Dena Bank Marketing ppt

8/13/2019 Dena Bank Marketing ppt

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Dena Bank

75 th Platinum JubileeCelebration

26 th May 13


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Dena Bank


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Print Ads


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Gate Arch Design for Branches


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Corporate Ad


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TVC Scripts


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Bharosa

Vid A di


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Video Audio

Film opens on a rising sun over the skyline of an Indianurban city.

MVO: Duniya ka pata nahi .

Quick shots of day to day life of common people of India.

People are going about their work. Millions are walking outof CST station in Mumbai.

Man entering a luxurious car while the chauffer opens thedoor.

Early winter morning people jogging on the streets in Delhi.

MVO: Par bharat zaroor bharose ki mazboot neev par tikahai

Cut to a shot of a field where a farmer is seen working in

the field. The field is lush green.

MVO: Bharosa jo faslon mein lehlahata hai

Cut to a construction site. A big project is underway and theengineers and laborers are busy in their work.

MVO: Jo mazbooti banta hai cement concrete se baniimaraton ki

Quick cuts of people working in the BPO. Corporate IT parksand other shots to depict technology like people working

on laptops and using high-end mobiles etc.

MVO: Bharosa jisne information technology ko nayiunchaaiya di

Quick shots of smiling faces of Indians belonging todifferent parts of India.

MVO: Aur wahi bharosa jhalakta hai karodon hindustaniyonke chehre pe.

75 th year celebration logo appears. MVO: Jiski badolat hi aaj hum pichle 75 varshon se bharoseka prateek hone ka jashn mana rahe hein.

Dena Bank Logo appears. MVO: Dena Bank Dena Hai To Bharosa Hai


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Jashn


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Video Audio

Film opens on a group of kids playing withfirecrackers and celebrating.

Jingle:Waqt hai jashn manaane ka

Cut to a group of young ladies getting ready for

some celebration. They are checking themselvesout in front of the mirror and are looking veryhappy.

Jingle:

Arey jhoomne naachne gaane ka

Outside a small shop the shopkeeper isdistributing sweets to people. All are happy.

Jingle:Vishwaas ki is neev pe

A group of college youngster is celebrating theirresult which is just displayed on the noticeboard.

Jingle:Jag phir ek naya basaane ka.

A group of older people belonging to a laughterclub are laughing aloud in the morning at a park.

Jingle:Waqt hai jashn manaane ka

General shots of people smiling and celebratinglikeputting toran outside their housesmakingrangolietc.

MVO: Ye jashn hai aapke bharose ke bank

75 th year celebration logo appears along with

Dena Bank logo.

MVO: Dena Bank ke safaltam 75 varshon

kaDena Bank Dena Hai To Bharosa Hai


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Ringtone


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Corporate Film (Documentary)


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Dena Hai To Bharosa Hai

Video Audio


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Video Audio

Film opens on a rising sun over the skyline of anIndian urban city.

MVO: Duniya ka pata nahi .

Quick shots of day to day life of common peopleof India.

People are going about their work. Millions arewalking out of CST station in Mumbai.

Man entering a luxurious car while the chaufferopens the door.

Early winter morning people jogging on thestreets in Delhi.

MVO: Par bharat zaroor bharose ki mazboot neevpar tika hai

Cut to a shot of a field where a farmer is seenworking in the field. The field is lush green.

MVO: Bharosa jo faslon mein lehlahata hai

Cut to a construction site. A big project isunderway and the engineers and laborers arebusy in their work.

MVO: Jo mazbooti banta hai cement concrete sebani imaraton ki

Quick cuts of people working in the BPO.Corporate IT parks and other shots to depicttechnology like people working on laptops andusing high-end mobiles etc.

MVO: Bharosa jisne information technology konayi unchaaiya di

Dena bank Logo on screen MOV: Dena Bank History, Chairman's Message,

Corporate Story and Future Goals


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Coffee Table Book


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Event Ideas of Cultural Programmers

for Staff & Customers


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Product : Platinum Jubilee CelebrationDescription Amount

Cost for Music and Entertainment Program (18.05.2013 ) Fees for Singer - Kirthi Sangthia + Band

Fees for Singer Shaan + TroupeFees for Singer Neha Bhasin + BandFees for a Comedian ( B - List )Cost for Classical Music or Instrumental Program (26.05.2013) Sandeep Mahavir Troupe of 30 Members(Classical Singing, Dance

Performances and Instruments)

7,00,000

30,00,00010,00,000

5,00,000

10,00,000


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Event envisaged for Platinum JubileeCelebration


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Documents

Dena Bank Marketing ppt