Denver, August 29, 2010

National Psoriasis Foundation | 6600 SW 92nd Ave., Suite 300 | Portland, OR 97223-7195 | 503.244.2404 | Fax 503.245.0626 | www.psoriasis.org

Denver, August 29, 2010


About Psoriasis

Psoriasis is a chronic, autoimmune disease that appears on the skin. It occurs when the immune system sends

out faulty signals that speed up the growth cycle of skin cells. Psoriasis is not contagious. People affected by

psoriasis are at an elevated risk for cardiovascular disease, Crohn’s disease and other inflammatory diseases.

People with psoriasis often face discrimination and embarrassment because others mistakenly fear the

condition is contagious. As many as 7.5 million Americans have psoriasis for which there is no cure.

About the National Psoriasis Foundation

The National Psoriasis Foundation’s mission is to find a cure for psoriasis and psoriatic arthritis and eliminate

their devastating effects through research, advocacy and education. Since 1968, the Psoriasis Foundation has

made a significant difference in the lives of millions of Americans affected by psoriatic diseases. We are the

nation’s leading charitable funder of psoriatic disease research and we advocate for improved patient access

to care. The Foundation provides information and support to those affected by these diseases and their

families, and promote greater public understanding of psoriatic disease.

About Walk to Cure Psoriasis

Walk to Cure Psoriasis are family-friendly, non-competitive 1k or 5k walks currently held in more than 20 cities across the country. Since its inception in 2007, Walk to Cure Psoriasis has attracted more than 10,000

walkers and volunteers, and has raised more than $3 million for Foundation research, education and advocacy

programs. As public understanding of psoriasis continues to build, Walk to Cure Psoriasis is empowering people

with the disease to speak out. When companies participate in the Walk to Cure Psoriasis, they join other

corporate champions in the growing movement to find a cure for this disease.

You Can Make a Difference


Here are a few corporate partners that have committed to finding a cure for psoriasis:

In Good Company


A limited number of sponsorships are available at each level. Please complete and return the enclosed application form

by May 29, 2010 for inclusion in brochure and poster; June 29, 2010 for inclusion on T-shirt.

Benefit Platinum $7,500

Gold $5,000

Silver $2,500

Bronze $1,000

Onstage speaking opportunity at the Walk Yes

Recognition through all broadcast media whenever possible

Yes

Logo recognition in [INSERT NUMBER] Walk e-communications

Yes

Recognition in local online and print calendar postings and media alerts

Yes Yes

Recognition in one Psoriasis Advance magazine distributed to 25,000 households nationwide

Yes Yes

Logo recognition in [INSERT NUMBER] Walk brochures

Yes Yes Yes

Logo recognition on back of [INSERT NUMBER] Walk T-shirts

Yes Yes Yes

On-site display at staging area Yes Yes Yes

Logo recognition on [INSERT NUMBER] Walk posters

Yes Yes Yes

Logo recognition on Walk day banner Yes Yes Yes Yes

Verbal acknowledgement during opening ceremony

Yes Yes Yes Yes

Logo recognition on Walk website Yes

with click thru Yes Yes Yes

Sponsorship opportunities Denver, August 28, 2010


Option 2: Payment by Credit Card

Option 1: Please send an invoice

Sponsor Payment Options – All payments due in full by [INSERT DATE: ONE MONTH PRIOR TO WALK]

$___________ by check Check # ___________

Please mail this form and check, payable to National Psoriasis Foundation, to address below.

Charge $___________ to credit card Circle card type: American Express Discover MasterCard VISA

Card Number _______________________________________________________ Exp. Date ______/______

____________________________________________________ ____________________________________________________ Print Name as it appears on card Signature – required to process payment

Billing Contact Name _____________________________________ E-mail _____________________________________________

Address ___________________________________________________ City ______________________ State _______ ZIP ________

Will you be utilizing your table at the event? � yes � no

Would you display event brochures and/or posters to promote the Walk in your business? � yes � no

Please complete and return the enclosed application form by May 29, 2010, for inclusion in brochure and poster; June 29, 2010, for inclusion on T-shirt. Please send this form to:

National Psoriasis Foundation Attn.: Walk Department 6600 SW 92nd Ave., Suite 300 Portland, OR 97223 Fax: 503.845.0626

Or scan and email to: [email protected]

Option 1: Payment by Check

Company address

Street address _______________________________________

City ________________________________________________

State ___________________ ZIP ________________________

Website _____________________________________________

Primary contact information

Name _______________________________________________

Phone ______________________________________________

E-mail _______________________________________________

Fax Number __________________________________________

Company name ______________________________ Sponsorship level $ ________________________

Sponsor Commitment Form Denver, August 28, 2010

Documents

Denver, August 29, 2010