110002

12. Kumar K., Mass Communication In India (2012), Jaico Publishing

House, Mumbai – 400001.

13. Mehta U., Tribal Dances of India (2011), Cyber Tech Publication,

New Delhi – 110002.

14. Royal G.L., Extension Communication Manager (1991), Naya

Prakash, Culcutta.

15. Sakakibara K., Dances of Asia (1992), Abhishek Publication,

Chandigrah.

16. Shah A., Joshi U., Puppetry and folk drama for Non formal

Education(1992), startling Publishing pvt. Ltd, New Delhi.

30




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: ELECTRONIC MEDIA AND

NEW TECHNOLOGY IN EDUCATION-

EXC1404

Credits 4 (3+1)

Semester 4 Hours 5

Objectives 1. To develop understanding regarding the meaning and significance of

electronic media.

2. To develop understanding regarding the contribution of electronic

media for developmental purposes

3. To develop ability in writing script for electronic media.

4. To create awareness about the use of information and Communication

technologies (ICT) in Education

5. To develop understanding regarding various new technologies and

their use in education.


Unit 1 Significance of Electronic Media 10%

1 Electronic Media - Meaning/Defining, Scope

and Importance, Various Types of Electronic

Media.

Unit 2 Radio 10%

1 Growth in India

2 Contributions of Radio in the development (

Project on Radio education for Adult Literacy)

3 Writing for Radio - Principles and Techniques.

4 Feedback - Audience research - its Importance

and relevance.

Unit 3 Television, Video and Films 30%

1 Origin and Growth of television in India

2 Contributions of Television for developmental

purposes ( SITE experiment, Jhabua

Development Communication Project)

3 Writing for Television

4 Feedback and Audience research

5 Characteristics of Video, types of Video film

programmes.

6 Use of Video for Developmental purposes (

31

SEWA video)

7 Writing for Video

8 The value of motion picture

9 The development of Film Industry in India

10 Types of films and Process of Film

Production.

11 Feedback mechanism

Unit 4 ICT in Education 20%

1 Concept of ICT

2 Importance and scope of ICT in Education

3 Different forms of ICT

4 Role of ICT in Education

5 Uses of ICT in Education

6. New Technologies in Education

a. Internet tools – Emails , FTP , HTML ,

PDF

b. Mobile Technology

c. Multimedia technology

d. Online teaching and learning

e. Webcasting & podcasting technology

f. Weblogs

g. E-content design and development

PRACTICAL 30%

1. Script writing for Radio

2. Viewing and taping Radio and Television

Programmes, Video Films and Films and

analysing them according to technical aspects and

messages.


1. Visiting radio/television station/film studio

2. Viewing various types of radio/TV/Video

Programmes/ Films.

3. Discussions on -

a) Contributions of electronic media in

development programmes.

b) Social effects of films/TV programmes

c) Contribution of social advertisements for

development

4. Viewing and recoding/ collecting examples of

different types of video films.

5. Preparing reports on E-learning , online

teaching and learning , Weblogs ,

Webcasting technology

32

6. Presentations : using PowerPoint , paint /Corel

and other application based

software

7. Arranging expert talks on : Role of ICT in

education , Role of teacher as facilitator

8 .Viewing web-pages and educational web-sites

REFERENCES

1. Aram Arun (1993): Television in education. Orient Longmen Pub.

Madras,

2. Gramble Teri Keva, Gramble W. Michael ( 1989) : Introducing Mass

Communication, McGraw Hill Book ompany, London.

3. Jain R. ( 1981) : Mass Media and Rural Development Vol. II,

Manak Pub. Pvt. Ltd. New Delhi,

4. Joshi U. ( 2001) : Understanding Development Communication,

Dominant Pub., New Delhi.

5. Joshi U. ( 1999) : Textbook on Mass Communication and Mass

media, AnmolPub.Pvt. Ltd., New Delhi.

6. Kuppuswami B. ( 1989) : Communication and social Development in

India. Media promoters and Publishers Pvt. Ltd., Bombay.

7. Metallinos Nikos ( 1987) : Media Software, The Development of

Cross Cultural Television Programming - conference paper, Quebec,

Canada International Communication Association.

8. ModiBella (1991) : Designing Messages for Developmental

Communication, Sage Pub., New Delhi.

9. Nair K.S. and White s. (1993) : Perspectives on Development

Communication, Sage Pub. , New Delhi. Abbott C. (2001) , “ICT :

Changing Education “ , RouttedgeFalmer , London

10. Joshi U. , Pahad A. , Maniar A.(2003) “ Information Communication

Technology & Development “ , Dominant pub. & Distributors.

11. Khirwadkar A. , (2005) , Information & Communication technology

in Education”, Sarup& Sons Pub. , New Delhi

12 .Lawrence T. , (2008) , Adapting Information & Communication

technologies for Effective education , IGI Global Snippet

13.Navasaiah M.L. , (2007) , “ Information Communication Technology

& education”, Discovery Pub. House , New Delhi

14. Unwin T. (2009), “Information & Communication Technology for

Development”, Cambrige university Press, U.K.

15. Varma A. (2008), “ ICT in Education, “ICFAI Uni. Press

16. Vrasidas C. , Zembylas M. , Glass G. (2009), “ICT for Education,

Development & Social Justice”, Info Age publishing Inc, U.S.A.

33




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: INFORMATION,

EDUCATIONAL AND COMMUNICATION

MATERIALS FOR DEVELOPMENT–

EXC 1405

Credits 4 (2+2)

Semester 4 Hours 6

Objectives 1.To develop the understanding regarding the concept and meaning of

IEC material.

2.To develop the understanding regarding the significance of IEC

material for development.

3.To develop the understanding regarding the selection and usage of

various IEC material for development.

4.To develop ability in designing IEC material for development.


Unit 1 Concept of IEC Material 10%

1. Meaning of IEC Material

2.Importance and scope of IEC material for

development.

3. Different types of IEC materials for

development.

4. Role of IEC material for development.

Unit 2 Guidelines for Development of IEC Materials 20%

1 Selection of IEC material

a. Strength and Limitations of Various

IEC materials

b. Criteria for selecting IEC material

c. IEC materials for combining for greater

impact

2 Developing a creative brief

a. Importance of creative brief.

b. Elements of creative brief

3 Preparing prototype IEC material

a. Guidelines for developing new IEC

material

b. Qualities of effective IEC material

4 Pretesting the prototype of IEC material

34

5 Assessing the pretested results and revising

IEC materials

6 Monitoring the use and impact of IEC

materials.

