Dentin Toothbrush

7/30/2019 Dentin Toothbrush

1/34

ALTIUS CO. PVT LTDALTIUS CO. PVT LTD (. reach(. reachyour zenith)your zenith)


2/34

DENTIN TOOTHBRUSH

(REASONTO SMILE)

2


3/34

3


4/34

PREFACE

Expenditure Statement

45%

20%

12%

8%10%

5% Basic amenities

Education

Medical charges

Dentist

Entertainment

Savings

The best solution to augment your savings is DENTIN

TOOTHBRUSH, one of the lowest cost battery operated toothbrush in

India with a quality, which is competitive even in the international

market.

Toothbrush is shopping consumer good, which is been offered by

the company to the consumers as per their requirements

Future plans

1. To give Indian market better standards of living at a lower cost

2. To be a market leader

3. To have excellency in product quality and technology.

4


5/34

4 out of 5 new toothbrushes straight out of the package are

already contaminated(U.S.A Today)

The sharp tip of the toothbrush bristles can cause tiny

lacerations in the gums that allow infection to enter the body

Studies have shown that contaminated toothbrushes not only

harbor , but also transmit both viruses and bacterias that

cause localized and oral inflammatory diseases.

(By American dental association)

Study of 1372 people found that those with gum diseases had

a triple the risk of heart attacks in 10 years period.

( University of Buffalo)

5


6/34

EXECUTIVE SUMMARY

From the above studies it is clear that a unhygienic & contaminated

toothbrush is dangerous

Altius a pioneer in manufacturing low cost but high quality

hygienic(clinically proven by ADA) toothbrushes is here to solve all your

dental problems. It gives a look ofcosmetic dentistry parlours.

The main objectives of the company are survival & product quality

leadership.

We sell high quality product at a competitive rate, which deliver a

value to our customers.

Altius company is growth-oriented company with future plans to

establish channels for different target markets & aim for efficiency,

control & adaptability.

6


7/34

Address

Altius & Co Pvt LtdDentin toothbrushes

Malmadar vada Extension Road

Kanchipada B/2

Malad (w)-400064

Mumbai

Fax: - 0222-5221434

Website: - www.Altius.com

Email: - Dentin @ Altius.com

Managing Director:- Meenal Mehta

CEO:-Supriya Desai

Directors:-

Ramnarayan Sharma

Shivkumar Sharma

Roderick Fernandez

Radha Desai

Rekha Mehta

7
http://www.altius.com/http://www.altius.com/


8/34

Approvals\Sanctions of government Authorities:-

Certificate of incorporation

The electricity authority

The telecommunication department for installation of special

communication system including telephone &fax lines.

Excise authorities (central &state department)

Registration under sales tax act for dealing in transaction of

purchase & sale of goods & availing of available concessions

To apply to the income tax department for various matters such

as

a. Deduction of tax at source

b. Creation of PP trust

c. Creating of gratuity fund

Water authorities

Pollution control board

ISI certificate Regional office of the bureau of Indian

standards

Quality marking certificate- Quality marking center of state

govt

Weights & measures Inspectors of weights & measures.

Appointment of auditor of the company

Sanction plan

Declaration of the building plans

Memorandum of association &Articles of association

8


9/34

Memorandum of association &Articles of association

Process , location and layout plans

Flowchart and organization chart

Resource testing

Inspection

Survey report ,quotations and pricelists

9


10/34

PROCESSPROCESS

10


11/34

PROCESS

There are mainly three steps involved in manufacturing a toothbrush: -

Step 1:-Step 1:- Machine :- Injection machineMachine :- Injection machine

Input :- Imported PlasticInput :- Imported Plastic

Here the plastic is feed into the moulds and inserted into the InjectionHere the plastic is feed into the moulds and inserted into the Injection

machine. After the process is completed handles of the toothbrushmachine. After the process is completed handles of the toothbrush

emerge out into which the battery & wires are inserted to complete theemerge out into which the battery & wires are inserted to complete the

mechanism of the toothbrush.mechanism of the toothbrush.

Step 2: -

Machine: - Tufting machine

Input :- Handles

Here handles are inserted into the Tufting machine andHere handles are inserted into the Tufting machine and

bristles are inserted into the heads of the handled by thebristles are inserted into the heads of the handled by the

machine. Here bristles are unleveled.machine. Here bristles are unleveled.

11


12/34

Step 3: -Step 3: -

Machine :- Leveling machineMachine :- Leveling machineInput :- Handles with unleveled bristlesInput :- Handles with unleveled bristles

Here the unleveled bristles are leveled and the quality departmentHere the unleveled bristles are leveled and the quality department

according ADA standards tests the brushes. Once approved it is sent foraccording ADA standards tests the brushes. Once approved it is sent for

packing.packing.

