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De Novo2012

Professional IT servicesCommercial Datacenter Operator

Cloud Service Provider

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De Novo Basic Values

De Novo an innovative company and leading provider ofprofessional IT services for medium and large corporations inUkraine

De Novo a top-notch team of industry professionals with morethan 10 years of IT experience each and hundreds of projectsunder their belts.

De Novo reliability is guaranteed by our shareholders:

o KM Core, an international technology investment company

o

Intel Capital, theIntel Corporations global investment fundo IFC, the International Finance Corporation, a member of the

World Bank Group

De Novoshareholders:

De Novo [...] an example of a company worth emulating, a company in aclass of its own.

Natalia Protsenko, PCWeek/UE publisher

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De Novo Customers

We work with the leaders and the leaders trust us.

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De Novo Business Consulting

Industrial expertise + industry-specific know-how =

Effective automation of business processes

Improving business performance byimplementing best practices like those inOracles e-Business Suite

Offering industry-specific solutions in retail,logistics and distribution, as well as inmanufacturing

Providing a team with experience working withglobal leaders like Herbalife, Chemiroagro,Wimm-Bill-Dann, Agro-Soyuz, TEVA, AS Watson,MMK, Uralkaliy, and XTZ

Combining best practices with local businessneeds

Applying industrial methods to business solutions

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De Novo Industry Expertise

We work to increase the efficiency,transparency and managability of your business.

Retail trade Logisticsand

distribution

Processingand powerindustries

Consulting, implementation, support

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Solutions For Retail Chains

Supplychain

Retailing

Planning / optimizing

distribution

Optimizing retail profitsStores and Points of Sale (POS)

Stores

Control

POS

Oracle Retail the foundationof successful retail business:

5,000 retailers in 68 countriesuse Oracle;

Oracle provides 26 differentsolutions for retailers that are

considered best of class

Supplychain

Master Data

Managing merchandise

Retailing

Merchandising and supply chain

Orders

Importing

Distribution

Pricing Costing

Promotions

ReplacementStock control

Supply booksAccountreconciliati

on

Salesauditing

Wholesaleprograms

Expanded inventorymanagement

Projecting demand

Managing by productgroup

Financial planning

Planning / managingretail space

Planning / optimizingproduct lifecycles

Planning / optimizing

promotions

Optimizing retail prices Optimizing stock

Working with suppliers

Receiving at stores

Store orders

Pricing

Shelf stocking

Point-of-Sale

Cashflow

management

Store operations

Printing pricetags

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De Novo Drives CloudComputing

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Solutions for CloudComputing

IT infrastructure transformation and optimizationo Consolidation and virtualization of server & storage infrastructureo Virtual Desktop Infrastructure solutionso Red Button makes your virtual environment failure-toleranto Convergent networks at DC networking infrastructureo DRP Lab the support system for uninterruptible IT

Managing corporate datao Systems for centralized back-up and recoveryo Disaster Recovery Planningo Archival data security systemso Virtualized data security networks

Cloud Data Centers cloud infrastructureo Trusted Cloud secured cloud computing infrastructure for

corporate clientso 99.98% availability of services based on SLAo Located in the best commercial DC in the country

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De Novo Cloud Models

Level of maturity

Functionali

tyandlevelof

automation

BASICvirtual

infrastructure

CONSOLIDATEDsystem services andfunctions centralized

PRIVATE CLOUDautomation and

self-maintenance

With IT services separated from physicalinfrastructure, mobility is ensured.Resource utilization is made more flexibleand efficient.

At the OS level, DC is protected againstlocal failures, breakdown, data corruption,

and malware.Dynamic load balancing and SLA fulfilmentmonitoring are provided.A procedure for capacity planning isintroduced.

Life-cycle management of resource pools and operatingenvironments is automated. Automated reporting and proactiveresponse system is introduced.Self-service portal is launched, along with procedures forresource tracking and billing.

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De Novo Cloud Solutions

Level of maturity

Functionali

tyandlevelof

automation

BASICvirtual

infrastructure

CONSOLIDATEDsystem services andfunctions centralized

PRIVATE CLOUDautomation and self-

maintenance

Autopilot

DRP Lab

Virtualinfrastructure

TransformationAssessment

Red Button

VirtualizationHealthCheck

HyperCloud

NEW!

