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Department of Alabama
COMMUNICATION
What does the public see when they hear us speaking about the DAV (Disabled American
Veterans)?
Department of Alabama
Department of Alabama
COMMUNICATION REQUIREMENTS
Sender
Medium
Receiver
Feedback
Department of Alabama
Department of Alabama
WHAT COMES TO MIND WHEN THE PUBLIC THINKS…
DISABLED
Department of Alabama
Department of Alabama
Department of Alabama
Department of Alabama
WHAT COMES TO MIND WHEN THE PUBLIC THINKS…
VETERAN
Department of Alabama
Department of Alabama
Department of Alabama
Department of Alabama
WHAT COMES TO MIND WHEN THE PUBLIC THINKS…
DISABLED VETERANS
Department of Alabama
Department of Alabama
Department of Alabama
Department of Alabama
Department of Alabama
Department of Alabama
WHAT ONE GLARING THING WAS MISSING FROM EACH OF THE
SEARCHES CONDUCTED?
Department of Alabama
Department of Alabama
EQUAL RESULTS FOR WOMEN VETERANS!
Department of Alabama
DAV FULFILLING OUR PROMISE TO THE MEN AND WOMEN WHO SERVED
Exclusivity is out and
Inclusivity is taking the forefront…
Department of Alabama
DAV IS CHANGING THE PUBLIC’S MINDSET
Not Disabled
Enabled through benefits, training and resourcefulness…
Department of Alabama
Department of Alabama
Department of Alabama
Department of Alabama
Department of Alabama
Department of Alabama
Words to USE: Service men and women Veterans Heroes* Defenders of freedom Defenders of the
American Way of Life Injured heroes*
Words to AVOID: Members of the Armed
Forces, Military or Soldiers
Warriors Defenders of liberty, the
free world, or democracy Disabled
* Use with general public and prospective supporters, not veterans.
FROM THE LANGUAGE GUIDE