Unbreakable plastic covers (purchased form a manufacture) similar toUnbreakable plastic covers (purchased form a manufacture) similar tothat of a test tube are used to give an attractive look. Then a packingthat of a test tube are used to give an attractive look. Then a packing

machine with a brand name seals these.machine with a brand name seals these.

12


13/34

HIERARCHY OF THE ORGANISATIONHIERARCHY OF THE ORGANISATION

BOARD OF DIRECTORSBOARD OF DIRECTORS

MANAGING DIRECTOR

CHIEF EXECUTIVE OFFICER

FINANCE MARKETING HR LEGAL PRODUCTION R & D

DEPT DEPT. DEPT. DEPT. DEPT

DEPT.

ACCOUNTANT SALES FORCE PURCHASE QUALITY

13


14/34

MARKETING

14


15/34

MARKETING

In this report Dentin examines the toothbrush market analyzing its size

and trends along with consumer behaviour and purchasingtrends

Percentage reduction in plaque after 2

min brushing

020406080

100

Battery

operated

toothbrush

Normal

toothbrush

Battery

operated

toothbrush

Normal

toothbrush

Battery

operated

toothbrush

Normal

toothbrush

It is evident from the above study battery operated toothbrushes are

are better performers than a normal toothbrushes.

USP :-

1. Easy Brushing & maintenance product

2. Affordable & durable

3. Unbreakable

15


16/34

Main features are: -

We have a integrated marketing communication which looks at thewhole marketing process from the viewpoint of the customers

Automatic battery operated toothbrush with a replaceable head.

Multiangular, Triple effect, Flexi head, Massage Plus, Multicare &

Oscillating head

Proven by American Dental Association that it is safe and hygienicon your gums and teeth .

.

Available in various packs such as family packs in the nearest

outlets which can be gifted to others.

Attractive toothbrushes for Generation K with cartoon characters

embossed on them.

Toothbrushes that change their colour to indicate the preset time

set for brushing on the timer for adults.

Music for children for their entertainment.

(Brushing is a now a Fun with Dentin toothbrush)

Rubber grip for a better hold.

Convenient travels carry packing.

Speed adjustable rotator to suit your convenience

Oscillating movement can also be controlled.

16


17/34

Marketing Strategies

Good value strategy i.e. high quality lower prices & Product

bundle pricing strategies adopted

Geographical market segmentation undertaken.

Hybrid marketing channels adopted.

PRODUCER

RETAILOR CONSUMER SEGMENT

DISTRIBUTOR DEALERS COSUMER SEGMENT

CONSUMER SEGMENT

CONSUMER SEGMENT

CATALOGS, TELEOHONES

SALES FORCE

All the 4 Ps of marketing have been given equal importance: -

a. Place : - A strong distribution, which ensures that the

produce is available at the nearest outlet.

b. Price : - A price affordable by common man. Discounts are

offered.

c. Promotion: -Heavy promotional activities undertaken .

d. Product :- An eye-catching toothbrush

17


18/34

Informative type of advertising with pulsing periods will be used as

the product is in the introduction stage.

Personality symbols are also a mode of advertisements.

Trade fairs and Exhibitions also used as a means promotional

activity.

Display modes in retail outlets are also included in the promotion

budget.

Provisions made for providing in the international flights, five star

restaurants and multiplexes at concessional rates with a view topromote our product in international market. .

Coupons being provided to schoolchildren & less privileged

children to attract age group between 5-15.

Sharpeners with model cartoon characters provided free to kids.

Mouthfreshner a complimentary product with the adults

toothbrush.

One of our objectives being Save mother earth we are registered

[email protected], which recycles the waste plastic

products.

18


19/34

FINANCEFINANCE

19


20/34

1.1.Machinery/ Equipment (Rs. in 000s)

S.no. Description Quantity

Required

Price

Per machine

Total

Value

Names

Of Suppliers

1 Moulds 3 2,50 7,50 Mumbai2 Injection Machine 2 4,25 8,50 Mumbai

3 Tufting Machine 2 9,17 18,34 Mumbai

4 Handling Machine 2 30 60 Mumbai

5 Packing Machine 2 30 30 Mumbai

Total 11 35,24

2.Raw Materials (Rs in 000s)