Unit 3 Various Types of IEC Materials for

Development

20%

1. Graphics and audio visual charts,

posters, flashcards, flexes, flip books,

pamphlets, leaflets, brochures,

booklets, modules, manuals

2. Mass Media

IEC materials for radio, television,

newspapers and magazines

Radio scripts writing

T.V. programme scripts writing

News paper, magazine article writing

PRACTICAL 50%

1. Content analysis of various IEC material

for development messages.

2. Designing layouts for various IEC

materials

3. Writing scripts on selected developmental

issues for radio, and T.V programmes.


1.Viewing and recording various types of

television and radio programmes

2.Preparation of various graphic (IEC) materials

3.Identifying various IEC materials used by

NGO’s and GO’s for development work.

REFERENCES

1. Enderson (1972): Introduction to communication theories and

practices, Cummings publishing house, California

2. Bernice Hurst (1996) : The handbook of communication skills,

Kogan Page Limited, London.

3. Chandra A, Shah A, Joshi U (1989) : Fundamentals of teaching

home science, Sterling publishers, New Delhi

4. Wittich and Schuller (1967) : Audio visual materials, Havper&

Row publications, London

5. Keval Kumar (2010) : Mass communication in India, Jaico

publishing house, Ahmedabad

35




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: WORKSHOP IN NON FORMAL

EDUCATION- EXC 1501

Credits 5 (0+5)

Semester 5 Hours 10

Objectives 1. To know the various agencies involved in Non-Formal Education

Programme for Children & Youth

2. To acquire knowledge & skill in organising Non-Formal Education

Programme forChildren & Youth

3. To evaluate the Non-Formal Education Programme for Children &

Youth.

COURSE CONTENT /SYLLABUS - Practical

PRACTICAL 100%

1. Selection of community (Visiting 5 agencies

of Non-Formal Education)

2. Conducting community survey if collaborating

with agency.

3. Planning programmes for Non-Formal

Education

4. Organizing/implementing programmes for

Non-Formal Education

5. Observing communities, agencies other than

one’s own.

6. Carrying out the evaluation of Non Formal

Education Programme.

7. Writing the report of practical class.

8. Report presentation of the visit.

9. Organizing an Exhibition of the entire

Programme.

10. Developing IEC materials related to the

thrust areas.

36




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: SOFTWARE IN PRINT MEDIA

EXC -

Credits 5 (3+2)

Semester 5 Hours 7

Objectives 1. To develop understanding regarding the role of various Print Media in

development communication

2. To develop understanding regarding the growth and development of

Print Media

3. To develop skills in the production of software in Print Media.


Unit 1 Print Media 10%

1 Origin, growth and development of the Print

Media

2 Characteristics of Print Media

3 Role of Print Media

4 Functions and limitations of Print Media

Unit 2 Visual Communication 20%

1 Meaning and Importance of visual

communication

2 Forms of visual communication

3 Different visual materials for communication

4 Scope of their use in developmental

communication

5 Principles underlying preparation of visual

materials

6 Barriers of effective visual communication

Unit 3 Press 20%

1 Newspaper

a. Their role as mass media

b. Content and its selection

c. News and Features - responsible

reporting, News stories, Turning news

into features

d. Editorials - Principles of editing

37

2 Magazines

a. Their role as mass media

b. Various types of magazines

c. Textbooks

Press and Public Relations

Unit 4 Graphic Arts 10%

1 Basic principles of Graphic Reproduction

2 Types of printing - Design and Layout

Unit 5 Legal Issues 5%

1 Laws related to Press, Agencies governing

regulations and ensuring freedom of

press

PRACTICAL 35%

1. Content analysis of newspaper and periodicals

for development messages and type of

presentation.

2. Visits to printing press to get exposed to

different types of printing.

3. Training in designing layouts.

REFERENCES

1. Agarwal Binod C. ( 1989) : Communication revolution : A study of

video penetration in India Mimeo, , Development and Educational

Research Organisation, Ahmedabad, India

2. Bhagat R. ( 1993) : Role of Mass Media in developing rural women,

women and Science, Indian Science Congress Association.

3. Bradley, Sarah Murray ( 1995) : How people use pictures. An amoted

Bibliography and Review for development workers, London, U.K.

4. Chakravarty S. ( 1997) : Press and Media : The global Dimensions.

Kanishka Pub. New Delhi.

5. Kumar K. ( 1995) : Media Education Communication Policy,

Himalaya Pub. House, Bombay.

6. McGivney, Veronica and Murray Fravees ( 1991) : Adult Education

in Development, Methods and Approaches from Changing Societies,

Leicester, U.K., National Institute of Adult and Continuing Education.

7. Mehta D.S. ( 1992) : Mass Communication and Journalism in India,

Allied Pub. Ltd., New Delhi.

8. ModiBella (1991) : Designing Messages for Developmental

Communication, Sage Pub. , New Delhi.

9. Rayudu C.S. ( 1993) : Media & Communication Management ,

Himalay Pub. Bombay.

10. Roy G.L. ( 1991) Extension Communication Management,

NayaPrakashan, Calcutta.

11. Srinivasan Lyra (1990) : Tool for community Participation - A

38

Manual for Training Trainers in participatory techniques, New York,

PROWWESS / UNDP Technical Series Park Inc.

12. Zietlyn Jonathan ( 1980) : Low cost Printing for development, Inter

mediate.

13. Mass Media in India ( 1994) ; Pub. Division , Ministry of

Information and Broadcasting , Govt. of India.

39




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: MONITORING AND

EVALUTION IN DEVELOPMENT –

EXC 1503

Credits 3 (3+0)

Semester 5 Hours 3

Objectives 1. To develop an understanding regarding the concept of monitoring and

evaluation in development.

2. To develop an understanding regarding the process of monitoring and

evaluation in development work.

3. To develop an understanding regarding importance of various

approaches in monitoring and evaluation.

4. To develop an understanding about tools and techniques used for

monitoring andevaluation.


Unit 1 Concept of Monitoring And Evaluation 20%

1 Meaning of monitoring and evaluation

2 Importance of monitoring and evaluation in

development projects/programmes.

3 Project cycle and the place of monitoring and

evaluation in the cycle.