Cloud datasecurity

NEW!

Virtualizedworkplaces

NEW!

SANHealthCheck

NEW!

StorageProgressPlanning

NEW!

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Data Center Consulting: In-DepthExperience Handling Critical ProjectPoints

De Novo experts will help eliminate 80% of your project risks before

you invest any capital.

DC

1 2 3

DC

SHAKE DOWN

DC

DC Crisis Point project feasibility study andsetting of key objectives, developing a technicalconcept and a dynamic financial model for thebusiness plan

DC Project Appraisal assessment of projectconsistency and feasibility and the effectivenessof the chosen technical solutions; balancing

constraints; thermal modeling (CFD analysis)DC ShakeDown DC stress testing at maximumprojected load in order to detect hidden defects indesign and installation

DC HealthCheck periodic assessments of thestate of the DC, identifying operational risks and

developing measures to deal with them

D C C l i

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Data Center Consulting:Construction ManagementCompany

Construction Management Company professionalengineering team that represents the customerinterests throughout the project phases, coreadministration and integration resources of the project.

+

0

Detailed Design Development

Site Facili ty &Risk

Assessment

Construction

Permit

Construction Activities

Design

Permit

Equipment Ordering and Supply

4 6 8 10

Source Data

Operation

Permit

12 14 16

StressTest

Technology InfrastructureImplementation

Commissioning

OperationStart

Budgetand

ProjectPlan

Approval

Tendering Procedures

ConceptDesign,

Budget

IT

Requirements

2 18

DesignAssignment

SchematicDesign

AHJ (authority having jurisdiction )Approval Procedures

Integration and management functions - overall project management

- Construction Management Company

- Customer

- Construction Management Company and Customer

- Subsystem Contractor

C t ti M t

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Construction ManagementCompany:Project Role

Project management and integration functions overall project

management processes focused on achieving target project objectives.Develop design assignment and management committee approval,schematic design (contractors involved ). Namely, these specific projectphases define target facility specification (in compliance withCustomer business objectives), as well as detailed project budget andtimeline to be approved by the Customer.

Participate in tendering processes administration according to approved

budget define procurement units (components and services),tender requirements development (RFP), tender applicants pre-qualification,defining evaluation criteria. Conduct tendering procedures according toCustomer standards in order to ensure competition transparency.

Supervise sub-contractors, perform architectural and technicalcontrol at installation and commissioning project stages, acceptance ofcompleted work.

Manage the process of passing state Authority Having Jurisdiction,AHJ (design documentation, labor safety, fire safety, etc), AHJ acceptance andprocedure of obtaining operation permit.

Data center stress testing under full load, define and eliminate(contractors involved) system defects, launch data center into production.

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Cloud SCADA

SCADA the industrial solution for monitoring

DC physical infrastructure

Monitors your entire physical DCinfrastructure 24/7

Can process signals from thousandsof sensorsin real time

Promptly detects events and plansproactive responses

Uses De Novo specialists, who areexperienced in constructing andutilizing the companys own DC

Affordable for even small facilities

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Data Center Control

Client DC

SCADA Core

Sensors &Controller

Client

Our cloud-based SCADA services are backed by experience building

and operating the largest commercial DC in Ukraine.

DispatchingCenter

SCADA Monitor

ClientServiceproviders

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Outsourcing services commercial DCIT infrastructure service

De Novo2012

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De Novos Hyper Cloud

The cloud DC model allows you to pay

for only the IT resources that your company actually uses.

Hyper Cloud provides virtual PrivateCloud (Cloud DCs)o Greater reliability and security than traditional IT

infrastructureo 99.99% service access set in SLAo Uninterrupted hyper cloud operation guaranteed by

the countrys best commercial DCo

Trusted Cloud modelo Hyper cloud power: 4000 virtual servers (4GHz CPU,

4GB RAM, 150GB HDD) + 300TB disk storage media

Cloud serviceso Cloud Data Processing Centero

Hybrid cloudso Cloud disks

H-Cloud

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De Novo Hyper CloudArchitecture

To set up hyper clouds, we use cutting-edge architecture and

technologies from VMWare, Cisco, EMC and NetApp.

