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DEMYSTIFYING IOT:REALTIME PURCHASE MONETIZATION WITH RED HAT MIDDLEWARE
BY:ZOHAIB KHANERIC GETCHELL
RED HAT SUMMIT 2015 - BOSTON1
REDHAT CONFEDENTIAL
PRESENTERS PROFILE
ZOHAIB KHANDomain Architect, Red Hat NAManager PaaS Community of Practice
ERIC GETCHELLSenior Solution Architect, Middleware and PaaS
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REDHAT CONFEDENTIAL
WHAT WILL WE COVER TODAY?
● DIGITAL UBIQUITY
● HOW IOT IMPACTS BUSINESSES?
● DEMO
● CREATING VALUE
● INTERACTIVE DEMO! ← Use your phones
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REDHAT CONFEDENTIAL
DIGITAL UBIQUITY
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REDHAT CONFEDENTIAL 5
EXPLOSION IN CONNECTED DEVICES
REDHAT CONFEDENTIAL 6
EXPLOSION IN CONNECTED DEVICES
REDHAT CONFEDENTIAL
RETHINKING VALUE CREATION
A BUSINESS MODEL IS DEFINED BY
1. HOW THE ORGANIZATION CREATES VALUE FOR ITS CUSTOMERS
2. HOW IT CAPTURES THAT VALUE
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REDHAT CONFEDENTIAL
RETHINKING VALUE CREATION
A BUSINESS MODEL IS DEFINED BY
1. HOW THE ORGANIZATION CREATES VALUE FOR ITS CUSTOMERS
2. HOW IT CAPTURES THAT VALUE
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DIGITAL UBIQUITY CHANGES
BOTH!
REDHAT CONFEDENTIAL
DOES IOT CHANGE EVERYTHING?
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REDHAT CONFEDENTIAL
DOES IOT CHANGE EVERYTHING?
DANGEROUS OVERSIMPLIFICATION
THE RULES OF COMPETITION AND COMPETITIVE ADVANTAGE STILL APPLY!
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REDHAT CONFEDENTIAL
C-LEVEL’s DELIMA
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REDHAT CONFEDENTIAL
APPROACHING IOT
RE-EXAMINE EXISTING PRODUCTS AND SERVICES
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REDHAT CONFEDENTIAL
APPROACHING IOT
CONNECT YOUR EXISTING ASSETS
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REDHAT CONFEDENTIAL
APPROACHING IOT
EXAMINE NEW MODES
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REDHAT CONFEDENTIAL
APPROACHING IOT
CONSIDER NEW AVENUES OF VALUE CREATION AND CAPTURE
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REDHAT CONFEDENTIAL
APPROACHING IOT
USE SOFTWARE TO EXTEND THE BOUNDARIES
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REDHAT CONFEDENTIAL
APPROACHING IOT
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A. Re-examine existing products and services
D. Consider new avenues of value creation and capture
B. Connect your existing assets E. Use Software to extend the boundaries
C. Examine new modes
REDHAT CONFEDENTIAL
IOT THE RED HAT WAY
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REDHAT CONFEDENTIAL
REALTIME PURCHASE MONETIZING SCENARIO
EZ PAYMENT PROCESSOR FOR CREDIT CARDS
● Point Of Sale network for Credit Card acceptance.
● Merchant Services provide accounts for retail outlets and shops.
● Existing IT Systems to process incoming CC transactions.
● Existing IT Systems to adjudicate transactions with issuing banks.
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REDHAT CONFEDENTIAL
EZ PAYMENT PROCESSOR EXAMPLE
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Customers MerchantsPayment Processor Banks
Payment Gateway
Uses CC to buy movie ticket
Purchase Request
Approved
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REDHAT CONFEDENTIAL
EZ PAYMENT PROCESSING INFRASTRUCTURE
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Merchant Point of Sale Device
Issuing Banks
Acquiring BanksBack Office
Fraud Risk
CRM
Payment Gateway
Issuing Banks
Acquiring Banks
REDHAT CONFEDENTIAL
EZ PAYMENT DEMO
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REDHAT CONFEDENTIAL
BUT … IT’S GETTING TOUGH
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REDHAT CONFEDENTIAL
IT’S GETTING TOUGH
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Customers MerchantsPayment Processor Banks
Payment Gateway
Uses CC to buy movie ticket
Purchase Request
Approved
REDHAT CONFEDENTIAL
WATCHA GONNA DO?!
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REDHAT CONFEDENTIAL
RE-THINKING BUSINESS VALUE
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Customers MerchantsPayment Processor Banks
Payment Gateway
Uses CC to buy movie ticket
Purchase Request
Approved
REDHAT CONFEDENTIAL
RE-THINKING BUSINESS VALUE
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Customers MerchantsPayment Processor Banks
Monetizing Engine
Realtime Transactions
Match purchase with offers
Deliver to consumer IN THE MOMENT!
Claim offer or discount
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REDHAT CONFEDENTIAL
USING RED HAT TECH TO UNLOCK NEW VALUE
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Merchant Point of Sale Device
Issuing Banks
Back Office
Fraud Risk
CRM
Legacy Infra
Issuing Banks
Acquiring BanksAcquiring Banks
RES
T A
PI Business
Rules
Monetization Engine
CEP
Mo
bile
Pla
tfo
rm
REDHAT CONFEDENTIAL
LET’S SPIN IT UP ...
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REDHAT CONFEDENTIAL
USING RED HAT TECH TO UNLOCK NEW VALUE
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Merchant Point of Sale Device
Issuing Banks
Back Office
Fraud Risk
CRM
Legacy Infra
Issuing Banks
Acquiring BanksAcquiring Banks
JBo
ss F
USE
JBoss BRMS
Monetization Engine
JBoss BRMS
JBoss AMQ
REDHAT CONFEDENTIAL
USING RED HAT TECH TO UNLOCK NEW VALUE
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Merchant Point of Sale Device
Issuing Banks
Back Office
Fraud Risk
CRM
Legacy Infra
Issuing Banks
Acquiring BanksAcquiring Banks
JBo
ss F
USE
JBoss BRMS
Monetization Engine
JBoss BRMS
JBoss AMQ
JBoss Data Virt
Developers
REDHAT CONFEDENTIAL
GET YOUR PHONES OUT!http://bit.ly/ezpayment
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