Unit 2 Approaches in Monitoring and Evaluation 20%

1 Programme oriented approach

2 People oriented approach

Unit 3 Tools and Techniques for Monitoring and

Evaluation

40%

1 Questionnaire, Interview schedule,

Observation, Case studies

2 Participatory Rural Appraisal (evolution ,

importance, strengths and weaknesses)

3 Steps in Participatory Appraisal

Unit 4 Problems in Monitoring and Evaluation 10%

LEARNING EXPERIENCE

1. Reporting on ' evaluation techniques used by

various Government programmes/projects.'

2. Constructing different tools for monitoring

40

and evaluation

- Questionnaire

- Interview schedule

- Observation schedule

3. Showing video film on the usage of

Participatory Approaches in development.

REFERENCES

1. Chauhan C.P.S. ( 1993) : Emerging Trends in Educational

Evaluation, Common wealth Pub.,New Delhi.

2. Eyken, William Varder( 1994) : Introducing Evaluation, The Hague,

The Metherhands, Bernard Van Leer Foundation.

3. Karmal L.J. ( 1990) : Measurement and Evaluation in the school, The

Macmillan Co., London.

4. Manor, Shaul&Chambouleyron, J. ( 1993) : Performance

Measurement in Farmer Education, Managed imigation systems -

Srilanka.

5. Mithin, Diana and John Thompson Ed. ( 1994) PRA NOTES : Special

issue on participatory Tools and Methods in urban areas, International

Institute for Environment and Development.

6. Narayan, Deepa( 1993) : Participatory Evaluation Tools for

managing change in water & sanitation, World Bank Technical Paper,

Number 207, The world Bank.

7. Oakley, Peter and David marsden( 1984) : Approaches to

Participation in Rural Development, Geneva, ILO.

8. ParlikarKalpana R. : Measurement Made Simple Booklet - II, Dept.

of Home Science Extension & Communication, Faculty of Home

Science.

9. Regional office for Asia and Pacific (RAPA) (1988) : Participatory

Monitoring and Evaluation, Handbook for Training Field Workers,

Bangkok, FAG.

10. Sandhu A.S. ( 1996) : Extension Programme Planning , Oxford and

IBH Pub. Co. Pvt. Ltd., New Delhi.

11. Singh R. ( 1994) : Techniques of Measurement and Evaluation,

Commonwealth Pub., New Delhi.

41




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: MANAGEMENT OF

COMMUNITY RECREATION – EXC

Credits 3 (1+2)

Semester 5 Hours 5

Objectives 1.To help students understand the meaning and concept of community

recreation.

2.To develop their understanding regarding objective, need and

importance of community recreation.

3.To train students for management of community recreation with

various groups of people.


Unit 1 Community 25%

1. Definitions, Meaning and Concept

2 Needs of Community

3 Recreational needs of community

4 Recreational needs according to various age

groups

5 Children

6 Adolescents and Youth

7 Elderly

Unit 2 Recreation 25%

1 Definitions

2 Meaning and Concept of Recreation

3 Types of Recreation for Community

PRACTICAL 50%

Recreational activities planning and executing

Recreational Activities with:

1. Children

2. Adolescents and Youth

3. House wives

4. Elderly

5. Planning and Coordinating recreational

activities with NGOs

6. Clubs and Mandals

7. Corporate Social Responsibilities

8. Department/ Forums

42

9. Recreational Activities with Old Age

Home

LEARNING EXPERIENCE

1. Students can visit GOs and NGOs to get

oriented with the various needs of

recreational activities that they conduct

with various groups of people and report

to the class.

2. Students can visit various websites and

understand the various types of

recreational activities provided to various

types of group of people by GOs, NGOs

and Corporate sector.

3. Visiting mahilamandals and planning

some recreational activities like Garba,

Bhajan Singing, Rangoli Making and so

on.

REFERENCES

1. Butler G., Introduction to Community Recreation, Hill book

company inc, New York, 1949.

2. Dass S. K, Community Participation in Health Management, Isha

Books, Delhi, 2003.

3. Recreational Activities for Adults: a guide to the planning and

conducting of recreation activities for adult groups, Association

Press, New York, 1956.

43




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: GENESIS AND DEVELOPMENT

OF NGO - EXC 1505

Credits 3 (3+0)

Semester 5 Hours 3

Objectives 1.To understand the concept of NGO

2.To develop the understanding of starting a NGO

3.To understand NGO management System

4.To understand the problems of NGO


Unit 1 Concept of NGO 20%

1. Meaning of NGO and GO

2. Difference between Government

Organizations and NGO

3. Characteristics of good NGO

4. Structure of NGO

5. Functions of NGO

6. Historical Perspective of NGO

7. Advantages of NGO

8. Present status of NGO

9. Contribution of NGO in the Development

10. Role of Development Communicator in

developing NGO

Unit 2 Starting of NGO 30%

1. Steps for starting NGO

2. Registration of NGO

3. Selection of Personnel

4. Training of Personnel

5 .Proposal writing under NGO

6. Identifying Funding agencies

7. Resource Mobilization

8. Planning, Implementation and Evaluation

strategy under NGO

9. Documentation

10. PR in NGO

Unit 3 NGO Management 30%

1.Organizational types and structures

44

2.Managing people and teams in NGOs

3.NGO management competencies

4.Applying NGO principles and values

5.Accountability and impact assessment for

NGOs

Unit 4 Problems of NGO 20%

1.Training

2.Recruitment

3.Funding

4.Resource Mobilization

5.Documentation

LEARNING EXPERIENCE

1. Visit of Local NGO

2. Studying the Annual report of NGOs

3. Studying the on going Activities

4. Studying the problems

REFERENCES

1. S. Chandra, Guidelines for NGO Management in India (2003),

Published by Kanishka Distributors, New Delhi

2. D. Lewis, Management of Non Governmental Development

Organization (2001), Second Edition, Published by Routledge,

Newyork.

3. A. Abraham, Formation and Management of NGOs (2003), Third

Edition, Published by Universal Law Publishing Co. Pvt Ltd., New

Delhi.

