© Quantcast 2012

Demographic Targeting powered by Quantcast

Reach your target customer with precision and scale. Dynamically refreshed demographic segments amplify the value of your media buy.

How It WorksQuantcast has the best understanding of the whole U.S. internet, with insight into the media consumption behaviors of everyone online. This enables our powerful machine learning to make dynamically informed inferences about online audience demographics.

BenefitsAccuracy at scale. Quantcast’s understanding of audiences in real time enables you to accurately target millions of consumers across specific audience segments, delivering meaningful scale.

Women18 – 2418 – 3418 – 4921+25 – 5435 – 5455+

Men18 – 2418 – 3418 – 4921+25 – 5435 – 5455+

EthnicityHispanicAfrican American

EducationCollege+

Income$100K +< $100K

ParentsAll ParentsMoms

18 – 2418 – 3418 – 4921+

25 – 5435 – 5455+

Age

© Quantcast 2012

Leverage the [client name] Brand Lookalike

Reach your exact target customer base across our inventory using your existing Quantcast Brand Lookalike model.

How It Works[Client name] has already partnered with Quantcast to create a custom audience segment modeled after your best customers: the Brand Lookalike model.

The model is used to find millions more users who look and behave like your customers.

Benefits• Focused on the right audience.

Each impression-level targeting decision is designed to reach only the most compatible audiences, who look just like the [client name] customer base.

• Always relevant. Even as online user behaviors change, your model is constantly refreshed with new data, dynamically aligning to your target audience.

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here][client logo here]

© Quantcast 2012

CPG Heavy Spenders powered by Quantcast andReach new customers based on in-store purchase data from nearly 100,000 households participating in the National Consumer Panel (NCP).

With a 90% match rate against these households, you’re able to target more new customers with accuracy and scale.

Benefits• Based on actual spending

behavior. Segments are built based on transactions at the cash register.

• Proven effectiveness. Audience targeting based on prior CPG purchase behavior lifted brand sales by 18%.*

• Measurable impact. In-depth reports help demonstrate your campaign’s impact on offline sales.

• Turnkey execution. No tags or integration is required.

*Study published by SymphonyIRI, April 2012

Audience segments are modeled from consumers who are heavy spenders in a given CPG product category.

Using the model, Quantcast finds millions more new consumers who look just like the heavy spenders.

We deliver your message to these new consumers alongside our premium content.

How It Works

© Quantcast 2012

Business & Lifestyle Heavy Spenders powered by Quantcast andReach high-value audiences at scale, based on aggregated anonymous purchase data from more than 90 million American Express card members.

How It Works Benefits• Data is from actual purchase

histories – not intent data. Brands with offline activity can reach their target audience online.

• Add-on reporting ties campaign spend to online/in-store sales. Ad effectiveness reports provide deep, actionable insights.

• Turnkey execution. No tags or integration is required.

Using anonymous credit card purchase data, audience models are built based on heavy-spending consumers in a given category.

Quantcast finds millions more new consumers who look just like the heavy spenders.

We deliver your message to these new consumers alongside our premium content.

© Quantcast 2012

Custom Audience Targeting

Measuring your best customers from your brand’s website and digital assets.

Modeling your customers’ distinctive attributes, and finding more people who look just like them.

Reach the most relevant audience for your brand across [your site].

Let Quantcast technology go to work for you: Empowering you to:

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[Site screenshot here]