www.akorbi.com Page 1

DEMYSTIFYING THE AFRICAN LOCALIZATION INDUSTRYChallenges and Opportunities Written by: CLAUDIA MIRZA, CEO of Akorbi

In my quest to better understand the opportunities and challenges of the African translation industry, I recently traveled from West to East Africa. Because the global demand for African language translations continues to increase, I felt it was important to assess and demystify this market.

It’s clear that the localization industry is alive and vibrant in Africa. Linguists are mainly involved in diplomatic, governmental, religious, tourism and humanitarian work. Some commercial work is also done for a variety of industries such as global consulting, mining, financial and technology, among others.

www.akorbi.com Page 2

The most common translation requests in Africa are for English, Arabic, French, Portuguese, Swahili, and Amharic among others. Additionally, many professionals are translating from one African language to another to support cross border trade. Surprisingly, China is investing in infrastructure, such as bridges, railways and roads, in Africa so that has increased their demand for translations and interpretations from Chinese to African languages.

Africa has a total population of 1.21 billion people who speak in 2,139 living languages. Around 85 percent of the population is concentrated in 15 countries and the rest of the population is dispersed throughout the continent in smaller countries or territories. The most populated countries in Africa are Nigeria with 181 million people followed by Ethiopia and Egypt with 99 million people each. The smallest countries are Saint Helena with only 4,000 people and Seychelles with a total population of 97,000.

U.S.-based companies interested in targeting the African continent will be pleased to know that English is one of the official languages in 24 out of 56 countries in Africa. Out of these 24 countries, English is the only official language in 10 countries. In fact, advertising and marketing materials in Nigeria, Ghana, Malawi, Zambia, South Sudan, Sierra Leone, Liberia, Namibia, Gambia, Kenya, Tanzania and Uganda are done in English. The most utilized official languages in Africa are Arabic and Swahili (the official language for 181 million people), followed by French, Portuguese, Amharic and Zulu.

www.akorbi.com Page 3

� AFRICA

Ranking by Population Country/Territory Population Official Languages

2 Ethiopia 99,391,000 Amharic3 Egypt 89,125,000 Arabic9 Algeria 39,670,000 Arabic

11 Morocco 34,380,000 Arabic28 Tunisia 11,118,000 Arabic36 Libya 6,278,000 Arabic40 Mauritania 3,632,000 Arabic29 Somalia 10,972,000 Arabic, Somali1 Nigeria 181,563,000 English

13 Ghana 27,414,000 English21 Malawi 16,307,000 English22 Zambia 15,474,000 English26 South Sudan 12,519,000 English35 Sierra Leone 6,513,000 English

39 Liberia 4,046,000 English41 Namibia 2,281,000 English43 Gambia 2,022,000 English58 Saint Helena,

Ascension and Tristan da Cunha (UK)

4,000 English

8 Sudan 40,235,000 English, Arabic34 Eritrea 6,895,000 English, Arabic,

Tigrinya48 Mauritius 1,263,000 English, French27 Rwanda 11,324,000 English, French,

Kinyarwanda57 Seychelles 97,000 English, French,

Seychellois Creole45 Lesotho 1,908,000 English, Sotho

language6 Tanzania 51,046,000 English, Swahili7 Kenya 45,533,000 English, Swahili

10 Uganda 37,102,000 English, Swahili49 Swaziland 1,119,000 English, Swazi

language42 Botswana 2,176,000 English, Tswana25 Zimbabwe 13,503,000 English,

Zimbabwean Ndebele language, Shona

4 Democratic Republic of the Congo

77,267,000 French

15 Ivory Coast 23,126,000 French18 Niger 18,880,000 French19 Burkina Faso 18,450,000 French20 Mali 17,796,000 French

Ranking by Population Country/Territory Population Official Languages

23 Senegal 14,150,000 French30 Guinea 10,935,000 French31 Benin 10,782,000 French33 Togo 7,065,000 French38 Republic of the

Congo4,706,000 French

46 Gabon 1,873,000 French51 Réunion (France) 853,000 French55 Mayotte (France) 229,000 French24 Chad 13,675,000 French, Arabic50 Djibouti 961,000 French, Arabic52 Comoros 783,000 French, Arabic,