45




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: PROGRAMMES FOR

DEVELOPMENT – EXC 1506

Credits 3 (3+0)

Semester 5 Hours 3

Objectives 1. To develop understanding regarding concept of development

programmes

2. To develop the understanding regarding the need for development

programmes for various communities

3. To develop the understanding regarding various programmes for

development at each level

4. To understand the impact and evaluation of ongoing and past

programmes


Unit 1 Concept of Development programmes 30%

1 Definitions and elements of development

programmes

2 Philosophy of Development Programmes

3 Principles of Development Programmes

4 Need for Development Programmes

5 Role of Development Communicator in


Unit 2 Development Programmes at each level 30%

1 Local level

2 Regional/State level

3 National level

4. International level

5. Boards/ Agencies/ Organizations for

supporting development programmes

Unit 3 Evaluation of Ongoing and past Development

Programmes

20%

Unit 4 Impact of Development Programmes 20%

LEARNING EXPERIENCE


Plans

2. Review of recent local, regional level

46

Community Development Programmes

3. Review of recent local, regional level

Community Development Programmes





REFERENCES

1. Dhama O.P (1985) education and communication for development,

oxford publication, New Delhi



3. Dr. Rai. D. P. , Duggal A. and Dr. Singh Y.K. , Community

Development(2007) published by Shree Publishers and Distributors,

New Delhi

47




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: WORKSHOP IN ADULT

EDUCATION – EXC 1601

Credits 5 (0+5)

Semester 6 Hours 10

Objectives 1. To become aware of the existing programme for Adult Education

and the agencies involved in it.

2. To understand the Adults, their needs and interest with reference to

their socio - economic background


Practical Practical 100%

1. Selecting the Communities/Collaborating

with agency for carrying outAdult Education

programme.

2. Conducting community survey

3. Identify the target group, and local leaders.

4. Meeting with the group collecting base line

information, identify needs &problems.

5. Planning programme for Adult Education

6. Executing/implementing the programme.

(With suitable methods and communication

technologies)

7. Observing communities/agencies, other than

own where adult education classes are conducted.

8. Visiting Adult Education Centres

9. Evaluating the programme

10. Writing the report.

11. Report presentation.

48




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: RESEARCH AND

DOCUMENTATION - EXC 1602

Credits 3 (3+0)

Semester 6 Hours 3

Objectives 1. To understand the meaning and importance of research.

2. To develop awareness regarding the basic elements of research

3. To develop understanding regarding the characteristics of a good tool

of research.

4. To develop understanding regarding the primary principles of

constructingsimple tools for survey research.

5. To develop understanding regarding simple statistical methods.

6. To understand various techniques of report writing and

documentation.


Unit 1 Introduction To Research 15%

1.Definition of research

2 Need for research

3 Identification of a research topic

4 Formulation of research questions

5 Library skills required for research

Unit 2 Basic Elements of Research and their

Importance

20%

1 Review of literature

2 Objectives

3 Assumptions and hypothesis

4 Limitations

5 Sampling and sampling methods

6 Tool construction

7 Analysis and Interpretation

Unit 3 Survey Research 20%

1 Meaning

2 Importance

3 Advantages

4 Limitations

5 Develop tools for research -

Check list

49

Questionnaire

Interview schedule

Rating scale

Unit 4 Characteristics of a Good Tool 15%

1 Validity

2 Reliability

3 Objectivity

4 Practicability

Unit 5 Simple Statistical Methods 25%

1 Types of research instruments

2 Classification and organisation of Data

a. Coding

b. Tabulation

c. Graphic presentation

3 Simple statistical measures

a. Percentages

b. Mean

c. Mode

d. Median

e. Standard deviation

f. Normal curve

Unit 6 Techniques of Writing Reports and

Documentation

5%

1 Methods of follow-up and feed back

2 Need for Documentation

3 Techniques of Documentation.

LEARNING EXPERIENCE

1. Exercise in referring the list of research topics

in the department library

2. Suggesting simple research topics

3. Referring abstracts

4. Framing objectives for research topics

5. Referring survey research tools

6. Constructing a simple tool for a preliminary

survey on a selected topic.

7. Applying simple statistics to the given

data/sCores.

50




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: SEMINAR - EXC 1603

Credits 4 (0+4)

Semester 6 Hours 8

Objectives 1. To become aware of the issues concerning areas in Extension and

Communication.

2. To develop an ability in preparing and presenting the reports to the

class.


Content The students will be required to refer literature,

conduct surveys, interviews, and observations on

the selected topics and prepare reports on the

same.

51




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: WRITING FOR

DEVELOPMENT EXC

Credits 3 (1+2)

Semester 6 Hours 5

Objectives 1.To help students understand the basics of writing

2.To train students for writing newsletters and in- house journals.

3.To develop students’ understanding regarding writing for

Development issues, programmes and projects.


Unit 1 Development Communication 25%

1. Third world communication

2. Development meaning, concept and definition

3. Development communication

Unit 2 Basics of Writing 25%

1 Writing structured articles

2 Writing for newspapers, local and national

3 Writing stories and articles

4 Writing newsletters and in- house journals

5 Writing reports for development projects.

PRACTICAL 50%

Writing For Development Issues Of

Developing Nations

1. Literacy and is importance

2. Environment issues, problems and

challenges

3. Empowerment of women

4. Corruption

LEARNING EXPERIENCE

1. Collecting and reviewing Newspaper

articles related to various developmental

issues.

2. Visiting newspaper houses for their

function and formats and styles of writing.

3. Writing on developmental issues of the

society at large.

52

REFERENCES

1. Dhama O.P. (1973): Extension and Rural Welfare, Ram Prasad

and Sons, Agra U.P

2. Joshi Uma(2001): Understanding Development Communications:

Dominant Pub., New Delhi

3. Kumar Keval (1981): Mass Communication in India. Jaico pub,

Bombay

4. Mehta S.R. (1991): Communication for Development in third

World, Theory and practice, SAGE publications, New Delhi

5. Modi Bella (1991): Designing Message for Development, SAGE

pub., New Delhi

6. Rayadu C.S. (1993): Media and Communication on Management,

Himalaya Pub., Bombay

53




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: ENTREPRENEURSHIP

DEVELOPMENT – EXC 1605

Credits 5 (2+3)

Semester 6 Hours 8

Objectives 1. To develop an understanding regarding the concept of training for self

employment .

2. To develop an understanding for the entrepreneurship development .

3. To develop an understanding to take up the project for

entrepreneurship development.