MANAGEMENT ANDAUTOMATION LAYER

CLOUD OS

vSphere

High

Availability

vCenter

Dynamic

ResourceScheduler

vCloud

Director

vS

hield

E

dge

Chargeback

N- Block

A

V

- B

lock

AE- B

lock

H- Block

H- Block

S- Block

H- Block

Orchestrator

N- Block

vClou

d

Conne

ct

or

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Cloud DCs: Consumption Models

Virtual Private Cloud

Back-up DC

Hybrid Cloud

Repository for back-up copies

De Novo Cloud Datacentermeans:

Extremely high levels of faulttolerance

Zero maintenance intervals:all maintenance work is

carried out by DC operationalservices without interruptingoperations

Nearly unlimited scalability

On-demand resource capacity

Highly automatedadministrative procedures

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DC/Office

internalnetwork

Cloud DCs: Access Models

Internet EdgeRouter

& VPN-terminator

vDC

vCloudDirector

(external IP)

INTERNET HTTPS

CloudNet

vCloudDirector

(internal IP)

CorpNet

MPLS

EdgeRoute

r

EdgeRouter

HTTPS

ISPINTERNE

T

DirectvShield

Controlled

Internet

Access

OUT-OF-BANDCONTROL LINK

IN-BAND CONTROLLINK

DATA LINK

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De Novo Commercial DC

De Novo Datacenter is designed tohandle both primary and back-up DCsites for banks, telecoms operators,insurance companies, and major mediaoutlets

Our engineering systems and arecompletely prepared for any type

computer equipment including enterpriseclass racks

We are ready to implement both PublicCloud and Private Cloud projects

Ours is the first DC in Ukraine to meetTier III TIA-942 standards and specific

requirements of NBU

[De Novos DC] is without doubt a projectof unprecedented scale for this country.

I dont think were going to see anythinglike it

in Ukraine in the foreseeable future.

Interview with Volodymyr Dokhlenko, Vicei I i k i

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De Novo DC: Features

UPS system with two independent water-cooling

circuitsPrecision air conditioners with dynamic coolingfunctions

Free Cooling Technology

Two independent clusters of high-performanceUPSs with up to 95% efficiency

DES with 4 diesel generators and back-ups

Two independent high-voltage power inputs

Real-time CCTV and restricted physical access

Independent automatic gas fire extinguishingsystems in each module

Centralized monitoring and dispatching system24-hour dispatching service in three shifts

Infrastructure ready for Enterprise-class equipmentand high-density computing

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De Novo DatacenterSpecification

Area2117 2 (+720 2 on

rooftop)

module: 728 2

office: 271 2Power capacity (overall / ITconsumption)

3300/1650 kW

Power inputs 2 independent high voltage + AT group

Number of modules (leasedunit)

11L + 20S + 1H (220 racks)

Type of module S: 4x30kW blocks, L: 8x60kW blocks, H: 50x400kW blocks

Telecommunications2 independent fiberoptic links to L9 communications

center, total of 800 Gb

Ambient temperature -35 to +40 oC

Standards met TIA-942 III, NBU requirements

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De Novo DC for Smallto Medium Banks

Solutions to arranging high-quality server premises

that meet NBU requirements at a reasonable cost.This project involves two stages:

Tranforming outdated IT infrastructure into modern privatecloud infrastructure.

Locating 1-2 blocks of the banks transformed ITinfrastructure in De Novos commercial DC, which meets NBU

requirements based on our certificate of conformity.Commercial benefits:

Complete compliance with the requirements of NBUResolution 243.

A level of reliability and security that is normally onlyaffordable for a few major banks.

Up to 50% reduction in IT infrastructure costs and thecapacity to project these accurately.

The ability to move banking premises without having totransfer IT infrastructure as well.

Corporate class IT infrastructure with 99.98% reliability

and cost-effectiveness for the IT budgets of medium businesses

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Were ready to work with you

www.de-novo.biz

+38 (044) 200-93-39