S.no. Items Annual Quantity Value (Rs) Sources

Year 1 Year2 Year 1 Year2

1 Imported plastic 142020 170424 1,63,32 2,01,12 Mumbai

2 Imported plastic 74208 89052 89,04 1,08,60 Mumbai

3 Nylon 66 26616 31944 1,73,04 2,07,60 Mumbai

4 Nylon 6 13320 15984 69,96 83,88 Mumbai

5 Rubber Grip 2028000

0

2433600

0

81,12 1,09,56 Mumbai

6 Button & Wires 2028000

0

2433600

0

4,05,60 4,86,72 Mumbai

7 Packing 2028000

0

2433600

0

50,76 60,84 Mumbai

8 Miscellany 2028000

0

2433600

0

4,05,60 4,86,72 Mumbai

Total 14,38,84 17,45,0

4

3.Utilities (Rs in 000s)

S.no. Particulars Total Annual Expenses (Rs)

Year 1 Year 2

1 Electricity (factory) 7 84

2 Electricity (Office) 63 7,563 Water &Fuel 2 24

20


21/34

Total 72 8,64

4. Man Power (Rs in 000s)

S.no. Particulars Number Total Annual Wages & Salaries

Year 1 Year 2

1 Skilled 5 1,92 20,16

2 Semiskilled 30 9,00 9,48

3 Unskilled 15 3,60 3,84

4 M.D 1 4,40 5,04

5 CEO 1 3,84 4,44

6 Directors 5 15,00 17,28

7 Research &

Development

2 2,40 3,12

8 Marketing 8 7,68 8,40

9 Human

Resource

2 1,92 2,04

10 Finance 2 2,88 2,52

11 Purchase 4 3,84 4,20

12 Production 2 1,92 2,04

13 Quality 4 3,84 4,20

14 Legal 1 1,08 1,20

15 Accountant 2 1,92 2,04

16 General 10 1,92 2,04

Total 35,40 58,56

21


22/34

5. Working Capital (Rs in 000s)

S.no. Particulars Duration Value (Rs)

Year 1 Year 2

1 Raw materials Stock 1 month 1,19,87 1,45,42

2 Semi-Finished Stock 1 month 9,59 11,63

3 Finished Goods Stock 1 month 71,92 87,25

4 1 Month Production Expense(Utilities+Wages+Salaries)

1 month 6,32 8,41

Total 2,07,70 2,52,71

6. Fixed Capital (Rs in 000s)

S.no. Particulars Value (Rs)Year 1 Year 2

1 Land 1,12,00 26,43

2 Building 48,00 1,12,00

3 Machinery/Equipments 35,24 46,08

3 Furniture/Fixtures 15,00 12,00

4 Car 10,00 8,00

5 Computer 6,00 3,60

Total 2,26,24 2,08,11

7. Total Cost Of The Project (Rs in 000s)

22


23/34

8. Means Of Finance

a. Funds raised from 49 shareholders.

b. Installment amount :-1572

c. Interest rate :- 14%

d. Pay back period :- 20 years

S.no. Particulars Value (Rs)

1 Fixed Capital 2,20,24

2 Working Capital 2,07,70

3 Preliminary& Preoperative Expenses 24,004 Escalation & Contingencies 8,78

5 Technical 11,43

Total 4,72,15

S.no.