Comorian language17 Cameroon 21,918,000 French, English32 Burundi 9,824,000 French, Kirundi16 Madagascar 23,043,000 French, Malagasy44 Equatorial Guinea 1,996,000 French, Portuguese,

Spanish37 Central African

Republic4,900,000 French, Sango

Language54 Western Sahara 509,000 Modern Standard

Arabic12 Mozambique 28,013,000 Portuguese14 Angola 25,326,000 Portuguese47 Guinea-Bissau 1,788,000 Portuguese53 Cape Verde 525,000 Portuguese56 São Tomé and

Príncipe194,000 Portuguese

5 South Africa 54,957,000 Zulu, Xhosa, Afrikaans, English

Sources: Ethnologue, Census Data and Wikipedia. January 2017.

www.akorbi.com Page 4

As the CEO of a U.S.-based multilingual business services company, I feel it’s my moral obligation to help develop linguists around the world, especially in emerging countries. In partnership with the East Africa Interpreters and Translators Association, which is led by Alfred Mtawali and Salome Nduku, Akorbi sponsored a full-day workshop in Nairobi in January. The goal was to create awareness of what it takes to compete as the global demand for African languages continues to increase. We were excited to have 65 attendees at the event from a range of professional backgrounds, including translators, interpreters, interns, university professors and even Swahili sign language interpreters.

The translators and interpreters were well educated, very knowledgeable and eager for global exposure. This full day workshop included the macro-economics and opportunities of the African continent, while emphasizing the importance of the mobile economy. Additionally, it addressed the TAUS Translation Technology Landscape Report from September 2016 and how these trends impact the translation profession. We also discussed the importance of investing and becoming proficient in CAT, Q/A quality control tools and the TAUS post-editing courses. Additional topics included machine translation technologies, the future of translators, responsible sourcing practices, teaming arrangements, Internet security and overall business management.

We made the event interactive so we could all learn from each other’s experiences. Through these discussions it became clear that African translators and interpreters are faced with many challenges including the lack of language technology infrastructure and best practices, funding to support large projects, strategic alliances and mental health support for traumatic interpretation sessions such as homicides, domestic violence and dying patients. They also struggle with a lack of scalability and non-payment from dishonest customers. Another hurdle is the lack of trust in African vendors due to the amount of fraudulent activity in the region. On top of all of that, they have to learn how to manage pressure from violent groups to translate content that violates ethics and security standards.

www.akorbi.com Page 5

Clearly, there are many challenges and opportunities for the African localization industry. However, because of the growing demand for African language translations, this is a region we can’t ignore. In fact, several years ago we noticed the trend, so we opened an office in Cape Verde (in the central part of Africa) in 2015. Our talented African team provides translation and interpretation services in African languages, such as Zulu, Wolof and Portuguese Creole, to our global customers. Since then, the demand has continued to increase, leading us to expand recently to a much larger office. Without a doubt, this is a sign of the opportunities that lie ahead in this region. What are you doing to capitalize on these opportunities?

www.akorbi.com Page 6

www.akorbi.com Page 7

� About the Author: Claudia Mirza

Claudia Mirza is the CEO and co-founder of Akorbi. She led the company’s evolution from a language translation company to a global provider of multilingual business solutions. Under Claudia’s leadership, Akorbi has experienced 758% growth in recent years and expanded into new industries including multilingual staffing, multilingual contact centers, interpretation, video remote technologies and learning services. Claudia is currently enrolled at Harvard Business School’s Owner/President Management Program. For more information, visit www.akorbi.com or call 877.425.6724.

� About Akorbi

Akorbi offers global and multilingual business solutions in more than 170 languages to some of the largest companies in the world. The company offers a full range of language, localization and global marketing solutions, including: professional staffing, translation, interpretation, multilingual call centers, business process outsourcing, video remote technologies, sign language interpretation, alternate formats, transcription, learning services and eDiscovery.

www.akorbi.com

1820 Preston Park Boulevard,

Suite 1900

Plano, TX 75093

214.256.9222