Unit 1 Training Concepts 10%

1 Meaning & need for training

2 Training process & its nature

3 Problems & prospects in training

4 Meaning, categories and scope of self employment

5 Role of self employment in national economy

6 Need of training for self employment

Unit 2 Concept of Entrepreneurship Development 10%

1 New avenues for Family and Community

Sciences.

2 Entrepreneurship under Family and Community

Sciences.

3 Scope for Family and Community Sciences.

4 Training institutes/organisations for


5 Problems in entrepreneurship development.

Unit 3 Selection of The Projects For Entrepreneurship

Development

10%

1 Preliminary preparations to start industry

2 Steps for selection of products -

a. Market Survey

b. Visualising the risks

c. Identification of the product

3 Quality control

4 Budgeting

5 Resource Management

54

6 Production

7 Marketing

8 Taxation

Unit 4 General Industrial Policy of the Government 10%

1 Big, small, cottage and tiny industries

2 Organisations giving financial, technical assistance

3 Infrastructure of the industrial control

4 Contemporary government policies for


5 Preparation of project report

a. Fixed capital

b. Working capital

c. Sales receipts

d. Net profits

PRACTICAL 60%

1. Planning a panel discussion of successful

entrepreneurship

2. Visiting different training institutes/organisations

for entrepreneurship development

3. Selecting and preparing the project proposal for


4. Producing any product in a group

REFERENCES

1. Batra G.S. (1999): Entrepreneurship and Small scale Industries

,Deep and Deep Pub. , New Delhi.

2. David O. ( 1980 ) : The complete entrepreneurs : A guide to survival

for small business,Mercury books division.

3. Dargulkar M.D. ( 1983) : Udyogdeep, Udyogsahityaprakashan,

Mathura sadan, Bombay.

4. Harper Malcan( 1998) : Impact of small enterprise , Oxford, IBH

Pub. Co., New Delhi.

5. Hisrich R.D. , Brush C.G. ( 1986) : The women Entrepreneurs , De

Health & Co., toranto.

6. Kulshrestha( 1999) : Successful Entrepreneurship, Kanishka Pub.

Co., New Delhi.

7. Mathew J. Marimala( 1999) Entrepreneurship theory at crosswords,

Wheeler Pub. Co., New Delhi.

8. Mathew P.M. ( 1999) ; Small enterprise and Regional Development,

Kanishka Pub. Co., New Delhi.

9. Patri C.M. ( 1999) : Self employment and successful

entrepreneurship, Kanishka Pub. Co., New Delhi.

55




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: BASICS OF DEVELOPMENT

COMMUNICATION - EXC

Credits 3 (1+2)

Semester 6 Hours 5

Objectives 1.To develop understanding regarding the concept and process of

communication for development

2.To develop understanding regarding issues related to Development

communication

3.To develop understanding regarding approaches & strategies used for


4.To develop ability in designing communication strategies for



Unit 1 Concept of Development Communication 25%

1. Meaning & concept of Development

Communication

2. Process of Development Communication

3. Influence of communication on

Development

4. Models of Communication

Unit 2 Issues, Approaches and Strategies of

Development Communication

25%

1. Issues of Development Communication

2. Approaches of Development

Communication

3. Strategies of Development

Communication

- Information strategies

- Folk media

- Radio

- ICT for Development

Unit 3 Message Design in Development

Communication

20%

1. Various models of message design

2. Steps in planning communication strategies

PRACTICAL 30%

56

1. Analysing communication strategies

suggested by Government for community

development.

2. Designing a communication strategy for

implementation of any programme of rural

community.

3. Planning developmental message for a

component of social change.

REFERENCES

1. Bhattacharya V.R. ( 1976) : Communication in a global village.

Chetna Pub., New Delhi.

2. Freire P. ( 1971) : Pedagogy of the oppressed . Harder & Harder ,

N.Y.

3. Interaction. Journal of the national Council of Developmental

Communication

4. Joshi Uma ( 2001) : Understanding developmnet communications :

Dominant Pub. New Delhi.

5. Marsh, . P.O. ( 1983) : Messages that work : A guide to

communication design., New Jersey. Englewood Diffs.

6. Mehta, S.R. ( 1991) : Communication for development in the Third

world, Theory and practice, SAGE Pub. New Delhi .

7. Melkote S.R. ( 1991) : Communication for Development in the Third

world, Theory & Practice , SAGE Pub., New Delhi.

8. Modi Bella ( 1991) : Designing Messages for development, SAGE

Pub., New Delhi.

9. Nair K.S. and White S.A.( 1993) : Perspectives on Development

communication.SAGE Pub New Delhi .

10. Nair R. ( 1993) : Perspecive in Developmental Communication,

SAGE Pub.,New Delhi.

57

COURSE OUTLINES

FOR

ELECTIVE COURSES

OFFERED BY EXTENSION AND COMMUNICATION DEPARTMENT

ACADEMIC YEAR: FROM JUNE 2016 TO MAY 2017 ONLY)

(FOR BACHELOR OF FAMILY AND COMMUNITY SCIENCES )

58



THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA , VADODARA

SEMESTER WISE DISTRIBUTION OF CREDITS FOR ELECTIVE COURSES

OFFERED BY EXTENSION AND COMMUNICATION DEPARTMEN

Offer in

semester

Types of Courses

SR.

NO

Course No. Course Name EG EO

1

EXC1311 Entrepreneurship

Management

III 2(2+0) -

2

EXC 1412 Extension Management

IV 2(2+0)

3

EXC1413 Communication Strategies

for Development

IV 2(2+0)

4

EXC Folk media for

Development

Communications

V 2(2+0) -

5

EXC Designing Action Project

V - 2(1+1)

6

EXC Writing for Development

Communication

VI 2(2+0)

59




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: ENTREPRENEURSHIP

MANAGEMENT EXC 1311

Credits 2 (2+-)

Semester 3 Hours 2

Objectives 1. To develop understanding regarding the concept of

entrepreneur and entrepreneurship.

2. To develop understanding regarding project formulation.

3. To develop ability in preparing project report.

COURSE CONTENT /SYLLABUS – Theory

Unit 1 Entrepreneur and Entrepreneurship 20%

1. Meaning and definition of entrepreneur

and entrepreneurship

2. Entrepreneurial traits, characteristics and

skills

3. Importance and benefits of

entrepreneurship

4. Role and significance of entrepreneurship

development in National economy.

