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Denso has developed a new vision
sensor, released in 2018 and featured
in the Toyota Alphard and Vellfire. This
forward camera, working in
conjunction with a millimetre-wave
radar sensor, improves pedestrian and
cyclist detection, as well as recognition
of road signs and driving lanes, even at
night. When obstacles such as these
are detected and identified, the car’s
emergency braking system can be
automatically activated.
The monocular camera, manufactured
by Denso in Japan, is 25% smaller and
uses 30% less components and parts
than the previous model. Also, for the
first time in an automotive camera, we
have found a Sony CMOS image
sensor. This 1.27M-pixel sensor offers
higher sensitivity to the near-infrared
sensor, and the low-light use-designed
lens housing improves the camera’s
night-time identification of other road
users and road signs. Regarding
processing, the chipset is composed of
a Sony image signal processor, a
Toshiba image recognition processor,
and a Renesas MCU.
Based on a complete teardown
analysis, this report includes the
camera’s bill-of-materials (BOM) and
manufacturing cost. Also included is a
physical analysis of the CMOS image
sensor and the processors (Toshiba
and Renesas), along with a complete
cost analysis and estimated sales price.
COMPLETE TEARDOWN WITH
• Detailed photos
• Block diagram
• Supply chain
• Lens housing cross-section
• PCB cross-section and cost estimate
• Die pictures and cost estimates for the CIS and processors
• Complete, priced bill-of-materials
• Manufacturing process flow
• Manufacturing cost analysis
• Estimated sales price
Denso has developed a new monocular forward camera for improved night vision, using Sony’s high-sensitivity 1.27M-pixel image sensor and Toshiba’s new advanced image recognition processor.
REVERSE COSTING® – STRUCTURE, PROCESS & COST REPORT
Title: Denso’s Monocular Forward ADAS Camera in the Toyota Alphard
Pages: 87
Date: January 2020
Format: PDF & Excel file
Price: EUR 3,990
Denso’s Monocular Forward ADAS Camera in the Toyota Alphard
IC – LED – RF – MEMS – IMAGING – PACKAGING – SYSTEM – POWER - DISPLAY
TABLE OF CONTENTS
Overview/Introduction
• Executive Summary
• Block Diagram
• Supply Chain
Company Profile
Physical Analysis
• System Views and Dimensions
• System Opening
• Electronic Boards
• Global View
• High-Definition Photo
• Component Markings & Identification
• Lens Housing Cross-Section
Cost Analysis
• Substrates - Cross-Section and Cost Estimate
• CIS & Processors - Cost Estimate
• BOM Cost - Electronic Boards
• BOM Cost - Housing
• Materials Cost Breakdown
• Accessing the Added-Value (AV) Cost
• Manufacturing Cost Breakdown
Manufacturer Price Analysis
• Estimated Sales Price
DENSO’S MONOCULAR FORWARD ADAS CAMERA IN THE TOYOTA ALPHARD
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AUTHOR
David Le Gac has joined System Plus Consulting as a cost analyst in 2013.
He is in charge of reverse costing with a focus on boards and systems. He
previously worked for Lacroix Electronics where he was in charge of
components database. He holds a master degree in microelectronics from
the University of Rennes.
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DENSO’S MONOCULAR FORWARD ADAS CAMERA IN THE TOYOTA ALPHARD
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