Dental Digital Marketing Solution•Integrated digital marketing solution for your practice

Why PSI?

- Founded in 1995, we’ve worked with over 1,500 businesses in the DC metro area

- Leader in cloud-based technology and marketing solutions for the SMB sector

- We have deep vertical expertise in in dental & medical, retail, and legal & professional service

- One stop shop. As your trusted technology partner, we’ll make technology work for you so you can focus on your core business objectives

What Makes Us Different

- We know dentistry, having worked with over 1,000 practices in more than 15 years

- We start with an understanding of your practice to offer a customized, tailored solution, not a generic over-the-web, cookie-cutter solution

- We serve as your digital marketing agency and manage all existing providers & solutions

- We offer an integrated digital marketing solution with measurable results; no fluffy stuff

Utilize Strategy, Technology, & Marketingto Acquire, Retain, and Engage Patients

Utilize Strategy, Technology, & Marketingto Acquire, Retain, and Engage Patients

- Practice’s “Story”- Target patient

demographics- Geographic reach- Ideal revenue mix- Strategic financial plan

- Practice Management System-Reminder & Patient Engagement System (Demandforce, Sesame)-Communication (phone, intra-office, etc.)-Utility solutions (patient forms, insurance/claims, patient education)-Analysis & reporting (SICA)

- Web & mobile- SEO- Social media- Visibility- Reputation- Leads management- Patient marketing- Continuing care &

recall

What we believe- Technology and marketing are merging

- PROOF: Gartner reports that by 2017 Fortune 500 CMOs will spend more on IT than CIOs

- Changes are fast and furious- PROOF: Google SEO & review policies ever-changing, Instagram has 90M unique

monthly visitors (company didn’t exist 2 years ago), Facebook (8 yrs old) has 1B users (3 times the US population & would be the 3rd largest country)

- Cloud & mobility are transformative- PROOF: 62% of SMBs use cloud solutions, tablet sales now exceed sales of PCs and

laptops, and US has over 110M smartphone users (53% of total & growing)- Marketing is telling a story, and your story starts with the patient experience- "The only sustainable competitive advantage is superior knowledge of and engagement

with customers” – Forrester (June 2011)

What is Digital (Inbound) Marketing?

Overview

LeadGeneration

Reputation and

Presence

LeadAssist

PatientEngagement

IntelligentSEO

PerformanceReporting

Social Media

Marketing

MarketingCall Center

PerformanceReportingwebsite

Mobile-optimized Website

Mobile Searches Are Higher Than Ever

Mobile searches have increased from 9% to 30% of all searches in the past year alone.

If your website is not mobile optimized, you are wasting marketing $'s

Mobile visitors are 5X more likely to leave websites that are not mobile friendly

• We can help you engage those potential customers.

Social Marketing

Facebook has over 1 billion active monthly users

As of summer 2012, 41% of small businesses had a Facebook page

Facebook and Twitter can be valuable media channels for local businesses

Social Marketing

We help you publish to all of your profiles from one place

We suggest interesting, relevant content for you to post

Track your audience growth Help find new customers by

monitoring relevant social media conversations

Reputation & Presence

Consumers Control Conversations

Your online listings are full of user generated content (UGC)

Consumers trust UGC more than traditional advertising

Your brand is now what your customers say it is, online

Monitoring all the places you are discussed is challenging

Reputation & Presence Go Hand in Hand

• When many of your online profiles have user content, reputation drives results.

The goal is to maximize visibility and maximize reputation

Consumer Comments Matter

Yelp reported a 1 star increase in average rating increased restaurant business 5% - 9%

Trip advisor reported 1/2 star improvement increased hotel bookings by 12%

Cobalt showed the difference between 2 and 4 stars was a 64% increase in website traffic

Starved For Time?

• The biggest challenge with social media management is that it takes an investment in time.

• If you are like most business owners or managers, you have limited time for marketing.

• We're here to help. We focus on the right balance of doing things for you and doing things with you.

Pricing

Mobile-optimized website Social Media Account setup and optimization for Facebook and Twitter Search and Social marketing campaigns Online Presence Reputation Management Social Media publishing on Facebook and Twitter (3 per week) Patient engagement & marketing Unlimited phone and email support

• Starting at $1,000 per month