Unit 2 Entrepreneurship Training 20%

1. Entrepreneurship development

programme

2. Training curriculum

3. Methods of training

4. Institutions In Aid of Entrepreneurship

Development.

Unit 3 Project Formulation / Planning 40%

1 Defining Project Formulation

2. Stages of Project Formulation

a. Feasibility Analysis

b. Techno-Economic Analysis

c. Project Design and Network Analysis

d. Input Analysis

e. Financial Analysis

f. Social Cost Benefit Analysis

g. Pre-investment

h. Recruitment of Persponnel

i. Marketing

j. Budgetary Control

60

Unit 4 Project Proposal 20%

a. Format of project proposal

b. Preparing for the project report

c. Problems of entrepreneurship

Internal

External

d. Sickness in small scale industries

Learning Experiences

1. Visit to institutions/ organizations

assisting in entrepreneurship.

2. Expert talks of successful entrepreneur.

3. Preparation of business plan

4. Developing business proposal

REFERENCES

1. G.S. Sudha,: Fundamentals of Entrepreneurship, Ramesh book

depot, Jaipur, New Delhi

2. MadhurimaLall and ShikhaSahai: Entrepreneurship , Excel

Books, New Delhi.

3. Vasant Desai(2009): The Dynamics of Entrepreneurial

Development and Management., Himalaya Publishing House

61




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: EXTENSION MANAGEMENT

EXC 1412

Credits 2 (2+-)

Semester 4 Hours 2

Objectives 1. To develop understanding regarding concepts, principles and

function of extension management

2. To develop understanding regarding importance of

coordination and administration in management of

development organisation


Unit 1 Extension Management 25%

1. Concept and meaning of management

and extension management

2. Principles of extension management

3. Need and importance of extension

management

Unit 2 Extension administrations 25%

1. Meaning of administration

2. Need for good administration in

extension organisation

3. Aspects of administration

4. Nature and characteristics of good

administration

Unit 3 Coordination 30%

1. Meaning of Coordination

2. Need and importace of coordination

3. Aspects of coordination

4. Factors affecting coordination

Unit 4 problems and issues in extension

management

20%

1. Administrative

2. Personal

3. Services and facilities

LEARNING EXPERIENCE

1. Study administrative strategies adopted

by development /extension organisation

2. Presentation on various good examples

of administration/coordination/

extension management

62

3. Inviting administrators from Go and

NGOs to deliver talk administrative

strategies

4. Case studies of development

organization with emphasis on

administrative and coordination aspects

REFERENCES

1. Dhama O.P (1985) education and communication for

development, oxford publication, New Delhi

2. George.A and urwin (1972) administration theory and

policies, London George Allen and UrvinHd, London.

3. Katarsingh (2009) Rural development : Principles, policies

and management

4. Supe (1983): An introduction to extension education,

oxford IBH publications

5. Thomas A Petit (1975) Fundamental of management,

Coordination : Supervision, Middle Mangers, Executives

63




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: COMMUNICATION

STRATEGIES FOR DEVELOPMENT – EXC

1413

Credits 2 (2+-)

Semester 4 Hours 2

Objectives To help students in developing understanding regarding the

communication strategies used for various development projects/

programmes.

To develop understanding regarding the communication strategies used

for various target groups and developmental issues.

To orient students for various approaches to design communication

strategies.


Unit 1 Communication Strategies : Meaning/ Concept 10%

1. Definitions/ meaning and concept of

communication strategies

2. Importance and Significance of

Communication Strategies

3. Need for designing specific communication

strategies for various developmental issues.

Unit 2 Communication Strategies: Various

Approaches

30%

1 Individual Approach

a. Electronic Media

b. Print Media

c. One to One Interaction

2 Group Approach

a. Electronic Media

b.Print Media

c. Folk Media

3 Mass Approach

a. Electronic Media

b. Print Media

c. Folk Media

d. Media Blending

Unit 3 Communication Strategies For Various

Developmental Issues And Target Group

60%

1. Communication strategies related to

Development issue

64

a. Literacy

b. Health

c. Environment

d. Empowerment

e. Poverty

2. Communication Strategies related to

various target groups

a. Children

b. Adolescents

c. Youth

d. Women

e. Elderly

f. Targets with Special needs

g. Tribals


1. Visiting various NGO/GO’s and

understanding the communication

strategies used for various developmental

issues and target group.

2. Identifying and reporting the various

communication strategies used with

different target groups for various

development issues.

3. Visiting websites for reviewing

communication strategies used by

underdeveloped and developing nations

for solving development issues.

REFERENCES

1. Chandra(2004), Communication Media and Social Change, Isha

Books, Delhi

2. Servaes(2007), Communication for Development and Social

change, Sage Publication, New Delhi

3. Verma (2009), Communication Methodologies, Agro tech

publications, Udaipur

4. Mody (1991), Designing messages for developmental

Communication, Sage Publications, New Delhi

5. Gupta and Dua (1998), Media and Development, AMIC

Singapore, HarAnand Publications, Delhi

6. Cabanero- Verzosa (2005), Strategic Communication for

development projects Washington D.C. The World Bank

7. Mishra and Parmar (2009), Communication in a globalized

world. Authors Press, Delhi

65




Fatehgunj, Vadodara

Academic Year

2016-2017

B.Sc.


Course title: FOLK MEDIA FOR

DEVELOPMENT COMMUNICATIONS-

EXC

Credits 2 (2+-)

Semester 5 Hours 2

Objectives 1 1. To develop understanding regarding Folk Media and its role in

development

communication .

2 To develop understanding regarding various folk forms of India .

3 To develop skills in preparing / developing scripts / selecting and

using various folk forms of communication


Unit 1 Folk Media & Communication 30%

1 .Genesis & Growth of Folk Media

2. Significance of Folk Media in Development

context .

3. Contributions of Folk Media in the

development of the society .

Unit 2 Various Forms of Folk Media 40%

1. Folk Music – various types & its

contributions .

2. Folk Dances – various types

3. Folk Theatre – types /preparations

/performances

4 Folk Lores – various types .

5 Folk Paintings – various types

Unit 3 Designing Messages For Folk Media 20%

1. Nature of messages . and their importance

in development communication

2. Steps in developing messages.

3. Limitations of messages .

4. Creating Messages for folk Media

Unit 4 Documentation For Folk Media 10%

1. Script writing for

2. Puppet plays

3. Folk Theaters

- Bhavai

- Lavani

- Nautanki

4. Folk songs of different states of India

66


Identification of various forms of folk media .