Particulars Value (Rs) Remarks

1 Term Loan 3,14,77 MSFC &

IDBI

2 Promoters capital 1,63,38

Total 4,78,15

23


24/34

9. Project Profitability Analysis

S.no. Description Year1 values Year2 Value

Income

1 Sales Revenue 281,89,20 338,27,04

Expenses

2 Manufacturing Expenses 17,72,81 21,27,03

3 Selling & Distribution &

Advertisements Expenses

117,93,40 137,10,77

4 Administrative Expenses 14,96,37 19,63,965 Traveling Expenses 8,40 17,56

6 Interest 44,06 41,87

7 Packing 4,05,60 5,47,56

8 Free goods 10,14,00 12,16,80

9 Preliminary & Preoperative

Expense Written Off

4,80 4,80

10 Depreciation 18,85 13,89

11 Excise Duty 26,49,33 31,43,08

12 Sales Tax 28,81,14 34,18,0913 Profit before tax 61,00,44 76,21,63

Less Income Tax 22,12,47 27,64,17

Less Surcharge 99,13 1,23,85

Profit after tax 37,88,83 47,33,61

Percentage of gross profit 21.64% 22.53%

Percentage of net profit 13.44% 13.99%

Operating profit 60,37,53 75,65,87

Debt Equity ratio 2:1 2:1

24


25/34

25


26/34

BALANCE SHEET

Year 1 Year 2Liabilities

Fixed liabilities

Share capital 1,57,38 1,57,38

Loan 2,99,05 2,83,33

Reserves & Surplus

General reserves 37,88,83 85,22,44

Current Liabilities

Creditors 2,07,70 2,78,70

TOTAL LIABILITIES 44,52,96 92,41,85Assets

Fixed assets

Building 46,08 44,24

Land 1,12,00 1,12,00

Machinery 26,43 21,14

Furniture 12,00 9,60

Car 8,00 6,40

Current Assets

Debtors 23,49,10 28,18,92Inventory 2,01,38 24430

Cash at bank 6,97,97 12,85,25

Investment 10,00,00 47,00,00

TOTAL ASSETS 44,52,96 92,41,85

26


27/34

Schedules

Administrative expenses

Sl No. Particulars Year 1 Year 2

1 Legal expenses 60 60

2 Insurance 2,00 2,00

3 Bank charges 3,10 3,66

4 Printing, Stationery & communication 6,22,05 8,15,50

5 Postage & Telegram 80,00 82,00

6 Car Expenses 75 90

7 Property Tax 25 25

8 Salary 35,40 58,569 Employees Benefits 22,05 24,26

10 Electricity 84 96

11 Fuel & Water 24 36

12 Sales Promotion 7,29,09 9,74,91

Total 14,96,37 19,63,96

Manufacturing expenses

Sl No. Particulars Year 1 Year 2

1 Repairs & Maintenance 85,00 85,80

2 Raw Material consumed 14,38,44 17,45,04

3 Raw Materials in stock 1,19,87 25,55

4 Work in progress 9,59 2,04

5 Finished goods 71,92 15,336 Labour 31,80 33,48

7 Electricity 7,56 7,56

8 Carriage Inwards 8,63 10,85

Total 17,72,81 19,25,62

27


28/34

Selling & Distribution: -

S.no. Particulars Year 1 Year 2

1 Television ads 95,00,00 114,45,69

2 Internet 85,00 1,36,41

3 Hoardings 12,00,00 9,00,00

4 Magazines & Newspaper 4,00,00 6,00,00

5 Packing & forwarding 6,08,40 8,30,08

TOTAL 117,93,40 139,12,18

Depreciation

S.no. Particulars Year 1 Year 2

1 Machinery 8,81 6,61

2 Building 1,92 1,84

3 Furniture 3,00 2,404 Car 2,00 1,60

5 Computer 3,60 1,44

TOTAL 18,85 13,89

28


29/34

BREAK EVN POINT

Break Even Sales Revenue = FC

P/v Ratio

Sales Revenue = 281,89,20 Variable Cost = 8,73,05

Fixed Cost = 15,85,36

P/V Ratio = Sales Revenue - Variable Cost

Sales Revenue

P/V Ratio = 281,89,20 8,73,05

281,89,20

= 0.969

Break Even Sales Revenue = 15,85,36

0.969

Break Even Sales Revenue = 16,36,07

29


30/34

SWOT

ANAYSIS

30


31/34

Low cost high quality automatic battery operated toothbrush.

Hygienic & a toothbrush that takes cares like a dentist & gives a

Look of a cosmetic dentistry parlours.

Easy to use with simple procedures to operate.

Attractive packs, which can even be gifted to others.

Gentle on your teeth & gums & tough on the plaque.

Imported bristles to take care of your teeth.

Generation k toothbrushes for fun brushing.

Attractive colours well designed, rubber grip, speed adjustable

Toothbrushes

Musical brushes with timers available for convenient brushing.

Imported unbreakable plastic.

Flexi head, Multinuclear, Criss cross bristles for easy brushing

on every corner of the mouth.

31


32/34

W Weakness

No major weaknesses were visible, if any suggestions are always

Welcomed by us.

Now a days there has been a downward trend in the FMCG

industry but we are positive that we will be able to reach our

targets because of our strategies

O- Opportunities

India has always been the most potential market. We are expecting

to tap both the upper class & upper middle & middle class society

which form the major chunk of the society.

International market has also attracted our attention. We are

planning for exports in the third year.

.

T- Threats

Threats have also been a part & parcel of any business, but we

have completely geared ourselves up to face any kind of the threats

or competitions put froth in front of us.

Government rules& regulation are a mojor point on which we

have taken considerable care upon

Dental associations have approved our product on the aspects of

its quality & safety.

32


33/34

FUTURE PLANS

33


34/34

Growth has been inevitable to any kind of business. But for a stabilized

& profitable growth planning is necessary.

Our major future plans are: -

1. Launching toothbrushes with rechargeable batteries.

2. Going in for exports for the third year to tap the international

market.

3. It has been a new trend to use flossments & this has not escaped

our attention. Companies future plans includes this point

4. Expanding the range to suit the consumer needs.

5. Our company has also invested a considerable amount in R&D.

6. Market leadership i.e. increasing the market share.

Documents

Dentin Toothbrush