Print & Electronic recording of various folk media .

Preparation & Performance of various selected folk media like

puppets , folk theatre like – Bhavai , Tamasha , Nautanki .

Writing scripts for imparting developmental messages through

various forms of folk media .

REFERENCES

1. Jain, R. ( 1993) : Mass Media and Rural Development, Vol. II,

New Delhi, Manak Pub. Pvt. Ltd.

2. Karunkaran K. and Hando J. ( 1988) : Folklore in India,

Coimbatore Bharathiar University, Coimbatore.

3. Kaur Betal( 1993) ; Potentiality of communicating home

improvement messages through traditional meia, M.Sc.

dissertation, Hariyana Agricultural University, Hissar.

4. Mishra M.K. ( 1990) : Role of Traditional Media Today.

Folklore


Communication, New Delhi, Sage Pub.



7. Shah A. & Joshi U. ( 1992) : Puppetry & Folk drama for Non-

formal education .

8. Thakur B.S. and Agarwal C. ( 1989) : Media Utilization for the


Company.

67




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: DESIGNING ACTION

PROJECTS- EXC

Credits 2(1+1)

Semester 5 Hours 2

Objectives 1. To help students for developing their understanding regarding

development action project.

2. To develop the understanding regarding planning, execution,

evaluation and following up of development action projects.

3. To help students to develop proposals for funding of development

action projects.


Unit 1 Development Action Projects 10%

1. Development: Meaning, Definition and

Concept

2. Development Action projects proposals for

developing countries

3. Writing proposals for funding agencies

Unit 2 Planning Development Action Projects (10%)

Planning for

10%

1. Components – content

2. Methods and Materials

3. Venue and Training programme

4. Budget or estimated budget

5. Experts for training

Unit 3 Execution of Development Action Projects 15%

1. Starting the project

2. Training programme

3 Executing the project

PRACTICAL 65%

Developing an Action Projects


1. Inviting Government officials from various agencies

2. Visiting various Non- Government Organizations

3. Arranging discussion on Developmental issues

68




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: WRITING FOR

DEVELOPMENT COMMUNICATION-

EXC

Credits 2 (2+-)

Semester 6 Hours 2

Objectives 1. To help students understand the basics of writing

2. To train students for writing newsletters and in- house journals.

3. To develop students’ understanding regarding writing for

Development issues, programmes and projects


Unit 1 Development Communication (25%) 25%

1. Third world communication

2. Development meaning, concept and

definition

3. Development communication

Unit 2 BASICS OF WRITING 25%

1. Writing structured articles

2. Writing for newspapers, local and

national

3. Writing stories and articles

4. Writing newsletters and in- house

journals

5. Writing reports for development

projects.

Unit 3 Writing For Development Issues of

Developing Nations

50%

1. Literacy and it’s importance

2. Environment issues, problems and

challenges

3. Empowerment of women

4. Corruption


1. Collecting and reviewing Newspaper articles

related to various developmental issues.

2. Visiting newspaper houses for their function

and formats and styles of writing.

3. Writing on developmental issues of the

society at large.

69

REFERENCES

1. Dhama O.P. (1973): Extension and Rural Welfare, Ram Prasad

and Sons, Agra U.P

2. Joshi Uma(2001): Understanding Development

Communications: Dominant Pub., New Delhi

3. Kumar Keval (1981): Mass Communication in India. Jaico pub,

Bombay

4. Mehta S.R. (1991): Communication for Development in third

World, Theory and practice, SAGE publications, New Delhi

5. Modi Bella (1991): Designing Message for Development,

SAGE pub., New Delhi

6. Rayadu C.S. (1993): Media and Communication on

Management, Himalaya Pub., Bombay

70

COURSE OUTLINES

FOR

GENERAL LEVEL

(14 Credits)

OFFERED BY EXTENSION AND COMMUNICATION DEPARTMENT

ACADEMIC YEAR: FROM JUNE 2016 TO MAY 2017

(FOR BACHELOR OF FAMILY AND COMMUNITY SCIENCES)

71



THE M. S. UNIVERSITY OF BARODA , VADODARA

SEMESTER WISE DISTRIBUTION OF CREDITS FORGENERAL LEVEL

COURSES OFFERED BY EXTENSION AND COMMUNICATION DEPARTMENT

(14Credits)

Sr.

No.

Course No. Course Title Credits Semester

1

EXC 1309 GLP

Methods of Development

Communication

4 (3+1) III rd

2

EXC 1409 GLP

Genesis & Development of

NGO

3 (3+0)

IVth

3 EXC 1509 GLP Programmes for

Development

3 (3+0)

Vth

4 EXC GLP Folk media for

Development

4 (3+1)

VIth

72




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.


Course title: METHODS OF DEVELOPMENT

COMMUNICATION - EXC 1309

Credits 4 (3+1)

Semester 3 Hours 5

Objectives 1. To develop understanding regarding various methods of communication.

2. To develop an ability in selecting and using various methods of

development communication.


Unit 1 Concept Of Development Communication 10%

1.Meaning and concept of development communication

2. Process of development communication

3 Influence of communication on development

Unit 2 Importance of Methods of Development Communication 10%

1Need and significance of various methods of communication

2. General principles of selecting methods of development

communication

3. Key to effective usage of various methods of development

communication

a. Problems in the usage of methods of communication

Unit 3 Various Methods of Communication for

Development Selection, Usage and Evaluation of

Methods of Communication

45%

1.Individual contacts

2. Demonstration

3. Committee- work

4. Workshop

5.Group discussion

6. Home and farm visits

7. Field trip/tours

8. Special talks

9. Dramas

a. Role plays

b. Street plays

c. Puppet Plays

d. Folk Dramas

73

10 Games

11 Campaigns

Unit 4 Problems faced by Development Practitioners in

Communication

10%

PRACTICALS 25%

LEARNING EXPERIENCE

1. Planning and conducting selected methods of development

communication at class room level.

2. Script writing for role plays, folk dramas and puppet plays.

3. Identifying various methods of development communication

used by various NGO’s and GO’s for various development

projects.

REFERENCES

1. Ahmad Nasim (1997) : Benefits of Literacy and learning mission vol.

XXI (1-4)

2. Dhama O.P and Bhatanagar (1999): Education and Communication for

Development, Oxford and IBH publication. Co. Delhi

3. Parlikar K.R (1990): The art of teaching department of Home Science,

Ekvira Publication, Baroda

4. Supe S.V. (1982): Introduction to Extension Education, Oxford and IBH

publication. Co. Delhi

5. Sadhu A.S. (1993): Text book on Agricultural Communication, process

and methods, Oxford and IBH publication. Co.Culcutta

74




Fatehgunj, Vadodara

Academic

Year

2016-2017

B.Sc.

Year 2 CORE/Elective/Foundation

Course title: GENESIS AND DEVELOPMENT

OF NGO – GLP EXC 1409

Credits 3 (3+0)

Semester 1 Hours 3

Objectives To understand the concept of NGO

To develop the understanding of starting a NGO

To understand NGO management System

To understand the problems of NGO


Unit 1 Concept of NGO 20%

11. Meaning of NGO and GO

12. Difference between Government

Organizations and NGO

13. Characteristics of good NGO

14. Structure of NGO

15. Functions of NGO

16. Historical Perspective of NGO

17. Advantages of NGO

18. Present status of NGO

19. Contribution of NGO in the Development


developing NGO

Unit 2 Starting of NGO 30%

1. Steps for starting NGO

2. Registration of NGO

3. Selection of Personnel

4. Training of Personnel

5. Proposal writing under NGO

6. Identifying Funding agencies


8. Planning, Implementation and Evaluation

strategy under NGO

9. Documentation

10. PR in NGO

Unit 3 NGO Management 30%

1. Organizational types and structures

2. Managing people and teams in NGOs

3. NGO management competencies

4. Applying NGO principles and values

5. Accountability and impact assessment for

NGOs

75

Unit 4 Problems of NGO 20%

1. Training

2. Recruitment

3. Funding


5. Documentation

Learning Experiences

1.Visit of Local NGO

2.Studying the Annual report of NGOs

3.Studying the ongoing Activities

4.Studying the problems

REFERENCES

1. S. Chandra, Guidelines for NGO Management in India (2003),

Published by Kanishka Distributors, New Delhi.

2. D. Lewis, Management of Non-Governmental Development

Organization (2001), Second Edition, Published by Routledge, New

York.

3. A. Abraham, Formation and Management of NGOs (2003), Third

Edition, Published by Universal Law Publishing Co. Pvt Ltd., New

Delhi.

76




Fatehgunj, Vadodara

Academic Year

2015-2016

B.Sc.


Course title: PROGRAMMES FOR

DEVELOPMENT - EXC 1509

Credits 3

(3+0)

Semester 5 Hours 3

Objectives 1. To develop understanding regarding concept of development

programmes

2. To develop the understanding regarding the need for development

programmes for various communities

3. To develop the understanding regarding various programmes for

development at each level

4. To understand the impact and evaluation of ongoing and past

programmes


Unit 1 Concept of Development programmes 30%

1. Definitions and elements of development

programmes

2. Philosophy of Development Programmes

3. Principles of Development Programmes

4. Need for Development Programmes



Unit 2 Development Programmes at each level 30%

1 Local level

2 Regional/State level

3 National level

4 International level

5 Boards/ Agencies/ Organizations for supporting

development programmes

Unit 3 Evaluation of Ongoing and past Development

Programmes

20%

Unit 4 Impact of Development Programmes 20%



Plans

2. Review of recent local, regional level Community


77

3. Review of recent local, regional level Community






REFERENCES

1. Dhama O.P (1985) education and communication for development,

oxford publication, New Delhi



3. Dr.Rai. D. P. , Duggal A. and Dr. Singh Y.K. , Community

Development(2007) published by Shree Publishers and Distributors,

New Delhi

78




Fatehgunj, Vadodara

Academic

Year

2015-2016

B.Sc.


Course title: FOLK MEDIA FOR

DEVELOPMENT- EXC

Credits 4 (3+1)

Semester Hours 5

Objectives 1. To develop understanding regarding Folk Media and its role in

development communication .

2. To develop understanding regarding various folk forms of India.

3. To develop skills in preparing / developing scripts / selecting and

using various folk forms of communication .


Unit 1 Folk Media & Communication 25%

1.Genesis & Growth of Folk Media

2. Significance of Folk Media in Development

context.

3. Contributions of Folk Media in the

development of the society.

Unit 2 Various Forms of Folk Media 35%

1. Folk Music – various types & its

contributions.

2. Folk Dances – various types

3 .Folk Theatre – types /preparations

/performances

4. Folk Lore’s – various types.

5. Folk Paintings – various types

Unit 3 Designing Messages For Folk Media 10%

1. Nature of messages. and their importance in


2. Steps in developing messages.

3. Limitations of messages.

4. Creating Messages for folk Media

Unit 4 Documentation For Folk Media 10%

1. Script writing for

a. Puppet plays

b. Folk Theaters

- Bhavai

- Lavani

- Nautanki

2. Folk songs of different states of India

79

PRACTICAL 20%

1. Identify few forms of different religions of

India with its content, context and origin with

the specific cultural background.

2. Select any contemporary issues and write of

script based on a selected folk format and

enact it.


Identification of various forms of folk media.

Print & Electronic recording of various folk

media.

Preparation & Performance of various

selected folk media like puppets, folk theatre

like – Bhavai, Tamasha, and Nautanki.

Writing scripts for imparting developmental

messages through various forms of folk

media.

REFERENCES

1. Jain, R. (1993): Mass Media and Rural Development, Vol. II, New

Delhi, Manak Pub. Pvt. Ltd.

2. Karunkaran K. and Hando J. (1988): Folklore in India, Coimbatore

Bharathiar University, Coimbatore.

3. Kaur Betal (1993); Potentiality of communicating home

improvement messages through traditional meia, M.Sc. dissertation,

Hariyana Agricultural University, Hissar.

4. Mishra M.K. (1990): Role of Traditional Media Today. Folklore

March


Communication, New Delhi, Sage Pub



7. Shah A. & Joshi U. (1992): Puppetry & Folk drama for Non-formal

education .Sterling Publishing Pvt. Ltd. New Delhi

8. Thakur B.S. and Agarwal C. (1989): Media Utilization for the


Company.

Documents

DEPARTMENT OF EXTENSION AND COMMUNICATION FACULTY …